HEALTHCARE FACILITIES ADVERTISING 2015 ADVERTISING MEDIA KIT

Transcription

1 HEALTHCARE FACILITIES ADVERTISING 2015 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE VISIT: CALL:

2 2015 CONTENT CALENDAR HEALTHCARE FACILITIES ADVERTISING DEADLINES JANUARY / FEBRUARY MARCH / APRIL MAY / JUNE American Heart Month National Nutrition Month Celiac Disease Awareness Month Men s Health Month E-newsletter Issues 1/2 1/8 1/15 1/22 1/29 2/5 2/12 2/19 2/26 3/5 3/12 3/19 3/26 4/2 4/9 4/16 4/23 4/30 5/7 5/14 5/21 5/28 6/4 6/11 6/18 6/25 E-newsletter Ad Deadlines 12/29/14 1/5/15 1/12 1/19 1/26 2/2 2/9 2/16 2/23 3/2 3/9 3/16 3/23 3/30 4/6 4/13 4/20 4/27 5/4 5/11 5/18 5/25 6/1 6/8 6/15 6/22 Print Issue Date January 28 April 1 May 27 Print Ad Deadline 1/22 3/26 5/21 Conference Coverage Pediatric Conference (March 11-14) NADNP (May 11-16) / AANP (June 9-13) Print Features Developments in Heart Disease Care (February is American Heart Month) Weight Loss Strategies for 2015 Annual Salary Survey Results Making That Additional Degree or Certification Pay Off Therapeutic Use of Essential Oils Top Issues in Child Health: NAPNAP Leaders Identify 2015 Concerns 2015 Nutrition Trends Faculty Challenges in DNP Education Maximizing Reimbursement Levels Practice Ownership: Success Stories Celiac Disease/Gluten Sensitivity Men s Health Update Nutraceuticals: When and What to Recommend Dermatology Case Studies From NADNP NPs Becoming Physicians: Issues to Consider Print Columns DNP Report Legal Issues Business Matters Prescribing Update NEW! Diabetes Management NEW! Nutrition / Weight & Wellness Online Content Salary Survey Results Weight Loss/Obesity Heart Disease Salary According to Specialty and Work Setting Therapeutic Use of Essential Oils Diabetes Salary According to Degree Level Pediatric Health Nutrition Trends Salary According to State Reimbursement & Other Business Issues Asthma Celiac Disease & Gluten Sensitivity Nutraceuticals Dermatology Women s Health Men s Health Scope of Practice Online Columns Case Files Opinions & Essays DNP Perspective * Because our website is a living publication that reflects the most up-to-date events, topics tentatively scheduled for the site are subject to change. Updates are available each month PHONE: , (800) VISIT: sales@advanceweb.com 2900 Horizon Drive, King of Prussia, PA 19406

3 2015 CONTENT CALENDAR HEALTHCARE FACILITIES ADVERTISING DEADLINES JULY / AUGUST SEPTEMBER OCTOBER NOVEMBER / DECEMBER National Breastfeeding Month National Immunization Awareness Month National Food Safety Education Month Healthy Aging Month Breast Cancer Awareness Month American Diabetes Month GERD Awareness Week E-newsletter Issues 7/2 7/9 7/16 7/23 7/30 8/6 8/13 8/20 8/27 9/3 9/10 9/17 9/24 10/1 10/8 10/15 10/22 10/29 11/5 11/12 11/19 11/25 12/3 12/10 12/17 12/23 12/31 E-newsletter Ad Deadlines 6/29 7/6 7/13 7/20 7/27 8/3 8/10 8/17 8/24 8/31 9/7 9/14 9/21 9/28 10/5 10/12 10/19 10/26 11/2 11/9 11/16 11/20 11/30 12/7 12/14 12/18 12/28 Print Issue Date July 22 September 2 October 21 December 16 Print Ad Deadline 7/16 8/27 10/15 11/19 Conference Coverage AADE (August 5-8) NPWH (October 14-17) Print Features Diabetes Education: Common Challenges Overcoming Common Breastfeeding Problems School and Sports Physicals Top Education Concerns: NP Faculty Leaders Weigh In Negotiating an Employment Contract CE: Urology Acute Care Gerontology/DNP Issues Public Health Asthma Education Geriatrics (Healthy Aging Month) Professional Development CE Offering: Women s Health: Menopause Breast Cancer Heart Disease Reproductive Health Obesity Professional Development Urinary Tract Infection Diabetes Treatment Update Heartburn & Reflux Responding to Holiday Depression Retirement Planning Resumes That Wow Print Columns DNP Report Legal Issues Business Matters Prescribing Update NEW! Diabetes Management NEW! Nutrition / Weight & Wellness Online Content Diabetes Breastfeeding Employment Contracts Back-to-School Health Faculty Issues in NP & PA Education Geriatrics Falls in Older Adults Medication Reconciliation Infectious Disease Warning signs of Dimensia Breast Cancer Alzheimer Disease ICD-10 Diabetes Heartburn & Reflux Depression Resumes That Wow Job Market 2015: Forecast Emergency Medicine Online Columns Case Files Opinions & Essays DNP Perspective * Because our website is a living publication that reflects the most up-to-date events, topics tentatively scheduled for the site are subject to change. Updates are available each month PHONE: , (800) VISIT: sales@advanceweb.com 2900 Horizon Drive, King of Prussia, PA NPPA_2015Calendar_FAC 07/06/15

4 HEALTHCARE FACILITIES ADVERTISING 2015 RATES Facilities Classified Print Pricing Sizes to fit any budget. Plus, save more with our frequency discount plans. SIZES OPTIONS $299 per column inch at 14 lines per inch 1" $ " $449 2" $ " $748 3" $897 4" $1,196 5" $1,495 6" $1,794 7" $2,093 8" $2,392 2 x 3" $1,794 2 x 4 1 2" $2,691 2 x 6" $3,588 Modular sizes available. Prices upon request. COLOR Each color Matched color 4-color COLUMN SPECS $330 extra $440 extra $880 extra 1-column width " 2-column width 4 1 2" 3-column width 7" CLASSIFIED AD SIZES AND DIMENSIONS Full-page Border 7" X 9 1/4" 1/2-Horizontal 7" X 4 5/8" 1/2-Vertical 3 5/8" X 9 1/4" 1/4-Horizontal 3 5/8" X 4 5/8" Display Ads DISPLAY AD SIZES AND DIMENSIONS Publication Trim Size 8 1/8" X 10 1/2" Full-page Bleed 8 5/8" X 11" Full-page Border 7 1/2" X 10" Full-page Safety CONTACT YOUR ADVANCE REPRESENTATIVE TODAY TO ADVERTISE CALL: sales@advanceweb.com VISIT: 3/8" margins 1/2-Horizontal 7 1/2" X 4 7/8" 1/2-Vertical 3 5/8" X 10" 1/3-Island 3 5/8" X 6 1/2" 1/3-Standard 4 3/4" X 4 3/4" 1/4-Standard 3 5/8" X 4 7/8" *If client provides us with names only and not unique addresses ADVANCE with exclude all names on the rental list that are the same/similar (ex. John Smith, Johnny Smith, J Smith, etc.) to ensure that the correct person is not included in the mailing. All rates subject to change. Publisher reserves the right to select the print section/location and rate card subject based on ad content. Print Specs and Information Ad agencies must supply electronic materials in PDF format to adplacer@advanceweb.com. Production fees could be charged to agencies for ads not meeting specifications. Ads must be bordered on all sides. Ads must be a minimum of 1 1 2" in height to include a logo. MATERIALS Custom artwork by our award-winning art department is available to healthcare facilities free of charge for advertisements appearing in ADVANCE products only. Clients requesting reuse of this material for other purposes will incur a nominal production fee. Ad agencies are not eligible. Matchprints are not provided. Exact color match cannot be guaranteed. CANCELLATIONS Cancellations can only be accepted if made no later than 48 hours after placing the ad; however, cancellations cannot be accepted on deadline day. Minor alterations can be made free of charge except on deadline day. TERMS & CONDITIONS Net cash 30 days. A 15% commission of gross billings is allowed to recognized agencies providing written documentation and supplying press-ready materials. Other restrictions may apply. No commissions given to agencies for ads sent camera-ready or Pub Set. Credit for errors given when error is the fault of ADVANCE and results in applicant not being able to contact advertiser. No credit given to advertising agencies placing with ADVANCE for the first time. NPP_2015Rates_FAC 2/19/15

5 HEALTHCARE FACILITES ADVERTISING 2015 ELECTRONIC RATES WEBSITE AD RATES 1X 3X 6X 12X 24X Expandable Skyscraper Expandable Leaderboard Leaderboard Super Tile Medium Rectangle Skyscraper Standard Tile Tower Takeover Ad $3,149 $2,992 $2,834 $2,677 $2,519 $1,800 $1,710 $1,620 $1,530 $1,440 $1,440 $1,368 $1,296 $1,224 $1,152 $3,995 per 30 days CONTENT SPONSORSHIPS 1X 3X 6X 12X 24X Column Sponsorships* White Paper/Infographic $1,440 $1,368 $1,296 $1,224 $1,152 VIDEO/MULTIMEDIA OPTIONS 1X 3X 6X 12X 24X Pre-Roll Video In-Video Overlay/Video Banner $1,440 $1,368 $1,296 $1,224 $1,152 Client Provided Video Ad $1,800 $1,710 $1,620 $1,530 $1,440 BLOGS AND FORUM COMMUNITY AD RATES 1X 3X 6X 12X 24X Leaderboard $1,440 $1,368 $1,296 $1,224 $1,152 SPECIALTY PAGE AD RATES** 1X 3X 6X 12X 24X Skyscraper $918 $872 $826 $780 $734 Leaderboard Super Tile Medium Rectangle Standard Tile Tower $612 $581 $551 $520 $489 $489 $465 $441 $416 $392 DIGITAL ALERT AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 E-NEWSLETTER AD RATES 1X 3X 6X 12X 24X 39X 52X Leaderboard Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 $924 $862 Text Only $986 $936 $887 $838 $788 $739 $690 CONTACT YOUR ADVANCE REPRESENTATIVE TODAY TO ADVERTISE. CALL: VISIT: ELECTRONIC AD SIZE SPECS AD SIZES Expandable Skyscraper is 160 x 600 pixels with a fully expanded size of 400 x 600 pixels. Ad expands left. Contact your rep for additional expandable ad specifications. Expandable Leaderboard is 728 x 90 pixels with a fully expanded size of 728 x 315 pixels. Ad expands below. Contact your rep for additional expandable ad specifications. Leaderboard is 728 x 90 pixels. Size limit is 65 KB. Super Tile is 180 x 150 pixels. Size limit is 40 KB. Medium Rectangle is 300 x 250 pixels. Size limit is 65 KB. Skyscraper is 160 x 600 pixels. Size limit is 65 KB. Standard Tile is 120 x 90 pixels. Size limit is 25 KB. Tower is 120 x 240 pixels. Size limit is 35 KB. Column Sponsorship is 300 x 250 pixels. Size limit is 65 KB. White Paper/Infographic PDF must be supplied by client. Includes logo and 100-word description. Video Ad is a 4:3 aspect ratio. Video length can be a maximum of 3 minutes. In-Video Overlay/Video Banner is 480 x 70 pixels. Max length is 10 seconds. Size limit is 100 KB. Text Only limit is 75 words. Takeover Ad is 640 x 480 pixels, fixed. Size limit is 250 KB. WEBSITE ADS Posted for 30 days from date published. Include a FREE link to your site or address. E-NEWSLETTER AND DIGITAL ALERT ADS Include a FREE link to your site or address. Ad appears in one mailing. We cannot accept third party ads containing JavaScript. We cannot accept Flash or other rich-media files. Some programs will only display the first frame of an animated ad. So, the first frame must contain stand-alone creative. Digital Alert s contain one Medium Rectangle ad position. Exclusive opportunity available on a first come, first-served basis. Digital Alert s are distributed to commnity subscriber list typically the week after each digital edition is made available online. REQUIRED AD FILES Supply GIF, JPEG files or clean, scan-ready art. Our award-winning art department can create an ad (using your logo and/or graphics) in an electronic file format. We accept.mp4 or.flv files for our video ad types. Requirements and restrictions may vary. Contact your rep for details. Other content areas are available for sponsorship. ** Includes Specialty and Regional Areas, Resource Directories, New Grad/Student Centers and all other centers. Medium Rectangles are only available for Specialty and Regional Areas and Resource Directories. All rates are subject to change. NPPA_2015ElectronicRates 4/29/15

6 2015 E-BLAST ADVERTISING Target your e-message to qualified ADVANCE subscribers today. RETARGETING Learn about enhanced services available to remarket your message based on your target s behavioral actions. ADVANCE can build an series that will increase your conversion rates, ROI, and create further interaction with prospects. CALL YOUR REP TODAY FOR A QUOTE. RATES & SPECIFICATIONS LIST RENTAL RATES WITH RETARGET Addresses Rates ($) 1 19, per address 20,000 49, per address 50,000 99, per address 100, per address Personalization 0.20 per address LIST MANAGEMENT RATES* Type Addresses Rates ($) match/omit 1-2, /list match/omit 2, /list * If client provides us with names only and not unique addresses ADVANCE will exclude all names on the rental list that are the same/similar (ex. John Smith, Johnny Smith, J Smith, etc.) to ensure that the correct person is not included in the mailing. All e-blasts are.html files Rates include design and build of.html file from client supplied components (text file,.jpeg or.tiff graphics) Rates are ad agency commissionable when html file is supplied by ad agency List rental volume discounts are per specialty Lists cannot be combined to meet the minimum Minimum order of $500 per list based on net rates Frequency of e-blasts combines with electronic ads for contract fulfillment Combine specialties for a $250 fee to create combined lists/profiles each time list is rented A production fee of $300 per ad will apply when client/ agency supplied.pdf files require.html conversion E-BLAST PRODUCTION NOTES: All.html files created by ADVANCE are built to be Outlook07 compatible, which targets the majority of clients for best performance. OTHER SERVICES OFFERED REPRINTS Call for a quote on reprints of any article in ADVANCE. DIRECT MAIL LISTS RENTAL Our lists are available at $110 per thousand names. Postage and handling charges apply. Call for more information. CONTACT YOUR ADVANCE REPRESENTATIVE TODAY TO ADVERTISE. CALL: sales@advanceweb.com VISIT: The ADVANCE production team will take every step possible to duplicate the look of the supplied.pdf files when converting to.html file; however, we reserve the right to alter the layout to adhere to Outlook07 guidelines. CMYK print ads will be converted to RGB color standards. Note: Expect color variances between CMYK and RGB. RGB will typically have a brighter hue. Provide all graphics as a.jpg or.tiff file at 72dpi at 100%. Fonts will be substituted to conform to Web standard fonts that maximize the legibility of.html files.

7 ADVANCE HEALTHCARE JOBS ADVERTISING 2015 RATES Job Postings Post your listings instantly on the ADVANCE Healthcare Jobs website. Reach targeted, qualified candidates and fill your open positions faster. All Standard 30-Day Job Postings automatically enter the ADVANCE Recruitment Network. DISCOUNT LEVELS 1 4 Job Postings $ Job Postings $ Job Postings $ Job Postings $ Job Postings $ Please contact your sales rep 30-DAY JOB POSTING SLOT $ Day Job Posting Slots are considered tenancy postings. You own the slot for 30 days, which is ideal if you have more than one position to fill. Interchange as many job postings as often as you d like so a single day does not go to waste. UPGRADES* 30-DAY Branding Template (Silver-Level Features) $99 Premium Placement Sponsorship $99 Universal Geography $199 ADVANCE Recruitment Network The ADVANCE Recruitment Network partners you with hundreds of other job boards to give you massive yet targeted reach for less effort than you ever imagined. When a job is added to the ADVANCE Recruitment Network, it is posted to potentially hundreds of other paid job boards instantly. PARTNERING SITES INCLUDE: Niche industry sites Job aggregators Search engines Regional job boards Diversity-oriented sites Social networking platforms UPGRADES* 30-DAY Branding Template (Silver-Level Features) $99 Premium Placement Sponsorship $99 Universal Geography $199 CONTACT YOUR ADVANCE REPRESENTATIVE TODAY TO ADVERTISE CALL: sales@advanceweb.com VISIT: WE TURN SIMPLE LISTINGS INTO COMPREHENSIVE AD CAMPAIGNS Advanced optimization: We analyze the content of your posting and create a custom SEO/SEM campaign to maximize the efficacy of your reach and visibility Targeted distribution: We share your posting with hundreds of relevant paid job sites Real-time campaign management: Your posting is constantly monitored to deliver measurable performance and help you enhance your ROI * Upgrade options can be combined AHJ_2015Rates_FAC 1/19/15

8 ADVANCE HEALTHCARE JOBS ADVERTISING 2015 RATES EZ Post With ADVANCE EZ Post, you can list ALL of your facility s jobs not just openings for healthcare professionals on the ADVANCE Healthcare Jobs website. Add your logo, an image, a video and more. Ask your rep about upgrading options to join the ADVANCE Recruitment Network Automated Serving 90-day 180-day 365-day XML Feed $4,450 $6,650 $11,750 Scrape $7,075 $10,250 $16,650 Upgrades (XML Feed) 90-day 180-day 365-day Platinum Upgrade Template $4,000 $8,000 $12,000 Gold Upgrade Template $3,000 $6,000 $9,000 Silver Upgrade Template $2,000 $4,000 $6,500 Bulk posting package available. Rates upon request. Website Ads Featured Employer Profile 30-day 90-day 180-day 365-day $499 $1,349 $2,395 $4,195 Tenancy Web Display Ads 30-day Leaderboard $1,765 Expandable Leaderboard $1,965 Medium Rectangle $1,765 Specs SILVER UPGRADE TEMPLATE: Logo size: Width: 420px, Height: 90px Main image: Width: 490px, Height: 319px Image types supported: JPEG, GIF or PNG Image size: 450KB Employer summary text: words max GOLD/PLATINUM UPGRADE TEMPLATE: Logo size: Width: 420px, Height: 90px Main image: Width: 490px, Height: 319px Image types supported: JPEG, GIF or PNG Image size: 450KB max Employer summary text: words max 10 gallery images max 5 gallery videos max: Types supported: MP4 or WMV, Video size: 10MB max 10 text testimonials max: 250 words max FEATURED EMPLOYER SPECS: Logo size: Width: 420px, Height: 90px Video types supported: MP4 or WMV Video size: 10MB max Image in place of video: Width: 258px, Height: 180px Image size: 450KB max Company summary text: 1,000 words max Company news text: 1,000 words max TENANCY/GEOTARGETED AD SPECS: Leaderboard: Width: 728px, Height: 90px Expandable Leaderboard: Width: 728px, Height: 90px (expanded size Width: 728px, Height: 315px) Medium Rectangle: Width: 300px, Height: 250px Image types supported: JPEG, GIF or PNG Image size: 65KB max CONTACT YOUR ADVANCE REPRESENTATIVE TODAY TO ADVERTISE CALL: sales@advanceweb.com VISIT: * Upgrade options can be combined AHJ_2015Rates_FAC 2/19/15