Maitland is creating the second edition of Meander, Maitland s lifestyle magazine. This is a unique opportunity to market your business to residents

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1 Maitland is creating the second edition of Meander, Maitland s lifestyle magazine. This is a unique opportunity to market your business to residents and visitors to the city. Booking deadline 18 August 2017 Material deadline 1 September 2017

2 The key market of Maitland s visitor economy is Visiting Friends and Relatives (VFR). Research conducted by Tourism Research Australia indicates that over 50% of visitors coming to Maitland for leisure are within this consumer market. This type of visitor is most likely to visit places in the city based on recommendations from the people they are visiting. Maitland is working towards raising local awareness of the many great products, accommodation, attractions and services the city has to offer, encouraging local residents to become ambassadors for the area and proving you re welcome in Maitland. MEANDER, Maitland s lifestyle magazine, aims to engage local residents by exposing hidden aspects of Maitland, presenting a fresh and personalised insight into the city. Rather than developing a traditional visitor guide that explicitly attempts to sell the area to visitors, the magazine will include feature articles, creative imagery and uncover unique and intriguing stories to capture the local audience as well as the attention of visitors to the area. SPECIFICATIONS Size: 200 mm wide (w) x 260 mm high (h) Perfect bound finish Print Run: 60,000 copies DISTRIBUTION Distribution of the magazine will include: 32,000 delivered via Australia Post to households across the Maitland Local Government Area (LGA) Local businesses in the Maitland LGA Local and regional Visitor Information Centres Selected intrastate Visitor Information Centres When responding to customer enquiries to the Maitland Visitor Information Centre and mymaitland.com.au As a downloadable E-magazine from mymaitland.com.au TIMELINE Advertising closes: Friday 18 August 2017 Material deadline: Friday 1 September 2017 Printed guide: November 2017 ADVERTISING Double page spread $4,500+GST 400 mm (w) x 260 mm (h) Full page $2,500+GST 200 mm (w) x 260 mm (h) Half page $1,500+GST 200 mm (w) x 130 mm (h) Quarter page $800+GST 100 mm (w) x 130 mm (h) Eigth page $500+GST 100 mm (w) x 65 mm (h) CONTENT All content for advertising is to be supplied by to welcome@mymaitland.com.au. If you need to submit content via other means please contact Gemma Rabonu, Business Liaison Officer on Content requirements for each advertisement size is outlined within this prospectus. If a full page or double page spread is booked, the advertiser can design their own advertisement (to be approved by the publisher) or alternatively the Meander designers can design your advertisement for $300+GST per page. CONTENT CHANGES One round of content changes is permitted, each additional change will incur a cost of $40+GST per proof. PAYMENT Payment may be made at the time of booking by either cash, cheque or credit card. Direct Debit is also available upon request, please contact Gemma Rabonu on or welcome@mymaitland.com.au for details. HOW TO BOOK Fill out the Booking Form and Tax Invoice and return via Post: Maitland Visitor Information Centre, PO Box 220, welcome@mymaitland.com.au Booking deadline 18 August 2017.

3 Additional opportunity OFFER FLYER As an inclusion for the second edition of Meander, an offer flyer will be distributed with copies delivered to the 32,000 households across the Maitland Local Government Area. The flyer will include information about: Maitland s core target market for tourism being Visiting Friends and Relatives (VFR). The economic benefits to the area from the Visiting Friends and Relatives market. How residents can support the growth of Maitland s visitor economy through hosting visitors and showcasing the city. A range of offers from contributors to the magazine. Businesses are invited to take advantage of this additional free opportunity when purchasing an advertising space in Meander Magazine. By supplying an offer in conjunction with your advertisement you will increase visibility and raise awareness of your business and its offering in the local community. A variety of offers will encourage local people to get out and about with their visiting friends and relatives and try new experiences. All offers must be valid from time of publication until 30 June Recommended offers include but are not limited to: 25% off total bill. 20% off nightly rate. Buy 1 get 1 free. Complimentary item when another item of equal or greater value is purchased e.g. main course, dessert, lunch pack, ice cream, coffee, admission. Please note that offers must be of a reasonable value to the consumer. Acceptance of offers is not guaranteed and space is limited. If you would like to provide an offer with your advertisement, please complete the Offer Flyer Details section on the booking form. ADVERTISING INFORMATION Half page, quarter page and eighth of a page advertisements are required to supply content to be used in the Meander advertisement layout. These designs are displayed on the opposite page. Under no circumstance can an advertiser use their own artwork. A full page or double page artwork can be supplied by the advertiser pending approval from Maitland City Council. The advertisement must be complementary to the Meander magazine look and feel. Designers are available to design this advertisement on behalf of the advertiser as outline on the previous page. ADVERTISEMENT INCLUSIONS The inclusions for each advertisement is listed below. Half page Company name. Company logo. Contact details including address, phone and website. Maximum 15 word introductory sentence. Maximum 130 word description. Maximum three images. Quarter page Company name. Company logo. Contact details including address, phone and website. One image. Maximum 15 word introductory sentence. Maximum 60 word description. Eigth page Company name. Company logo. Contact details including address, phone and website.

4 Magazine Advertising Options Provide an introductory sentence about your business here, maximum 15 words. This is a quarter page ad. This space is an opportunity for you to provide succinct information about your business. You can provide a maximum of 60 words and one image. This may include the key points of difference and your key product offerings. Provide an introductory sentence about your business here, maximum 15 words. This is a quarter page ad. This space is an opportunity for you to provide succinct information about your business. You can provide a maximum of 60 words and one image. This may include the key points of difference and your key product offerings. Provide an introductory sentence about your business here, maximum 15 words. This is a half page ad. This space is an opportunity for you to provide detailed information about your business. You can provide a maximum of 130 words and three images. This may include the key points of difference and your key product offerings. Take the time to explain your business, this might include the number of rooms, the services and facilities available, the experiences, details of location or awards, booking options, opening hours and new products. This half page ad size is the perfect opportunity to provide additional insight into your business.

5 Magazine Advertising Options

6 Magazine Photography Terms and Conditions Conditions of Participation The following conditions govern the acceptance of participation in the Meander magazine for 2017: Advertising orders cancelled after acceptance may be subject to a cancellation fee of up to 100% of booked advertisement. While all care will be taken to ensure the insertion of an advertisement is in accordance with instructions and requests, no liability will be accepted for any loss occasioned by omission, alteration or misplacement. Maitland City Council as Publisher reserves the right to reject any booking order, advertisement or photograph which it considers unsuitable for publication. Acceptance of advertising orders does not guarantee positioning in the publication nor editorial support. Maitland City Council will not be liable for any loss or damage arising in relation to or in connection with any materials supplied for an advertisement. Warranty The advertiser and/or agent upon and by lodging material with Maitland City Council for publication and in authorising or approving the same for publication: Warrants that the material contains no defamatory matter or slander of title, does not infringe any trademark, does not constitute an invasion of privacy, breach of copyright, unfair competition or a breach of any law in Australia. Warrants that its publication will not give rise to any rights against, or liabilities incurred by Maitland City Council, their servants or agents, and that Maitland City Council may rely on the above warranty that the material has been duly examined. Indemnifies Maitland City Council, their servants and agents, against all liability, actions, proceedings, claims, demands whatsoever that may be brought by any person or persons arising directly or indirectly from publication or circulation of the material. Warrants that the business complies with all relevant Federal, State and Local Government Regulations, fire, health and safety codes, has appropriate Business Registration where applicable and has adequate Public Liability Insurance cover and any other required.

7 Booking Form and Tax Invoice Business Name (and Trading Name if different) ABN: Business Address State Postcode ABN Phone Website Contact Details Contact Person Phone Participation Level Double page spread - $4,500+GST Full page - $2,500+GST Full page, inside back cover - $3,250+GST (one available) Full page design - $300+GST Half page - $1,500+GST Quarter page - $800+GST Eigth page - $500+GST Double page design - $600+GST Payment Details I agree to the booking, terms of payment and conditions of acceptance. Signed Date Amount Payable $ Nominate payment method Cheque payable to Maitland City Council Credit Card: to pay by credit card, phone Gemma Rabonu on Direct Deposit : Account bank - NAB, Account # , BSB , Reference - Meander17. Offer Flyer details Offer I awknowledge this offer is valid until 30 June (tick box to confirm) List the Terms and Conditions of your offer (which will be listed on the website). Signature Date Mail to Maitland Visitor Information Centre, PO Box 220, or welcome@mymaitland.com.au Booking deadline 18 August 2017 Material deadline 1 September 2017

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