ADVERTISEMENT OPPORTUNITIES MEDIA KIT We put the market in marketing.

Transcription

1 ADVERTISEMENT OPPORTUNITIES MEDIA KIT 2019 We put the market in marketing. Media Kit 2019 A

2 About Us Partner ForAdvertising The Malaysian-German Chamber of Commerce and Industry (MGCC ), or AHK Malaysia as it is known in Germany, is the official representative of German industry and trade in Malaysia with excellent relations to governments and its authorities, to business organisations and to industry both in Malaysia and in Germany. The Chamber represents the interests of more than 400 members and is part of the global network of German Chambers of Commerce Abroad (AHK network) with 140 offices in 92 countries and counting. Established in the year 1991, MGCC has since been a strong and reliable partner for its members and clients with a widespread, result-oriented range of services and a successful track record. As the largest bilateral European Chamber in Malaysia, MGCC is the preferred service partner for companies seeking to establish a market presence here or to increase their involvement in Malaysia. The Chamber also offers a platform to share experiences and exchange views at a wide range of forums and events, as well as to establish business relationships within its network. MGCC is supported by the Federal Ministry of Economic Affairs and Energy based on a resolution of the German parliament, the Bundestag. As a member, you have access to many different branding opportunities provided by MGCC. Our Communications team is committed to creating greater visibility for your brands and products through multiple platforms in print and online. Advertising with us is a cost-efficient method of reaching a wide range of potential customers and serves as an effective opportunity for you to bring your company to the centre of attention. We can help you to: Maximise your company s visibility Enhance your company profile Attract more customers and business partners Promote your brand awareness

3 Advertisement Options 1 MAGAZINE MGCC Perspectives is the member and business magazine of the Malaysian-German Chamber of Commerce and Industry. The magazine is published six times a year as a print and online edition. The cover stories and business articles provide high-quality editorial coverage and deliver in-depth information about industry, market insights, economic reports, commentaries as well as up-to-date information about our members and social trends in the German-Malaysian context. UPCOMING FEATURES: 2019 JAN/FEB Toys MAR/APR Ports MAY/JUN Oil and Gas JUL/AUG Food SEP/OCT With our flexible advertising options both small and large businesses have access to our international readership of senior executives and high level professionals in Germany and multinational companies. Renewable Energy NOV/DEC Made In Malaysia Media Kit

4 Readership MGCC Perspectives is available online as well as being distributed to all member companies of the Malaysian-German Chamber of Commerce and Industry and its partners. It is read by executives and senior decision-makers, along with business centres, airlines, restaurants and hotels, as well as other important stakeholders of the Malaysian-German business community. Distribution At a total circulation of its printed version of around 1,500 copies as well as the monthly 20,000 downloads of its online version, each issue reaches more than 22,000 readers. MGCC Perspectives is distributed by direct mail to our members, senior executives and decision makers across Malaysia and is available at MGCC s conferences, seminars and at MGCC s social events, at KLIA Golden Lounge and Thai Airways Executive Lounge. Online Presence The full version of the magazine can be read online and downloaded at our website. In the online magazine, your advertisement will be linked to your company website or product. Pricing (Per Issue) Advertisement Rates For Members (20% Discount) Inside Front Cover RM4,450 RM3,560 Inside Opposite Front RM3,800 RM3,040 Opposite Editorial RM3,600 RM2,880 Full Running Page A4 RM3,100 RM2,480 Half Running Page RM2,000 RM1,600 Inside Back Cover RM3,800 RM3,040 Back Cover RM4,850 RM3,880 Advertorial Double-Spread (Full page ad & full page interview) One Page (Half page ad & half page interview) RM4,200 RM2,625 RM3,360 RM2,100 Discount Two (2) Insertions 10% Four (4) Insertions 15% Six (6) Insertions 20% 2 Media Kit 2019

5 Artwork Specifications: To be supplied electronically (.ai,.psd,.pdf,.tiff, or.jpg file) All format in CMYK Resolution not less than 300dpi Full Running Page 27.5cm Full running page size: 21.0cm (width) x 27.5cm (height) 21.0cm Half Running Page 14.0cm Half running page size: 21.0cm (width) x 14.0cm (height) 21.0cm Bleed area Media Kit

6 NEWSLETTER 2 Our monthly MGCC NewsLink 360 reports in brief the latest market trends, recent Chamber updates and upcoming events in Malaysia. >1,000 SUBSCRIBERS > 20% Consistent opening rate Artwork Specifications: To be supplied electronically (.tiff,.gif or.jpg file) Half Banner: 800px (width) x 500px (height) Full Width Banner: 1600px (width) x 500px (height) Advertisement Rates Pricing (Per Insertion) For Members (20% Discount) Half Banner RM875 RM700 Full Banner RM1,300 RM1,040 3 ENTRANCE BILLBOARD (Available only for MGCC members) Day in, day out, the Malaysian-German Chamber of Commerce and Industry receives visitors for business, education and research. Those who make the trip come to search for potential suppliers, customers, joint-venture partners, trading partners, agents and investments. At the entrance, MGCC has set up a billboard wall which enables companies to have their logo and company names displayed prominently in the size of a TV screen (42cm x 29.5cm). Specifications: All format in CMYK colour Not less than 20MB What better way is there to capture the attention of MGCC s daily visitors than to have your logo permanently at the reception area of the Chamber? Pricing 12 months subscription* RM3,208 * for subscription after January, fee will be prorated. 4 Media Kit 2019

7 4 WEBSITE AND WEB BANNER Advertising on the website ( is a great way to be present and visible on the largest English and German business online platform in Malaysia. Your company logo will be placed in our homepage and linked to your company website. The website attracts an average of 35,000 page views per month from ASEAN countries, China, India, Europe, USA, Malaysia and Australia. Artwork Specifications: To be supplied electronically (.tiff,.gif or.jpg file) Resolution not less than 300dpi Total file size must not exceed 5MB Width x Height: 300 x 150 pixels Pricing Advertisement Rates For Members (20% Discount) 6 months subscription* RM3,100 RM2, months subscription* RM5,250 RM4,200 * for subscription after January or July, fee will be prorated. 5 TV DISPLAY (Available only for MGCC members) At MGCC s reception area a dedicated waiting area with a 40-inch plasma TV screen and comfortable seating are prepared for visitors and guests. While waiting for their appointments guests can watch the advertisements played on the TV, as well as enjoy the reading materials provided. Advertisements are played repeatedly from Monday to Friday during office hours from 9am to 6pm. Pricing 12 months subscription* RM6,600 * for subscription after January, fee will be prorated. Artwork Specifications: Slideshow (Microsoft Power Point) or Movie (wmv) Change of advertisement is permissible up to 3 times per year Media Kit

8 6 MEMBERSHIP DIRECTORY (Available only for MGCC members) Advertisement Pricing Premium Position: Back Cover Special Position: Opposite Company Profile (on the right) Half Page (below the company profile) Standard Position: Full Running Page Half Running Page RM6,400 RM3,400 RM3,000 RM3,000 RM2,400 Company Logo Pricing Logo placement creates visibility for your company profile and attracts the reader to your business activities. * Logo will be included FOC for Half/Full Page Advertiser Company Logo Requirements 1. Illustrator AI file (.ai) format Colour: CMYK All fonts used must be outlined 2. JPEG (.jpg) or TIFF (.tiff) format Colour: CMYK Resolution: 300dpi Size: At least 5cm in width or length (depending on the logo if the shape is square/circular/horizontal/vertical) LOGO 5cm RM450 6 Media Kit 2019

9 Artwork Specifications: To be supplied electronically (.ai,.psd,.pdf,.tiff, or.jpg file) All format in CMYK Resolution not less than 300dpi Full Running Page 25.0cm Full running page size: 19.0cm (width) x 25.0cm (height) 19.0cm Half Running Page 12.5cm Half running page size: 19.0cm (width) x 12.5cm (height) 19.0cm Bleed area Media Kit

10 TESTIMONIALS The MGCC Perspectives is an excellent platform to promote the branding of Rhenus Logistics in Malaysia. Our focus for the business to grow is simply to be able to capture and work with the right target audiences and MGCC Perspectives has assisted us to achieve so over the years. Chadwick Siebel Commercial Manager Advertising with the MGCC maximises Wuerth s visibility among the German business environment and promotes a broader brand awareness in the Malaysian Market and the German community. Marcus Schmidt Chief Executive Officer To promote MBK s business scheme and brand exposure within the German business community as we have every reason to believe there is a good match. Luis Manickam General Manager Marketing Division, SE Asia Advertising with MGCC has enabled Transearch to promote our brand alongside many well-known German organisations, opening the door for opportunities with both clients and candidates. Wendy Lau Managing Director 8 Media Kit 2019

11 Advertisers In 2018 Media Kit

12 CONTACT US Malaysian-German Chamber of Commerce and Industry ( U) Lot 20-01, Level 20 Menara Hap Seng 2, Plaza Hap Seng No. 1 Jalan P. Ramlee Kuala Lumpur info@malaysia.ahk.de twitter.com/ahkmalaysia CONTACT PERSON Ms Sabine Franze Head of Communications sabine.franze@malaysia.ahk.de