MILITARY BASE POSTERS

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1 MILITARY BASE POSTERS Sample military base posters pictured are located on Shaw Air Force Base. Military base posters are able to provide great coverage throughout many locations including: shops, dining facilities, fitness centers, libraries and main hallways.

2 CONVENIENCE STORE POSTERS Reach your audience right in their neighborhood Located near store entrances, these posters grab attention; whether the customer is at the pump, at the door or just passing by. Convenience store posters are 46" H x 30" W and typically located near the entrance of convenience stores, both chain and independent, grocery or liquor stores, and other retail markets. Convenience store displays are similar to other outdoor media, but are placed close to the point-of-sale in your chosen geographic target, and can provide penetration in specific neighborhoods and/or broad geographic areas. They can be used alone, or to enhance other media, targeting local neighborhoods, ethnic groups, and other demographic territories, as well as to cover an entire market area.

3 GAS STATION ADVERTISING: The Personal Billboard What if you could put a billboard right in front of your audience, just inches away, and keep it there for several minutes? America is a nation on the move (when was the last day you didn't get in your car?) and Gas Station advertising gives you the chance to take advantage of that fact. Now you can achieve widespread regional coverage, that can still be highly targeted, and reach audiences in areas where other outdoor media is often unavailable. Advantages of Gas Station Advertising: Cost Effectiveness: Low costs mean you can cover large areas. Demographic Targeting: Choose stations that will put your message where it needs to be. High Visibility: Gas Station ads are seen up close for several minutes at a time.

4 GAS STATION ADVERTISING: The Personal Billboard Gas Station advertising brings the billboard up close and personal, and delivers your message in an environment with little competition and long exposure times. Like their larger billboard cousins, Gas Station advertising provides a powerful space for your message, when consumers are more than happy to look at anything other than the price of gas. High Visibility - Gas Station ads allow you to get up close and personal with your audience. They are positioned right at eye level, and directly in front of consumers as they fill their tanks, and provide a welcome distraction from the pump. In addition, most consumers will fill their tank several times a month, and usually return to the same handful of gas stations over and over. The result is repeated exposure to your message for several minutes each time they visit the station. Cost Effectiveness Gas Station Advertising is typically priced well below other traditional media formats allowing for widespread coverage. With low production costs as well, you can cover large areas, often including areas where no other outdoor is available. Because of its low cost, gas station ads can also be used to complement other media and fill in the gaps in your media mix. Geographic Targeting With gas stations almost everywhere, you can strategically target just the areas that you need to reach. Campaigns can reach national, regional, or local audiences, and stations can be selected around a specific targeted location. Seen here: a typical showing in Atlanta.

5 GAS STATION ADVERTISING: Powerful Recall Gas Station advertising also provides powerful recall that increases dramatically over the duration of your campaign. Brand awareness research conducted at gas stations for a national client tracked recall on the 1st day of a program, the 30th day and 90th day. Recall while great on the first day, jumped significantly the longer the campaign. Unaided recall jumps from 29% to 76%. Total recall jumps from 44% to 82%. Source: Russell Research: Nov 2009/Jan 2010 Houston 400+ respondents

6 Likeability GAS STATION ADVERTISING: Consumer Reactions Consumers like Gas Pump Top Advertising 61% (only 4% dislike) Consumers like getting Coupons at the pump 76% Recall Un-Aided Recall of brand advertising during their visit. 40% Additional Recall when aided 28% Total Recall of pump top ads 68% Un-Aided recall of Coupon on pump topper 48% Brand Perceptions The client advertising was liked and well received 73% (Note: This metric has been found to be the most accurate measure in determining which ads perform best in generating higher sales by the Advertising Research Foundation. Generally, a 60% likeability rating suggests an increase in sales.) Perceptually consumers felt much better /somewhat better about the brand after seeing the ad 56% Impact & Potential Sales Indicated Gas Pump ads were BETTER at capturing their attention compared to other OOH: 43% (Unaided: reasons why better than OOH: Something to look at 34% & Easy to read 30%) Would increase likelihood of purchasing the product during their C-Store visit TODAY: 57% Would increase likelihood of purchasing the product during their C-Store visit in the FUTURE: 75% Took Coupon for use in C-store (of those recalling coupon): 73% Extent to which discount is worth the effort of redemption in the C-Store: 80% Likely to use coupon: 94% Other % of consumers going to a station at least twice per week 80% % going less than 1x per week 2% Average # visits to gas station each month 7.1x Average use of C-store when going to station for gas 67% Respondents living within 5 miles of the gas station 58% Respondents working within 5 miles of the gas station 35% Source: Russell Research: Dec 2009

7 BILLBOARDS The backbone of outdoor The original outdoor media the time tested Billboard is alive and well, and is thriving as the workhorse of traditional outdoor media. Simple and direct, the Billboard has managed to maintain it effectiveness while other media have been losing ground. Whether it's regional branding or targeted coverage for your next trade show, billboards can fill a range of needs. From fashion to pharma, technology to travel, city streets to country highways, billboards are a powerful way to reach almost any audience. We can help you find the best billboard locations in any market across the U.S., Canada and Western Europe. With one phone call you can plug into the full palette, and have the strength of an agency working for you.

8 DIGITAL BILLBOARDS New Digital Technology Brings Better Visibility & Flexibility! Like Giant Flatscreen TVs on the road, Digital Display Billboards are creating quite a buzz in the billboard business! This new technology incorporates incredible high-resolution video screens that hold your static message for approximately 8 seconds before flipping to the following advertiser. We can help you find the best billboard locations in any market across the U.S., Canada and Western Europe. With one phone call you can plug into the full palette, and have the strength of an agency working for you.

9 DIGITAL BILLBOARDS Why Digital? why Digital? FEATURES High frequency 24-hour copy changes No extra production costs Flexibility High traffic locations Latest technology BENEFITS Over a 24 hour period, your message can be broadcast up to thousands of times on our networks. Adapt to the market and achieve marketing objectives quickly. Makes budgeting easier. Ability to react to what works. Eliminates time and printing costs. Start a dialogue, create anticipation, customize programs, and build ongoing relationships with the consumer. Optimize distribution, circulation, and visibility quickly. Newest display technology offers the best color definition and image quality - day and night.

10 DIGITAL BILLBOARDS Why Digital? FREQUENCY ngeles The Digital Los Outdoor A Network will run up to a maximum of 8 ads for every 64 seconds on all networked locations. Each creative spot per sign will be displayed 1,013 times per day 7,091 times per week 28,364 times per 4-weeks *Based on 18 hour illumination (6am-12midnight)

11 DIGITAL BILLBOARDS Why Digital? - Testimonials The ability to change messages on a dime has cracked open new outdoor advertising categories and allowed existing outdoor advertisers to incorporate more of their media plan into outdoor. - Abbey Kloassen, Advertising Age With changeable billboards, advertisers will have more control over their messages and their timing - Business Week The ability to display a targeted message at different times of the day makes them particularly compelling. - Time Magazine

12 DIGITAL BILLBOARDS Why Digital? - Cost Efficiency 28,364 spots on all 9 (per Phase) networked locations A 4-week media budget will get you the following 160 spots scattered over top 5 stations Mon-Fri 7 quarter page insertions 19 spots scattered over 5 day parts Newspaper Television Radio Digital Network Sources: Media Market Guide, Telmar Radio Planner, Print Planning & Mkt Maestro, SQAD, Media Dynamics, Gallup Math

13 POSTERS Target a general audience with multiple locations Posters can be used to achieve greater reach into a market to concentrate your message in highly targeted areas. Widely distributed throughout an area, in commercial areas, on primary and secondary arteries, posters are a powerful way to reach your audience and saturate a market.

14 POSTERS 8-Sheet Posters Copy Area: 5 H x 11 W Target Pedestrians as well as Motorists Excellent for penetrating neighborhoods and targeting demographic and socio-economic areas 8-sheets provide versatility for short-term seasonal and regional campaigns

15 TRANSIT SHELTERS Great street level reads Transit Shelters are a great way to target attendees at your next convention or trade show. They provide excellent street level reads to both pedestrians and vehicular traffic. The large interior and exterior display areas are also illuminated at night for 24 hour visibility. Transit Shelters can provide widespread coverage throughout highly targeted areas of most major cities, intercepting event attendees as they travel around convention centers, hotels and tourist destinations. Typical Size: 68" H x 47" W