Contents. Letter from Joe Payne, CEO, Eloqua Corporation. Part 1: Conference Information. 1.1 Overview 1.2 Why Participate?

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2 Contents Letter from Joe Payne, CEO, Eloqa Corporation Part 1: Conference Information 1.1 Overview 1.2 Why Participate? Part 2: Sponsorship Package 2.1 Premier Sponsorship 2.2 Innovation Sponsorship 2.3 Markies Sponsorship 2.4 Social Media Sponsorship 2.5 Welcome Reception Sponsorship 2.6 Revene Engine Sponsorship 2.7 Clod Connector Sponsorship 2.8 Visionary Sponsorship 2.9 Media Sponsorship 2.10 Additional Sponsorship Opportnities Part 3: Enrollment 3.1 Sponsorship Agreement 3.2 Terms and Conditions 2

3 Letter from Joe Payne, CEO Dear Valed Eloqa Partner, It is that time of year again when I have the pleasre of annoncing Eloqa Experience and all it has to offer. The 4th annal Eloqa Experience is set for October 19-21, 2011 in San Francisco - the hb for innovation and technology. Eloqa Experience 2011 offers yo a niqe opportnity to showcase yor exceptional skills and expertise to or global commnity of cstomers and indstry thoght-leaders. This year, we expect a bigger and better event with over 1,200 attendees! Imagine the possibilities. Year after year, cstomers and partners are drawn to Eloqa Experience by or innovation, or thoghtleadership and the strong commnity Eloqa fosters. I am also pleased to share with yo that we are adding something new to this year s Experience - a commnity service event with the local San Francisco Habitat for Hmanity. Teams of Eloqa partners, cstomers and staff will spend Wednesday giving back to the local commnity while bilding an even stronger bond with their peers. Join s and help give back to the commnity! We look forward to welcoming yo at this year s event and thank yo for being part of the Eloqa Commnity. Joe Payne CEO Eloqa 3

4 1.1 Overview ELOQUA EXPERIENCE 2011 October Hilton Hotel San Francisco, California This indstry-leading event provides niqe opportnities to network with yor peers, become inspired by thoght-leaders, gain hands-on training from Eloqa experts and experience what it means to be a part of the Eloqa Commnity: Learn new skills and methods that deliver real revene reslts Take advantage of the hands-on participation and 1:1 sessions Network with yor fellow Eloqa marketers Experience the Science of Sccess A formal invite will arrive shortly, bt in the meantime, please make yor calendars. Call or s with any qestions EE11@eloqa.com Best regards! 4

5 1.1 Overview (contined) INFLUENCE THE WORLD S MOST INNOVATIVE MARKETERS For Eloqa partners and affiliates interested in reaching a targeted adience, Eloqa Experience 2011 brings together the most sophisticated and innovative marketers and sales professionals from arond the world. As a sponsor at or annal Global User Conference, yo ll be able to network with leading decision makers and inflencers in a dynamic and interactive setting. We are inviting over 1500 exectives from 800 companies Content expanded into mltiple track sessions for novices, power-ser and exectives. There is a track designed jst for yo! Wednesday Friday: October 19-21, 2011 The Hilton San Francisco, Union Sqare Erika Goldwater, Partner Marketing erika.goldwater@eloqa.com (647)

6 1.2 Why participate? MEET THE ELITE Eloqa is relied pon by companies of all sizes, from mltinationals to start-ps and within many key verticals. This may be yor best opportnity in 2011 to get face time with the hard-to-reach decision makers in sales and marketing who have deployed Eloqa soltions. EE10 AUDIENCE DEMOGRAPHICS Company Revene ($) Title Indstry 2 Billion + Manager Marketing Do Not Know 0-5,000, ,000, ,000,000 5,000,000-15,000, ,000, ,000,000 2,000,000, ,000,000-2,000,000,000 Director Vice-President Other C-Level Consltant Specialist/Associate/ Analyst Marketing Operations Exective Sales CRM / IT Bsiness 16,000, ,000,000 New at EE 2011 Expanded opportnities to meet and engage with Eloqa cstomers. More networking time has been bilt-in as well as the addition of new sponsorships to better accommodate or partners. Develop top-of-mind awareness among elite marketing and sales decision makers and inflencers. Drive demand and opportnities for yor bsiness soltion as a trsted Eloqa partner. 6

7 2.1 Premier Sponsorship 10x10 exhibit space One flat screen monitor / electrical / wireless internet Sponsor logo on meter board in Sponsor Showcase Lead retrieval system Five (5) fll conference passes ($10K vale) Ten Welcome Reception passes Branded signage in prominent common and breakot locations One (1) fll page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 150-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport program Opt-in attendee list post-conference ( not inclded) = $45,000 7

8 2.2 Innovation Sponsorship One 10x10 exhibit space One flat screen monitor / electrical / wireless internet Sponsor logo on meter board in Sponsor Showcase Lead retrieval system For (4) fll conference passes ($8K vale) Six Welcome Reception passes Speaking opportnity dring either Thrsday lnch or Friday breakfast session One insert (sponsor provides) for event gide Branded signage in prominent common and breakot locations One (1) fll page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 100-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Opt-in attendee list post-conference ( not inclded) Participation in Eloqa Passport program = $35,000 8

9 2.3 Markies Sponsorship One 10x10 booth space One (1) flat screen monitor Wireless internet connection/ electrical/ lead retrieval system Three (3) reserved VIP tables at the Markie awards ceremony For (4) VIP passes to the Welcome Reception For (4) fll conference passes ($8K vale) Two nights (gest) accommodation at the Hyatt Oct 19 and 20 Sponsor logo on meter board in Sponsor Showcase Sponsoring Company annoncement dring the opening of the awards Photo opportnity with selected Markies winners Branded signage in prominent common and breakot locations One (1) fll page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 100-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Opt-in attendee list post-conference ( not inclded) Participation in Eloqa Passport program = $25,000 9

10 2.4 Social Media Sponsorship NO LONGER AVAILABLE 10x10 exhibit space One (1) wireless internet connection/ electrical/ lead retrieval system Sponsor logo on meter board in Sponsor Showcase Exclsive sponsorship of the Tweet Boards throghot the conference Logo on Social Media cards Sponsor logo on meter board in Sponsor Showcase Three (3) fll conference passes ($6K vale) Two (2) Welcome Reception passes Branded signage in prominent common and breakot locations One half-page (1/2) page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 100-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport program = $20,000 10

11 2.5 Welcome Sponsorship NO LONGER AVAILABLE One (1) demo station One (1) flat screen monitor One (1) wireless internet connection / electrical/ lead retrieval system Exclsive sponsorship of the Welcome Reception, Wednesday, October 19, 2011 Annoncement of sponsor dring the opening of the event Sponsor logo on meter board in Sponsor Showcase Three (3) fll conference passes ($6K vale) Ten (10) Welcome Reception passes Branded signage in prominent common and breakot locations One half-page (1/2) page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 100-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport Program = $18,000 11

12 2.6 Revene Engine Sponsorship One (1) demo station One (1) wireless internet connection / electrical / lead retrieval system Sponsor logo on meter board in Sponsor Showcase Two (2) fll conference passes ($4K vale) Two (2) Welcome Reception passes Branding /promotional opportnities at the Revene Engine power station Branded signage in prominent common and breakot locations One half-qarter (1/4) page, for-color advert in the conference gide Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 100-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport program = $16,000 12

13 2.7 Clod Connector Sponsorship One (1) demo station One (1) wireless internet connection / electrical / lead retrieval system Sponsor logo on meter board in Sponsor Showcase Two (2) fll conference passes ($4K vale) Branded signage in prominent common and breakot locations Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 50-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers One qarter page (1/4), for-color advert in the conference gide Participation in Eloqa Passport program = $10,000 13

14 2.8 Visionary Sponsorship One (1) demo station One (1) wireless internet connection / electrical / lead retrieval system Sponsor logo on meter board in Sponsor Showcase Two (2) fll conference passes ($4K vale) Branded signage in prominent common and breakot locations Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 50-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport program = $9,000 14

15 2.9 Media Sponsorship One (1) demo station One (1) wireless internet connection / electrical / lead retrieval system Sponsor logo on meter board in Sponsor Showcase Two (2) fll conference passes ($4K vale) Branded signage in prominent common and breakot locations Sponsor logo and profile on Eloqa Experience 2011 Website Sponsor logo and 50-word profile in the conference gide Sponsor logo and link inclded in pre-conference promotional s to Eloqa cstomers Participation in Eloqa Passport program = $7,000 15

16 2.10 Additional Sponsorship Opportnities Habitat for Hmanity Event Sponsorship $4K This exciting opportnity not only offers amazing branding with on-site signage, social media coverage and logos on all Habitat for Hmanity materials inclding a bild-day tee-shirt, bt it is a great way to network and give back to the commnity. Sponsor the Habitat for Hmanity bild day with Eloqa on Wednesday, October 19th in San Francisco and see how yor sponsorship can contribte to yor sccess and others. Bild day sponsorship incldes bild day fees and tools, breakfast, lnch, beverages, transportation to and from bild site, as well as promotional tee-shirts for all bildday volnteers. Booth Upgrade $4K (two available) Want to see yor logo in a 10x10 exhibit space? Choose to pgrade yor sponsorship and take advantage of a 10x10 space to bring a pll pop-p booth, an ice cream machine or a Harley Davidson, the sky s the limit. The space pgrade is available for two spots only! Room Key Branding $4K (no longer available) This add-on sponsorship enables yo to have yor logo in the hands of every Eloqa Experience attendee with a hotel room. We are talking a lot of room keys here! Room Drop $3.5K (only one left) This add-on sponsorship enables yo to have one item of yor choice placed in each gest room for Eloqa Experience attendees. Image how cool it will be to have Eloqa Experience gests have yor branded item waiting for them when they enter their room! Sponsor mst provide the item for placement to Eloqa 5 days prior to event start. Room drop available Wednesday or Thrsday nights only. 16

17 3.1 Sponsorship Agreement OCTOBER 19-21, HILTON SAN FRANCISCO UNION SQUARE Company Name: Logistics Contact Name: Contact Contact Phone: Level of Sponsorship: Premier ($45K) Innovation ($35K) Eloqa Marketing Awards ($25K) Social media ($20K) Welcome Reception ($18K) Revene Engine ($16K) Visionary ($9K) Clod Connector ($10K) Media ($7K) Booth Upgrade ($4K) Room Drop ($3.5K) Hotel Key Branding ($4K) Habitat for Hmanities ($4K) Payment Method: Choose Invoice or Credit Card Please invoice my company Billing Contact Name: Billing Contact Billing Contact Phone Mailing Address: PO#: I wish to pay by credit card MasterCard Visa American Express Card Nmber: Expiration Date: Cardholder s Name (please print): Cardholder s Signatre: Sponsorship Agreement: I agree to the Payment Terms. Name (please print): Mailing Address: Signatre: Company: Date: Please fax or completed application to or to Erika.goldwater@eloqa.com Payment Terms: Sponsorship is not confirmed ntil payment is made in fll. Fll payment is de pon receipt of invoice. 17

18 3.2 Terms and Conditions Terms of Agreement Eloqa Experience 09 User Conference 1. ASSIGNMENT AND USE OF EXHIBIT SPACE. a. Benefits and License Grant. Organizer will provide exhibit space (the Space ) at the Event for Company to display its qalified prodcts and services (the Exhibit ). Company grants to Organizer the right to se Company s name and logo in connection with the promotion and prodction of the Event. Company may se the Event name before and dring the Event solely to promote its participation in the Event. b. Space Assignment, Use, Installation, Occpancy, and Dismantling. Organizer will assign the Space. Organizer may reassign the Space or alter Event layot or vene at any time. The Space is for Company s se only. Company may not share, sell, assign, sblease or charge admission for entry into any portion of the Space (inclding to an affiliated company) withot Organizer s prior written consent. Company mst flly occpy the Space, and mst provide displays, eqipment, carpeting, etc., nless Organizer specifies otherwise. Any Exhibits spplied by Company mst be constrcted safely sing sond engineering practices, and mst be installed before, occpied dring, and dismantled after the Event in accordance with Organizer s schedle. Company s activities mst be confined with the Space, and mst be in spport of prodct or services identified on the Application and directly related to Company s normal bsiness activities. Organizer may refse permission to exhibit any prodcts or services Organizer deems objectionable or nsitable or inconsistent with the goals of the Event. At the Event, Company may not exchange goods or money withot Organizer s prior written consent, nor assist any other party in soliciting bsiness withot Organizer s prior written consent. c. Own Risk. Company has sole responsibility for any loss of its eqipment or proprietary information, or any other loss inclding any sbrogation claims by its insrer. Persons visiting, viewing, or otherwise participating in Company s Space are deemed to be the invitees or licensees of Company and not of Organizer. 2. COMPLIANCE WITH LOCAL LAWS AND RULES/INSURANCE. a. Laws and Rles. Company mst comply with all applicable contry and local laws and reglations in connection with its participation in the Event, inclding bt not limited to laws and rles regarding access for the disabled, the vene and any relevant labor nion,constrction of the Exhibit, and the terms, conditions, and rles issed by Organizer from time to time in connection with the Event. Company s condct and the se of names and lists captred at the Event or provided by Organizer, are sbject to gidelines set forth in the Manal. b. Third Party Proprietary Rights. Company hereby represents and warrants to Organizer that it will not violate any proprietary rights of third parties in connection with its participation in the Event, inclding bt not limited to the performance, distribtion, or posting of copyrighted material withot a license, assignment, or other legally effective permission. Company shall indemnify and hold Organizer harmless from and against any claim, loss, liability or damages cased to Organizer as a reslt of Company s alleged or actal infringement of any third party s proprietary rights. c. Taxes and Licenses. Company is solely responsible for obtaining any licenses and permits, and payment of all taxes (inclding sales and se taxes), license fees, or other charges applicable to its participation in the Event, inclding taxes collected by Organizer. d. Insrance. Company agrees to obtain, maintain in effect throghot ot the Event and provide to Organizer at least thirty (30) days prior to move in to the Event a certificate of insrance showing that there is in effect a policy of a minimm of $1 million US. This insrance shold have a combined single limit bodily injry and broad form property damage coverage, inclding broad form contractal liability, in which the Event Providers (as defined in paragraph 9 below) are named as an additional insred. Company agrees to obtain and maintain in effect throghot the Event workers compensation and employer s liability insrance in sch minimm amonts as are reqired by law or are otherwise consistent with prdent bsiness practice. Company agrees to waive the right of sbrogation of its insrance carrier against the Event Providers to recover losses sstained for real and personal property. 3. CANCELLATION OR TERMINATION. a. Cancellation. Organizer may cancel all or any part of the Event for any reason by providing prior written notice to Company and Company s sole recorse shall be to obtain a fll refnd of the monies paid to Organizer. Organizer may also cancel all or any part of the Event for any reason beyond its reasonable control, inclding bt not limited to, natral or pblic disaster, act of God, epidemic, acts of terrorism, vene constrction, insfficient participation, market flctation, government reglation, or similar reasons, in which case Organizer will refnd to Company a pro rata portion of any space fees already paid to Organizer, after which Company will have no frther recorse against Organizer. A change in the name, dates, hors or vene of the Event does not constitte a cancellation by Organizer. b. Termination by Company. All fees are deemed flly earned and non-refndable when de. Termination by Company mst be in writing and will be effective pon receipt by Organizer, Attn: Eloqa Partner Marketing Coordinator. Company acknowledges the difficlty in determining a precise vale for services rendered and expenses incrred by Organizer for the Event, and of ascertaining damages incrred by Organizer if Company terminates this Agreement or Company s participation in the Event; the amonts de from Company nder this Agreement as of the effective date of any termination by Company belong to Organizer and represent an agreed measre of compensation, and are not to be deemed or constred as a forfeitre or penalty. c. Termination by Organizer. Organizer may take possession of the Space and terminate Company s participation in the Event pon Company s failre to meet any obligations nder the Agreement, inclding bt not limited to Company s failre to pay for the Space or related services, set p its Exhibit, maintain all exhibited prodcts in good working order, or staff the Space flly, in a timely manner, or violate Organizer s standards of condct. Any sch termination is treated as a termination by Company nder this Agreement. 4. LIMITATION OF LIABILITY; INDEMNITY. a. Under no circmstances is Organizer, the vene at which the Event is held, or any of their respective parents, affiliates, shareholders, employees, agents, officers, directors, sccessors and assigns (the Event Providers ) liable for lost profits or other indirect, incidental, conseqential, special or other exemplary damages for any of their acts or omissions in connection with the Event, whether or not sch Event Provider has been apprised of the possibility of sch damages or lost profits. In no event will Organizer s liability herender, or otherwise in connection with the Event, exceed the amont actally paid to it by Company for the Space. Organizer is not liable for any errors in any listing or descriptions or for omitting Company from the Event show materials. b. None of the Event Providers are liable to Company for any damage, loss, harm, or injry to the person, property, or bsiness of Company, or any of its visitors, officers, agents, employees, or other representatives, reslting from theft, fire, earthqake, water, navailability of the vene or intermediate staging facilities, insfficient participation, accident, or any other reason in connection with the Event or any planning meetings, demonstrations, or stagings, except to the extent sch liability arises directly from the willfl miscondct of the Event Provider against whom liability is soght to be assessed. c. Company agrees to defend, indemnify, and hold harmless the Organizer and Event Providers and those lawflly in the vene from and against any claim, loss, liability, or damage sffered de to (i) Company s constrction or maintenance of an nsafe Exhibit, and/or (ii) the negligence or miscondct of Company or its agents or Company s breach of any commitment made herender. Company mst maintain proper insrance coverage for its property and liability, and represents and warrants that it has obtained adeqate insrance per Section 6 above to cover its potential liability herender. d. Company acknowledges and agrees that the terms and conditions of this Agreement are sbject and sbordinate to the terms and conditions of Organizer s agreement with the vene at which the Event is held. 5. RELEASE. Company acknowledges that the Event may be recorded and reprodced in any form (inclding bt not limited to digital formats), and hereby athorizes Organizer and its designees to record, transcribe, modify, reprodce, pblicly perform, display, distribte, redistribte, and transmit in any form and for any prpose any sch recording of the Event, and agrees to execte any additional release presented by Organizer its licensees, or permittees, in connection with sch activity or to give effect to this provision. Company hereby releases Organizer and its designees from and waives all claims it or its employees or agents may possess, now or in the ftre, in connection with sch activities, and specifically waives any stattory restriction on waivers of ftre claims or moral rights. COPYRIGHT 2011 ELOQUA CORPORATION 18