YachtWorld.com. now in print. Media Information. Demographics. Circulation. Advertisement Rates. Mechanical Details. Publishing Schedule

Size: px
Start display at page:

Download "YachtWorld.com. now in print. Media Information. Demographics. Circulation. Advertisement Rates. Mechanical Details. Publishing Schedule"

Transcription

1 YachtWorld.com now in print As the world s largest database of brokerage yachts, we are perfectly placed to offer this new sales medium to the industry, and this bold move to print is driven by the ongoing search to provide additional benefit to our broker and dealer clients. Ian Atkins YachtWorld Managing Director The new publication YachtWorld.com magazine seeks not only to extend the marketing reach that YachtWorld offers to its 2,500 broker/dealer clients around the world, but also to provide the consumer with an exciting new approach a magazine dedicated to new and brokerage boats from the world s leading yacht and boat retailers and targeted readers. This long-awaited initiative is underpinned by YachtWorld s unequivocal expertise and success in the online boat sales market, which has identified a real need for a dedicated and sophisticated boat sales publication. This full colour, glossy, monthly magazine is available digitally delivered direct to desktops around the world and paper format, delivered direct to your door.

2 YachtWorld.com have transformed the marketing opportunities available to brokers and allow us to display our listings across a worldwide market. So we are excited by the prospect of this innovative group moving onwards to the digital magazine sector, focusing on the upper segment of the market this will provide us with a new means of reaching a broadly spread customer base very cost effectively. Simon Limb, Sunbird International Yacht Sales what are we doing that is different? Delivering a high quality magazine dedicated to top end boat sales no classified Over 100 premium advertisers every month Minimum 15,000 printed copies Innovative and targeted distribution Digital magazine conveniently downloaded to your desktop the minute it is produced Exclusively for YW brokers rates that reflect your membership Global audience Targeting emerging markets Attentive team promoting your services to match your expectations Available in the first week of every month e.g. April issue distributed in first week of April

3 user demographics key facts More than 4 million users per month Over 2.5 million unique visitors per month More than 100 million pages are viewed per month Average session time is 17 minutes. UK / Europe 60% of users are male and 40% female. 37% are between years. 39% are aged between years. 24% are aged 55+ years. 71% of visitors are ABC1s 88% are married or living with a partner. USA / Canada 64% of users are male and 36% female. 22% are between years. 51% are aged between years. 19% are aged 55+ years. 71% are married or living with a partner. lifestyle 82% say its worth paying extra for quality products. 79% say they enjoy owning good quality things. 77% enjoy splashing out on a meal. 73% like to travel abroad. Source: Comscore / Watersports and Leisure Participation Survey 06

4 circulation and distribution YachtWorld.com magazine is distributed throughout Europe, and to YachtWorld users round the world, through a targeted initiative reaching a discerning highly affluent audience who are in the market to buy or sell a yacht. Harnessing a selection of the current 2.5 million unique registered YW users through controlled circulation. News-stand distribution at international airports and travel points. Free pick at carefully selected points at airports, hotels and city gyms, and Boat Shows. Digital copy of the magazine available on subscription for delivery to desktops around the world. Choice of printed magazine or a digital magazine. Reach and penetration will be continuously expanded through all these channels. Now that YachtWorld.com can offer a complete business solution, both on and off-line to promote our yacht sales, I am delighted to confirm Ventura s participation in your new digital and printed publication. We wish you every success. Michael Newton-Woof - Ventura UK

5 advertisement rates 2008 DPS/Full Page Colour 1 insertion insertions (per insertion) insertions (per insertion) Inside front & back cover/outside back cover Plus 20% mechanical details Proof: Matchprint or high resolution colour copy Page trim size: 225mm (W) x 275mm (H) (8 11 /12 x10 11 /12 ) Full page ad (bleed): 231 x 281mm Double page spread (bleed): 456 x 281mm All advertising material should be supplied in an electronic format, as complete files either EPS or PDF with embedded fonts and a CMYK colour space. Any illustrations contained within the files should have a minimum resolution of 300 dpi at reproduction size. It is recommended that text or subject matter does not fall within 5mm of the trim edge. Ink coverage should not exceed 310%. (Owing to the nature of these file formats we will not be able to carry out any editing on these files.) Studio rate for whole page make-up from 75 per page. For more sales or advertising information please contact Sue Milne: sue@yachtworldmagazine.com Clare Willison: clare@yachtworldmagazine.com

6 2008 publishing schedule Launch issue January Copy deadline: 18th Dec 2007 Boat Shows London and Dusseldorf February issue Copy deadline: 23rd January Boat Shows Goteborg, Helsinki, Moscow, Miami, Copenhagen, Istanbul, Oslo March issue Copy deadline: 20th February Boat Shows Stockholm, Amsterdam, Tokyo, Dubai, Madrid, Warsaw, Mumbai April issue Copy deadline: 21st March Boat Shows Split, Naples, Moscow, Shanghai, Dublin, Singapore, Palma de Mallorca May issue Copy deadline: 18h April Boat Shows Bangkok, Sanctury Cove June issue Copy deadline: 23rd May July issue Copy deadline: 20th June Boat Shows Melbourne and Sydney August issue Copy deadline: 25th July Boat Shows Johannesburg September issue Copy deadline: 22nd August Boat Shows Amsterdam Seaport, Stockholm, Oslo, Cannes, La Rochelle, Southampton, Monaco October issue Copy deadline: 19th September Boat Shows Genova, Miami, Annapolis, Hamburg, Athens, Ft Lauderdale November issue Copy deadline: 24th October Boat Shows Stockholm, METS, Vienna December issue Copy deadline: 21st November Boat Shows Paris, Barcelona Issues will be available during the first week of the month of publication

7 .com about YachtWorld.com YachtWorld.com Magazine is the printed partner to YachtWorld.com web site.com Formed in 1995, YachtWorld.com is the premier online sales channel for yacht brokers around the world. The site lists more than 110,000 boats for sale in 115 countries by some 2,500 brokers in 60 countries. The total value of boats listed is over $40 billion. Headquartered in Seattle, Washington, YachtWorld.com has its European headquarters in the United Kingdom, with sales offices in Germany, Italy, and Russia and sales representation in Dubai, Australia and China. YachtWorld.com and its sister website Boats.com are business units of Dominion Enterprises, based in Norfolk, Virginia. About Dominion Enterprises Dominion Enterprises, headquartered in Norfolk, Virginia, is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets. The company operates a variety of technology businesses that offer internet marketing, website design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading websites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 6,800 employees and 2006 annual revenue of more than $850 million. For more information, visit