Litt e League Annual Guide and Marketing Assets. *Deadlines appear at the top of each page in red

Transcription

1 Litt e League Annual Guide and Marketing Assets *Deadlines appear at the top of each page in red

2 LittleLeague.org Banner Ad and Partner Content Page Updates Recommended annually by early October, but can be changed throughout the year to align with promotions Banner Ad Placement in rotation on LittleLeague.org pages Specs: 728px (w) x 90px (h) 300px (w) x 250px (h).jpg or.psd file Partner Content Page Banner ads/sponsor logos (high resolution.jpg) on National Sponsors Page can click through to Partner Content Page on LittleLeague.org or designated external URL Partner Content Page should be concise and focus on relationship with Little League Images and text are encouraged to be included to promote the partnership, current programming, contests, social media campaigns, etc. *Designs are tentative and subject to change

3 Blasts Reserve date for at least one month in advance When sending an blast, please submit creative at least two weeks prior to the designated send date. Also, when submitting an request, please remember to include two subject lines that include an effective Call to Action and to specify the desired target audience. While we are unable to support flash ads or embedded videos, animated GIFs are an option to enhance your messaging. Specs: 600px (w) x flex (h).html,.jpeg or.gif file One Link:.jpg or.gif Multiple Links:.html To submit a request, please complete the following form

4 Electronic Newsletters Request two to four months in advance Electronic newsletters including our D.A. Bulletin, The Parent Connection, Fairball, Coach s Box, Little Leaguer, and Little League Notebook are targeted to different Little League audiences groups. Sponsors have the opportunity to request banner ad space in these publications. Once scheduled, please use the specs provided to help build the creative. We ask that creative drafts are submitted for review at least 7-10 days prior to send date of the newsletter. Specs: Top: 728px (w) x 90px (h) Body: 300px (w) x 250px (h) Mobile: 300px (w) x 50px (h) jpg or.gif file Images should be 72 dpi Click-through URL

5 Clinic Collateral and Goodie Bag Items DUE Early October (Commitment) AND Mid October (Received in Williamsport) Leagues and Districts host a variety of clinics geared towards educating volunteers (District Administrators [DAs], Umpires, League Officials, etc.) that administer the Little League program locally. Clinics are offered at Regional Centers as well as in various district locations. For these events, sponsors have the ability to provide 1,000 brand related collateral or items (pins, giveaways, product information, etc.) to be distributed to these volunteers. Audience: DAs, Umpires, League Officials and Coaches Quantity: 1,000

6 Little League Essentials Catalog DUE Mid October (Commitment & Draft) AND Early November (Final Artwork) The Essentials Catalog is designed to promote licensed equipment, services and goods such as pins, patches, banners, etc. that leagues can purchase for use during both their regular and tournament seasons. This is also an opportunity for select sponsors to communicate relevant offers/programs to leagues. Audience: Coaches, Managers, League Administrators and select DAs Quantity: 75,000-85,000 Cost: Incremental depending upon agreement with Little League* Specs: High Resolution PDF or Packaged InDesign file No Quark or Photoshop files Images should be 300 dpi Page Construction: Trim: 6 x 10 Live: 5.5 x 9.5 Full Bleed: 6.5 x 10.5 *Refer to sponsorship agreement for contractual commitment.

7 League Supply Mailing Flyer DUE Mid October (Draft) AND Early November (Received in Williamsport) League Supplies are mailed on a continuous basis as charters are received from late November through March. This includes Rulebooks, Tee Ball Guides, Charter Certificate, Insurance Materials and other information. Sponsors have the ability to include relevant program information such as promotions, activities and fundraisers for the upcoming season. Audience: All Presidents of the leagues who have chartered for the 2018 season Quantity: 5,500 Specs: 8 ½ x 11 max 8 page limit Include URL (direct link) Physically printed copy

8 Batter Up Direct Mailer DUE Mid November (Draft), Beginning of December (Final Artwork) AND Sent Early February Sponsors have a standalone opportunity to highlight programs supporting local leagues for the upcoming season. These programs may vary in form whether that be a concession, equipment or grant offer. This piece is mailed by itself directly from Little League in early February and is an exclusive opportunity for sponsors. Audience: All United States League Presidents Quantity: 5,500 Specs: 4.75 x 7.62 No Bleed.jpg or.pdf file Include URL (direct link)

9 DICK S Team Sports HQ Powered by Blue Sombrero Banners Ads DUE Beginning of January and can be changed out as frequently as needed NEW: Through DICK S Team Sports HQ powered by Blue Sombrero, sponsors have the ability to include banner ads displayed in the rotation on local league site s who utilize this platform. Audience: Local League Parents, Coaches and Officials Specs: 728px (w) x 90px (h) Click-through URL

10 Little League Magazine presented by Major League Baseball DUE January 19 th (Commitment), February 16 th (Draft) AND March 2 nd (Final Artwork to MLB) Written and published in conjunction with Major League Baseball, Little League Magazine is printed in mid-march and distributed in early-april with the opportunity for ad placement for our sponsors. Audience: Players (Ages 6-13) Quantity: 1,800,000 Cost: Incremental dependent upon agreement with Little League* Negotiations done directly with MLB Page Construction: Trim: 8 x 10.5 Live: 7.5 x 10 Bleed: 8.25 x Gutter (Only) Bleed: 15 x 10 Full Bleed: 16.5 x *Refer to sponsorship agreement for contractual commitment.

11 Tournament Season Sponsor Inclusion DUE April 13 th AND Sent Mid May Every year, local leagues have the option of registering for participation in seven divisional tournaments. To showcase the support that our sponsors provide to these leagues during this exciting time, an blast highlighting offers and promotions will go out in the spring to league officers. Content may include, but is not limited to links to your website and/or social media outlets. Audience: League Presidents and Officers Quantity: 1,339,029 Specs: Brief Description of Offer/Promotion (100 characters max) Preferred Logo (high resolution.jpg) Click-through URL

12 Little League World Series Assets World Series and Regional Tournament Program Ads DUE May 2 nd LLBWS.org Banner Ads DUE May 11 th LLBWS.org Website Family Fun Zone Copy DUE May 11 th LLBWS Scoreboard Creative DUE July 10 th *Information regarding the aforementioned assets will be available in the World Series Packet and on the Sponsor Portal in the beginning of February. Our 2018 World Series Packet walk through call is tentatively scheduled for February 26 th at 2:00 pm EST.

13 Tips for Depicting Little Leaguers in Advertising & Promotion Use Little League logos with a blue registration mark on light backgrounds. When developing creative for a softball ad, be sure to use appropriate imagery including bats, balls and headwear All players or umpires depicted in a game setting must be wearing the appropriate Little League patch on their left sleeve Watches, rings and jewelry of any type should not be included in any imagery Player names (first or last) must not appear on uniforms Players used in ads should be appropriate Little League age (12 and under) Include a URL (direct link) in print publications to be able to track metrics and provide additional information pertaining to the promotion, product or service being endorsed. Furthermore, Urchin Tracking Module (UTM) tracking codes are beneficial to aggregate and analyze click activity from various aspects of a campaign. If a player is being portrayed holding a bat in a batting stance or any similar situation, they must be properly equipped with a helmet Avoid the use of trophies in creative as banners are awarded for Little League championships

14 Filming Guidelines for All Forms of Media Provide Little League notice of intent to produce a commercial spot/schedule a video shoot eight to twelve (8-12) weeks prior. A draft of the proposed script/story board should be submitted to Little League Marketing in advance of final production. Please allow a minimum of 72 hours for internal review. A rough cut of the video before final production should be submitted to Little League Marketing for review. Please allow a minimum of 48 hours for internal review and edits. Contest / Sweepstakes Rules Guidelines Provide Little League notice of a sweepstakes or contest six to eight (6-8) weeks prior to filing/bonding administration. Supply a marketing plan for the contest or sweepstakes. Prior to bonding; a draft of the final Official Rules (including abbreviated version) should be submitted to Little League Marketing for review. Please allow 5 business days for internal and legal review. Rules must be bonded legally before launch of contest/sweepstakes.

15 Logos, Trademarks and Placement of Trademark Symbols Little League Little Leaguer Little League Baseball Little League Softball Little League Baseball and Softball Senior League Little League Baseball Little League Challenger Division LL and LLB

16 Retailer Marketing Guidelines When using Little League Marks to promote a sponsor product through a retailer, please adhere to the following creative guidelines: 1. Logo Size Retailer Marks must be smaller (no larger than 25%) than the size of both Little League and Sponsor Marks on advertising material. 2. Logo Placement Little League Marks must appear alone or adjacent to Sponsor Marks. However; Retailer Marks should not be adjacent to and must be separate from Little League Marks. The use of the words available at are encouraged in advertising material where space allows. 3. Hashtag Usage Hashtags to be used by a Retailer that include Little League marks in any social media posts will not be approved.

17 Timeline October 6 th : LittleLeague.org Banner Ad and Partner Content Page Updates Due October 6 th : Clinic Collateral and Goodie Bag Items Commitments Due October 20 th : Clinic Collateral and Goodie Bag Items Received in Williamsport October 20 th : Little League Essentials Catalog Commitment and Draft Due October 20 th : League Supply Mailing Flyer Draft Due November 3 rd : Little League Essentials Final Artwork Due November 3 rd : League Supply Mailing Flyer Received in Williamsport November 17 th : Batter Up Direct Mailer Draft Due December 1 st : Batter Up Direct Mailer Final Artwork Due January 2 nd : DICK S Team Sports HQ Powered by Blue Sombrero Banners Ads Due January 19 th : Little League Magazine Commitment Due February 1 st : World Series Packet and Sponsor Portal Available February 16 th : Little League Magazine Draft Due February 26 th at 2:00 pm EST: World Series Packet Call March 2 nd : Little League Magazine Final Artwork Due to MLB April 13 th : Tournament Season Sponsor Inclusion Due