WiFi Advertising. powered by

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1 WiFi Advertising In an average day, newspaper or magazine readers spend more than four times as long online as they do with their print publication, drawn to a broader range of content including games, video, music, analysis, news and conversations. More than three quarters (76%) of Europeans who both read print publications and use the internet consider the web their more comprehensive source of information, and 69% agree that they can find all of the information they need online. When comparing print and online advertising campaigns, online emerges as an increasingly essential channel at every stage of a consumer s path to purchase, whether users are searching for product recommendations, seeking reassurance or comparing brands. Web users also show loyalty to their favourite websites, with 84% visiting these at least once a day. Source: Microsoft.com powered by

2 Benefits You can cost effectively target your advert in location and types of venue to maximize your budget. Targeted Advertising o Category o Location o Time o Date Impressions are bought in bundles so you ll never go over the limit you set No contract

3 Comparison How does WiFi Advertising differ from other advertising mechanisms? Feature available Feature not available Feature available in some instances Does not require user action to see advert WiFi Newspaper Leaflet drops Bluetooth Internet (Banners/Google Adwords) Offers the user a service in return Interactive content Full visual graphical impact to user Advertiser can change conten immediately View statistics on each time your advert is seen Non invasive Cost effective, only pay each time it is displayed Spread over a period, not just a single display Location based targeting Category/sector based targeting Green Credentials Reduces landfill

4 Hotspots Categorising your advert allows you to target your message directly at the audience you want. You can target your advert by area, category or both. Our current categories cover: Business Centres Garden Centres Outdoor Shopping Centres Conference Centres Theatres Leisure Centres Cafe s & Restaurants Pubs Art Galleries Heathcare Centres Marinas Farms Museums Hotels Libraries Our current areas are: Southport There are a range of hotspots in the Southport area, covering a number of categories (as listed below). Two of the key performing hotspots include Dobbies Garden World and Wayfarers Shopping Arcade. The recently added outdoor hotspot at Victoria Park is serving the local community well, with hit numbers increasing month on month. Business Centres Garden Centres Outdoor Shopping Centres Conference Centres Theatres Ormskirk Ormskirk is one of the first market towns in the UK to be completely WiFi enabled, covering all of the 4 major streets from the central clock tower, the bus station, Coronation Park and a number of private organisations across the town. The WiFi is used throughout the week, with peak usage on a Thursday and Saturday during market days. Leisure Centres Outdoor Cafe s & Restaurants Pubs Art Galleries Heathcare Centres

5 Rufford Our agricultural hotspots across Rufford are used by farms workers on a regular basis as their connection back to friends and family abroad. The 2 marinas in Rufford are both covered by LetsGoWiFi supplying many of the boat owners with Internet access, the on-site cafe s and passing traffic along the Leeds-Liverpool canal. Marinas Farms Cafe s & Restaurants Liverpool The LetsGoWiFi service is available at the Liverpool Albert dock through the Maritime Museum and throughout the 6 National Museums of Liverpool. Liverpool is growing in WiFi coverage on a regular basis, building on our existing venues - from the iconic Liverpool Medial Institution, Everyman Theatre and the Playhouse, we re expanding to local cafe s and hotels across the city. Museums Art Galleries Cafe s & Restaurants Theatres Heathcare Centres Hotels Garden Centres Libraries Skelmersdale The West Lancashire Business and Investment Centre services small to medium business from around the county. LetsGoWiFi provides Internet connectivity to business conferences and meetings on a weekly basis. By the statistics we gather it is a heavily used service and feedback dictates that delegates view this as a necessity rather than a luxury. Business Centres Burscough Our latest addition to the family at Merlin Business Park (located on the Burscough Industrial Estate) and provides WiFi services to businesses and their guests, allowing visitors to connect without the need to compromise a corporate network. Business Centres

6 Statistics The current usage figures below show activity across the Ormskirk area (excluding the Town Centre as this is a recent addition) for Activity at Coronation Park, one of our outdoor locations in Ormskirk and is shown below: As part of our toolset you can monitor your advert and how it was distributed, distributed, via the portal. Graphical representations of the distribution allow you to fine tune your targeted advertising.

7 Samples Some sample landing pages are shown below:

8 Pricing Adverts are charged at a per impression basis. So each time your advert is shown an impression is deducted from your credit account. As you specify the amount you want to credit your account with, once the budget is used there are no surprising bills. You ll simply be notified when your credit is running low. If you choose not to add any more your advert will simply not be shown! Your account can be credited with any of the following bundles. The more you buy the cheaper the price per impression impressions (approx 25p per impression) impressions (approx 24p per impression) impressions (approx 22p per impression) impressions (approx 20p per impression) Targeting your advert can be any combination of: Categorisation Area specific Time limited (i.e. after 9am before 10pm) Date specific (i.e. Monday s, Tuesday s and Wednesday s OR 10 th October 20 th October) * Setup charged at 199+VAT per advert, supply of artwork required.