Social Studies 9. Chapters 7 Exam. There are 15 Questions relating to Chapter 7 material. Put all answers on the bubble sheet provided

Transcription

1 Social Studies 9 Chapters 7 Exam There are 15 Questions relating to Chapter 7 material Put all answers on the bubble sheet provided

2 Use the following information to answer questions 1-2 Opinion I Advertising has no ethical goal. It creates dissatisfaction that can only be cured by the purchase of specific products. Opinion II Although some people believe that advertising creates unnecessary costs, it does perform an important function. Advertising brings information about products to consumers attention. As a result, competition levels increase, which causes markets to expand. Overall, costs are reduced through mass production. 1. Which of the following benefits of advertising is not given in Opinion II? a) Advertising creates competition. b) Advertising provides information. c) Advertising increases the quality of consumer goods? d) Advertising increases the quantity of consumer goods? 2. The main topic of both opinions is a) the purpose of advertising b) intelligence among consumers c) the dissatisfaction of consumers d) manipulation through advertising 3. Which of these examples clearly demonstrates how consumers can act together to bring about change? a. Alberta consumers coming together to buy Alberta beef even though mad cow disease had stopped international sales of the beef and Alberta beef producers faced hard times. b. In the car industry of the 21 st century, consumer pressure and foreign competition have resulted in today s cars being better built, safer and with longer warranties. c. In 1989, the Coca- Cola Company introduced a New Coke with what they thought was a better formulated drink. The public response was extremely negative and the company virtually overnight rebranded the original drink as Coke Classic, the name it has today. d. All of the above e. None of the above.

3 Use the following source to answer question 4. Your consumer choices can create by- products such as wastes. 4. What impact can consumer behaviour have on the environment? a. Using one plastic container increases the need to recycle. b. Using a single plastic container is more environmentally friendly than buying a bottle of water and throwing it into the recycle. c. One route adds to recycling or landfill, the other negatively harms the environment. d. The fact that given the huge consumer demand for bottled water due to the water coming from better quality springs, people must recycle all their plastic bottles to save the environment. Use the following source to answer question 5. Opinion I Our world is a lot easier to live in than it used to be. Instead of walking to the corner store, we can choose to drive. Opinion II Health experts continue to be perplexed as to why North Americans are obese. In my experience, at least one in five individuals is obese, which means that these individuals are 30% above their ideal weight. Opinion III The problem now seems to be a lifestyle so sedentary that it involves little more than a few steps between the house, driveway, and office. 5. A conclusion that can be drawn from the opinions above is that a) materialism has made our lives easier but a cost to people s health b) materialism and freedom of choice are linked to people s environment c) quality of life in North America has improved but the environment is suffering d) quality of life in North America has improved but freedom of choice is limited

4 Read the following cartoon and answer the question The cartoon is making a commentary on a. government behaviour b. retailers (business) behaviour c. consumer behavior d. environmental behavior Use the following source to answer question 7

5 7. The above statement supports which factor that influences consumer behaviour? a) identity b) health and safety c) jobs d) environment e) marketing Use the following picture to answer question 8 8. This advertisement is best represented by which technique: b) emotional appeal c) glittering generalities d) plain folks appeal e) testimonials Use the following source to answer question 9

6 9. The above statement supports which factor that influences consumer behavior? a) identity b) health and safety c) jobs d) environment e) marketing Use the following source to answer question This advertisement is best represented by which technique: b) emotional appeal c) scientific appeal d) plain folks appeal Use the following advertisments to answer question 11

7 11. These advertisements are best represented by which technique: b) scientific appeal c) glittering generalities d) plain folks appeal e) testimonials Use the following advertisement to answer question 12 - Ad taken from Please Mum website 12. This advertisement is best represented by which technique: b) emotional appeal c) glittering generalities d) plain folks appeal e) testimonials

8 Use the following advertisement to answer question 13 - from Apple Website 13. This advertisement is best represented by which technique: b) motional appeal c) scientific appeal d) Plain folks appeal e) Testimonials 14. Consumers decisions can have consequences for a) the price of products b) product availability c) quality of life d) all of the above 15. Consumer spending plays an important role in a. market economies b. mixed economies c. both A and B d. neither A and B

9