SPONSOR WHO BECOME A WE ARE

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1 SPONSORSHIP PACKAGE

2 BECOME A SPONSOR The Newmarket Craft Beer Festival offers sponsorship opportunities that are tailor-made to fit your brand, marketing objectives and budget. WHO WE ARE Newmarket Craft Beer Festival is a culinary festival dedicated to promoting excellence in craft beer and culinary arts. WHAT: Food & Craft Beer Festival WHEN: Saturday June 16th :00AM - 10:00PM WHERE: Riverwalk Commons (Doug Duncan Dr, Newmarket, ON)

3 AUDIENCE Our audience is comprised of the following: Reaching a specific target demographic with a 59/41 male/female ratio, that is aged 22 55, with a brand consciousness, who go out regularly and who help to influence overall trends Craft Beer enthusiasts from the GTA Local culinary enthusiasts Families with collective incomes of $100,000 + Existing audience of already in the Riverwalk Commons area on June 16th Newmarket Farmers Market, June 16th 8:00 am - 1:00 pm over 800 attendees a day 16% ages % ages % ages % ages 65+ 2% Female, 28% Male York Region Pride Parade, June 16th 4:00 pm Over 5000 Attendees 45% ages % ages % Male, 45% Female OUR GOALS Enhance your image and shape consumer attitudes Heighten your visibility through positive publicity Differentiate yourself from your competitors Market your brand to core consumers Increase brand awareness and brand loyalty Take advantage of the extensive media awareness Take advantage of exposure to a wide demographic

4 MARKETING INCENTIVES Existing audience in the area with other programmed events at Riverwalk Commons Social media campaign Local Advertising through participating restaurants in Burger Wars Main Street and surrounding area restaurant advertising Community events advertising Participating brewery outreach Town and partner support and marketing Beer lover group packages MANY WAYS TO GET INVOLVED! Become an Event Sponsor Marketing & Media Partner Advertising Opportunities on Website Swag Donations In-kind Product Donations Festival Sponsorship Vendor Opportunities

5 BENEFITS OF SPONSORSHIP Take advantage of the extensive media and communications campaign we ve put together in conjunction with our media partners. Receive the option of sponsoring certain components of the event to increase your individual brand. Booth space is also available for marketing purposes and on-site activations. Event passes for distribution to key customers, clients and employees enhancing relationships and building loyalty.

6 TITLE SPONSORSHIP: $10,000 (exclusive opportunity) Title sponsorship for the festival is an exclusive branding opportunity to position yourself as the title sponsors of the event. The title sponsor will hold name position of the event. ie: Red Thread Newmarket Craft Beer Festival. SPONSORSHIP OPPORTUNITIES SPONSOR BENEFITS Title sponsorship of the event 10 x 10 foot tent activation spot at event Logo on branded beer cups Logo on Token mobile Site Banner signage into entrance Banner signage around festival fencing Logo on staff t-shirts Swag in swag bags for VIP guests 100 x tickets to the event 10 x tickets to the VIP tent First Right of refusal for future branded festivals Title logo and named sponsorship on marketing materials Title logo and names sponsorship on all media initiatives Dedicated press release BURGER WARS: $5000 SOLD: Turkey Farmers SPONSOR BENEFITS Named sponsor for Burger Wars 10 x 10 foot area for activation at event on Burger Wars page Logo on event signage and all burger wars marketing materials Dedicated Social Media Promotion for burger wars Logo on signage at event Business card Ad on Burger Wars page on website Logo on Postcard (for billfold) with contest details during event Opportunity to run social media content through your social media outlets

7 VIP TENT SPONSOR: $5,000 (exclusive opportunity) Customized package which includes a sectioned off indoor/outdoor space where attendees can enjoy lounge seating, VIP bar, food service, swag bags and more. SPONSOR BENEFITS: Title sponsorship of VIP tent (40x40 ft) 10 x 10 foot tent activation spot at event Logo on branded beer cozy Logo on Token Mobile Site Banner signage into VIP entrance Banner signage on VIP tent Decal on VIP bar Logo on bartender t-shirts Swag in swag bags for VIP package holders 20 x tickets to the event 10 x tickets to the VIP tent Opportunity to provide branded branded swag bags Note: Main Stage sponsor is entitled to one banner on stage MAIN STAGE SPONSOR: $3,500 (exclusive opportunity) Main stage will feature live entertainment all day such as a DJ Sean Listro, four piece Stacey Renee band and acoustic artists all day. Title sponsorship of main stage 10 x 10 foot tent activation at event Banner/logo on main stage Logo on Token Mobile Site 20 x tickets to the event 5 x tickets to the VIP tent Opportunity to introduce artists on main stage Mention of sponsorship on main stage scripting Note: Title sponsor is entitled to one banner on stage

8 CULINARY LEARNING ACTIVATION PARTNER: $2,500 (3 opportunities) Utilized for a culinary learning experience. This could be ticketed or not ticketed within the event. This must include a demo or learning component for our attendees. The 20 x 20 area can be designed and setup as desired by sponsor. 20 x 20 foot area for activation at event Tables & Chairs as required Basic Sound System with culinary activation description Logo on event signage and a marketing materials Dedicated Social Media Promotion Opportunity to partner with a craft beer company for complementary pairings Logo on Token Mobile Site Dedicate press release PHOTO ACTIVATION: $2,500 (exclusive opportunity) Logo on photos that are sent through social media Custom backdrop Signage at the photobooth Logo on event signage and marketing materials KIDS MUSICAL BIKE: $1,000 (exclusive opportunity) An interactive stationary musical bike designed for kid friendly fun Logo on event activation (ie. banner) Custom hashtag for social media 2 x tickets to the event COMMUNITY PARTNER: $ x 10 foot tent at the event Use of logo as a partner Logo on event website with link to sponsor website Logo on event signage 10 x tickets to the event 2 x VIP tickets to the event GIANT GAME SPONSOR: $500 (3 opportunities) Select your choice of Chess, Jenga or Connect 4 Logo on activation signage (ie. Banner) 2 x tickets to the event

9 BURGER WARS PARTICIPATION $99 cash or gift card (unlimited opportunities) (Local restaurants only) The ultimate burger recipe competition taking place on Main St and surrounding area. To participate you will simply be asked to create a unique, one of a kind burger recipe and have it available to consumers during the week of June 9-16th, Burgers lovers will vote through social media for the best burger. Inclusion in calendar of events Logo on signage at event Business card Ad on Burger Wars page on website. Postcard (for billfold) with contest details during event. Free event coasters at participating restaurants BURGER WARS: $5000 Named sponsor for Burger Wars 10 x 10 foot area for activation at event on Burger Wars page Logo on event signage and all burger wars marketing materials Dedicated Social Media Promotion for burger wars Logo on signage at event Business card Ad on Burger Wars page on website Logo on Postcard (for billfold) with contest details during event Opportunity to run social media content through your social media outlets SWAG OPPORTUNITIES VIP Swag Bags distributed to VIP package holders QUANTITY: 300 (quantity may vary depending on ticket sales) Coupons, flyers and products in VIP swag bags Distributed to VIP ticket holders upon entry to the VIP tent

10 IN-KIND OPPORTUNITIES FREE OPPORTUNITIES (any costs associated must be assumed by sponsor) PRODUCT DONATIONS: Sample products for giveaways Quantity: 3000 ENTERTAINMENT GIFTING: Quantity: 25 OTHER: Door prizes Contest Incentives Social Media giveaways BENEFITS: 10 x 10 foot tent at the event (based on in-kind value) Use of logo as a partner Logo on event website with link to sponsor website Logo on event signage 10 x tickets to the event Branding activation (logo) on in-kind sponsorship

11 WAYS TO HELP PROMOTE THE EVENT Like the Craft Beer Facebook Follow us on Follow us on Include in s to your database Post on your website Talk it up with staff, friends, and family Newmarket Farmers Market 8:00 am - 1:00 pm Fairy lake Artisan Craft Fair 10:00 am - 5:00 pm OTHER EVENTS HAPPENING IN NEWMARKET ON JUNE 16TH, 2018 York Region Pride Parade 4:00 pm Pride Fireworks at Riverwalk Commons 10:00 pm OUR SPONSORS