CONNECTING YOU WITH YOUR TARGET MARKET

Transcription

1 CONNECTING YOU WITH YOUR TARGET MARKET Through the TD Canada Trust Toronto Jazz Festival 2010 SPONSORSHIP MARKETING OPPORTUNITIES

2 A WELL -DEFINED BRAND TD Canada Trust Toronto Jazz Festival June 25 July 4, 2010 Showcases some of the world s highest profile music celebrities in over 40 venues throughout Toronto with the hub of the Festival in the heart of Toronto, Nathan Phillips Square. Established reputation in the marketplace now in its 24th year. Draws 500,000 sponsor friendly patrons and is Ontario s largest music Festival. Consistently garners national and international media attention. Proven success in retaining high value sponsors year after year. Flexible and adaptable to the changes and trends in the marketplace. Festival Reach Editorial and Advertising Impressions including print and broadcast: 95M+ Unique Visitors/Web site hits: 750,000 web views (April to June) Marketing and Advertising Campaign Value: $800,000 Major Sponsors: TD Canada Trust, Movado, Panasonic, Primus, Air France, Mondavi, Sleeman Major Media Partners: Toronto Star, CityTV, and Jazz.FM91 A WELL DEFINED BRAND 2

3 OUR AUDIENCE IS YOUR MARKET The Festival knows its audience and understands how important it is that you reach your target market. So, every three years the Festival conducts an in-depth on site survey to ensure that we know who our audience is and are successfully adapting to the changes and trends in the marketplace. Age: Average 39 yrs M/F: 54:46 Education: 59% University Education/Post Graduate Income: Average - $69,000; 33% greater than $80,000 Consumer Behaviour and Lifestyle Characteristics In addition to demographic information, the Festival can provide prospective sponsors with consumer behaviour and lifestyle characteristics as they relate to technology, communications, entertainment, media, automotive and travel. Sponsorship Affinity YOUR MARKET 3

4 JAZZ: A POWERFUL SPONSORSHIP The Jazz brand is Sophisticated, Intelligent, Energetic, Cool, Soulful and Vibrant. The Toronto Jazz Festival is a wise sponsorship marketing investment that provides a minimum ROI of 3:1 through a customized package of entitlements designed to support the following objectives: p Improve brand erceptions Increase brand value Foster brand loyalty Raise brand profile Drive consumers to retail locations Promote product sales Each sponsorship includes proprietary rights for a specific element of the Festival (i.e. Concert/Series) unique only to your sponsorship. The Festival will work closely with your team to customize a program to meet your marketing interests and provide the necessary support for sponsorship activation. Additional rights may include; Following your sponsorship the Festival will prepare a final report for review with your team and in many cases, a Sponsorship Valuation of all tangible and intangible benefits demonstrating a minimum 3:1 ROMI. JAZZ IS POWERFUL 4

5 SPONSORSHIP OPPORTUNITIES Each of the following 2010 sponsorship marketing opportunities include proprietary rights to a specific element of the Festival and include additional customized marketing and advertising elements to support a minimum 3:1 Return on Marketing Investment.! ( ) *!- * * +, ) 67 6 *. *#9:6 *#9:!" # $%&'%. / 01&$12*. 34&0' " # '5&11!" # $%&'%2. / 8 $48 *#9:, 5 OPPORTUNITIES 5

6 TORONTO JAZZ FESTIVAL SNAPSHOT Festival Dates: June 25th July 4, 2010 Over 350 performances withover 1,500 musicians in 40 locations throughout Toronto Hub of the Festival; Nathan Phillips Square is animated daily from noon to midnight all 10 days of the Festival featuring: - 1,200 seat covered Mainstage Concert Theatre - Private VIP Boxes - Outdoor Stage - Food and Licensed Beverage Area - Workshops and Talkbacks - JAZZ.FM91 LIVE Broadcast Centre - Autograph Signing - Music Lounge - Retails kiosks featuring Festival merchandise, DVD s and CD s - Unique outdoor market showcasing one-of-a-kind handcrafted jewellery The Toronto Jazz Festival venues have included: Nathan Phillips Square Over 30 clubs and restaurants Four Seasons Centre for the Performing Arts Sony Centre Massy Hall Harbourfront Centre Canon Theatre Koerner Hall (Royal Conservatory of Music) Metro Hall FESTIVAL SNAPSHOT 6

7 ONTARIO S LARGEST MUSIC FESTIVAL A WELL -DEFINED BRAND Rider Dyce Sponsorship Marketing Consultant TORONTO DOWNTOWN JAZZ 82 Bleecker St. Toronto, Ontario. M4X 1L8 t dyce@sympatico.ca