Media information: Online advertising

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2 Internet advertising offers you a number of interesting options! From February to April 2010, more than 10 million page impressions were registered at the HANNOVER MESSE website. Here you can book classic forms of online advertising space for example, skyscrapers, medium rectangles and Flash layers. With a single ad in our visitor newsletter, you can reach more than 90,000 interested subscribers. New this year: smartphone and iphone advertising We ll be happy to help you find the right marketing mix for your company at HANNOVER MESSE 2011! 2

3 Overview of advertising options Werbemöglichkeiten* im Overview Advertising areas Homepage Display categories Site rotation Advertising medium internet Inverted U ad / Wallpaper x x - Layer ad - - x Skyscraper x x x Medium rectangle - x x Full banner - - x Half banner x - x Other advertising mediums Smartphone banner / iphone ad Ad in the visitor newsletter *We will be happy to provide you with a quotation for further options. 3

4 Inverted U ad 1,000 x 90 px x 600 px Inverted U ad / Wallpaper Attention-grabbing, exclusive banner that visually frames the page. Available only per day (homepage) or for a particular area of the website. Banner size Superbanner max 1,000 pixels wide x 90 pixels high and 1 or 2 skyscrapers, 120 pixels wide x 600 pixels high (max. 50 KB) Placement area Flatrates in Homepage On request Wind 13,000 MDA 10,700 Industrial Automation 9,500 Energy 7,500 Surface Technology 6,300 4

5 Layer ad Layer ad A banner which occupies the top layer, enabling maximum creativity. Available for 20,000 contacts or more. 400 x 400 px Banner size 400 pixels wide x 400 pixels high (max. 30 KB) Placement area CPM in Price per 1,000 page impressions Site rotation 90 5

6 Medium Rectangle Placed directly at the center of content, content ads and rectangles are particularly high-impact available in both the display category and visitor service areas of our website.. Available for 20,000 contacts or more. Banner size 300 pixels wide x 250 pixels high (max. 25 KB) Medium Rectangle 300 x 250 px Placement area CPM in Price per 1,000 page impressions Site rotation 60 6

7 Skyscraper 120 x 600 px Skyscraper Conspicuous advertising banner, placed at the right of content. Available for 20,000 contacts or more. Banner size 120 pixels wide x 600 pixels high (max. 20 KB) Placement area CPM in Price per 1,000 page impressions Homepage 80 Site rotation 50 7

8 Mediadaten information: Onlinewerbung advertising Full Banner Conspicuous banners, placed horizontally in middle of content. Available for 20,000 contacts or more. Full Banner 468 x 60 px Banner size 468 pixels wide x 60 pixels high (max. 15 KB) Placement area CPM in Price per pageimpressions Site rotation 40 8

9 Half Banner The reasonable way to advertise: Fits any budget. Available for 20,000 contacts or more. Banner size 234 pixels wide x 60 pixels high (max. 12 KB) Half Banner Placement area CPM in Price per 1,000 pageimpressions Site-rotation 20 9

10 HM2go Smartphone advertising HM2go - Willkommen HM2go myhm Banner powered by Deep Map HM2go myhm powered by Deep Map Individual mobile website Up-to-the-minute: Your own mobile advertising on our new, smartphoneoptimized HM2go portal. Use it to promote your exhibition stand, your products, presentations and events even your own special activities at the show. The advantages: Complete end-device support Versions available in English and German Max. three exhibitors (alternating banner ads), 100,000 page impressions Individual content linked to your mobile website(s), with complete freedom of content Banner size 300 pixels wide x 50 pixels high (72 dpi, max. 4 KB) Banner on HM2go Includes Inkl. 2. Seite 2 pages mit with Ihrem your Content! own content! * Includes a one-time banner swap prior coordination required. Prices for multiple swaps and/or additional mobile websites or other optional services are available on request. HM2go packages Platrate in HM2go Basic Package: HM2go banner + setup of one mobile website HM2go Premium Package: HM2go banner + setup of 2 mobile websites. Placement of company logo on mobile maps, color highlighting in map material. 5,000* 7,500* 10

11 Sponsoring of HANNOVER MESSE App Exclusive branding for a single exhbitor For promoting your exhibition stand, products, presentations and events even your own special activities at the show! Picture follows. The advantages: Versions available in English and German Limited exclusively to one exhibitor only Individual content linked to your mobile website(s), with complete freedom of content Scope of services Flat rate in Placement of your logo App sponsored by. Placement of your banner and setup of 1 mobile website. Placement of company logo on mobile maps, color highlighting in map material. 9,950* *Price for additional mobile websites and further services available on request 11

12 Ads in the visitor newsletters HANNOVER MESSE website visitors can subscribe to our newsletters right on the HANNOVER MESSE start page. These newsletters update our readers regularly on important and exciting topics involving HANNOVER MESSE. The content includes facts and trends pertaining to show, available services like the exhibitor and product search facility, breaking HANNOVER MESSE news and news from the industry. Currently there are more than 90,000 subscribers. A high percentage of these consist of managers and decision-makers from HANNOVER MESSErelevant sectors. The numbers Advertising options for several issues of the visitor newsletter (German and English), tentatively in weeks 4, 7, 9, 11, 12, 13 and 2 issues in week 14 of

13 Sizes and prices per issue 1. Small ad Image + text: Image: 179 pixels wide x 120 pixels high, JPG Text: max. 50 char. for heading + max. 300 char. of text 2. Large ad: image + text: Image: 528 pixels wide x 120 pixels high, JPG Text: heading max. 75 char. + text max. 375 char. Image only: 528 pixels wide x 120 pixels high, JPG Placement Price in Front of newsletter 4,500 Middle or back of newsletter 3,400 Placement Price in Front of newsletter 5,100 Middle or back of newsletter 4,250 13

14 Contact Deutsche Messe AG Exhibitor Services Sales & Consultancy Ms. Katja Anssar Tel: As from 12/2010, subject to modification. All prices are subject to German VAT 14