A day of indulgence and fun visiting beautiful homes

Transcription

1 A day of indulgence and fun visiting beautiful homes

2 What are the NZ House & Garden House Tours? The NZ House & Garden House Tours are New Zealand s largest charity house tours and are run in support of the Breast Cancer Foundation NZ. In 2017, we were proud to donate $65,047 as well as a $100,000 Stuff advertising campaign to raise awareness of breast cancer. The 2018 NZ House & Garden House Tours are being held in even more locations than ever - five fabulous tours all around New Zealand! This ninth tour season will allow the chance to step inside the pages of NZ House and Garden and experience some of the country s most beautiful homes - and all for a good cause. We are looking for sponsors for the 2018 NZ House & Garden House Tours to take advantage of a strong engagement platform - including many touch points, pre, during and post event. All tours run from 10am- 4pm on the following dates Whanganui: 23 February Wellington: 9 March Christchurch: 16 March Queenstown: 23 March Auckland: 6 April

3 What you need to know The NZ House & Garden House Tours give attendees the opportunity to not only step inside the pages of NZ House and Garden and experience some of the country s most beautiful homes, but also support the Breast Cancer Foundation NZ The tour is a day of indulgence and fun visiting beautiful homes and gardens in five locations across New Zealand NZ House & Garden Tour: 97% 95% Of participants surveyed recognised or could name a sponsor from the tour Tour participants were female $65,047 57% Were repeat visitors, with attendees participating in a total of 3 tours on average Was donated to the Breast Cancer Foundation NZ as well as a $100,000 Stuff advertising campaign to raise awareness of breast cancer.

4 Why sponsor the NZ House & Garden House Tours? Support your community Stuff brings communities together to connect and thrive. Aligning your brand with the positive community experience we ve created will boost brand favorability and show you care about communities across New Zealand. Brand awareness & media exposure Sponsoring events boosts brand awareness with both current and potential customers. Featuring prominently in the community through events and local advertising will help grow brand awareness amongst your target audience and increase their preference for you over competitors. A key benefit of working with Stuff is the extensive media coverage you ll get through our portfolio of well known and trusted brands. PR coverage NZ House & Garden magazine, NZ House & Garden House Tour Booklet, nzhouseandgardentours.co.nz and other promotion Media coverage through our marketing channels There will also be a heavy social and interactive content plan driven by Facebook and Instagram. We expect community engagement to be high. Social Media Integration Plan Social media tools branded tiles for your business to put on signatures, FB, Instagram and Twitter to show your involvement Your logo will appear on The NZ House & Garden website Your business will be announced as a partner on social media and direct marketing channels Treat your staff/clients to a fun day out Build stronger relationships with your staff and existing clients in a memorable way and showcase how you support your community. With your sponsorship you ll receive: Entries 10 complimentary tour tickets (2 per tour) 10 additional tickets for promotional purposes Activation opportunities within the Hubs

5 Media Value Review The 2017 marketing campaign was executed across print, radio and social media to drive ticket sales. This included a renewed digital strategy that would ensure the continued success of the tour. Furthermore, a PR strategy was implemented, aimed at raising awareness of the tours, as well as promoting the exciting addition of the Breast Cancer Foundation NZ as the event s charity beneficiary. Join these businesses for the 2018 tours: Bayleys Resene Mazda Frobisher Interiors Window Treatments $60,000 digital advertising $40,000 PR value $400,000+ print advertising $40,000 radio advertising $700 social media $110,000 NZ House & Garden advertising 650,000+ TOTAL VALUE OF EVENT PROMOTION

6 Charity partnership For the fourth year running, the Breast Cancer Foundation NZ serves as the charity partner for the 2018 House Tours. The vision of the Breast Cancer Foundation NZ is to prevent New Zealanders developing and dying from breast cancer and to improve the quality of life of those with the disease. Proceeds from the House Tours raised in 2018 will help fund vital research and support local services in each of the five communities the tours are hosted in, including funding the foundation s helpline, post-surgery physio and free counselling service. As a community event, the House Tours provide a platform for the BCFNZ to spread its message to a wider audience and provide an experience that leaves people feeling inspired, not only by the homes and gardens they experience but the cause they have supported. 800 $165,047 $100,000 Volunteers Stuff advertising campaign to raise awareness of breast cancer 61% Attended because of the cause the events supported Total donation to the Breast Cancer Foundation NZ $65,047 Event donation to the Breast Cancer Foundation NZ

7 Major Event Partner Benefits and Recognition Value $15,000 plus GST Family of Sponsors banner is used across: Three double page spread advertisements in NZ House & Garden magazine Full page adverts across a suite of Stuff magazines Press advertising in all event locations PR campaigns Website of NZ House & Garden with links to your website Social Media Family of Sponsors bar on: Front cover of tour handbook Front of houses on tour signage Tickets and tour information ed to all tour goers Full page brand advertisement in each House Tour Booklet Activation opportunities: All five hubs with a 3m x 3m stand inside the Hub Inclusion in the Tour Sponsor Competition In house activation - product dependent Entries: 10 complimentary tour tickets (2 per tour) - Value of $80 each 10 additional tickets for your promotional purposes

8 For further information on Sponsorship Opportunities please contact: Simon Johnston Sponsorship Relations Manager