Show. DutyFree. EXHIBIT TRAFFIC, Make NEW BUYER. Drive. March 9 12, 2014 Orlando World Center Marriott Orlando, Florida, USA

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1 international association of airport duty free stores A D V E R T I S I N G O P P O R T U N I T I E S 2014 DutyFree Show of the Americas March 9 12, 2014 Orlando World Center Marriott Orlando, Florida, USA Drive EXHIBIT TRAFFIC, Make NEW BUYER CONNECTIONS. The buyers who attend the Duty Free Show of the Americas come from more than 60 countries and represent over 300 distinct duty free store operating companies. Expand your show marketing reach and save by advertising in the official Duty Free Daily print magazine and digital editions.

2 Duty Free Daily, the official IAADFS magazine Dear IAADFS member, The International Association of Airport Duty Free Stores is once again partnering with Ascend Integrated Media to develop print and digital publications for the Duty Free Show of the Americas in These official publications are packed full of opportunities to expand your business in the duty free market. These opportunities help you ensure that buyers from all over the world representing more than 300 distinct duty free store-operating companies are enticed to learn more about your products. Ascend s sales representative for IAADFS is Brennah Tate, and she will contact you soon regarding these opportunities. In the meantime, if you have questions or want to quickly secure a premium advertising position, please contact Dee by phone at or by at Sincerely, Michael Payne IAADFS Executive Director Contact to discuss custom advertising packages Four frequencies. One price. Distributed via on-site racks and handout personnel to all show attendees and dispersed to all booths each day of the Show, the official Duty Free Daily offers attendees up-to-date Show news, comprehensive floor plans and more. Reach buyers as they plan their daily itineraries of must-see exhibits. Maximize your exposure and increase traffic to your booth with attendees who use the Daily to navigate the exhibits and events throughout the week. Enhance your message and build your brand through repeat exposure. * Ad change out fees may apply Publication dates March 9, 10, 11 and 12, 2014 Space reservation: Feb. 11, 2014 Materials due: Feb. 18, 2014 Premium placements offer maximum exposure Cover Positions Back Cover, Inside Front Cover, Inside Back Cover Products Advertorial* Tell the story behind your newest products. You supply: Color photo 150-word description Official Distribution Sponsor This unique opportunity increases visibility for your company and/or product. Daily Belly Flap Belly flap staples to the spine of the daily. Available in first live issue only. Advertiser to provide artwork. Printing of belly flap included. Distribution Rack Premium Your company and/or product logo goes on three official daily distribution racks placed throughout the convention center. Full-Page Ad this four-color ad will be in all four editions of the daily. Small budget, big visibility Products & Services Showcase Ad* Offer buyers a quick visual reference to the hottest products. Your ad is placed alphabetically. You supply: Color photo 50-word description Contact information PRODUCT ADVERTORIAL BELLY FLAP PRODUCTS & SERVICES SHOWCASE AD *Includes typesetting and one proof. Publisher reserves the right to edit descriptions for space and content. All rates are net. Cancellations are nonrefundable.

3 Expand your marketing reach and save! Advertise in the official Duty Free Daily print magazine, then add a digital platform* at 50% off the published rate. Enhance your marketing reach further by adding a second digital platform* at 60% off the published rate. *Based on space availability Put your messaging online Duty Free Show News Page Limited to four advertisers per six months. Limited to four advertisers per six months. $1,200 TOWER AD LEADERBOARD AD DUTY FREE SHOW NEWS PAGE SAMPLE epreview, edaily and options Delivered to buyer attendees, IAADFS members, exhibitors and other industry professionals, these eblasts build your brand connections, drive traffic to the Duty Free Show News Page and extend your reach before, during and after the Show. Interactive Advertising Bureau RECTANGLE AD eblast SAMPLE TOWER AD epreviews Launched three months before the Show and includes registration information and links to eventplanning resources on the IAADFS website., each $850 Space reservation: Nov. 18, 2013 Materials due: Nov. 25, 2013 Launch dates December, January and February edailies Launched each of the four days of the Show. each $850 Space reservation: Feb. 21, 2014 Materials due: Feb. 28, 2014 More opportunities are available. For information, contact: Launched after the Show to the entire association membership, show attendees, and other industry representatives, the presents Show highlights. $1,200 each $700 Space reservation: March 11, 2014 Materials due: March 18, 2014 Launch date April

4 ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENT Subject to acceptance by. All advertising subject to IAADFS approval IAADFS DUTY FREE SHOW OF THE AMERICAS To be invoiced, please complete the following information. (To pay by credit card, please contact your sales representative). Advertiser: Agency (if applicable): Billing Information: Agency Advertiser Contact Name: Billing Address: City, State, Zip, Country: Phone: Fax: IAADFS Duty Free Daily Rates include insertion in four issues. Contact Brennah Tate to discuss custom advertising packages. Premium options Back Cover $10,800 Inside Front Cover $9,450 Inside Back Cover $8,440 Distribution Sponsor $12,750 Products Advertorial $3,925 Standard options Full Page $6,750 2/3 Page $5,740 1/2 Page $4,275 1/3 Page $3,710 1/4 Page $2,700 Products & Services Showcase Ad $2,025 One price includes all editions of the Daily. Additional charge of $150/day for ad material change out. Duty Free Show News Page $1,200 epreviews $850 edailies $850 $1,200 $700 DEADLINES Duty Free Daily Feb. 11, 2014 Materials due: Feb. 18, 2014 epreview Nov. 18, 2013 Materials due: Nov. 25, 2013 edaily Feb. 21, 2014 Materials due: Feb. 28, 2014 March 11, 2014 Materials due: March 18, 2014 Sales contact 7015 College Blvd., Suite 600 Overland Park, KS USA Please write your initials next to selected options. Total Amount: $ Terms Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed copy of this agreement is binding. Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement. Please remit payments to: P.O. Box Kansas City, MO USA Payment types available: Credit card Wire transfer Check All check payments must be paid in U.S. dollars through a U.S. bank. TO PAY BY CREDIT CARD, please contact your sales representative by phone or . Credit card payment is quick, easy and secure. I have read and agree to the terms as set forth on this document. Authorized Advertiser/Agency Signature & Title PO# (if necessary) 7015 College Blvd., Suite 600 Overland Park, KS USA Sign and return to: INTEGRATED MEDIA 7015 College Blvd., Suite 600 Overland Park, KS USA

5 international association of airport duty free stores Materials required for print products PDF/X-1a files are required for all ads. View specifications at or com/designcenter/acrobat/articles/acr6pdfx.html. Fonts must be outlined or embedded. All colors should be converted to CMYK (except black text). Crop marks and color bars should be outside printable area (12-point offset). Only one ad per PDF document. (Submit full-page spreads as single-page files, indicating righthand page [RHP] and left-hand page [LHP] in file names.) Document setup Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels). Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). All fonts should be Type 1 or OpenType (Multiple Master Fonts are strongly discouraged). All colors must be CMYK (except black text); no PMS/Pantone colors. Ink density is not to exceed 300%. Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%). Reversed text must be a minimum of 10 points. Unacceptable file types Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative. Proofs Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at Without an accurate SWOPprovided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press. Submitting required proofs Mail proofs to Attn: IAADFS College Blvd., Suite 600, Overland Park, KS DutyFree of the Show Americas March 9 12, 2014 Orlando World Center Marriott Orlando, Florida, USA Mechanical Specifications Important notes All advertising is subject to IAADFS approval. A minimum $500 late fee will be charged for materials received after the deadline. Payment on ad space is due at space deadline. All prices are net. All signed agreements are firm. Cancellations are nonrefundable. No agency commission or cash discounts accepted. All quantities are based on projected attendance and room blocks at the time the rate card is printed. One price includes all editions of the Daily. Additional charge of $150/day for ad material change out. Inserts Insert are blown-in and should not exceed 8-1/5" x 11-5/8", minimum size is 4" x 6". Prototype required." Specifications for Event365 Landing Page and Content Pages Leaderboard, banner and tower ads must in GIF, JPG or SWF format at 72 dpi, RGB and submitted at actual size. For linked ads, URL must be submitted along with creative material by or in a Word document. Both the ad and the URL for linking are subject to the approval of the association. The maximum ad file size is 100kb 125kb. All third-party vendor-supplied tags are subject to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for or site usage. Specifications for eblasts Leaderboard, tower and rectangle ads must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size. (SWF files are not accepted). URL must be submitted along with creative material by or in a Word document. Both the ad and the URL for linking are subject to the approval of the association. The maximum ad file size is 100kb 125kb. All third-party vendor supplied tags are subject to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for or site usage. Show News Page ads Duty Free Daily Publication size: 8-1/4" x 11-5/8" (trim) Trim Final page dimensions. Bleed Size required for an ad to bleed off the edges of a page. (1/8" past trim) Safety/Live Area All text and graphics not intended to bleed. (1/4" from trim) Covers and Full Page Bleed 8-1/2" x 11-7/8" Trim 8-1/4" x 11-5/8" Safety/Live Area 8" x 11-3/8" Non-Bleed Ad 8" x 11" 1/2 Page Horizontal 7-1/4" x 5-3/8" Products & Services Showcase Ad 2-1/4" x 5" Digital ad sizes and dimensions (width x height) 728 x 90 pixels 160 x 600 pixels eblast ads 2/3 Page 4-3/4" x 10-5/8" 1/3 Page 2-1/4" x 10-5/8" 1/4 Page 3-1/2" x 5-3/8" Full-Page Spread ads should be submitted as single-page files. See specifications on left. 160 x 600 pixels s 300 x 100 pixels Please remit payments to: P.O. Box Kansas City, MO USA Payment types available: Credit card Wire transfer Check All check payments must be paid in U.S. dollars through a U.S. bank. Contact, media sales representative, today at or to reserve your preferred placement. Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication.