DIGITAL EDUCATION MARKETING

Transcription

1 DIGITAL MEDIA KIT

2 DIGITAL EDUCATION MARKETING Digital Education Marketing is a forward thinking education marketing company working with universities and colleges across the globe to match students with their perfect courses. We are defining the future of student recruitment marketing through innovative products, exceptional customer service and above all a great understanding of both institutions and prospective students needs. What we do We make it as easy as possible for you to get your institution s course offerings in front of your target markets. Not only do we provide attractive and easy-to-use products for students, we are also dedicated to providing a cutting edge platform for our clients, making working with us easy. STUDYLINK Tailored specifically for students worldwide looking to study overseas. PAGE 2/16

3 STUDYLINK A website for prospective international students looking for courses worldwide Profile Advertising Banner Advertising Shared Newsletters Targeted Campaigns Social Promotion Campaigns PAGE 3/16

4 STUDYLINK Profile Advertising A profile on StudyLink gives your institution exposure on a website receiving over 2 million visits per year from an international student audience. Our flexible profiles are tailored to drive referral traffic to your website. StudyLink enjoys a strong user base with over 110,000 Facebook fans and over 40,000 registered users. Your profile on StudyLink is found easily by interested students using the course search tool, available on pages throughout StudyLink. PROVIDER PROFILES Utilise rich media like embedded YouTube video and photo slideshows to showcase your institution to international students. Information is laid out in logical tabbed sections. Student testimonials can provide a first hand account of the best features of your institution. DETAILED COURSE LISTINGS Courses are what our users are looking for and with StudyLink profile advertising, you are able to provide comprehensive course details. Showcase every course with detailed descriptions of course content such as topics covered and modules taken. Clear call-to-action buttons show on every page taking the student directly to your website's course page. PAGE 4/16

5 STUDYLINK PROFILE ROI CASE STUDIES Your can expect your StudyLink profile with worldwide coverage to generate results comparative to these figures* University A (466 Courses) University B (334 Courses) STUDYLINK Profile Advertising ROI We do everything we can to make sure your StudyLink profile performs as well as possible. The return on investment (ROI) you receive will depend on several factors. 293,578 6,741 2,879 University C (157 Courses) 277,348 5,855 2,248 University D (385 Courses) StudyLink profiles that are visible worldwide will naturally generate higher numbers of course impressions in search, pageviews and student referrals. Depending on the number of courses that your institution offers your course search impressions will vary. This and many other factors are reflected in our flexible pricing structure. 152,236 4,312 1, ,319 3,782 1,749 Course impressions in search Profile pageviews Student referrals * Figures given are taken from existing StudyLink.com provider profiles visible worldwide over a 1 year period for central universities with a broad course profile. PAGE 5/16

6 The skyscraper banner sits to the right of directory content and search results on StudyLink. Dimensions are 120 x 600 pixels. STUDYLINK Banner Advertising Supplement your profile presence with effective banner advertising to achieve an even bigger response from our audience. We offer a variety of industry standard ad positions that you may already have creative for, with conversion rates all above industry average. Combine multiple advert positions to give your institution maximum exposure on StudyLink. The MPU banner sits alongside the editorial content on StudyLink. Dimensions are 300 x 250 pixels. Text adverts include a clickable title and footer with up to two lines of text and feature across StudyLink PAGE 6/16

7 STUDYLINK Course of the Week Our course of the week position is the perfect option for highlighting a course of your choice. This banner runs sitewide, ensuring maximum exposure in the leaderboard position across StudyLink. Course of the week adverts appear across StudyLink and are available in weekly blocks. This banner is prepared by DEM inhouse, so you don't need to worry about creatives. Course of the Week adverts are responsive, showing on mobile devices as a 320 x 50 pixel banner and as a 728 x 90 pixel banner on larger devices. PAGE 7/16

8 STUDYLINK StudyLink News StudyLink News is our monthly to over 40,000 registered users, informing them of the latest international study opportunities and providing timely advice articles. Use a compelling image to accompany your content Use a catchy headline title and tease the content of your webpage Showcasing your institution in this is easy. Choose a webpage you would like to promote and make a snippet of teaser text to spark interest in the page. Accompany this with a related image and we do the rest for you. PAGE 8/16

9 FLEXIBLE BESPOKE S STUDYLINK Targeted Campaigns Our targeted campaigns allow you to target the exact audience you want to reach with a specific message. Each campaign is built for you using our tried and tested templates that work across multiple mail clients. Highlight your assets Our targeted s are a great opportunity to tell potential students about the resources and benefits that make your institution stand out. Provide a combination of informative text and imagery to create a positive message that gets you noticed. StudyLink targeted s can be used to promote any message you want to prospective students. Choose the content you want to include, such as: Multiple images of course content/scenes from your institution Links to video content Testimonials from students A list of your key courses Funding opportunities Reminders of key dates Links to your website & online documentation PAGE 9/16

10 STUDYLINK Social Promotion Campaigns StudyLink enjoys a large and active user base on its Facebook page, which is liked by over 110,000 people. We offer you the chance to reach this community of potential students with our Social Promotion Campaigns. Our team are able to prepare bespoke advert posts for you which are promoted to StudyLink's social media base, perfect for growing and reinforcing your brand or reaching specific target markets. PAGE 10/16

11 HOW STUDENTS USE OUR SITES High Quality Referral Traffic Thousands of prospective students from around the world visit our sites each week for advice and to find their ideal course, but how do we help these students to find you? We tailor our products to drive student referrals to you. Students browse our sites looking for study advice and to find their ideal course 1 - COURSE SEARCH 1 Course search performed on landing pages including homepage, destination directories pages, subject directory pages and degree guides. 2 - SEARCH RESULTS 3 - PROFILES 2 Informative search results allow students to click through to your website (a referral), add your course to their course shortlist or view more course information. REFERRAL User clicks tracked link to visit your website 3 Detailed course profiles allow students to click straight through to your site (a referral). PAGE 11/16

12 OUR CLIENTS INCLUDE OUR EXPERTISE Over 100 higher education providers worldwide advertise with DEM s solutions, whilst free course listings allow over 400 additional higher education providers to feature across StudyLink and Coursefindr. At DEM we are constantly striving to attract more prospective students to your profile pages. We utilise a range of skills to achieve this: Inbound Marketing We use multiple channels to attract traffic to our products, from our skills in SEM attracting organic traffic to our social network activity. Conversion Optimisation Through optimising our pages for conversions we are always increasing the amount of traffic that reaches our clients' profile pages. KEYWORD PERFORMANCE Our products appear in page 1 of search engine results pages (SERPs) in many regions for phrases such as Study in the UK, Study in the Netherlands, Study in the USA, Study in Europe, Study in New Zealand and Study in Asia. Our products appear in page 1 of SERPs for the above phrases in the following Google regions: Content Generation We create content across our products to address all questions a student may have when taking their next steps in higher education. Google.co.in Google.co.id Google.com Google.com.pk Google.com.np Google.com.hk Google.co.ng Google.co.sa Google.ca Google.com.mx Google.com.my Google.com.sg PAGE 12/16

13 WHAT OUR CLIENTS THINK We aim to make working with us a pleasurable and straightforward experience "We've been working with DEM for the past two years to promote our ONCAMPUS centres to key target audiences internationally. The team are incredibly helpful, the products flexible to our needs and the results have been great - with a higher click to application rate than we have seen from some other listings sites." Andrea Grassby, Marketing Director. ONCAMPUS at Cambridge Education Group "The support provided by staff at DEM is outstanding and nothing seems to be too much trouble. Whilst consistently offering a professional yet friendly service, they are always there to provide guidance and assistance. Sally Jones, International Officer. University of South Wales We've found Studylink to be a valuable resource for reaching international students and are pleased with the level of referrals we receive. Helen Rotherforth, Marketing Manager. School of Biosciences, The University of Nottingham "On behalf of emlyon business school we have worked with StudyLink for nearly 2 years. It is a real pleasure to set up advertising campaigns with them as they are always reactive and flexible. We do not hesitate to recommend their services when our client needs to recruit postgraduate students." Claire-Marine Dormet, Account Executive. Adcom, Representing emlyon business school PAGE 13/16

14 WHAT TO EXPECT FROM DEM We like to think that you will find working with us a little bit special. This is how we approach every campaign. No Automatic Renewals We do not implement automatic or rolling renewals. We feel that through regular contact with you through the duration of your advertising, we are able to deliver the results that you require. Dedicated Account Managers We offer you outstanding support for your advertising packages with a dedicated account manager for your campaigns with DEM. Helpful Content Team Our helpful content team is always available to assist with your booking, whether its helping with creating advert copy or creating html s for you. Automated Reporting ed reports are automatically generated monthly to let you now how your advertising is performing. Or log in to the online Editor for a detailed look at how your campaign is doing. WE MAKE IT EASY We go out of our way to make managing your campaign with us straightforward. Data Entry Service DEM collect your course and profile data free of charge as part of your campaign, making your experience as straightforward as possible. Manage Your Content Our easy to use Editor puts you in command of all your content whenever you want to access it. Updates to your profile and course listings go live within 24 hours. PAGE 14/16

15 ANSWERING YOUR QUESTIONS We address the most common queries to get you up to speed with DEM Q How will the course search work for me? A Our search algorithm has been designed to provide the most relevant results for every search, whilst randomising all courses of equal relevance, every day. This gives you an equal chance of appearing top of search results on any day. Q How do I add my institution's courses? A We collect your course listings for you for every profile campaign with DEM. You can also use the DEM Editor to add to, amend and remove your course listings. Course details can be edited individually or updated in one go using our Editor s spreadsheet loader. Q How much work is required to get my content online? A We make it as easy as possible for you to add and manage your advertising content. Courses and profile content are collected and prepared by DEM for you to approve. Use our online Editor to manage your profile content and course listings. We create html s for you in-house, using our tried and tested templates. Q How will I know that advertising with DEM is working? A We provide regular reports on the performance of your advertising as well as the performance of the site as a whole. Statistics are collated from reliable sources such as Google Analytics, Doubleclick for Publishers and Mailchimp. Q Why should I choose to work with DEM? A We have established ourselves as a trusted name within the education marketing industry. StudyLink was established in 1991 and has enjoyed partnerships with the ACU, Yahoo, the UK Guardian and the Metro. Q What is the relationship between DEM and StudyLink? A Digital Education Marketing Ltd has the exclusive right to sell and manage the StudyLink directories worldwide on behalf of Learning Information Systems Ltd. PAGE 15/16

16 CONTACT US NOW We are always available to discuss bespoke advertising campaigns to suit your needs. Speak to an account manager now for more information. t: +44 (0) e: w: PAGE 16/16