MEDIA KIT For more information, spec sheets, and to view live samples, visit mediakit.metro-magazine.com METRO BRINGS YOU AN AUDIENCE OF BUYERS

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1 BRAND OVERVIEW The oldest and largest magazine entirely devoted to public transportation, METRO has served the bus and rail markets since This longevity combined with insightful, award-winning editorial means credibility, visibility and exceptional ROI for advertisers. METRO BRINGS YOU AN AUDIENCE OF BUYERS METRO Magazine has a total qualified circulation of 21,500, including public bus systems, private/specialty/tour & charter bus companies, public multi-modal systems, passenger rail transit; local, regional, state, provincial, and federal government.** 87% of our subscribers influence, specify, recommend, or make the final purchasing decision for their agency.* 91% of our subscribers read at least three of every four issues.* More than 80,000 industry professionals see METRO Magazine each month.[1] MET09_Cover.indd 991 9/15/11 2:09:26 PM We Set the Standard for Editorial Excellence Our unparalleled editorial delivers insightful, awardwinning coverage of the entire public and private transportation sectors. Our Website Users Are Active and Engaged Every month, an average of nearly 24,000 visitors visit our website for an average of 75,000 pageviews per month. *** Advertisers Get Return on Investment METRO runs more than twice the number of advertising pages than any competitor in the market PROOF that advertisers believe in METRO. contact Frank Di Giacomo Vice President/Publisher Phone: (856) Fax: (856) frank.digiacomo@bobit.com Mark T. Hollenbeck Associate Publisher Phone: (503) Fax: (503) mark.hollenbeck@bobit.com Industry Leadership Is Our Commitment METRO is the only publication that hosts its own industry event BUSCON which provides the critical link in branding loyalty building relationships with key decision-makers via face-to-face networking. * Publisher s own data, 2010 readership survey ** June 2012 BPA Circulation Statement *** Google Analytics [1] Publisher s own data (2007 Readership Study) 1

2 AUDIENCE METRO Magazine is the enduring leader in the public transportation market. Our audience in print, online, and in person is active and engaged. Our subscribers are loyal Three to eight times more industry professionals find METRO s magazine, website, and e-newsletters to be the most useful industry resources (when compared with competitive publications).* 91% of our subscribers read at least 3 out of 4 issues.* 72% of subscribers say they spend at least onehalf hour reading METRO each month.* WE REACH THE FULL SPECTRUM OF THE MARKET Over 85,000 industry professionals see METRO Magazine each month. Based on our subscriber base of 21,500 and pass along rate of 3 people per issue.[2] We get more than 75,000 page views on Metro-Magazine.com each month.[1] Over 22,000 industry professionals receive our e-newsletter, METRO-Express twice each week and the University Transit e-newsletter which goes to 5,800 subscribers twice a month. Our Transit Accessibility e-newsletter twice a month that goes to 5,900-plus subscribers.[3] Our weekly Rail Transit e-newsletter goes to 1,000- plus subscribers. PRIMARY BUSINESS Public Bus System % Private/Specialty/Tour & Charter Bus Companies % Public Multi-Modal System % Transit Agency/Board...4.8% Consultant, Engineer, or Architect to the Transit Industry...8.0% Local/Regional Government % Passenger Rail Transit...7.1% State, Provincial or Federal Government...7.3% Manufacturer/Supplier of Urban Transportation Equipment and Others Allied to the Trade...2.1% Our print audience is high quality 87% of our subscribers influence, specify, recommend, or make the final purchasing decisions for their agencies.* 75% of our subscribers take action after seeing an ad in METRO.* 66.9% of our audience is management corporate/general executive.** 15.7% are in operations and/or maintenance.** METRO targets operators, government agencies and transit consultants, engineers and architects with only 2.1% equipment manufacturers/ suppliers compared with 9.7% for our closest competitor.*** * Publisher s own data, 2010 readership survey ** June 2012 BPA Circulation Statement *** Metro TQ: 24,538; Mass Transit TQ: 23,858 June 2012 BPA Circulation Statements [1] Google Analytics [2] Publisher s own data (2007 Readership Study) [3] Lyris List Manager TITLE Management Corporate/ General Executive % Operations and/or Maintenance % Engineering...5.2% Planning/Consultant...3.9% Marketing/Sales...3.5% Commissioners, Board Members, Elected Officials...2.3% Purchasing Grants/ Budgets...2.5% 2

3 EDITORIAL EXCELLENCE METRO is the #1 source of information for public transportation fleet managers. In our 109- year history, METRO has been the industry s primary source of news, features, reference information, and industry benchmarking. Our magazine is devoted to helping our readers operate safe and cost-efficient public transportation fleets, as well as to expose the best practices of fleets across the country. Our editors regularly visit in person with readers. We are committed to and actively engaged in the industry we proudly serve. Our editors stay connected with the industry through popular social networking sites like Facebook and LinkedIn, participating in dialogue that often leads to unique insights that fuels our editorial planning. A recent study by the Minnesota-based research firm Readex Research indicates that 73% of METRO readers recall seeing specific editorial in the most recent issue. SOME EDITORIAL FEATURES YOU LL FIND ONLY IN METRO: Annual Fact Book (every year since 1975) Top 100 Transit Bus Fleets Survey (every year since 1984) The Top Rail Projects list (since 1995) The Top Motorcoach Operators in North America An annual Special Consultants issue The Top BRT Projects list Innovative Motorcoach Operators Women in Transportation Annual Paratransit Survey Annual GM Survey Maintenance Survey 3

4 ONLINE OPPORTUNITIES HOMEPAGE ADVERTISING METRO averages more than 75,000 pageviews a month on our industry-leading website. We average 24,098 unique visitors to the site every month and 35,860 visits. Our site visitors are interested in the content and will see your ad. Our goal on our website is to perform for you and show a return on your online advertising investment. We focus not only on the overall site performance, but on the engagement of our site users: How long do they spend on the site, how often do they visit, and how many pages do they view? Banner ads are attention-getting and brand-building, as well as a cost-effective and simple way to add impact to your print advertising campaign. You can use a variety of formats in your banner ads, including static, Flash, expandable, and video. Ask your sales representative for an up-to-the-moment site performance report and how our site metrics outperform industry averages. TOP LEADERBOARD Size: 728X90 Rate: $2,000/month RIGHT SQUARES (3 AVAILABLE) Size: 250X250 35kb max file size Rate: $750/month Web Poll sponsorship Size: 100X40 [logo recognition] Max file size: 10kb Rate: $500/month channel sponsor logo Size: 100X40 [logo recognition] 10kb max file size Rate: $750/month LOWER LEADERBOARD Size: 728X90 Rate: $500/month 4

5 online opportunities E-NEWSLETTERS Metro Express is a twice-weekly e-newsletter on news of importance to 22,000 public transportation professionals. We also publish Rail Transit, University Transit and Transit Accessibility newsletters. Metro Express is a twice-weekly e-newsletter that reaches 22,000 subscribers with a net open rate of 16.7%. The twice-monthly University Transit e-newsletter, with 5,800 subscribers, and a 19% open rate provides practical, timely information for bus operators at colleges and universities in North America. The twice-monthly Transit Accessibility e-newsletter, with 5,900- plus subscribers, with a 21% open rate reaches public and private providers of paratransit services. The weekly Rail Transit e-newsletter, with 1,000-plus subscribers has a 52.3% open rate. TOP LEADERBOARD Size: 728X90 Rate: $2,000/month RH Squares Size: 180X150 Rate: $750/month SpeedBumps Size: 468X60 Rate: $500/month Squares Size: 180X150 Rate: $400/month 5

6 online opportunities Topical CHANNEL ADVERTISING METRO has 7 topical channels on our website. These channels are designed to help users find exactly what they re looking for in their specialty or area of interest, whether it s bus rapid transit, green transit, or rail transit. An advertiser can sponsor a channel exclusively, create an advertising roadblock (coordinating the material on the top leaderboard and top right square), or advertise on one of our high-profile banner positions. CHANNELS CURRENTLY AVAILABLE: Bus Rapid Transit Bus Transit Green Transit Motorcoach Paratransit Central Rail Transit University Transit By advertising on a specific topical channel, you reach users most interested in your topic. Contextual advertising is proven to provide a more engaged, interactive, and desirable visitor. Top leaderboard Size: 728X90 Rate: $1,000 monthly roadblock Size: 728X90 and 300X250 each Rate: $1,500 monthly rh squares Size: 300X250 35kb max file size Rate: $500 monthly Our editors develop most of the content on the site, which includes not only news and features, but video and photo galleries. We welcome content submissions from marketers as well on topics of interest to our users. We accept Flash ads, video ads, expandable, rich media. Talk to your salesperson directly about a program that works for you. lower leaderboard Size: 728X90 Rate: $500 monthly 6

7 online opportunities Metro-TV VIDEO SECTION There is simply nothing like a live demonstration to get users attention. METRO-TV welcomes video submissions from marketers for METRO-TV. All content is keyworded so it s easy to find (including your company name). Top leaderboard Size: 728X90 Rate: $1,000 monthly rh square Size: 300X50 Rate: $500 monthly Logo Buttons Size: 100X40 10kb max file size Rate: $300 monthly posting video Rate: $500 per video per year We have 2 banner positions as well as 8 keyword-logo tags, which, when clicked, display all videos where your product is mentioned or used. All videos are converted to a web-friendly format, uploaded by our web team, and housed on our own server. They are keyword tagged for easy searchability so your potential users will find your video. 7

8 online opportunities PRESTITIAL ADS These high-impact advertisements are presented before a content page. Imagine the results you will receive from a full page advertisement that is presented to the visitor before the visitor actually enters the website. This premium ad placement will bring your brand and product line to the attention of every web visitor. Rates are CPM-based. RICH MEDIA This includes a wide variety of technology-driven advertisements. Rich media includes expandable ads, site overlays, floating ads, page takeovers, backgrounds, cursor ads, and audio ads. These high-impact marketing vehicles can provide an exciting way of driving new customers to your products. Material for rich media should be provided by client. Rates depend on specific campaign. PAGE PEEL Starting as a page curl in the upper right corner of the home page, when moused over the page peels down to present a 489X485 advertisement. This dramatic presentation is certain to bring attention to your brand and visitors to your website or campaign-specific landing pages. Rates are CPM-based. WEBINARS are a unique branding and leadgeneration opportunity, allowing you to establish your company s authority. They are a highly effective way to capture targeted, qualified sales leads. We can work with your team on a turnkey webinar, where we provide content, promotions, a moderator, and follow-up, or you can produce the webinar using our technology and promotions. We archive all webinars on our website in a dedicated webinar section. 8

9 WHITE PAPERS Today s professionals want more than an ad message. They are interested in LEARNING... about new technologies, how things work, how others manage challenges. YOU can reach these professionals by creating white papers that dig deeply into a pertinent topic. Either you can create a white paper for hosting on our site, or we can create one for your exclusive sponsorship. Participating in Metro s white paper program, your company can achieve two goals: 1. You align your brand name as an authority on a key topic. 2. You build a database of potential sales leads of people pre-qualified as interested in your products and services. All white papers are housed in a special section on our website, where they are searchable and downloaded at no charge to user. White Papers is in our top navigation, ensuring quick and easy access for users. Interested users fill out a simple registration form to gain access to the downloadable file. Sponsor receives all registration information from downloads. On the white paper page, sponsor s logo or ad is embedded on the printable version. Sponsor receives roadblock ad on actual white paper page, which includes top leaderboard and righthand square. Traffic-driving promotions will include banner ads on the site to push users to the area, links within related stories to white papers, bimonthly print ads promoting white papers. 9

10 Marketing We can assist with your marketing needs, providing everything from a simple list rental to a comprehensive, turnkey campaign. Our promotional list of 10,200 subscribers is regularly scrubbed to ensure high deliverability for our advertisers. We comply with all SPAM regulations and follow best practices for marketing. We maintain strict protocols for opt-out/ opt-in subscribers to ensure that your message is delivered to someone who genuinely wants it. We provide a post-deployment report with your unique and total open rates as well as total clickthrough rates, which can help you determine the success of your campaign. We can also do split lists, where you can test different versions of your creative or copy. Depending on your specific needs, we may also be able to do geographic or title splits. 10

11 DIGITAL EDITION DIGITAL EDITIONS The digital edition of our print magazine is created with flipbook technology, which allows you to turn pages as naturally as a print magazine. The colors are bright, the contrast is excellent, and the feedback on your advertising can be instantaneous. All ads and editorial mentions in the digital edition have hyperlinked URLs so a reader goes directly to your website. Our digital editions are archived, searchable, and accessible from our magazine s homepage. We provide all the search engine optimization to ensure good search results for your ad. We offer some powerful programs that create impact within the digital edition, including interactive inserts, motion graphics in your ads, video links, and even digital-only catalog inserts. Rates depend on the features desired. Advertising opportunities in the digital edition include belly bands, portal page ads, podcasts, embedded audio or video, page animation. The digital edition drives traffic to your site, fosters interactivity with readers, can help you gather addresses, do a survey, or conduct a contest. portal page ad Size: 180 to 400 X up to kb max file size Rate: $1,000 monthly Available position is left of cover image. IMMEDIACY We can provide custom URLs, landing pages, animated ads. We can help you create a custom edition of METRO with additional ad pages in the digital edition only. We have programs that allow you to offer the digital edition to YOUR clients, providing you with a very inexpensive way to gain wider reach for your advertising. INTERACTIVITY BELLY BAND OPTIONS Single-sided or double-sided belly bands available. You can give your print ad an extra dimension by embedding video or audio so that readers can see immediately how your product works. To see the digital edition in action, log on to com\digitalmagazine 11

12 ANNUAL FACT BOOK METRO MAGAZINE FACT BOOK METRO produces two comprehensive directories: one in print and one online. They are THE place to find parts and equipment, services and products, new and old favorite products. All major manufacturers and industry suppliers are included in our print and online directories. Highlighted listings are available to improve the listing s visibility. The industry s leading resource for statistical data, marketer information, consultants directory, buyers guide and comprehensive list of industry contacts. The METRO Fact Book is a year-round reference guide for fleet managers, a one-stop resource, whether you re looking for a phone number, to find out if agencies are cutting services, or how the Federal Transit Administration budget is allocated. It s all in the METRO Fact Book. 12

13 BUSCON BusCon is METRO s premier annual convention and tradeshow. For more than 15 years, BusCon has been the most extensive gathering of private and public section decision-makers in North America. BusCon 2013 September 10-11, 2013 Navy Pier, Chicago, IL Over 2,000 attendees visit our annual tradeshow, over half of whom are first-timers and likely new prospects for exhibitors and sponsors. BusCon brings bus buyers and dealers together in one location providing exhibitors with dedicated face-to-face time. Top Attendee Categories: Tour & Charter Operators Public Transit Universities Limousine Operators Retirement Communities Parking Companies & Garages Hotels & Resorts Community Transit Casinos Churches Assisted Living Homes Handicapped Transportation Services Leasing Companies Car Rental Operators Corporate Transportation Providers BusCon is a great way to get your message to qualified buyers and stand-out among the rest. If you sign up to exhibit or sponsor at BusCon 2013, you will get nearly one million impressions. Where else can you get this kind of targeted marketing? Over 150,000 direct mail impressions Over 200,000 internet promotion impressions Over 550,000 advertising impressions For more information on exhibiting or sponsorships, please visit or call METRO Magazine advertisers receive 10% off exhibit space rates. 13

14 MARKETING & RESEARCH SERVICES RESEARCH BASED DECISION-MAKING Bobit Business Media has 50 years experience researching business-to-business markets and helping OUR customers understand THEIR customers. With research, we can provide perspective and clarity. We DIG DEEPER to help you SELL MORE. We can help with research projects ranging in scope from simple brand awareness to understanding the role of social networking in your market. Bobit Business Research Branch has done industry research for hundreds of companies, including Ford, GM, Volvo, OPI Products, Honeywell, Tyco, Cooper Notification, and the University of Illinois. Our research focuses on actionable RESULTS and data that convert to SALES. We develop our research with an integrated approach, ensuring you reach your potential buyers with the right medium, whether it s focus groups, surveys, or field research. We can do any variety of research project for your company, including: Advertising Effectiveness Studies Regional Buying Trends Buying Intention Studies Lead Generation and Lead Qualification Brand Awareness and Competitive Position Market Share Analysis DO RESEARCH MARKETING SERVICES Many companies rely on advertising agencies to develop their advertising and promotional material. But keeping an agency on retainer is expensive for many companies. Metro has a team of marketing professionals, writer, designers, and social media experts who can assist with any marketing project you have. Just a few of our services include: Logo design Advertising concepts and full design services, including photography, copywriting, layout Press services, including writing press releases for trade and consumer reach Website design and development Social media marketing, including strategy, content development, and tracking. 14