ADVERTISING KIT AND BOOKING FORM 2015

Transcription

1 ADVERTISING KIT AND BOOKING FORM 2015

2 Adelaide Fringe 2015 Advertising Specs INDEX ADELAIDE FRINGE IN A SNAPSHOT Adelaide Fringe Guide 3 Smartphone App 4 Online Advertising 5 Fringe Benefits 6 Deadlines and Artwork Requirements 7 Bookings and Payment 8 Adelaide Fringe 2014 attracted an estimated audience of 1.9 million (+6.6% on 2013) across all events, free and ticketed. > 966 registered events, across 350 venues > 6,933 performances > 472 Australian premiers > 447,000 tickets sold (+10% on 2013) Of the audience surveyed: > 91.4% travelled to the CBD especially to attend the Fringe > 94% rated the Fringe as important to SA > 94% believe the Fringe is both economically and culturally important to SA > 10% attended more than 10 shows throughout the Fringe AUDIENCES ORIGIN PROFESSION INCOME AGE GROUP Metro 89% Intrastate 6.5% Interstate 3.5% International 1% Professional 49.9% Office/admin 22.5% Student 13.3% Retired 6.2% Home duties 3.5% Technical 2.6% Other 1.9% 15-25K 7% 25-50K 20% 50-75K 26% K 23% 100K+ 24% under % % % % % % INTERSTATE TOURISM > Total interstate visitor related expenditure was $18 million > 69% of interstate visitors travelled to Adelaide to attend the event > 1,200 interstate travelers stayed longer in Adelaide because of Adelaide Fringe > 61,217 visitor bed nights were generated > Each visitor group spent an average of $1,358 MEDIA COVERAGE > Media coverage increased by 115% > 6,789 media reports were generated across Press, Radio, Television and Online > The potential cumulative audience / circulation of this coverage was 158,027,998 (+48%) DIGITAL MEDIA > Web traffic to adelaidefringe.com.au increased by 40% to 1,511,702 views > 206,588 sessions took place on the iphone and Android apps > 73,000 E-news subscribers (+17% ) > 16,500 Twitter followers (+41% ) > 50,000 Facebook followers (+65%) 2

3 ADELAIDE FRINGE GUIDE ADVERTISING With over 300,000 copies printed, the Adelaide Fringe guide is the perfect publication to advertise your show, venue or organisation to the Fringe audience. The 2015 Adelaide Fringe guide will be printed on glossy paper to ensure a long shelf life and maximum print quality. 220,000 guides will be inserted into The Advertiser Newspaper early January The guide will also be available online as a digital flipbook accessed by over 53,000 in 2014, plus 80,000 guides will be distributed at venues, box offices, cafes etc. EARLY BIRD SPECIAL Book early - it always sells out! Book an advert in the Adelaide Fringe guide before 19 September and receive 20% off a Smartphone App advert (see more on page 4). Stock: 130gsm self-cover, 50gsm internal pages Semi-gloss finish Back Cover Full Page (with bleed) 235mm wide x 275mm high (Trim) Standard: $20,000 Artist or Venue: $18,415 Inside Back Cover Full Page (with bleed) 235mm wide x 275mm high (Trim) Standard: $16,500 Artist or Venue: $15,000 Full Page (with bleed) 235mm wide x 275mm high (Trim) Standard: $9,860 Artist or Venue: $8,790 Double Page spreads available on request Half Page Horizontal 210mm wide x 124mm high Standard: $5,530 Artist or Venue: $4,515 Third Page Vertical 68mm wide x 250mm high Standard: $4,515 Artist or Venue: $3,800 Quarter Page Horizontal 210mm wide x 61mm high Standard: $3,330 Artist or Venue: $2,850 For Adelaide Fringe registered artists only: s exclude GST. RHS placement attracts 10% loading. Please note that Adelaide Fringe does not design artwork or amend show dates and venues etc. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. Medium Artist Ad 68mm wide x 124mm high) (Maximum one per page) Artists Only $1,100 Small Artist Ad 68mm wide x 61mm high (Maximum one per page) Artists Only $550 3

4 ADELAIDE FRINGE SMARTPHONE APP ADVERTISING There were a massive 206,000 sessions on the Adelaide Fringe Smartphone App in 2014 (+70% on 2013). This figure is expected to grow exponentially in 2015 as more audiences turn to their phones to find out what s on. Offering high exposure, the application enables audiences to book tickets on the go and search through a full listing of Fringe events, dates, times, prices and venues. The application will be downloadable from early December and remain accessible until the conclusion of Adelaide Fringe For Adelaide Fringe registered artists only: Premium Listing (for Adelaide Fringe registered events only) Shaded listing, with small image and two lines of text (44 characters and image taken from your Fringe Guide listing) $250 Premium Listing with Advertisement Click Through (for Adelaide Fringe registered events only) Shaded listing, with small image and two lines of text (44 characters and image taken from your Fringe Guide listing) plus a click-through to a full screen advertisement. Event advertisement 320 wide x 370 high pixel banner image (PNG or JPEG) $500 For artists, sponsors, venues & other: Rotating Banner Advertisement Banner image at the bottom of the smartphone screen linking to event ticket page. Banner: 320 wide x 50 high pixel (PNG or JPEG) $600 s exclude GST. 4

5 ADELAIDE FRINGE ONLINE ADVERTISING Visits to the Adelaide Fringe website increased by 31% in 2014, attracting well over 1.5 million visitors during the ticketing sales period. Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Rotating button and web banner adverts will feature on the event and information pages of the Adelaide Fringe website. Advertisements will link to your event page on the Adelaide Fringe website, or a nominated URL for organisation. Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. BANNER AD Rotating button and web banner adverts will feature on the event and information pages of the Adelaide Fringe website. Advertisements will link to your event page on the Adelaide Fringe website, or a nominated URL for organisation. BUTTON AD For Adelaide Fringe registered artists & venues only: Button Advertisement 200 wide x 200 high pixel image (PNG or JPEG) $350 per unit ($980 for all three units) For artists, venues, sponsors & other: Web Banner Advertisement: 728 wide x 90 high pixel banner image (PNG or JPEG) $500 per unit ($1300 for all three units) Online advertising units broken down into: December January 31 February March enews Banner: 728 wide x 90 high pixel banner image (PNG or JPEG) $1000 per unit Adelaide Fringe enewsletters are sent to 62,000+ subscribers. enews Banner Package enews Banner + Web Banner $1500 Please contact the Advertising Sales Coordinator on or ads@adelaidefringe.com.au for enews timings. s exclude GST. 5

6 FRINGE BENEFITS ADVERTISING Connect with young audiences Fringe Benefits is a free membership program for 18 to 30 year olds which offers discounted tickets and deals to shows and venues year-round. Fringe Benefits communicates with over 27,000 members every week and provides extremely effective targeted promotional opportunities for artists, presenters, venues and organisations. There exists no other similar membership program for communicating with year old arts lovers in Adelaide. The Fringe Benefits website attracts over 70,000 visitors throughout the Adelaide Fringe and Festival season and over 150,000 visitors yearly. To find out more about the program visit fringebenefits.com.au. s exclude GST weekly enews example sent Wednesdays What s Hot Major advertorial feature in the weekly enews and central homepage feature for the week. feature image 580w x 370h pixels (PNG or JPEG) 250 word blurb : Standard: $350 Independent Artist: $315 Deal of the Week Offer a special member incentive and receive a highlighted listing in the weekly enews and a homepage feature for the week. feature image 580w x 370h pixels (PNG or JPEG) homepage image 300w x 250h pixels (PNG or JPEG) 150 word blurb : Standard: $250 Independent Artist: $225 Fringe Benefits enews Banner Feature at the top and bottom of the weekly Fringe Benefits enews sent to over 12,000 members every Wednesday. 580w x 120h pixels (PNG or JPEG) & URL : Standard: $220 Independent Artist: $198 Website Banner Website leaderboard, run-of-site. Averages over 12,000 views monthly. Available on a weekly basis. 728w x 90h pixels (PNG or JPEG) & URL : Standard: $220 Independent Artist: $198 Web & enews Banner bundle Discounted banner placement across both our enews and Fringe Benefits website : Standard: $330 Independent Artist: $297 Dedicated Promote solely your event or venue directly to our members. You must offer a member deal to use this service. Artwork and layout will be customised by Fringe Benefits staff. feature image 580w x 370h pixels (PNG or JPEG) : Standard: $450 Independent Artist: $400 SMS Blast Promote a special member offer instantly to over 10,500 members via their mobile phone. 144 characters including spaces : Standard: $700 Independent Artist: $700 s can vary according to the number of subscribers at the time of booking. Please contact us on for current rates. Freebies All shows offering Fringe Benefits prices automatically receive a free event listing on the Fringe Benefits website. Fringe Benefits also runs giveaways and offers reviews. Contact admin@fringebenefits.com.au for more information. Artist Early Bird Offer Place any Fringe Benefits advertisement in December or January and receive a Premium Artist Listing on the Fringe Smartphone App for just $100 (normally $250). Must book before Friday 7 November to redeem this offer. 6

7 ADVERTISING PACKAGES ARTWORK DEADLINES & REQUIREMENTS Get more bang for your buck! Advertising across multiple platforms is a great way to engage with audiences and generate awareness. Book an advertising package to maximise exposure for your show. Budget Package For Adelaide Fringe registered artists only: Small artist ad in the Fringe Guide (p3) Premium Listing on the Smartphone App (p4) Button ad on the Adelaide Fringe website (p5) $1,000 Premium Package For Adelaide Fringe registered artists and venues only: Quarter page ad in the Fringe Guide (p3) Premium listing with Ad click through on the Smartphone (p4) Web banner on the Adelaide Fringe website (p5) Web & enews Banner Bundle for Fringe Benefits (p6) $4,000 We highly recommend utilising the services of a Graphic Designer to create all artwork. Professional graphic design will allow you to make a greater impact with your artwork. For advice on contacting a Graphic Designer please call our Advertising Sales Coordinator on Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. No external ticketing agent or booking method can be listed on advertisements placed with Adelaide Fringe. All cancellations made after the booking deadline will be charged at the full rate. Adelaide Fringe Guide DEADLINES Booking and payment deadline: Friday 17 October 2014 Artwork Deadline: Friday 22 October 2014 ARTWORK REQUIREMENTS: Half page, third page, quarter page, medium artist and small artist ads Artwork should be supplied as a high res press ready pdf CMYK, all images at 300dpi, all fonts outlined No bleed, no crop marks, no page numbers needed on artwork. Back cover, inside back cover, full page ads Artwork should be supplied as a high res press ready pdf CMYK, all images at 300dpi, all fonts outlined 5mm bleed on all sides, no crop marks, no page numbers needed on artwork. Smartphone DEADLINES: Booking and payment deadline: Friday 7 November 2014 Artwork Deadline: Friday 7 November 2014 ARTWORK REQUIREMENTS: All files to be supplied as PNG or JPEG. Premium Listings do not require artwork. Website To book please head to adelaidefringe.com.au/ advertise Or contact the Advertising Sales Coordinator on or ads@adelaidefringe.com.au DEADLINES: Bookings and artwork must be received one month prior to the advertisement going live. Nov - Jan bookings: artwork required Friday 31 October 2014 Feb bookings: artwork required Friday 2 January 2015 March bookings: artwork required Friday 6 February 2015 ARTWORK REQUIREMENTS: All files to be supplied as PNG or JPEG. Static artwork only. Fringe Benefits DEADLINES: Bookings can be taken all year round. Artwork to be supplied one week prior to the advertisement going live. Contact or admin@fringebenefits.com.au to schedule your advertisements. 7

8 ADVERTISING BOOKING FORM 2015 PAGE 1 OF 3 Fringe Guide Bookings close Friday 17 October. Smartphone bookings close Friday 7 November. Website bookings close one month prior to going live. Your details Company / Artist Name Contact Name Street Address Telephone (wk) Telephone (mb) Fax Full Name of Act Genre Your graphic designer s contact details Name Telephone Fax Your accounts payable contact details Name Telephone Fax 8

9 ADVERTISING BOOKING FORM 2015 PAGE 2 OF 3 Please indicate which advertisements you are purchasing: All prices exclude GST Fringe Guide Advertisements: Back Cover (Full page with bleed) Standard: $20,000 Artist or Venue: $18,415 Inside Back Cover (Full page with bleed) Standard: $16,500 Artist or Venue: $15,000 Full Page (with bleed) Standard: $9,860 Artist or Venue: $8,790 Half Page Horizontal Standard: $5,530 Artist or Venue: $4,515 Third Page Vertical Standard: $4,515 Artist or Venue: $3,800 Quarter Page Horizontal Standard: $3,330 Artist or Venue: $2,850 Medium Artist Ad Artists only: $1,000 Small Artist Ad Artists only: $550 Would you like your advertisement placed on the RHS page? This will incur a 10% surcharge. Fringe Smartphone Advertisements: Premium Artist Listing $250 Premium Artist Listing with Advertisement Click Through $500 Rotating Banner Advertisement $600 Fringe Online Advertisements: Button Advertisement 8 December 31 January $350 February $350 March $350 All three months $980 Web Banner Advertisement 8 December 31 January $500 February $500 March $500 All three months $1,300 enews Banner $1,000 enews Banner + Web Banner $1,500 Please specify a web URL for link-through: Fringe Benefits Advertisements: What s Hot enews feature + homepage advert Standard $350 Independent Artist $315 Deal of the Week enews listing + homepage advert Standard $250 Independent Artist $225 Fringe Benefits enews Banner Standard $220 Independent Artist $198 Fringe Benefits Web Block Standard $220 Independent Artist $198 Dedicated Standard $450 Independent Artist $400 SMS Blast Standard $750 Independent Artist $700 Terms & Conditions I/We hereby make application to open a credit account with Adelaide Fringe Incorporated ( Adelaide Fringe ) of 64 Fullarton Road Norwood SA I/We understand that: 1. The terms of trading with Adelaide Fringe are 14 days net, unless otherwise agreed in writing by Adelaide Fringe 2. Payment shall be made within 14 days of receipt of invoice or by the payment deadline 3. If I/we do not pay the owing within the 14 day period or by the payment deadline the advertisement WILL NOT appear in the media as booked. 4. All prices quoted are exclusive of GST. 5. Adelaide Fringe may, without any responsibility to the advertiser, reject, cancel or require any advertisement to be amended if unsuitable or contrary to any of these terms and remove, not display or change the position of any such advertisement. 6. Adelaide Fringe shall take reasonable measures to reproduce advertisements as provided by the advertiser, but cannot guarantee that the advertisement will be of the same quality. 7. Adelaide Fringe will endeavour to place advertisements relevant to respective genres in the Adelaide Fringe guide but cannot guarantee that requests for advertisements to appear on a specific page can be accommodated unless the client has selected an RHS placement (this incurs 10% surcharge). 8. Fringe does not take responsibility for copy-write imagery or any material/ mention in ads which requires prior permission for use. 9. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. No external ticketing agent or booking method can be listed on advertisements placed with Adelaide Fringe. The FringeTIX logo is available for use on application. 9

10 ADVERTISING BOOKING FORM 2015 PAGE 3 OF 3 Adelaide Fringe Booking Summary Fringe Guide Advertisements $ Smartphone Advertisements $ Online Advertisements $ Fringe Benefits Advertisements $ TOTAL (excluding GST) $ OR Budget Package $ Premium Package $ TOTAL (excluding GST) $ TOTAL (add 10% GST) $ TOTAL (add 10% GST) $ Signed Date Payment Method EFT Cheque Cash Make payment to Adelaide Fringe Inc referencing your company/artist name and specify ad type BSB: Account number: Make cheques payable to Adelaide Fringe Inc. Adelaide Fringe Inc. does not accept responsibility for cash sent in the mail. Cash payments can be made at the Adelaide Fringe Office, 64 Fullarton Road Norwood SA Credit Card Please tick VISA Mastercard Credit Card Number Exp Date Name (as it appears on the card) Signed Date PLEASE SEND COMPLETED FORM TO: ads@adelaidefringe.com.au Questions? Contact the Advertising Sales Coordinator on or ads@adelaidefringe.com.au Fringe Office Use only Entity ID Booking Reference Fringe Invoice Number 10