NEW UPDATE 10/04/18 - Coming up at MBR Canada, October 23rd.

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1 NEW UPDATE 10/04/18 - Coming up at MBR Canada, October 23rd. Hear from Author/Astronaut, Dr. Dave Williams about his book entitled: "Defying Limits, Lessons from the Edge of the Universe" An inspirational, uplifting, and life-affirming memoir about passion, resilience and living life to the fullest, from Dr. Dave Williams, one of Canada s most accomplished astronauts. Dr. Dave Williams is an astronaut, aquanaut, jet pilot, ER doctor, scientist, and CEO. The former Director of Space & Life Sciences at NASA, he has flown to space twice, once on the space shuttle Columbia and once on Endeavor, logging over thirteen million kilometres in space and over seventeen hours of spacewalks. He has lived and worked on the world s only undersea research habitat and is the recipient of five honourary degrees, the Order of Canada, and the Order of Ontario. Williams lives in Oakville with his wife, Cathy, two kids, Evan and Olivia, and nephew, Theo. Connect with him on THE CANADIAN RETAIL LANDSCAPE, Insights and Opportunities Presenting for the 1st time at MBR Canada: - Amar Singh, Senior Analyst, Kantar Consulting Afternoon Session will include: 1) An overview of Canadian macroeconomic landscape a) Growth of online retail b) Potential threats: trade tariffs, high consumer debt 2) Overview of Canadian Retail Landscape (e.g., shoppers mindset; influence of health & wellness) a) Source: Canadian Shopper Insights survey and Canadian Digital Commerce Scope. b) Canadian Shopper Trends 3) Exploring macro retailer strategies in-market a) Class of trade & unique approaches to the opportunities b) Strategies are influenced by retailers relevant to the trade. 4) Consumer adaptations to online technology, including development of last-mile fulfillment capabilities 5) Implications and recommendations for the publishing categories a) Including specific attention to center-store and checkout b) Examples and strategies that are being employed in across a variety of retail channels and categories. Amar Singh is a Senior Analyst, focusing on Canadian retail and ecommerce. He creates insights that inform strategic decisions related to key grocery, mass merchandising, drug, club, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar Consulting in 2018, he managed consumer insights at a leading CPG brand in Canada, which included brand management, packaging

2 optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph. This presentation will be followed by an industry panel, discussing how the insights provided might be turned into new opportunities for sales in the book and magazine categories Join us in the Home Smith 4:30 for a networking reception Complete agenda/program to follow

3 Breakfast, Meetings, Speakers, Lunch, Networking Reception Preliminary Agenda Tuesday, October 23, 2018 The Old Mill (21 Old Mill Road, Toronto) 8:30 Continental Breakfast and One-on-One Meeting Opportunities 10:30 Formal beginning of Meeting 12:30 Luncheon 1:30 Meeting continues 4:30 Networking Reception We look forward to working with our Canadian Publisher, Retailer, Wholesaler, and National Distributor colleagues to make this an informative, enjoyable day. Visit for updates on panels/speakers/format of this meeting. Suggestions for topics are most welcome- * There is no charge for retailers 2018 MBR Canada registration and fee schedule # of tickets: MBR Members: $150us / $195cad # of tickets: Non - Members: $250us / $325cad. jcancio@mymbr.org For questions call Company Name: Address/Phone/ Names of individuals attending: METHOD OF PAYMENT (check one) MBR Preferred payment: Please send invoice Check included: All payments made to MBR in US Dollar. (Mail this form with payment to: MBR, PO Box 1257, Morrisville, PA 19067) Also available: Payment made online: We have secured a small room block at the Old Mill. If you require hotel accommodations please call hotel: and mention MBR - no later than September 22nd.

4 Sign up as a 2018 MBR Canada Sponsor TODAY! We do hope that we will be able to count on you as a sponsor for the upcoming (13 th annual!) MBR Canada, to be held October 23, 2018 at The Old Mill Toronto. You ve been a strong participant and supporter of MBR and our events and MBR Canada has become a must-attend event, in no small part thanks to your engagement and contributions. We are offering Lunch, Gold and Silver Sponsorships for this event. Lunch Sponsorship ($2500us / $3255cad) gives you bragging rights and prime featuring of your message when attendees are at their most relaxed! Gold Sponsorship ($1500us / $1950cad) gets you strong brand recognition throughout the business events. Alternately, a Silver Sponsorship ($750us / $975cad) features your brand during the continental breakfast. To confirm your sponsorship for the 2018 MBR Canada event, please use the enclosed form and to jcancio@mymbr.org as soon as possible. We also hope that you and your company will continue to actively participate in MBR meetings and programs in the coming year. Our board and committees are hard at work developing new initiatives and plans. Please feel free to telephone or us if you have any questions or comments about MBR, the convention, and our activities. Thank you again for your support. Jerry Jerry Lynch President Jose Jose Cancio Assoc. Dir.

5 To: Jose Cancio, MBR From: Company: Date: YES! Count us in as a Sponsor 2018 MBR Canada October 23, 2018 in Toronto Lunch Sponsorship $2500us / $3255cad Gold Sponsorship $1500us / $1950cad Silver Sponsorship $ 750us / $975cad Signature: Company: Please send invoice to the following name/address: Name: Company: Address: Phone: METHOD OF PAYMENT (check one) MBR Preferred payment: Please send invoice Check included: All payments made to MBR in US Dollar. (Mail this form with payment to: MBR, PO Box 1257, Morrisville, PA 19067) Also available: Payment made online: