Sponsorship & Promotion Manual. Rail+Metro China Tunnel China

Transcription

1 Rail+Metro China 2018 Tunnel China Shanghai New International Expo Center (SNIEC) Hall N1 N2 Sponsorship & Promotion Manual

2 You may get value from our promotion plan Brand positioning promote brand influence Through magazines, official website, e-newsletters, official WeChat platform etc., pushing news feeds about your products to more than 60,000 professional visitors who are from all sectors of rail and tunnel industries domestic and abroad. Expand exposure explore new business opportunities Rail+Metro China/Tunnel China will attract all the rail industry s leading suppliers in China and extending to Asia & Pacific Rim. We are offering on-site billboard display and handing out print ads to all the visitors, buyers and distributors, which are able to help you attract more high quality customers. Face-to-Face with your customers embolden communications with your customers Invite your customers to visit your booth, through the most direct way to know the latest features of your products. Embolden your existing relationship with your customers by face-to-face communication. Wide media report exposure continue your investment returns Your targeted customers will continually receive your products information through our print media and e-newsletters, which will maintain your investment returns and consolidate your business orders.

3 Pre-Exhibition Value-added Items Release Cycle: Before Nov Official WeChat Platform Promotion WeChat is now considered as the new media platform for branding and promoting. Rail+Metro China s WeChat (ID: RailMetroChina) was established in 2013, through providing professional industry news feed and services, the account has attracted over 20,000 followers, and with 5% average growth rate monthly. The messaging frequency is 2 times a week. Advertisement: Send out your company/product information through our platform twice a month, and place your company s ads. banner (or logo)under the article at the same time.(the articles and relevant images should be provided by the sponsor). Price: US$480/time Issue time: every Friday (sponsors should provide all the materials before the issue date). 2. Direct Marketing (EDM) EDMs will be sent out at least twice a month, the content is focusing on industry trend, product information and dynamic news of the exhibition. The e-newsletters will be delivered to potential visitors on the basis of over 50,000 addresses database. You can promote your product through this platform. Price: US$650/time Issue time: every Monday (sponsors should provide all the materials before the issue date). 3. <Exhibition Preview> Advertisement The <Exhibition Preview> will contain highlights of conferences and exhibits, and then mail them out 1-2 months before the exhibition to invite the industry s top elites. Sponsors can put the company s logo together with the organizer s logo on the <Exhibition Preview> as the jointly invitation. Advertisement: 1 color page ads.; 1 paragraph of no more than 300 words introduction along with 3 images of your products/company. Size: 110mm 210mm (W H) Price: US$1600/1 section Delivery time: August-October, 2018

4 Pre-Exhibition Value-added Items Release Cycle: Before Nov Advertisement on Invitation Cards (include visitor registration form) The most effective way to attract visitors! Invitation cards will be delivered by direct mail and also enclosed in industrial media publications and handouts, in order to ensure the invitations will be sent to all industry specialists. Size/format: 110mm*210mm (W*H); 300dpi (designs should be provided by the sponsor) Position: Exhibition information on the front side and sponsor s information on the back side. Print run: 50,000 copies Price: US$800/10,000 copies Delivery time: August-October SMS Platform Promotion SMS has features of timeliness, high open rate and has no limitation on daily messaging frequency. Rail+Metro China/Tunnel China have collected over 200,000 valid cell phone numbers, and we have a strong background support system to manage these data and send periodic messages. Price:US$800/ 10,000 data in each message ( characters including punctuations) The sending time will be assigned by the sponsor. Please provide the draft text as required (must be in accordance with the provisions of the country). 6.Pre-Exhibition News Briefing 1. Media Partners (30) Short news of your products and activities will be published through our selected media partners (the text should be no more than 150 characters). Price: US$ 1,600/1 issue/2 media partners (according to different medias, the price could be negotiable) 2. Mass Media and Cross-Industry Media, e.g.: Mass media and cross-industry media such as <Shanghai Morning Post> and <The Age>. According to different media forms, advertorials or direct advertisement will be released through 2 of the selected media partners 1 week before the exhibition. PR Newswire advertorial publishing will cover the entire network stream (include feedback reports). Price: US$ 9,550/issue 7.Advertisement Enclosed in Newspapers The advertisement flyers can be enclosed in Shanghai newspapers such as <Jiefang daily>, <Shanghai Morning Post> etc. It needs more further consulting if you want to cooperate with the main newspapers other than Shanghai, such as in Beijing, Guangzhou, Shenzhen, Chengdu, etc. Size/Format: A4 210mm*285mm (W*H) Color page Qty/Time: 200,000 enclosed ads/ select 2 major newspapers (sending out to the key regions 1 week before the exhibition). Price: US$9,550/1 issue (including production fee)

5 On-site Value-added Items Release Cycle: Nov <Visitor Guide> Post advertisement on the <Visitor Guide> is one of the most effective ways to promote brand image to all visitors. The <Visitor Guide> will be handed out at the entrance, which can guide visitors to your booth. Size: 140mm*245mm (W*H) (designs should be provided by exhibitor) Print run: copies Targets: Onsite visitors/conference audiences Ads. Position: Inside front cover / Inside full page Price: US$3,200 (Inside front cover)/ US$1,600 (Inside full page) 2.Logo Bag Advertisement Logo bags will be handed out at the entrance to all exhibitors and visitors for free to collect exhibition materials. Print run: 30,000 bags Targets: Onsite visitors/conference audiences Size: 340mm*370mm (W*H) Format: Logo + Chinese/English name (single sided) Price: Price: US$4,800 /10,000 bags (including production cost) 3.Exhibitor/Visitor s Badge Advertisement More than 30,000 trade visitors, speakers and exhibitors will wear the badges with the individual s information (name/company) on the front side and your advertisement on the back side/add-on layer. Print run: 30,000 pieces Targets: Onsite visitors/conference audiences/speakers/exhibitors Finished size: 85mm 60mm (W H) back page Price: 1. US$4,800/10,000 pieces 2. US$9,600 for Exclusive (Including production fee)

6 On-site Value-added Items Release Cycle: Nov Exhibitor/Visitor s Badge Belt Advertisement More than 30,000 exhibitors and visitors will be wearing the belts with your company s logo on it around the hall, which will leave a deep impression to everyone. Size: Width 20 mm Price: US$3,200 for 10,000 belts (including production fee) 5.Logo Bag Enclosed Advertisement Logo bags will be handed out to every visitor, in which your company s brochures/flyers will be enclosed. All visitors will receive your company s information before they reach your booth. Size: A4 (brochures/flyers should be provided the sponsors) Price: US$800 for 30,000 bags 6.Billboard outside the Entrance Hall (No. 2 Entrance) Outside billboard will be placed outside the No. 2 Entrance Hall (close to Metro Line 7 Huamu Road Station Exit 1 and Pudong Kerry Mall), which is a good opportunity to show your company image to all the visitors who are passing by. Limited quantity, first come, first served. Position: Outside the No. 2 Entrance Hall Size A: 5m 4m(H W) US$2,400 (including production costs and service fee; designs should be provided by the sponsor) Size B: 5m 8m(H W) US$4,000 (including production costs and service fee; designs should be provided by the sponsor) 7.Billboard in the corridor connecting the Entrance Hall No. 2 and the Hall N1 The billboard will be placed at the corridor between the No. 2 Entrance Hall and Hall N1, which every registered visitors and exhibitors will pass before they start visiting. That is the best place to inform your booth location. Size/Price: 5m 6m (H W) US$3,200 (Including production and service fee; designs should be provided by the sponsor)

7 On-site Value-added Items Release Cycle: Nov Advertisement Banner hanging in the Hallway The advertisement banner will be hanging at the corridor between Hall N1 and N2, which will surely lead large amount of visitors to your booth. Size: 5m*0.7m (W*H) (Double side print) Position: Between No.3 Entrance Hall and E7 or/and between E7 and E6 Qty: 10 spots/ corridor Price: US$/3,200 (including production and service fee, and design draft should be provided by company) 9.Ground Guide Advertisement Ground guide will be stick on the hall ground and contain your booth number and company name to guide the visitors. Price: US$800/set (8 pieces/set) 10.Flags hanging in the Main Path of the Exhibition Hall Advertisement flags will be hanged in the main path of the exhibition hall, which will impress visitors deeply. Qty limitation: 10 flags in each hall Size: 3m 6m (W H) (Double side print) Price: US$4,800/ 1 flag (including production fee) 11.Hanging Advertisement in the No.2 Entrance Hall During the exhibition, the trade visitors first need to enter the No.2 Entrance Hall to register. Your advertisement will be printed at the bottom of the registration counter. Size: 2m 1m 0.5m (L H W) (KT board printing) Price: US$2,400/set. (including production and service fee)

8 On-site Value-added Items Release Cycle: Nov Media Interviews The industry insight interview from specialized media such as <World Railway>, <Urban Mass Transit>, <High-speed Railway and Rail Transit>, <Today Rail Transit> etc. Form: Onsite video interview Interviewee: Assigned person at the exhibition booth Publish forms: publishing interview videos on websites; composing interview articles and publishing on WeChat platform or/and magazines (different forms will be applied according to different media). Publish time: within 2 months after the exhibition Price: US$320/media (only for the interview) 13.TV Interviews Onsite interview by CBN and the interview will be broadcast in the related programs. Broadcast time: during the exhibition Price: US$8,000/interview 14.SMG Interview The interview will be carried out at the SMG station before the exhibition opens, which will be broadcast in the related program. Company qualification: Listed companies will be preferred. The company should enjoy high reputation in the industry or/and own a valuable brand. Broadcast form: recorded broadcast Broadcast time: during the exhibition Price: US$4,800/edition

9 Rail+Metro China / Tunnel China will provide each exhibitor/sponsor a customized plan for pre-exhibition and on-site promotion. You can select your preferable items. RMC WeChat Contacts: Shanghai Intex Exhibition Co., Ltd. Add.: 11F, 55 Loushanguan Road, New Town Mansion, Shanghai Tel: Fax: Sales Inquiries Media Inquiries Mr. Bill Wu Ms. Annie Shi Tel: wubing@shanghai-intex.com Tel: shianan@shanghai-intex.com