COLONIAL ADVERTISING

Transcription

1 COLONIAL ADVERTISING Requirements: You will be creating an ad campaign for one of the 13 original English colonies. You will need to select ONE item from EACH section Logo A logo for your brand (colony) EVERY PROJECT must include a logo Digital Media - (pick one ) A commercial (create a video) A radio spot (create a sound recording) Print Ad - (pick one ) A magazine ad (create a colorful magazine ad where the majority of the advertisement is a picture or pictures) A newspaper ad (create a colorful print ad that could be found as an insert in a newspaper, can be majority words OR pictures) A handbill (create a colorful print ad that would be passed out to people at events, can be majority words OR pictures) Social Media (pick one ) Create a Snapchat filter Geofilter (if you traveled to that colony and took a photo of yourself, you could decorate your photo with that filter) Facebook post (create a fake Facebook post) Instagram post (create a fake Instagram post) Tweet (create a fake tweet) So a SAMPLE completed project would include: A logo, commercial, magazine ad, AND a Snapchat geofilter ****ALL ITEMS MUST BE IN FULL COLOR!!!!**** Who are you working with: You may CHOOSE whether or not you want to work independently, with a partner, or with a group of no more than 4 people. IF you choose to work with a group, ALL GROUP MEMBERS must agree to work together. You cannot force anyone to work with you.

2 What colonies can I choose from: 1. Massachusetts map on pg. 77, pg , chart on pg. 91, pg. 0-3, pg Connecticut map on pg. 77, pg, 79-80, chart on pg. 91, pg. 0-3, pg Rhode Island map on pg. 77, pg , chart on pg. 91, pg. 0-3, pg New York map on pg. 83, pg , chart on pg. 91, pg. 3-4, pg New Jersey map on pg. 83, pg. 84, chart on pg. 91, pg. 3-4, pg (no info sheet for this, but you may still choose it) 6. Pennsylvania map on pg. 83, pg , chart on pg. 91, pg. 3-4, pg. 6, pg Maryland map on pg. 87, pg , chart on pg. 91, pg. 4-6, pg Virginia map on pg. 87, pg , pg , chart on pg. 91, pg. 4-6, pg South Carolina map on pg. 87, pg , chart on pg. 91, pg. 4-6, pg Georgia map on pg. 87, pg , chart on pg. 91, pg. 4-6, pg (New Hampshire, North Carolina, and Delaware do not have enough content to choose) If you search the Internet, DO NOT SEARCH for the STATE. You are looking for information on the COLONY, not the state. What resources can I use: You can use many different programs to complete this project. Here are some that I suggest: Logo you can use Microsoft Word, Microsoft Publisher, Google Drawings, other graphic design apps/programs, or you can draw the logo yourself. If you make it on the computer, you will not be able to print in color at school, so you can print the outline and color it in or print at home. This must be a separate item from the print ad and it MUST BE IN COLOR. Print ad you can use Microsoft Word or Microsoft Publisher, Google Drawings, other graphic design apps/programs, you can print out pictures and words to glue together, or you can draw/paint by hand. Remember it MUST BE IN COLOR. Commercial there are many different apps you can use imovie works great, but you can also use something like Windows Live Movie Maker, or take a video from your phone, but think about production quality. You do not necessarily need to have human actors. Radio spot you can record your voice on a phone or use an app such as Autorap.

3 Social media I have blank templates for Snapchat, Twitter, Instagram, and Facebook. If you want to add a picture, you need to draw or print that. You are NOT actually posting it online. This is a fake social media post. It MUST BE IN COLOR. When is this due: Your final project will be due on Tuesday October 16 th. You will need to your commercial/radio spot OR post it on YouTube and send a link to Katelyn.kearns@fayette.kyschools.us BEFORE class on October 16 th. I will respond that I have received it. If you do not get a reply, I have not received it. You will turn in a hard copy of the logo, print ad, and social media post along with a copy of the rubric. You will lose points for a lost rubric. Presentation: You will be presenting to Ms. Kearns, her new student teacher, and the class on Tuesday October 16 th. Part of your grade will come from the presentation. Please dress the part, and exhibit good speech habits during the presentation. Your objective is to PITCH them your idea for an ad campaign, as if they were representatives from the colony looking for an advertising agency. You re trying to win their business. Consider this sequence for your presentation:

4 Name(s): Class: (if more group members) Colony: Region: Category Content: (turned in & accurate) Logo (5 pts); Print ad (5 pts); Commercial/radio (5 pts); Social media (5 pts); Colony name, region, year, 3 reasons included in print ad and commercial/radio spot (30 points); Indicates knowledge of target audience Logo: Logo clearly shows the name of the colony, is neat, creative, legible, and colorful Print ad: All writing and/or pictures should be neat and legible, good use of space (no large blank areas), text/photo integration, creative, colorful, Commercial/radio: Dialogue is audible, use of props/costumes, or dialogue/voices, run time between seconds, creative, good production quality, Social media: Writing is neat, colorful, reflects creativity, entices colonists to come to your colony, Presentation: Everyone had a speaking part, good speech habits, looking at audience, making eye contact, speaking loudly and clearly, not too fast, not swaying back and forth or fidgeting, cohesive campaign, persuasive Points Possible 50 Total Score: 0 Points Earned

5 KEEP THIS TO TURN IN WHEN YOU TURN IN YOUR PROJECT!