The Portfolio of C.J.Hancocks.

Transcription

1 The Portfolio of C.J.Hancocks

2 Identity for The Cakery Identity and branding for Leamington Spa cake business established in 1982 under the name Carolyn s Cakes. The business required a new identity in order to expand the business and open it s first shop. The Cakery was born and proceeded to become a recognisable brand in the town. Below: The Cakery Logo Badge Right: The Cakery Business Card The Cakery

3 Shop Front Signage and Interior Design The Cakery I designed all signage and shop front graphics for The Cakery using white as a base to provide a neutral frame for the window display. The interior design was also kept very neutral with shabby chic white furniture and decorative white frames.

4 Website design for the Cakery A simple website for The Cakery consisting of basic company information, photo galleries and contact information. The website was designed to be in-keeping with The Cakery s vintage branding yet clean, simple and easy to navigate. The gallery images and photo-retouching for the website are also handled by myself. The Cakery

5 The University of York s Summer Ball 2012 Branding York University s Summer Ball is the biggest event on the University events calender and a special one for those that are graduating. The event is a mix of black tie dinner and festival and the branding needed to give it a special feel whilst still being summery and fun. Summer Ball 2012

6 ON SALE NOW! Tickets On Sale Now Summer Ball 2012 Promotional Material I designed various promotional material for the Summer Ball including posters, flyers, large-scale banners, POS advertising and web ads. The branding has a retro, vintage style in-keeping with current trends. Summer Ball 2012

7 Summer Ball 2012 Summer Ball Promotional Flyers

8 YUSU Freshers 2011 Branding The branding has a fun retro feel with badge-style designs to help incorperate the various logos and vast array of information that had to be put across through the promotional materiel and freshers website. YUSU Freshers

9 Freshers 2011 Guide Booklet A printed booklet with a guide to everything freshers need to know about YUSU, freshers week events and how to settle in etc. YUSU Freshers

10 Branding for The Lounge Bar on the University of York campus The logo for The Lounge bar was designed to fit in with the feel of the bar whilst also fitting with the YUSU brand and their other commercial venues. The brand pallette brings together the various colours in the bar and in the surrounding building. Above: Stand alone logo for The Lounge Right: Business card for The Lounge with alternative bubble logo. The Lounge Bar

11 The Lounger Bar Menu Designs Drinks menus for The Lounge bar. The Lounge Bar

12 Branding for Roses 2011 I designed the identity and branding for Roses - a yearly sports tournament between the University of York and the University of Lancaster. The tournament has a long history and each team is represented by the rose of their city- white for York and red for Lancaster. Roses 2011

13 Roses 2011 Website Roses 2011 Mini-site within the YUSU website containing everything competitors and spectators need to know about the event.

14 Roses 2011 Promotional Posters I designed a series of posters to build up hype for Roses 2011 featuring dramatic photographs of York Sport competitors. The posters were designed to parody movie posters with movie poster-style headlines and credits. Roses 2011

15 Roses 2011 Merchandise Below and Right: Roses fold-out tournament guide and lanyard Right: Roses t-shirt print Roses 2011

16 Grazia Daily Direct Response Campaign Direct response campaign to encourage Grazia readers to sign up to Grazia Daily bulletins The campaign aimed to target Grazia Readers when most responsive - on working lunch breaks. Right: POS in boots stores to communicate with women buying lunch on the go. Above: Fold-out sticker on Boots sandwiches and lunch items with information about graziadaily.co.uk bulletins to remind them when they are eating their lunch in the office. Grazia Daily D&AD In-Book Award 2009

17 Boarding Pass Direct Mail A creative piece of direct mail to encourage donations to the University of York in America Visiting Scholarship Fund. The leaflet was designed to look like a boarding pass, suggesting that donations to the fund will buy students a boarding pass to widen their horizons. Boarding Pass

18 Identity for Susie s Tea Rooms, Appledore. Susie s Tea Rooms I designed the new logo and branding for the recently refurbished Susie s Tea Rooms in Appledore.The branding was designed to fit with the old fashioned feel of the seaside town and appeal to customers young and old.

19 Above: Business Card/Loyalty Card for Susie s Tea Rooms Right: Susie s Tea Rooms menu design. Susie s Tea Rooms

20 Susie s Tea Rooms Signage Signage and window graphics for Susie s Tea Rooms Susie s Tea Rooms

21 Barratts Shoes Stationary Stationary designs for Barratts Shoes inkeeping with the company s new branding Barratts Shoes

22 Barratts Student Discount Campaign Window vinyls and posters to promote student discount in Barratts Shoes stores. The campaign was designed to be eye-catching, edgy and on-trend for the season. Barratts Shoes

23 YUSU Impact Report Booklet design for the York University Students Union s Impact Report. The project involved designing a booklet to present facts and statistics about the organisation s yearly activity in a way that is interesting and engaging to read. YUSU Impact Report

24 Woodstock Festival Branding Branding for York University Student s Union s yearly Woodstock festival. This year the festival s theme is 1960 s - the original hippy festival era. Woodstock Festival

25 Woodstock Festival Flyers Woodstock Festival

26 Branding and artwork for music artist Lolene (Capitol/EMI records). AboveL: Logo design for Mis Foo Foo Inc, Lolene s own brand of merchandise. The design represents her fierce alter-ego Miss Foo Foo and uses her trade-mark curls to spell out her name. The design also has a 70s feel in-keeping with her love of disco music and all things retro. Right : Album & single cover designs for Lolene. Lolene/Miss Foo Foo Branding

27 Thank you for taking the time to view my portfolio. I hope you enjoyed my work. More examples and recent projects are available on: