IAB Canada Marketing Opportunities with IAB Canada. Effective as of October 2017

Transcription

1 IAB Canada 2018 Marketing Opportunities with IAB Canada Effective as of October 2017

2 About IAB Canada Powerful Digital Leadership IAB Canada represents over 250 leading media and technology companies that are responsible for buying, selling, delivering and optimizing digital advertising or marketing campaigns. Together, our members account for over 80% of the $5.5 Billion digital advertising industry in Canada.

3 All-in for the Canadian Online Marketing Industry What we Deliver IAB Canada is the only organization fully dedicated to the development and promotion of digital/interactive advertising in Canada delivering: Original Canadian digital marketing research Globally accepted digital ad standards Trained human capital, through globally standardized courses, certification and custom workshops Advocacy for the Canadian digital advertising industry to the Canadian government Information to the industry and enhanced communication between members

4 Sponsoring IAB Canada Initiatives How your Organization Can Make a Difference As IAB Canada continues to focus on delivering thought leadership, education, research and impactful advocacy in the areas of policy and self-regulation, we have expanded our support offerings to help bring true value to our community of almost 10,000 industry participants. Allowing our members to support areas of content like education and research provides incredible visibility and brand alignment to our sponsors. With a growing desire from our members to provide substantive value to clients, IAB Canada s programs are able to deliver in meaningful ways. From sponsored education to sponsored research reports, these opportunities present excellent ways to get in front of decision makers. By supporting IAB Canada events or expanded partnership opportunities, you are supporting our ability to serve the industry. As a not for profit association, every dollar is re-invested towards resources that help to drive growth in the Canadian digital marketing industry. Sponsoring our efforts allows your organization to lean-in in a meaningful and highly visible way.

5 Our Events Changes in 2018 IAB Canada is deeply committed to delivering thought leadership and education to the Canadian online marketing community. To deliver on this promise, IAB Canada has made significant changes to its event line-up events will largely consist of our highly regarded Business of Digital series that are designed to take deep dives into specific areas of content. We will deliver our largest Business of Digital event, State of the Nation in Q2 and take the contents on the road across Canada to reach our rapidly expanding national network in a timely and content-rich way. Our annual MIXX event will be taking place as always in September and will feature an international A-list of speakers.

6 IAB Canada Events Powerful Digital Leadership

7 2018 at a Glance 2018 Events January February March April May June July August September October November Business of Digital Metrics - Montreal Podcasts Podcasts Privacy Courses Business of Digital Augmented Reality Toronto Podcasts Courses Business of Digital Location Based Advertising Toronto & Montreal Podcasts Courses Business of Digital State of the Nation Toronto Podcasts Courses Business of Digital State of the Nation National Road Show Podcasts Podcasts Podcasts MIXX Podcasts Courses Business of Digital TBD Podcasts Courses Business of Digital Metrics / AGM Podcasts Courses

8 Meaningful Reach Authentic Conversations & True Value IAB Canada s event attendance has grown to reflect its membership composition. Over 50% of our audiences include marketers and advertisers. Our events are generally low cost to attend as our top priority remains to provide valuable unbiased insights and information to the industry. Feedback on our content has been fantastic over the past couple of years as we have tightened our standards and remained on-topic.

9 Business of Digital Powerful Digital Leadership The Business of Digital event series was designed to focus on key areas affecting the digital media landscape. These events allow us to unpack issues with thought leaders in a more intimate environment. Past events have included: Currency of Talent Blinded by Content AR/VR Location Based Advertising Ad Blocking Attendance ranges between and delivers highly topic-engaged audiences.

10 2018 Business of Digital Line-Up Powerful Digital Leadership Business of Digital Topic Date Location Augmented Reality /Virtual Reality March 2018 Toronto Location Based Advertising April 2018 Toronto Location Based Advertising April 2018 Montreal State of the Nation May 2018 Toronto State of the Nation Cross Country May/June 2018 Halifax, Montreal, Calgary, Vancouver TBD October 2018 Toronto Metrics themed TBD November 2018 Toronto Metrics themed TBD January 2019 Montreal

11 2018 *Business of Digital Sponsor Packages Powerful Digital Leadership PACKAGE FEATURES EVENT PARTNER TITLE GOLD BREAKFAST/ COCKTAIL REGISTRATION Subject Presenter/30 Minute Speaking Opportunity Sponsor logo on all materials/website/social Special on stage thank you On stage sponsor recognition 5 Minute Speaking Opportunity Signage Material Distribution or Contest Database of attendees (no addresses) Research Case Study posted on IAB website Branded collateral relevant to sponsorship Napkins, lanyards, etc. Comp Tickets - per event COST $9,500 $5,000 $3,750 $3,250 $3,250 MEMBER COST $7,500 $4,000 $3,000 $2,600 $2,600! *Pricing does not include State of the Nation Packages which will be negotiated separately due to the cross-country element Please note that if Event Partner package is sold all other sponsorships become unavailable. Also, any branded collateral like napkins, lanyards, name tags, etc. must be provided by sponsor.

12 IAB Canada MIXX 2018 Powerful Digital Leadership MIXX is the industry best-informed content line-up that effectively cuts through the noise to present the real opportunities that lie ahead despite the distractions from pundits and critics. It is a forward thinking conference that leaves attendees stimulated, invigorated and in planning mode. MIXX 2017 drew almost 400 attendees and attendees gave extremely positive feedback on the content, the event execution and the delicious lunch! Our tradeshow floor drive heavy decision-making traffic and the post-event cocktails were lively and wellattended promises to be even better!

13 2018 MIXX Sponsor Packages Gold Pre-Event Logo/weblink in all , print & website communications promoting the event Social media mentions (Facebook, Twitter, LinkedIn) During Event 1 Table of 10 with premium reserved seating Additional tickets at 50% discount Logo presence in event agenda Verbal mention on stage by IAB Canada President Logo presence/corporate identification on-screen at various times throughout the day Access to premium exhibitor space (2 spots reserved for gold sponsors) 2 Exhibitor Badges for your employees who will be managing the booth Ability to run a contest Database collection at your booth Post Event Logo/weblink on follow up communication to attendees Database of all attendees (except address) 10% discount on Roadshow Partnership packages and ticket prices à la Carte Addition - $5,000 added to cost below Speaker Sponsor at one (1) of our Business of Digital Series events in 2018 Must be contextually relevant. Cannot be a sales pitch (the final slide or two is fine to speak directly about your company). Time is limited to 30 minutes. More details to be provided. COST $13,000 MEMBER COST $10,400

14 2018 MIXX Sponsor Packages Silver Pre-Event Logo/weblink in all , print & website communications promoting the event Social media mentions (Facebook, Twitter, LinkedIn) During Event 6 tickets to the IAB Canada MIXX conference in September, 2018 Extended early bird rates for any extra ticket purchased Logo presence in event agenda Verbal mention on stage by IAB Canada President, Logo presence/corporate identification on-screen at various times throughout the day Option to have a booth/table at the conference 2 Exhibitor Badges for your employees who will be managing the booth Ability to run a contest Database collection at your booth Post Event Logo/weblink on follow up communication to attendees Database of all attendees (except address) COST $7,500 MEMBER COST $6,000

15 2018 MIXX Sponsor Packages Tradeshow Booth Booth Sponsor - MIXX Canada will have a MIXX Passport. This passport will encourage attendees to travel to each exhibitor s booth for stamps (perfect opportunity tell them why you re there). Each person who hands in a completed passport will be entered in a draw to win a prize (TBD but will be a good one!) Logo presence on event agenda, website, on-site signage & on-screen at event 2 tickets to the event and extended early bird rates for any additional tickets purchased 2 Exhibitor Badges for your employees who will be managing the booth Ability to run a contest at your booth Database collection at your booth Social media mention prior to event COST $6,000 MEMBER COST $5,000 Break Sponsor Logo presence on event agenda, website, onsite signage and on-screen at event Recognition as both the morning and the afternoon break sponsorship Prominent signage during morning and afternoon breaks 2 tickets to the event and extended early bird rates for any additional ticket purchased Opportunity to run contest / business card collection during breaks COST $6,000 MEMBER COST $5,000

16 2018 MIXX Sponsor Packages Breakfast / Lunch Breakfast Sponsor Logo presence on event agenda, website, on-site signage & on-screen at event Prominent table signage during breakfast The opportunity to provide branded cups/napkins etc. to be placed during breakfast 2 tickets to the event and extended early bird rates for any additional tickets purchased Social media mention prior to event Ability to run a contest Database collection fishbowl style during breakfast o Prize to be presented on stage at event COST $6,000 MEMBER COST $5,000 Lunch Sponsor Logo presence on event agenda, website, on-site signage & on-screen at event Prominent table signage during lunch The opportunity to provide branded cups/napkins etc. to be placed during lunch 2 tickets to the event and extended early bird rates for any additional tickets purchased Social media mention prior to event Ability to run a contest Database collection fishbowl style during lunch Prize to be presented on stage at event COST $6,000 MEMBER COST $5,000

17 2018 MIXX Sponsor Packages Cocktail / Registration Cocktail Sponsor Logo presence on event agenda, website, on-site signage & on-screen at event Signage during cocktails The opportunity to provide branded cups/napkins etc. to be placed during cocktail reception Branded drink tickets that will be distributed to all attendees at registration 2 tickets to the event and extended early bird rates for any additional tickets purchased Social media mention prior to event 20 extra drink tickets for your guests COST $6,000 MEMBER COST $5,000 Registration/Lanyard Sponsor Logo presence on event agenda, website, on-site signage & on-screen at event Prominent table signage at registration and the opportunity to provide branded lanyards that will be used during the event 2 tickets to the event and extended early bird rates for any additional tickets purchased Social media mention prior to event Opportunity to run a contest / business card collection at registration desk COST $3,500 MEMBER COST $2,800 *does not include lanyards

18 2018 MIXX Sponsor Packages Centrepiece / WiFi / Student

19 IAB Canada Education Powerful Digital Leadership

20 Sponsored Courses - Delivering Tangible Value to Clients Powerful Digital Leadership Sponsoring courses for clients as a concept has gained significant traction over the past years. If you are looking to provide meaningful value that is acknowledged across an entire client organization, IAB Canada can provide you with a broad range of custom courses to sponsor. Send your clients to a full day course on any topic from basic digital media to best practices in native and our increasingly popular brand safety course. Benefits: Exclusive class list Hosting options range from basic to high end executive location and meal options Unbiased content delivered from a trusted industry association Opportunity to open each session and deliver 10 minute intro to the day Pricing: Contact IAB Canada as prices range based on custom content requirements, locations and materials

21 In-Class Presence Powerful Digital Leadership IAB Canada continues to be the leading provider of standardized education in all areas concerning digital advertising. We have several in-house training programs that are consistently well-attended by both veterans and newcomers to the digital marketing industry. Our class compositions tend to skew towards the buy-side with the exception of our global sales certification program. Show your support for IAB Canada s efforts in securing digital marketing professionals by sponsoring our class room. All proceeds are re-invested towards higher quality training materials and development. Benefits: Positioning as a true proponent of unbiased thought leadership in Canada Attendance passes to 5 IAB Canada classes In-Class Signage and In IAB Deck Logo visibility Education partner acknowledgement on IAB Canada website Ability to share branded collateral in the classroom pens, paper etc. Honourable mentions at major IAB Canada events including Cross-Country State of the Nation Annual Education Support Pricing (non-exclusive): $3,000

22 IAB Canada Research Powerful Digital Leadership

23 Canadian Research is in High Demand Tangible Thought Leadership Sponsoring research is one of the best ways to show commitment to the industry and to show thought leadership in specific areas of content. In 2017 we started to gain momentum in delivering Canadian-specific reports to our members and the industry. Our second Ad Blocking benchmark study was released showing flattening of the usage of ad blockers in Canada. We also released our first benchmarking study on Canadian publishers and how they fare against global players in the areas of viewability, legitimate traffic and attention will have us focused on areas of brand safety and the secured supply chain, cross-platform metrics and the rapidly evolving video landscape. Additionally, IAB Canada will be focusing its efforts on research projects to help support our increasing policy and advocacy efforts. Benefits to Sponsoring IAB Canada Research: Tangible Value to the Industry Exposure through speaking engagement at IAB Canada State of the Nation, Councils & Committees, the Download or Podcast depending on content Unbiased syndication through IAB Canada Pricing: Contact IAB Canada as prices range based on depth of project and RFP requirements

24 IAB Canada Podcasts Powerful Digital Leadership

25 IAB Canada Podcasts New in 2018 Powerful Digital Leadership IAB Canada will be launching a series of podcasts designed to unpack all topics of interest that are derived from our vast community of council and committee members. Sample topics include AI and Machine Learning, Talent, Cross-Platform Metrics, Brand Safety, and many more. Whether you are interested in specific subject matter or you would like to support the overall broadcasting initiative in 2018, we have a few options available. Our podcasts will be supported through all social channels to over 10k industry peers on a regular basis. Benefits: Opportunity to program one podcast fireside chat with IAB Canada on a topic of choice (must align with industry thought leadership) Logo presence online at IAB Canada alongside our podcast library Special mention on podcast (either sponsored or native content) Annual Education Support Pricing (non-exclusive): $500-$2,500 presence in one podcast to annual exposure as supporter of overall channel

26 For Further information on these and other opportunities: CONTACT Sonia Carreno Taylor Kormann Melanie Pavao IAB Canada 2 St. Clair Ave. West, Suite 602 Toronto, Ontario M4V 1L5 Telephone: Fax: