Advertising with the Center

Transcription

1 Advertising with the Center Attracting over 228,705 visitors to the Alaska Center for the Performing Arts and generating 2.5 million pageviews on our website in 2014, the Center has the audience for your message! Arts enthusiasts, locals and visitors alike come here for everything from hilarious comedies to heartbreaking tragedies, from breathtaking dance to soul stirring vocal harmonies, from bombastic symphonic masterpieces to grand opera and spectacular Broadway, to the amazing talents of local kids, Alaskan artists and internationally renowned actors. While most events occur during the fall, winter, and spring, the Center is also home to AurorA: The Great Northern Lights in the summer. The arts come to life year-round at the Center! CenterTix sells tickets for all events at the Center, as well as various events throughout Southcentral Alaska. Advertising your business through the Center s MyAlaskaCenter.com and CenterTix.net will allow you to reach a diverse audience who attend events presented by our resident companies and other promoters throughout the year. The impressive list of presenters and promoters to the right represent just a portion of the audiences that your ad can reach. Annual Figures for 2014 are: 149,382 ticket stock printed. 52,520 Print@Home tickets were issued. More than 75% of all single tickets sold were purchased online. 42,552 Order Confirmation s sent. By marketing your business through the Center, you will reach thousands of savvy arts consumers. Subscribe to the entire year of the Web Advertising Package and/or the Electronic Ticketing Advertising Package and you will receive a 10% discount. To discuss marketing possibilities with the Center, please contact Anne Garrett, Director of Development & Marketing, at or agarrett@alaskapac.org. Alaska Center for the Performing Arts 621 W 6th Avenue Anchorage, AK Anne Garrett Director of Development & Marketing direct: agarrett@alaskapac.org web: Alaska Chamber Singers Alaska Dance Theatre* Alaska Junior Theater* Alaska Sound Celebration Alaska Theatre of Youth* Alaska Youth Orchestras* Anchorage Ballet* Anchorage Civic Orchestra Anchorage Concert Association* Anchorage Concert Chorus* Anchorage Opera* Anchorage Symphony Orchestra* Arctic Entries Broadway In Anchorage Cyrano s Theatre Company Goldenvoice Miss Alaska USA Pageants Perseverance Theatre* Sitka Summer Music Festival UAA Department of Music UAA Department of Theatre & Dance Live Nation Whistling Swan Productions* YWCA * Indicates an ACPA Resident Company Anchorage Museum Atwood Concert Hall (ACPA) Cyrano s Off-Center Playhouse Discovery Theatre (ACPA) Grant Hall - APU Snow Goose Theatre Sydney Laurence Theatre (ACPA) Tap Root Public House UAA Main Stage & UAA Recital Hall Wilda Marston Auditorium Wendy Williamson Auditorium

2 Advertising with the Center Package Pricing Pick one or more, or pick them all! Web Advertising Package ly Ad (Static or rotating sold seperately) located on MyAlaskaCenter Homepage CenterTix Homepage Monthly CenterTix Upcoming Events eblast Periodic Center enews eblast Digital Displays located in the lobbies and the exclusive Patron Lounge. 159,608 pageviews occurred in 2014 for our web pages containing advertisements. 66,734 people have opted-in to receive our monthly Upcoming Events from CenterMail. Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings! About 2,000 people opt-in to receive our periodic Center enews. Over 228,705 visitors pass through our lobbies annually where your ad would be playing on the digital displays at the Center. Electronic Ticketing Advertising Package More than 75% of all single tickets sold were purchased online in ,552 Order Confirmation s were sent in ly Ad located on Order Confirmation Each Print@Home Ticket 52,520 Print@Home tickets were issued in Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings! Ticket Stock Advertising Package Annual Ad located on 3.5 x inches. (250 x 85 pixels) Black/red/white colors only Inquire for additional color print prices One (1) ad will appear every fourth ticket Purchase two or more Ticket Stock Packages to appear more frequently. 149,382 ticket stock printed in 2014, which was nearly 69% of all 2014 ticket buyers. Annual All performances September through August $1,750 Select this package and your ad will appear on 50,000 tickets for only $1,750

3 Web Advertising Package Choose between static or rotating ad: Your Web Advertising Package can be found on: MyAlaskaCenter homepage CenterTix.net homepage Monthly CenterTix Upcoming Events eblast Periodic Center enews eblast Digital displays located in the lobbies and the exclusive Patron Lounge. The Center operates two integrated sites: and 159,608 pageviews occurred in 2014 for our webpages containing advertisements. 66,734 patrons have opted-in to receive our monthly Upcoming Events eblast from CenterMail. 200 x 200 pixels Rotating Ad Limit 6 Ads. Includes link to your website. Appears in monthly Upcoming Events and periodic Center enews eblasts. About 2,000 patrons opt-in to receive our periodic Center enews. Over 228,705 visitors passed through our lobbies in Ads playing on the digital displays at the Center were seen by visitors and patrons alike. Digital Advertisement Your digital ad places customers one click away from your most important networking tool - your website. Need help creating an impression? The Center s team can design your ad professionally and effectively. Your digital ad will be posted quickly. We will consult with you to ensure the image and message appear as you desire. Don t forget to measure the success of your Web Advertising Package! Compare your ad s performance against sales. Is there a direct correlation? Do sales increase as click-throughs increase? Terms and Conditions Images must not exceed 200 x 200 pixels for the rotating ad, and 297 x 54 pixels for the static ad. Ad need not exceed 72 dpi, but can for sharper image. Each digital ad designed by the Center is subject to a one-time fee of $125. Each ad may be replaced by a new ad (no more than every two weeks) for a change fee of $25 each time. Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings! Packages will be paid in full and replacement ads billed quarterly. The contract for a Web Advertising Package lasts a minimum of three (3) months and a maximum of twelve (12) months. Once a contract expires, the Center reserves the right to contract with a different advertiser. See rate sheet for details or find us online at

4 Web Advertising Package ly Ad located on: 200 x 200 pixels Rotating Ad Limit 6 Ads. Includes link to your website. Appears in monthly Upcoming Events and periodic Center enews eblasts. MyAlaskaCenter Homepage CenterTix Homepage Static Banner Ad Periodic Center enews eblast Monthly Upcoming Events eblast Examples shown are NOT shown in actual size.

5 Electronic Ticketing Advertising Package Your static ad: Your Electronic Ticketing Advertising Package can be found on: Order Confirmation s Tickets 320 x 80 pixels Limit 2 Ads. 42,552 Order Confirmation s were sent in ,520 Print@Home tickets were issued in 2014 Select this package and subscribe to an entire year of advertising for only $1,890 - a 10% savings! Order Confirmation Includes a link to your business website. Ticket buyers receive an order confirmation as soon as their purchase is completed. This is a great opportunity to increase your exposure, promote your product, or make a special offer. Reach out to our audiences and make them yours! Print@Home Tickets The ad spaces on the Print@Home tickets are a low cost way to reach local audiences. Terms and Conditions Your ad will appear in Ad Space #1 or Ad Space #2. Limit of two spaces per quarter. Electronic Ticketing ads may be in full color. Printed quality depends on recipient s printer. Images must not exceed 320 x 80 pixels. Ad must be a minimum of 96 dpi. Each Electronic Ticketing ad designed by the Center is subject to a one-time fee of $125. Each Electronic Ticketing Package ad may be replaced (no more than every two weeks) for a change fee of $25 each time. Packages will be paid in full and ad replacements billed quarterly. The contract for an Electronic Ticketing ad lasts a minimum of three (3) months and a maximum of twelve (12) months. Once a contract expires, the Center reserves the right to contract with a different advertiser. If you choose to advertise in the form of a coupon, please make the coupon valid through August See rate sheet for details or find us online at

6 Electronic Ticketing Advertising Package ly Ad located on: 320 x 80 pixels Limit 2 Ads. The Box Office at the Alaska Center for the Performing Arts Thank you very much for using CenterTix. Your order No. is: Ad Space #1 Ad Space #2 Print@Home Ticket (Ad Space #1) Examples shown are NOT shown in actual size. Order Confirmation (Ad Space #1)

7 Ticket Stock Advertising Package Your Ticket Stock Advertising Package can be found on: Ticket Stock 149,382 stock tickets distributed during Nearly 69% of all ticket buyers received their ticket on ticket stock during 2014; this includes all season subscribers to our Resident Companies and many single ticket buyers. Ticket Stock This ticket constitutues a revocable license to enter the facility and observe the event for which this ticket grants admission ( Event ). This license may be terminated if the holder is deemed to be disorderly or intoxicated, uses vulgar or abusive language, or violates any venue rule or regulation. This ticket may not be used for advertising, promotion (includes contests and sweepstakes) or other trade puproses without the express written consent of the Event promoter. Photography, videography and audio recording of Event are prohibited. Management of the facility reserves the right to inspect and/or search all persons and containers entering the premises. All sales are final. NO REFUNDS. WARNING! THE HOLDER OF THIS TICKET ASSUMES ALL RISKS WITH RESPECT TO THE DANGERS INCIDENTAL TO THIS EVENT whether occuring prior to, during, or after the Event including (but not exclusively) the use of atmospheric effects, strobe lights, or loud noises. IF ADVERSELY AFFECTED BY ANYTHING ASSOCIATED WITH EVENT, IMMEDIATELY CONTACT STAFF FOR ASSISTANCE. Your static ad: 3.5 x inches (250 x 85 pixels) Black/Red/White No expiration dates or critical data within 1 inch of right side of ad. Four black, red, and white colored ad spaces are available at $1, per 50,000 tickets. Your ad will appear on every fourth ticket printed and must be valid through August Purchase two or more Ticket Stock Packages to appear more frequently.. Annual Ad located on: Ticket Back Annual All performances September through August $1,750 Examples shown are NOT shown in actual size. Terms and Conditions Your single ad will appear on the back of every fourth ticket printed. Available colors are black, red and white. Please inquire for additional color print prices. Ad must be no larger than 3.5 x inches. (250 x 85 pixels) Must be a high res image, no less than 300 dpi. The minimum order is 50,000 tickets. A non-refundable payment is due a minimum of two weeks before the artwork deadline. Each Ticket Stock ad designed by the Center is subject to a one-time fee of $275. Failure to meet print deadline will result in penalty. When it is time to re-order ticket stock, the Center reserves the right to contract with a different advertiser. If you choose to advertise in the form of a coupon, please make the coupon valid through August See rate sheet for details or find us online at advertisingwithcenter.php