REPRESENTS MARKETING S KEY DECISION-MAKERS, INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

Transcription

1 REPRESENTS MARKETING S KEY DECISION-MAKERS, INFLUENCERS AND PROGRESSIVE MOVERS AND SHAKERS

2 89% OF THE ALIST COMMUNITY USES US AS A RESEARCH TOOL FOR PLANNING MARKETING STRATEGIES Audience Survey Conducted In 2017

3 GET IN FRONT OF THE DECISION-MAKERS Our mission is to inform and inspire the global media and marketing leadership community.

4 ALIST REACHES 1.3 MILLION MEMBERS OF THE MEDIA AND MARKETING COMMUNITY WORLDWIDE. Source: SimilarWeb

5 70% 60% 40% ARE DIRECTORS, VPS, C-LEVEL EXECUTIVES AND OWNERS FOUND US VIA WORD-OF-MOUTH ARE BETWEEN Audience Survey Conducted In 2017, Google Analytics

6 WE REACH OVER UNIQUE BRANDS.

7 AN ALIST READER ON AVERAGE IS RESPONSIBLE FOR MANAGING OVER $173 MM IN MEDIA SPEND* *Based On Publicly Available Data.

8 ALIST READERS ARE TECHNOLOGY-DRIVEN, ANALYTICAL AND THRIVE IN CHANGE. 52% 50% 52% WANT TO LEARN MORE ABOUT DATA-DRIVEN MARKETING WANT TO KNOW ABOUT NEW TECHNOLOGIES LIKE AI, IOT, AR/VR WANT TO UNDERSTAND USER EXPERIENCE AND CUSTOMER ENGAGEMENT Audience Survey Conducted In 2017

9 HOW DO WE REACH THEM? ALISTDAILY.COM VIDEO CONTENT NEWSLETTER COMMUNITY SOCIAL MEDIA EVENTS

10 ALISTDAILY.COM 1.3MM READERS 47% INCREASE IN UVM YEAR-OVER- YEAR AND GROWING 7:55 DWELL TIME 236% Higher Than Industry Average* *According To 2016 Benchmark Report, Polar

11 NEWSLETTER REACHING THOUSANDS OF SUBSCRIBERS EVERYDAY 35% OPEN RATE 4% CLICK THROUGH RATE

12 VIDEO CONTENT 4.8% Movember Mastermind Discusses Brand s Evolution ENGAGEMENT RATE Versus 0.45% Industry Average* 1.7+ MM VIDEO VIEWS ACROSS ALL CHANNELS *According To 2017 Social Media Industry Benchmark Report, Rival IQ Blockchain Explained

13 SOCIAL AUDIENCE 26.8MM REACH 2.2% ENGAGEMENT RATE Versus 0.46% Industry Average* *According To 2017 Hubspot Report

14 COMMUNITY EVENTS

15 PRODUCTS SPONSORED CONTENT ARTICLES, VIDEO DISPLAY VERTICAL, TOPIC, TAKEOVERS, RUN OF SITE, PRE-ROLL NEWSLETTER SPONSORSHIPS CUSTOM RESEARCH + REPORTS WEBINARS CONTENT STRATEGY EVENT PARTNERSHIPS

16 CASE STUDY MOBILE WORLD CONGRESS 104K TOTAL IMPRESSIONS 3.6% CTR GENERATING 3.6K TOTAL CLICKS +1.2% PERCENTAGE POINTS HIGHER THAN INDUSTRY BENCHMARK 5:22 AVERAGE TIME ON PAGE *According To Brafton 2017 Content Marketing Benchmark Report 600x298 DISPLAY AD UNIT 300x250 MOBILE AD UNIT

17 CASE STUDY SHORTY AWARDS.23% CTR DISPLAY IMPRESSIONS PERFORMED STRONGER THAN.10% INDUSTRY AVG. 1.8% CTR LINKEDIN SOCIAL POST DROVE +1.35% PERCENTAGE POINTS HIGHER THAN INDUSTRY BENCHMARK 7:58 AVERAGE TIME ON PAGE +28% HIGHER THAN INDUSTRY AVG. *According To Brafton 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT

18 COMING SOON PODCASTS MEMBERSHIP PLATFORM

19 CONTENT CALENDAR 2018 JANUARY DUE DATE Brands Get Vocal (Voice Activations) 12/29/17 Guide To CES 12/29/17 Diversity + Representation 1/5/18 Data-Driven Marketing 1/12/18 Super Bowl: Where TV Meets Social 1/19/18 FEBRUARY State Of AI Marketing 1/26/18 The CMO & CTO Relationship 1/30/18 Mobile Marketing Matures 2/5/18 Guide To Mobile World Congress 2/12/18 MarTech: Figuring Out End-To-End Solutions 2/16/18 MARCH Building Brands Off Of Social 2/15/18 Guide To SXSW 2/21/18 The Experiential Effect 3/6/18 Brands Define Purpose (Political, Cause Marketing) 3/16/18 APRIL Creativity Meets Data 3/23/18 The Future Of TV, OTT (Upfronts Focus) 3/29/18 The New Research: Quantitative Marketing 4/5/18 Privacy: GDPR Pulse Check 4/12/18 MAY Guide To Newfronts 4/20/18 Guide To Cannes 4/27/18 Guide To Gen Z 5/4/18 Marketing That Drives Innovation 5/11/18 Personalization + Measurement 5/18/18 JUNE DUE DATE Branded Content 5/25/18 Top 20 Marketing Innovators 6/1/18 The Influence Constant: Vidcon 6/8/18 Festival Marketing 6/15/18 JULY Engaging Fandoms 6/19/18 Out-Of-Home Evolves 6/29/18 Upcoming Brands: Asia, Europe, North America, South America AUGUST 7/6/18 Content Marketing Is King 8/3/18 Guide To MarTech 8/17/18 SEPTEMBER Fashion Spotlight 8/24/18 Career Focus: Marketing Leaders 9/7/18 OCTOBER Guide To Advertising Week 9/20/18 The Rebound: Recovering From Failure 9/27/18 Brand Partnerships: Making It Work 10/11/18 NOVEMBER Holiday Marketing 11/2/18 Mastering Multichannel 11/9/18 Social: The Battle For Users 11/13/18 DECEMBER Looking Back, Looking Ahead 12/7/18

20 RATE SHEET Type Placement Description Cost Structure Rate Minimum Buy Standard Display ROS Display - Standard Ad Sizes 728x90, 300x250, 160x600 (skyscraper) CPM $90 $5,000 Max Size: 150KB ROS Mobile/Tablet 300x250 (mobile) CPM $100 $5,000 Formats: GIF, PNG, JPG, HTML5 Vertical/Event Coverage Sponsorship 728x90, 300x250, Weekly sponsorship of vertical or event page (options below) CPM $120 $5,000 Trending Vertical Sponsorship Weekly sponsorship of Trending vertical Flat Fee $8,000 - $10,000 Entertainment Vertical Sponsorship Weekly sponsorship of Entertainment vertical Flat Fee $8,000 - $10,000 Lifestyle Vertical Sponsorship Weekly sponsorship of Lifestyle vertical Flat Fee $8,000 - $10,000 Technology Vertical Sponsorship Weekly sponsorship of Technology vertical Flat Fee $8,000 - $10,000 Event (ex: SXSW, Cannes) Sponsorship Weekly sponsorship of *Event* coverage Flat Fee $25,000 - $30,000 Pre-roll video on Brightcove 15-second unit CPM $150 $5,000 Topic Sponsorship Sponsorship of Topic page (Topic rotates based on calendar) on a monthly/ quarterly basis Quarterly/Monthly $45,000 - $50,000 $20,000 Takeovers Homepage Hero Pushdown / Homepage Takeover 970x90, 728x90, 300x250 (mobile) *100% SOV of homepage per day (must be part of larger package) Flat Fee $15,000 Social Media Sponsored Facebook Sponsored Post featured on AList s Facebook Flat Fee $3,000 $3,000 Sponsored Twitter Sponsored Post featured on AList s Twitter Flat Fee $3,000 $3,000 Sponsored LinkedIn Sponsored Post featured on AList s LinkedIn Flat Fee $3,000 $3,000 Newsletters Dedicated Blast Daily/Weekly Newsletter Sponsorship Blast goes out to opt-in subscribers (must be part of larger package) 300x250 - One (50% SOV) or two (100% SOV) placements on a daily or weekly basis Flat Fee $20,000 $20,000 50/100% SOV $5,000 50% SOV

21 RATE SHEET - CON T Type Placement Description Cost Structure Rate Minimum Buy Sponsored Content Article Integrated sponsored article featured on homepage Project-Based $10,000/article $30,000 Infographic Accompanied with sponsored article - not sold separately Starts at $5,000 N/A Report Accompanied with sponsored article - not sold separately Starts at $10,000 N/A Video Accompanied with sponsored article - not sold separately Starts at $20,000 N/A Op-Ed Integrated sponsored article featured on homepage Flat Fee $10,000 Podcasts Episode Sponsorship Flat Fee $10,000 Supplied by Sponsor/Advertiser Tracking Links: We recommend providing a UTM tracking link for each creative iteration, using the following structure for populating fields: Website URL: This is the CTL (click-through-link) to which the specific ad unit, event listing or social post is driving. Campaign Source: This is the name of the sponsor/advertiser related to a specific campaign. Ex: PromaxBDA Campaign Medium: This is the medium through which people are receiving your ad collateral, social posts, etc. Include size/type + platform within this area. Ex: Newsletter_300x250, Banner_728x90, Social_Facebook, etc. Campaign Name: This is used to differentiate between different campaigns from the same sponsor/advertiser. Ex: PromaxBDA might be the Campaign Source of the campaign, but PromaxGAMES might be the Campaign Name to differentiate it from a previous event. Campaign Term: Can be used to distinguish 18Q1, 18Q2, etc. Note: Might be redundant based on Campaign Name, but determine usefulness on a case-by-case basis Advertisers supply display creative unless otherwise discussed.

22 SPEC SHEET RUN OF SITE & NEWSLETTER Sizes - 300x250 px - 728x90 px - 160x600 px Format GIF, PNG, JPG Max Size 150 KBS HOMEPAGE TAKEOVER Sizes Desktop Collapsed State: 970px x 90px Desktop Expanded state: 970px x 415px Mobile Collapsed State: 300px x 50px Mobile Expanded State: 300px x 415px Format GIF, PNG, JPG Max Size 150 KBS

23 CONTACT Lauren Lo Arevalo-Downes Editorial Director x557 Maya Guice Partnerships Manager Skype: maya.guice