WEDDING & PORTRAIT PHOTOGRAPHY INTL. Exhibitor Marketing & Sponsorship Kit. Conference: Show: Mandalay Bay, Las Vegas

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1 WEDDING & PORTRAIT PHOTOGRAPHY INTL Exhibitor Marketing & Sponsorship Kit Conference: Show: Mandalay Bay, Las Vegas

2 Table of Contents Special Events & Show Features Branding & Signage Additional Media Opportunities Introduction We ll get attendees to the show, but how will you get them to your booth? You ve made the investment in WPPI - Now let s work together to get attendees into your booth through one of our exclusive programs What you can do to drive customers to your booth Rent the attendee list and advertise in attendee s to reach more attendees and grow your customer list Advertise on wppiexpo.com and in our mobile app. Plus, take advantage of various digital upgrades that move you to the top of the exhibitor search list Increase your social media posts in the lead up to your participation in the show and use hashtag #WPPI2019 to grow your audience Complete your free online profile in the Exhibitor Console to make sure attendees can find you Stand out and drive traffic to your booth on-site with one of our high-visibility sponsorship opportunities or we can work with you on a custom activation Promote your in-booth show specials, events and distribute press releases in the Exhibitor Console Create press kits and connect with your sales contact to learn more about what you can do to get media exposure before, during and after the show 10. Newsletter Print Media & Custom opportunities Contact 3

3 4 The WPPI Opening Night Event Wednesday Feb. 27, 8:00 10:30pm One of the most popular events of the conference with over 2,000 attendees. Customize your sponsorship package. In addition to branding on all preand onsite marketing promotions, opportunities may include logos on drink tickets or entry passes, photo booth space, swag distribution, and more! (Category Exclusive) Special Features & Show Events WPPI Studios Bring your customer experience to life by participating in our fully realized photo shoot on the show floor. Attendees get a hands-on experience trying out the latest cameras, lenses, and lighting in a controlled environment. There are also areas for post-production and printing sponsorship opportunities. We know that customers love playing with and testing gear before they buy and here is the perfect opportunity to help you close the sale. Photo Walks Thursday, Feb. 28 Monday, Feb Wednesday, Feb. 28 Monday Feb Tuesday, Feb. 26 Excalibur Hotel Be a part of our re-imagined awards ceremony as WPPI recognizes the winners of The Annual, along with winners of the International Photography Competitions. Customize your sponsorship package and elevate your brand in front of more than 1,000 photographers and industry leaders by participating in or sponsoring our most prestigious event. Place your products in photographers hands as they journey through Las Vegas, capturing unique moments, led by some of the world s most photography visionaries. Our Photo Walks are an intimate experience, limited to 12 people. Sponsors will provide gear and materials, branded bags, and talking points for speaker. Each entry into The Annual is critiqued and judged by renowned photographers in front of our attendees, an element of our dedication to continued education. Sponsors will have custom branding in judging rooms, in preshow communications regarding the competition, as well as on the competition and conference s website. Packages Start at $10,000 Official Wi-Fi Sponsor Coffee Station Focus Groups/Surveys Show Floor Happy Hours All attendees will access Wi-Fi with your customized username, logo and landing page. Your logo and customized banner (that clicks through to your site) will appear on the homepage when attendees log on. Additionally, your sponsorship will be advertised in all preshow attendee newsletters and on-site meter board signs. Be considered the local hero by supplying FREE coffee in the mornings for WPPI attendees at the Mandalay Bay Convention Center. On-site signage will be provided. Learn from our attendees. Let us customize focus groups and surveys to meet your marketing needs. Nothing brings people together like a drink, right? Happy Hour sponsorships can drive traffic to your booth and stir up meaningful conversations with potential prospects. Complemented with additional marketing from WPPI to support your activation. Tuesday, February 26 Evening Friday March 1 - Morning WPPI Awards Ceremony Packages Start at $3,000 Keynote Sponsorship Attach your company name to the Rangefinder Lounge and Print Competition Gallery on the expo floor where attendees will be able to hang out, plug in, share their work and engage with fellow attendees. Display your product/signage throughout the lounge space. Your company will be included in all mentions of the Rangefinder Lounge Commitment Deadline: January 11 Six Available / 2 per day 5 WPPI the Annual Competition A customized package, this sponsorship opportunity can include your company s name and logo on the stage s backdrop, your logo on napkins, promotional materials on attendee chairs, and even the ability to introduce the keynote speaker. 6-foot vendor tables are also available at the Pre Keynote Reception on Tuesday Evening. Call your sales rep today to discuss your options. NEW! Rangefinder Lounge and Print Competition Gallery Special Features & Show Events Contact theresa.raffetto@ emeraldexpo.com for seminar sponsorship pricing

4 6 Branding / Signage Branding / Signage 7 Show Bags WPPI Show Bag Insert Registration Sponsorship Badgeholder Sponsor Lanyard Sponsor Aisle Sign Sponsor Have your logo travel the Mandalay Bay Convention Center on attendees arms and the Las Vegas streets afterwards. Each of our 11,000 attendees will get a sponsor-provided bag that will be branded with your company s name and logo. Catch your audience s attention and ensure you stay with them throughout the show and afterwards. WPPI s 2019 show bag offers companies the opportunity to place information on your show specials, coupons and small swag into attendees hands right away! Include your literature to drive traffic and increase your exposure at WPPI! Welcome each WPPI attendee as soon as they walk in the door. Your company logo will be strategically placed at the top of our Registration design ensuring attendees are surrounded by your brand. Sponsor can also stock one piece of literature at the desk to drive traffic to their booth. Your logo will be printed prominently at the top of the badge holder and be given to every attendee at registration. Sponsorship includes production of 2-color screen print and distribution of 11,000 badges. The Lanyard Sponsor will have your company s logo or URL printed on the lanyard. Your company name goes everywhere badge-wearing attendees go! Sponsor to provide 11,000 double-clipped lanyards. Aisle signs guide attendees through the floor as the main visual road map. Your company logo and booth number will be seen in a prominent location all day long by attendees a great way to drive more traffic with your logo and booth number. $10,000 Company Logo / Booth # $15,000 $1,500 Delivery Deadline: January 25 (Opportunity pending Show Bag sponsor). $17,500 (Exclusive) Branded Pen & Notepad Be notable at WPPI by sponsoring branded pens and notepads for over 4,000 conference attendees! Photographers engage with esteemed educators in seminars and workshops, they ll need something to write their notes with. Support education at WPPI in an easy and highly visible way. $15,000 Commitment Deadline: January 11 $15,000 Full image with company Logo / Booth # Branded Room Key Card Sleeves Make a dramatic impact right from the start. Get seen by every photographer staying at WPPI hotels with your company logo and booth number on branded hotel key card sleeves. Hotel room block to include Mandalay Bay, Delano, Luxor and Excalibur. $7,500 Commitment Deadline: January 11 Hotel Room Drops Hanging Banners Surprise each WPPI attendee staying at the WPPI hotels with a gift! Take this opportunity to inform them of your company s special conference promotions and product launches. Whether it s a piece of new gear or conference-related swag, WPPI attendees will be sure to notice personal touches at their door! Hotel room block to include Mandalay Bay, Delano, Luxor and Excalibur. Take advantage of this premium, exclusive positioning and make an impact on attendees. Production, rigging, and labor included. One per Exhibitor / Day Call for locations / Pricing Options Limited Availability Window Clings Shark Reef Entrance Captivate attendees as they arrive from the east parking lot, eager to visit booths and test out new products. Customize your cling to advertise your brand, booth number, or show promotions. Production, installation, and labor included. Floor Graphics Guide attendees to your booth with up to 15 5 x 5-foot floor decals on the expo hall floor. WPPI attendees will be putting in a lot of steps over three days, so it s a great way to increase presence.

5 8 Escalator Branding Get your logo on the handrail, escalator sides, and the escalator landings. This is great coverage at WPPI. Production, installation and dismantling included; sponsor to provide artwork. For multiple graphics, contact your Sales Rep to discuss a customized package. Two Available Branding / Signage Digital Advertising / Video Walls Capture the attention of every WPPI attendee all day/every day by placing your messaging and branding at the Event Center and/or Convention Center Video Walls. Showcase your brand through digital advertising with either a 20-second video spot or a still 10-second spot, social media 2-minute spot. Additional Media Opportunities Plantour To view the availability and locations of on site banners, column wraps, window clings and more, please visit: wppi-2019/home WPPI Essential Reads Post Show Newsletter The 2019 WPPI Attendee List, plus our current WPPI/Rangefinder database, including RF digital subscribers. Estimated unique s: 70,000 Our Custom Media team will create a newsletter and social media campaign that will recap all of the highlights at the 2019 WPPI conference and expo. This opportunity offers sponsors inclusion in an editorialstyle newsletter, which profiles each company, including a recap of product launches and show promotions. Take full advantage of your presence at WPPI with this exclusive post-show communication to all 2019 WPPI attendees. This dedicated newsletter will be sent to a large audience, which includes: RF/WPPI PhotoPause newsletter opt-in subscribers. Unique count: 68,000 In addition to this, the WPPI recap newsletter content will be posted to our RF/WPPI blog. Promotions for the WPPI recap newsletter will include posts to the WPPI and Rangefinder Facebook pages, and posts will be boosted for 5 days. $1,000 Per Newsletter Slot Additional Media Opportunities Show Countdown Sponsor Pre/Post-Show List Rental Package Take advantage of our show s web traffic. Put your logo front and center on the WPPI website next to the countdown clock! Your company name and booth number will be on the homepage near the top of the show website, where each visitor can click through directly to the page of your choice. Send a dedicated , using your creative message, to last year s WPPI attendees or exclusively to the WPPI 2018 pre-registered attendees just weeks before the show or to our full attendee list after the show. $5,000 Runs to February 2019 $1,500 Runs to February 2019 NEW! Rangefinder / WPPI Instagram Takeovers Get exposure to over 84,000 of our avid followers with our Instagram takeover opportunities. Option to sponsor our Instagram account pre or post-show daily or multiple days. WPPI Mobile App Title Sponsorship WPPI Mobile App Opportunities* Engage with our attendees as your logo appears on the opening splash page of the app and up to three rotating bottom screen banners throughout the app. You also receive an exclusive outbound declaring your sponsorship of the app and your logo on any app-related s or promotion on-site. You will also be listed as the Title Sponsor on the WPPI website landing page as well as dedicated meter boards encouraging attendees to download the app. *Pending Title Sponsor Commitment Deadline: January 4 $350 Featured Exhibitor Listing $1,000 Customized Push Notification $1,000 Rotating Banner

6 photo James simmons as of February 6, WPPI CONFERENCE & EXPO 2018 Show Guide 10 Additional Media Opportunities / Newsletter Print Media 11 Download the WPPI 2018 Mobile App For the most up-to-date show information, classes, speakers, exhibitors and floor plans, special events and more! *All content in Show Guide is subject to change, wppiexpo.com Share your favorite WPPI moments! LEARN HARD. PLAY HARD. RECHARGE. CONNECT. /@RFWWPI / WPPIONLINE / RFWPPI Leaderboard Banner Exclusive banner ad spot at the top of the newsletter that will link back to your WPPI Planner profile. $1,000 / Newsletter 5 available Tentative send dates: January 30, February 6,13, 20 and March 13, 2018 Show Specials & Announcements Make sure everyone is aware of the specials you are featuring at the show. Broadcast your show specials and announcements to WPPI pre-registered attendees in the Exhibitor News section of the Attendee Newsletter. $99 / Special per Newsletter Product Showcase Get an image of your product in front of thousands of photo enthusiasts in our highly-visible newsletters. Includes your logo on the right rail, near the top, as well as links to your Product Showcase in the Exhibitor News section. Be featured in a single newsletter or in each of the five we are sending out on the dates listed above. $150 / Newsletter $550 for all 5 WPPI Show Guide Ads Handed out at the WPPI conference, the Show Guide reaches over 10,000 show attendees. The Show Guide includes information on Seminars, special events, keynote speakers, and registration information, giving you the perfect opportunity to promote your show specials and sponsored events. $5,000 Full Page $3,000 Half Page $2,500 Quarter Page Artwork Deadline: January 9 Booth Locator Ad The Booth Locator includes a complete exhibitor listing by company name, URL and booth number. This 3-3/4 x 5 inch ad is a great place to list your speaker schedule, show specials, or coupon for giveaways. The ad will be spot color to match the show s design. $5,000 (Exclusive) 2 availabe Artwork Deadline: January 24 Thank You! Custom Opportunities Launching a new product? Looking for feedback or doing market research? WPPI is the perfect place to get the pulse of the industry and to directly engage with the target audience you aim to reach all year. Logo Inclusion Add your brand logo to the newsletter for instant recognition. Logo will be hyperlinked to your online WPPI Planner profile. $50 / Logo per Newsletter 5 available Tentative send dates: January 30, February 6,13, 20 and March 13, 2018 Call our sales team to discuss custom options, such as: Coordinate a networking event Run a focus group Organize a meetup Host a career event / educators lunch Sponsor a photo walk Increase product adoption with a competition

7 Contact Contact your sales representative for more information Mike Gangel Show Director emeraldexpo.com Joe Kowalsky Account Executive, Companies A-M emeraldexpo.com Tim Payne Account Executive, Companies N-Z emeraldexpo.com