Digital Marketing Solutions & Services

Transcription

1 Digital Marketing Solutions & Services 2018 Trib Total Media, LLC. All rights reserved.

2 Design Search Reach Reputation Results Marketing Services: Targeted Display Advertising Audience Targeting Affinity Audiences In-Market Audiences Custom Audience Network Advertising Demographic Targeting Site Retargeting Search Retargeting Contextual Targeting Geo-Fencing Targeted Marketing Native Advertising Search Advertising: Search Engine Marketing (PPC) Search Engine Optimization Digital Services: Website & Mobile Design Mobile App Development Virtual Business Tours Reputation Management Social Media: Account Management Advertising Opportunities Creative Services: Campaign development Digital ad design Video & Photography Syndicated and custom content creation

3 Element-Level Targeting at Every Level of User Engagement Geo Targeting & Demographic Targeting Category Contextual & White List Keyword Contextual INTEREST Geo-Fencing Keyword Search Retargeting INTENT Site Retargeting CRM Targeting

4 The Unstructured Data Difference Traditional Segmented Data Actual Behavior Unknown Data Sourced via Brokers Old Data with New Data Good Data with Bad Data Fixed-segment Optimization Fixed Audiences vs. ACTUAL BEHAVIOR DATA SOURCE DATA RECENCY DATA QUALITY OPTIMIZATION LEVEL AUDIENCE FLEXIBILITY Trib Total Media Unstructured Data Actual Behavior Known - Target specific interests or behaviors vs targeting something more broad like travelers For example, we will not lump the beach and sand travelers together with the snow and ski travelers. Data Sourced Directly Data sourced from sites directly not through a broker. Data Recency Known Data is time stamped and refreshed every 30 days. Old data will never be mixed in with the newest data. Better Data Identified Because data isn t segmented, if you are targeting people searching for cruises, you re not going to market to people searching for the latest on Tom Cruise. Element-level Optimization If a handful of keywords are not performing they are removed; whereas, with segmented data the entire segment would be removed. Dynamic Audiences Custom audiences are built to meet the business objective, another benefit of using unstructured data.

5 Targeted Display Advertising Geo Targeting and Premium Position Opportunities available on TribLIVE.com and Everybody series of websites.

6 Audience Targeting Affinity Audiences Reach people based on their specific interests as they browse pages, apps, channels, videos, and content online. You can select from a wide range of categories and your ads will be shown to people who are likely in those selected categories. In-Market Audiences Connect with consumers who are actively researching or comparing products and services like yours and target those most interested in your offerings. Premium White List CRM Targeting Looking for more ways to reengage your database? With 5,000 records or more, we can match your customer database and target them as they browse the Internet. The more information you have on your customer, the higher the match rate! Career Builder, Kelley Blue Book, ABC, Weather.com, etc. Reach your targeted audience, by targeting popular websites that they may frequent.

7 Custom Audience Network Advertising Reach prospective customers who have visited your website and make them want to come back. Reach your targeted audience on other sites with relevant content that they are most likely visiting. Site Retargeting Keyword Contextual Targeting Category Contextual Targeting Keyword Search Retargeting Reach your targeted audience reading content online that contains relevant keywords and phrases. Reach your targeted audience through keyword or phrase searches. Geo Fencing With the use of latitude and longitude data retarget customers who visit or commute through any business location including your competitor s and serve ads to them within apps on their mobile devices. Demographic Targeting Define who you want to reach and we can find them. Using demographic data to target by geography, age, gender, income, occupation and education.

8 Targeted Marketing 1 Using our database, send a bulk blast to qualified people that fit your target market. Using CanSpam compliant strategies and fully opted-in lists, we ll put your message in your target markets inbox. 2 3 Show up on any screen that your recipients are on, using fully responsive s. 4 Send them to your website (preferably a specific landing page) for more information or to fill out a form 5 We ll provide you with the number of opens and website clicks. We ll also use UTM codes to allow full tracking of each individual click and website performance. You can also send follow-up to opens and target these customers with additional tactics.

9 Native Advertising Partner News and MyStory are native advertising programs that help you tell a story your story in a unique way. They blend traditional advertising with content to help you entertain, inform and educate your audience using robust, compelling narratives that are engaging and highly shareable. We will apply our premium digital marketing services to target by geography, demographics or interest and deliver guaranteed, relevant engagements, brand awareness and lasting value. *Source: AdWeek. If Social Media Flunks Your Brand, Try Native Advertising. April 17, 2017.

10 Search Search Engine Optimization Be present in the organic search result listing when your potential customers are looking for your products and services. Search engine optimization or SEO will not only help you be found but will increase sales,too! SEO practices improve your website so that search engines like Google can see and rank your website. The best SEO strategies target many different keywords and focus on quality not quantity of website traffic. Search Engine Marketing Search Engine Marketing (SEM) or pay per click (PPC) can drive an immediate response to your website. Increase the conversion of leads and sales by buying prominent positions on a search results page when your prospective customer is searching for your products and services! Discuss Objectives Analysis of reports Research & Strategy On Going SEO Work (on and off page) Optimize Your Website

11 Digital Services Website & App Design & Development Successful online marketing doesn t exist without an attractive, highly functional and informative website. We can help build your digital presence with our site, landing page and app design and development services. Google Virtual Business Tours Bring your business to life on the Internet with a Google Virtual Business Tour photographed by a Google Certified Photographer!

12 Reputation Management

13 Social Media Social media isn t one size fits all. We will develop a complete campaign including account development and management, content creation and advertising using best practices specific to your industry. We offer three Social Media Account Management levels to help your business have an active and professional social media presence with minimal effort from you. Our team of social media experts has many years of experience engaging with social audiences, building social communities and executing social media campaigns across a wide variety of businesses.

14 Creative Services DIGITAL AD DESIGN CUSTOM CONTENT CAMPAIGN DEVELOPMENT VIDEO PHOTOGRAPHY FREE SYNDICATED CONTENT

15 Measuring Campaign Success In order to measure the success of an online campaign, you must start with choosing the right metrics(often called Key Performance Indicators, or KPI) based on the goal or desired outcome of your marketing campaign. Here are some other factors to consider*. 1. Analyze audience reach using the number of impressions delivered. An impression is the single instance of an ad appearing on a web page and in turn, estimates the number of people an advertisement has reached. 2. Establish a base line of overall site traffic prior to adding any new components to your marketing efforts. Examining the lift in overall traffic will help to give a more complete picture beyond a click through report. 3. Based on the website goals and the purchase cycle of the consumer, are you looking to increase new or returning users? If you are looking to get as many new people to the site, look for the percentage of new traffic to increase. However, if you find that the typical consumer comes back to the site multiple times before making a purchase in store or online, you may want to design a campaign that gets people coming back to the site and in-turn, examine the percentage of returning traffic. 4. Look to your mobile traffic metrics to learn about how many users are accessing your site via a mobile device. Also examine how long they stay on the site and how deep they go on a mobile device. Compare those to your non-mobile traffic to determine if users are more or less engaged with your site on their mobile devices, and use that insight to enhance the experience for users. 5. Use your traffic sources to determine how users are getting to your site. What keywords do they use? What sites are they coming from? For search traffic, aim to increase the percentage of traffic that comes to the site via branded keywords or specific keywords that are being highlighted in your marketing efforts that are important to your business. 6. Assess the average time that users spend on the site to learn about how engaging they find your content. You can also look at the average pages per visit in conjunction with this metric to get a deeper understanding of the engagement with the content. The longer they stay and the more pages they view, the more likely they enjoy the content and the experience of your site. *Source: Five Metrics to Measure the Success of Your Digital Marketing Efforts. The Center for Sales Strategy. August 15,

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