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1 Weekdays:- 1½ hrs / 3 days Fastrack:- 1½hrs / Day Weekends:- 2 hrs [Class Room and Online] ISO 9001:2015 CERTIFIED ADMEC Multimedia Institute ,

2 Google Ads Master Course at ADMEC Multimedia Institute is an advanced Pay Per Click (PPC) course. The course is spread across two months duration. At ADMEC students will get advanced training in varied aspects of Google Ads which enable them to attract more customers, how to reach people at the right time, advertising locally and globally etc. Training in Google Ads Master Course includes design of essential promotional materials using Photoshop, HTML5 and CSS3, AdWords account creation, keyword planning for Google Ads, creation of campaigns, creation of first search campaign, looking at quality score, tracking ad performance, Google Ads assessment, analysis of reports etc. Eligibility to Join Google Ads Master Course Candidate must have good knowledge of computer basics and internet. Knowledge of website designing tools would be an added advantage. Getting to Know Ads Explaining online advertising Understanding pay-per-click advertising Benefits of AdWords for a business Understanding AdWords advertisements types Understanding Google s network Know About Landing Page What is a Landing Page? Importance of Landing Page Types of Landing Pages Does Landing Page matters for Ads? Planning a Landing Page Create Landing Page using Photoshop, HTML, and CSS Getting Started Creating your account Exploring the Google Ads account structure Managing campaigns and ad groups Exploring the Ads interface

3 Researching Keywords for Ads Campaigns What is keyword research Understanding keyword match types Using negative keywords in Ads Evaluating a keyword Using the Keyword Planner tool Creation of Your First Search Campaign Creating a new campaign Targeting locations and languages Setting your bidding strategy and budget Setting your delivery and advanced settings Using ad extensions in Google Ads Creating Your First Ad Group How to write effective text ads Creating an ad group in Google Ads Working with additional ad groups Using bid adjustments Looking at Quality Score Understanding the Ads auction Understanding Quality Score Identifying Quality Score issues Improving Quality Score Tracking Ad Performance Defining conversions for your campaigns Using Google Ads Conversion Tracking Installing Conversion Tracking code Google Analytics to Ads Linking Performance Optimization Measuring return on investment (ROI) Enabling and finding conversion metrics Using the Conversion Optimizer Testing your ads with split tests

4 Using Display Ads in Remarketing Campaigns Understanding remarketing in Ads Creating a remarketing list Using display formats Creating a remarketing campaign Leveraging Video Advertising Understanding video ads Using YouTube TrueView formats Creating a video campaign Reading video campaign reports Google Ads Assessment Project Theory Test Practical Test What You Study?: Designing of Image Advertisements Animated Advertisements in GIF Landing Pages using Adobe Photoshop, HTML, and CSS Interface of Google Ads and Editor Creation of Ad Groups and Campaigns Keywords Selection Bid and its Management Extensions Settings Audiences Auto Targets Exploring Dimensions Segments and Filters in Ads Ads' Tools and Opportunities Features Payments and other Issues etc

5 Training Mode: Regular Fast-Track Weekends (Sat/Sun) Online PPC Expert Google Ads Professional er Designer Career Options: Google Ads Executive Landing Page Designer Newsletter Designer etc ADMEC Multimedia Institute Our Office: Block C-7/ 114, Second Floor, Sector- 7, Rohini, Delhi Mob: , follow Our Partners