WeChat Best Practice This Month. March - April Edition

Transcription

1 WeChat Best Practice This Month March - April Edition

2 TABLE OF CONTENTS 1 Mini Program 2 Gamification 3 Media Buy Trends 4 H5 Campaigns

3 PART 1 Mini Program

4 MINI PROGRAM - LOUIS XIII COGNAC KEY FEATURES Purchase products from the Classic collection Brand History User Center with customer service HIGHLIGHTS Brand History is reflected on every product listing page Store locator services Landing Page Product Details Brand History User Center

5 MINI PROGRAM - AUDEMARS PIGUET KEY FEATURES Product details User center HIGHLIGHTS Detailed information about product assembly Landing Page List of collections Product Details User Center

6 MINI PROGRAM - TOPLIFE KEY FEATURES Online Shopping Company Introduction HIGHLIGHTS Brand pages for featured brands Landing Page Introduction Brands Brand E-Store

7 MINI PROGRAM - DISCOVER SINGAPORE KEY FEATURES Sightseeing, Shopping, and Food recommendations HIGHLIGHTS Includes interactive display and recommended routes Landing Page Scenic Sights Food Route

8 PART 2 Gamification

9 GAMIFICATION - GUERLAIN MY ROUGE-G GAME KEY POINTS Gaming with advanced mechanism. Timer + ranking to increase competition. Winners can collect the product offline in retail stores > drive traffic Landing Page Product Instruction Live!

10 GAMIFICATION - DIOR BLACK & WHITE GAME KEY POINTS Interactive gaming campaign to promote launch of the new Black& White collection HTML5 game for users to find Black& White new collection items by tapping on squares. Collect all items as quickly as possible Better user engagement to promote Landing Page Product Timer Details new product launching.

11 PART 3 Media Buy Trends

12 MOMENT ADS - ARMANI NEW COLLECTION KEY POINTS Immersive experience highlighting new season collection New season collection video + celebrity story telling Drive traffic to follow WeChat account and encourage interaction Ad Page Introduction Celebrate story Video

13 MOMENT ADS - CALVIN KLEIN KEY POINTS Driving customers to make purchases on official website Display of official account for fans to follow Product List Moment Ad Details

14 MOMENT ADS - STUART WEITZMAN KEY POINTS Interactive use of videos to showcase latest products Use of LBS to reflect nearest store outlets, driving traffic to physical stores Ad page Introduction Store Locator

15 MOMENT ADS - BRIONI KEY POINTS Engaging followers to discover the brand s history Displaying the unique craftsmanship of the brand Ad Page Discover the Legend Brand History Art of Tailoring

16 MOMENT ADS - TIFFANY LOVE KEY POINTS Encourage users to participate in offline events Personalized services to attract more purchases from fans Ad Page Landing page Event Offline invitation

17 PART 4 Html5 Campaigns

18 H5 CAMPAIGNS - SHANGRI-LA HOTEL KEY POINTS Immersive experience highlighting different wedding planning services A mock up of the wedding venue to showcase the hotel site Nice integration of content and pictures Landing Page Style Introduction Venue Introduction Contact Info

19 H5 CAMPAIGNS - HERMES KEY POINTS Timer Countdown to Shanghai Fashion Show Attract attention of fans to follow the campaign Store locator services to drive offline traffic Landing Page Product Details Payment User Center

20 H5 CAMPAIGNS - MONT BLANC KEY POINTS Exciting campaign to find missing item Showcase Petit Prince limeted edition Display of QR code to gain more followers Landing Page Campaign Reward Scan QR code

21 H5 CAMPAIGNS - BACCARAT KEY POINTS Creative use of season s greeting card Interactive video to convey greetings Display of QR code to get more followers Landing page Greetings Greetings Scan QR code

22 CuriosityChina