NEW OPPORTUNITIES AVAILABLE FOR 2019! MARKETING PARTNERSHIP OPPORTUNITIES Enhance your organizations industry presence by advertising with BISA.

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1 NEW OPPORTUNITIES AVAILABLE FOR 2019! 2019 MARKETING PARTNERSHIP OPPORTUNITIES Enhance your organizations industry presence by advertising with BISA.

2 WHO IS BISA? The Bank Insurance & Securities Association (BISA) is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel. BISA s 200+ Member Companies include: BB&T Investment Services BBVA Compass Investment Solutions Citi Personal Wealth Key Investment Services M&T Securities, Inc. PNC Investment Services SunTrust Investment Services TD Wealth U.S. Bancorp Investments, Inc. Wells Fargo Advisors And many more! Who are Our Members? Program CEOs Chief Risk and Compliance Officers COOs Presidents CAOs Managing Directors National and Regional Heads of Wealth, Sales Directors Insurance, and Investments Financial Advisors CFOs Who Should Advertise with BISA? Companies providing insurance, investment and securities products and services through the bank channel: Alternative Products Fixed Annuities Fixed Indexed Annuities Life Insurance LTC, Health and Disability Market-Linked CDs Mutual Funds and ETFs P&C Insurance Research and Marketing Sales and Marketing Securities Retirement Plans SMAs and UMAs Software and Systems Technology Support Third-Party Marketers Training and Education for Financial Advisors Variable Annuities Variable Life Insurance BISA Membership Consists of 45 % DEPOSITORY INSTITUTE 55 % MEMBERS, SUCH AS Northern Trust, Regions Investment Services, Citizen s Securities & more SERVICE PROVIDER MEMBERS, SUCH AS Athene USA, Brighthouse Financial, Mass Mutual & more What Opportunities are Available? BISA offers advertising for three primary platforms that reach vast industry audiences. Annual Print Magazine: Produced once a year, Portfolio magazine contains original industry content from BISA members and thoughtleaders alike. Portfolio: BISA s online content hub, Portfolio, is the place to find on-the-pulse industry news, plus insights from BISA s members and partners. Portfolio Weekly: Sent to BISA s members once per week, this newsletter provides curated content and association updates.

3 THE FIRST EVER ANNUAL PRINT EDITION OF BISA PORTFOLIO WAS A HIT By the Numbers Sent to 10,000+ industry professionals 60 % of readers kept the magazine for future reference of passed it along to a colleague after reading Select an Ad Placement to Highlight Your Organization AD PLACEMENT PRICE 2-Page Center Spread $25,000 2-Page Spread $23,000 Full Page Ad $10,500 2/3 Page Vertical Ad $8,500 1/2 Page Horizontal Ad $7,500 1/3 Page Horizontal Ad $6,200 Inside Front Cover Ad $12,000 Inside Back Cover Ad $12,000 Outside Back Cover Ad $14,500 Insert $23,000 Bellyband $14,500 FOR MORE INFORMATION, INCLUDING PRICING, ADVERTISING@BISANET.ORG OR CALL (202)

4 CEMENT YOURSELF AS A THOUGHT LEADER THROUGH PORTFOLIO ONLINE A B By the Numbers Portfolio averages 3,200+ 1,250 page views and link clicks per month 90% of BISA members surveyed read Portfolio content online C Which Ad Option is Right for You? TYPE OF AD COST PER MONTH A Homepage Banner (rotates between advertisers; up to 6 ads total) $3,000 B Department Page Banner (rotates between advertisers; up to 6 ads total)* Included with Homepage Banner C Article Page Ad (2 spots available) $1,500 Sponsored Content $3,000 * This option allows an advertiser to advertise specifically on a department page and/or across all department pages. TAILOR YOUR CONTENT Interested in contributing content to Portfolio? There are many ways to do so. Choose from: Contributed Content (member only) Custom Content (member and non-member) Sponsored Content (member and non-member) LEARN MORE HERE FOR MORE INFORMATION, INCLUDING PRICING, ADVERTISING@BISANET.ORG OR CALL (202)

5 PLACE YOUR CONTENT DIRECTLY IN MEMBERS MAILBOXES WITH PORTFOLIO WEEKLY By the Numbers Portfolio Weekly boasts a 12.5 % average open rate and a 14 % click-through-rate A When asked What is the likelihood you would give preference to an equally qualified service provider who advertises in BISA Portfolio over one that does not choose to advertise? 60 % chose Likely or Very Likely. B Select from the Following Ad Options to Reach 1,000+ Readers per Week TYPE OF AD COST PER WEEK A Leaderboard $1,000 B Sponsored Content $1,000

6 MAXIMIZE YOUR INVESTMENT AND YOUR EXPOSURE Purchase a $25,000 partnership package and receive $32,500 of value. What s Included? OPPORTUNITY PLACEMENT VALUE BISA Portfolio Annual Issue Premium Ad Placement Inside Front Cover or Inside Back Cover $12,000 Portfolio Weekly Leaderboard Ad (6x per year) $6,000 Portfolio Weekly Sponsored Content (6x per year) $6,000 Portfolio Leaderboard Ad (1 month) $4,000 Portfolio Standard Banner Ad (1 month) $1,500 Portfolio Sponsored Content $3,000

7 NEW! SPONSORED RETARGETING Expand your reach to a targeted audience through sponsored retargeting, which places your ads in front of a pinpointed audience that has expressed interest in BISA. Ad Reach Your ads will reach this targeted audience wherever they browse, from Facebook to the Wall Street Journal. Quantifiable ROI BISA will provide detailed reporting of your results, so value is easily proven. 365-day Exposure Engage your audience far beyond the reach of BISA events. Retargeting offers year-round exposure. Pay-Per-Impression You supply three ads and BISA s retargeting team will provide placement and reporting OPPORTUNITY # OF IMPRESSIONS COST The Engaged Package 25,000 impressions $5,995 The Influencer Package 50,000 impressions $7,995

8 AD SPECIFICATIONS: WHAT YOU NEED TO KNOW Portfolio Ads A Homepage Banner: 1060 x 150 pixels; PNG image A Department Page Banner: 1060 x 150 pixels; PNG image B Article Page Ad: 326px x 400 pixels; PNG image Portfolio Weekly C Leaderboard Ad: 640 x 115 pixels; PNG image Retargeted Ads D 728x90 pixels; PNG image E 300x250 pixels; PNG image F 160x600 pixels; PNG image.jpg or.gif static images only; no Flash. Video options also available. Ad Sizes & Specs A 1060 x 150 px C 640 x 115 px D 728 x 90 px F 160 x 600 px B 326 x 400 px E 300 x 250 px