METRO REGIONAL TRANSIT AUTHORITY. Put The. Business. Driving Your Business.

Transcription

1 Put The Bus In Your Business. Driving Your Business.

2 ADVANTAGES AND BENEFITS Why Advertise on METRO? FACT METRO RTA Bus Ads Reach a Wide Audience. Who looks at bus ads? You do! And so do thousands of other people, every day. Buses display your message as they travel past all demographic groups over a whole geographic area. Who is looking? Primarily, it s greater Summit County area residents and commuters. Pedestrians, bicyclists, and bus riders are also regularly exposed to your message. Tourists and area visitors are a considerable secondary audience. Summer and fall are excellent times to widen the reach of your message, as the Akron area is flooded with pedestrians and drivers during those peak tourism seasons. Tourists are especially receptive to advertising messages promoting Summit County products, services, and destinations. FACT METRO RTA Buses Go Where People Go. Each day, a METRO bus will spend 18 hours on the road, traveling more than 600 miles throughout Summit County. Almost every bus passes through downtown Akron an average of 23 times daily, and through all major shopping centers in the area. 1

3 ADVANTAGES AND BENEFITS FACT METRO RTA Gets You Noticed. Exterior ad space on the sides of buses are offered in three size categories: King, Queen, and Taillight. The back of the bus offers exclusive visibility and longer exposure to an audience of mostly drivers. We appropriately call ads on the back of buses Tails. FACT Bus Ads Repeat Your Message Over and Over. Repetition is a key factor in any successful advertising program. Bus ads build exceptional recall because they re seen by drivers and pedestrians who are actively looking at their surroundings every day. Tremendous Value. We are a people on the go! Add transit advertising to your advertising mix to reach more people more times. Reinforce your message! Extend your advertising dollar! Develop your image! 2

4 METRO DATA AND DEMOGRAPHICS METRO Coverage Facts Routes 36 Total Routes Including 22 Fixed Routes: 2 neighborhood circulator routes including 4 Town Center routes 2 express routes to downtown Cleveland 1 route to Akron/Canton Regional Airport 6 zone buses with special late-night service on 7 bus routes for second and third shift workers Downtown Coverage 29 Central Business District Routes / 8-32 Times Each Weekday: Akron Art Museum Quaker Square Akron General Medical Center Summa Akron-Summit County Public Library The University of Akron Canal Place Cascade Plaza Children s Hospital Medical Center Federal/local government buildings Suburban Coverage Routes Serve All Major Suburbs, Including: Barberton Hudson Norton Cuyahoga Falls Macedonia Stow Fairlawn Munroe Fall Twinsburg Green Northfield Tallmadge 4 park-and-ride locations METRO Population Served Akron 207,934 Barberton 26,777 Copley 14,052 Cuyahoga Falls 51,008 Fairlawn 7,078 Green 23,447 Hudson 23,072 Macedonia 10,412 Munroe Falls 5,159 Norton 11,484 Stow 34,051 Tallmadge 17,298 Twinsburg 17,468 Total 449,240 3

5 ADVANTAGES AND BENEFITS Shopping Center Coverage Most major shopping centers and malls in the Akron/Summit County area: Cascade Plaza Chapel Hill Mall Summit Mall State Route 82 Plaza Norton Plaza Magic City Plaza Montrose Shopping Area South Arlington Road Shopping area Arlington Plaza Twinsburg Town Center Marketplace Tri-County Plaza Rolling Acres commerce area Student Coverage Students currently riding METRO buses each day for classes: Approximately 1,210 students attending Akron Board of Education schools Approximately 1,000 University of Akron students METRO Rider Statistics Years Women Men White African-American Hispanic Other 83.1% 47.4% 52.6% 38.2% 58% 2.1% 1.8% METRO Coverage 200 Buses Fleet Service Area Square Miles Average Annual Ridership Average Daily Revenue Miles Weekday Saturday Sunday 419 Over 5.5 Million 10,817 4,829 3,248 Medical / Professional Facilities Coverage METRO bus routes serve virtually all of the principal medical facilities in Summit County including: Akron General Medical Center (main campus plus Edwin Shaw Hospital for Rehabilitation) Summa Health System (Akron City Hospital; St. Thomas Hospital; Cuyahoga Falls General Hospital) Children s Hospital Medical Center Barberton Citizen s Hospital Special Services Coverage 78 paratransit METRO SCAT buses for transporting older adults and persons with disabilities 4

6 TECHNICAL SPECIFICATIONS How Do I Get a Sign Made? It s really quite simple. Just follow these general steps and before you know it, your message will be reaching multitudes of people. STEP STEP Plan Your Message. Some initial planning on your part will help a designer and a printer understand what you would like on your bus sign. Try making a rough sketch of what you envision, or write down the text and design elements that need to appear. You can incorporate text, photos or illustrations, logos, or other graphic elements. How much you can fit on your sign may depend upon the the size you choose. Pick Your Size. Choose the sizes and quantities of signs (see page 8) based on your budget. You re just about ready to begin designing your sign. Have a question on costs? Give us a call. STEP STEP Design Your Message. Reference the helpful tips and the Letter Visibility Chart on the following page and you re on your way to produce the art itself. Design not up your alley? Not a problem. We can provide that service for you! Let Us Help. We can design your sign for you. Calculate one hour of design time to the sign production cost, provide us text and logos and we ll do the rest. You ll be given a proof to approve before we print your signs. Give us a call, we re here to assist! 5

7 TIPS AND DEFINITIONS Tips Keep It Simple. Use as few words as necessary Make sure to use large type - Some people will be reading your sign from a distance - Reference the Letter Visibility Chart below as a guide Make It Fit. Keep all text and logos within 1-1/2 from all four sides of the sign frame Background can extend to all edges Use Color! Be Creative! Reverse copy on dark or brightly colored backgrounds can be extremely effective on METRO buses, which are primarily white. Letter Visibility Guide Letter Height Readable Distance for Maximum Impact Maximum Readable Distance ,000 1,250 NOTE: The distances will vary approximately 10% with various color combinations. Maximum distance is in color with RED or BLACK on a WHITE background. 5,280 equals one (1) mile. ASample 3" Easily Read from 30' Distance. Interesting to Know: Gross Rating Points (GRPs) The total number of impressions delivered by a media schedule, expressed as a percentage of a market population. Common to all media. In out-of-home advertising, a GRP level is referred to as a showing size. Showing size is measured on a daily basis. 25 Showing: In order to reach 25% of the daily traveling public, 20 boards would be required in the Summit County area. 6

8 SIGNAGE: SIZE AND AVAILABLE SPACE Exterior Sign Space Full Wrap (96 H x 1,000 W) Half Size (Street Side) (48 H x 240 W) FW HS King Kong (Street Side) (96 H x 240 W) King Kong (Curb Side) (96 H x 240 W) KK King Size (Street Side) (30 H x 144 W) Queen Size (Curb Side) (30 H x 108 W) KS QS SCAT Size (21 H x 72 W) (SCAT Bus Only) Full Back (96 H x 102 W) Half Back (48 H x 102 W) Tail Light (21 H x 72 W) SS FB HB TL Interior Signs RS Regular or SCAT (11 H x 28 W) 7

9 SIGNAGE: SIZE AND PRICING Exterior Signage Cost Per Sign Per Month Cost for Production Type Sign Size 1-2 Mos 3-5 Mos 6-11 Mos 12 Mos 1-20 Signs 21+ Signs KS QS JQ TL FW KK HS FB HB King Size 30 H x 144 W $200 $183 $173 $165 $80 ea. $73 ea. Queen Size 30 H x 108 W $180 $165 $156 $148 $65 ea. $60 ea. Jr. Queen 30 H x 88 W $170 $156 $148 $140 $55 ea. $52 ea. Size Tail Light 21 H x 72 W $160 $148 $140 $132 $35 ea. $32 ea. Full Wrap 96 H x 1,000 W N/A $2,100 $2,000 $1,900 $7,500 ea. Multiples by Quote King Kong 96 H x 240 W $900 $810 $765 $720 $2,940 ea. Multiples by Quote Half Size 48 H x 240 W $500 $450 $425 $400 $1,500 ea. Multiples by Quote Full Back 96 H x 102 W $400 $360 $340 $320 $895 ea. Multiples by Quote Half Back 48 H x 102 W $300 $270 $255 $240 $560 ea. Multiples by Quote SS SCAT Size 21 H x 72 W $140 $126 $119 $112 $35 ea. $32 ea. 21 H x 44 W $120 $115 $110 $105 $30 ea. $27 ea. * All Prices Include Installation and Removal. Interior Signage Cost Per Sign Per Month Cost for Production Type Sign Size 1-2 Mos 3-5 Mos 6-11 Mos 12 Mos Signs 101+ Signs RS Fleet Size Regular 11 H x 28 W $9 $8 $7 $6 $7.50 ea. $6.50 ea. and SCAT Non-profit organizations may use the 12 month pricing for advertising schedules. 8

10 METRO REGIONAL TRANSIT AUTHORITY TESTIMONIES What They Say About METRO. Upon completion of our first advertising campaign on the Summit County METRO buses for Stautzenberger College Brecksville, we were very pleased with the results. Many inquiries about our programs can be traced back to our METRO advertising! We look forward to partnering with METRO in our future advertising campaigns. Donna Palmer Vice President and Director, Stautzenberger College Brecksville Akron-Summit County Public Library has been using METRO RTA exterior transit signage for several years. The bus signs are the perfect vehicle to carry our message throughout Summit County. We have received many compliments about our signs. If you want to get your advertising message MOVING, take a tip from the Library and CHECK OUT METRO! Carla J. Davis Marketing Communications Director, Akron Summit County Public Library 9

11 TESTIMONIES Keep Akron Beautiful uses METRO advertising whenever our budget allows. We use METRO to tell citizens about how they can be part of the Greenprint for Akron, which is perfect because METRO is leading the way with their green practices. Our employees enjoy seeing our advertising all around town, too! Paula Davis President and CEO, Keep Akron Beautiful, Director of Greenprint for Akron Transit advertising for the arts is a big-city tactic. So, it makes sense for the Akron Art Museum to promote our exciting and vibrant exhibitions on METRO buses. METRO continues to work hard for the Akron Art Museum! We are delighted with the results METRO transit advertising has on museum attendance. Visitors to the museum are always asked how they hear about the exhibition and 'bus signs' is a frequent response. METRO transit advertising also has a very positive effect on museum staff morale. Comments like 'There goes one of our buses!' or, 'I see your buses all over town' makes us really proud! Elizabeth M. Wilson Director of Marketing Communication, Akron Art Museum 10

12 Think Outside the Bus! 416 Kenmore Blvd. Akron, Ohio