ADS. Prices & formats for advertisements in Dagens Medicin & on dagensmedicin.se

Transcription

1 2016 Prices & formats for advertisements in Dagens Medicin & on dagensmedicin.se

2 Sweden s top news magazine for healthcare Sweden's top independent magazine targeted at Swedish healthcare, written by journalists who in many cases have a background in the healthcare sector. Reach Sweden's doctors, nurses, hospital administrators, politicians, employees, operations and clinic managers, along with other decision-makers in the healthcare sector. 41 issues a year. Each issue is read by 105, ,000 of Sweden's leading specialists in 35 fields from GPs to ear, nose and throat specialists have Dagens Medicin sent to their home free of charge. The magazine has specific themes such as Cancer, Cardiovascular and Neurology. Each issue includes a 'På jobbet' section with job ads and intern guide. 'AT-Guiden' is published twice a year. dagensmedicin.se has approximately 50,000 unique visitors every week. The online advertising is divided into news pages, science pages and advertisements in newsletters. The publishing plan for the Dagens Medicin newsletter includes daily news updates and special editions reflecting different scientific areas. CHRISTINE GRANVIK CLAES JOHANSSON ANITA THUNELL JOHAN MATTSSON CONTACT US Interested in advertising in Dagens Medicin? Contact Christine, Claes, Anita or Johan Matsson for further information. Phone: + 46 (0) BIGGEST IN MEDICAL MEDIA Dagens Medicin is part of Bonnier Business Media, a media house located on Torsgatan in Stockholm. The titles Dagens Medicin, Sweden's only independent health and medicare magazine, Dagens Apotek and dagenssjuksköterska.se are brought together here under one umbrella. We call them "News for life and death". Together they represent your most effective tool for communicating your message to people working in the healthcare industry.

3 dagensmedicin.se Banner format Rectangle Panorama Widescreen dagensmedicin.se Web Price* Panorama 1100x210 px 0,48 Rectangle 1 500x240 px 0,41 Rectangle 2 500x500 px 0,59 Widescreen 1 250x400 px 0,38 Widescreen 2 250x600 px 0,48 Rectangle article 500x240 px 0,45 Mobile Top panorama 600x300 px 0,48 Rectangle 600x240 px 0,41 Bottom panorama 600x300 px 0,32 Rectangle article 600x300 px 0,45 Newsletter Size Price Rectangle 1 500x200 px Quotation Rectangle 2 500x300 px Quotation Small 500x100 px Quotation *Prices refer to price per contact/exposure. IMPORTANT! dagensmedicin.se is responsive. Banner formats which are optimised for mobile devices to the specifications listed above need to be delivered to ensure that your ad is correctly visible on mobile devices. SPECIALIST AREAS Targeted audience advertising. Please contact us for more information. Select a specific area and publish your message related to articles and content. The specialist areas that we have are: General Medicine Pedicatrics Cancer Diabetes Cardiovascular Infection Surgery Women s Health Respiratory Medtech Neurology Psychiatry urology Gastrointestinal E-Health Nursing Movement disorders Job & Career Science Congresses Rectangle NEWSLETTER Our subscribers and visitors can choose between numerous focused newsletters, which are distributed daily and weekly on the below topics: General Medicine Pedicatrics Cancer Diabetes Cardiovascular Infection Women s Health Respiratory Medtech Neurology Psychiatry urology Gastrointestinal E-Health Nursing Movement disorders Job & Career Science Congresses

4 dagensmedicin.se dagensmedicin.se/dm-play Exposure 1 week on the homepage plus 1 month DM-Play Price SEK 35,000 Additional exposure 1 month DM-Play SEK 1,500 Read and see more at dagensmedicin.se/dm-play Advertising on Dagens Medicin Play costs in SEK 35,000 excl. VAT/month including an extra advertising space on dagensmedicin.se first page for one week. Continued advertising costs in SEK 1,500/month on DM-Play. Each month our site is visited by about 150,000 doctors, nurses and other decision makers in health care. Call or us: Phone +46 (0) or digitalannons@dagensmedicin.se

5 Dagens Medicin Ad format A4 spread 4-column Single column 2-column 3-column Size 4-colour Black/white Centre spread 524 x 365 mm SEK 99,700 Spread 524 x 365 mm SEK 89,700 A4 spread 420 x 270 mm SEK 78,177 Size 4-colour Black/white 4-column 200 x 365 mm SEK 48,700 3-column 149 x 365 mm SEK 39,900 2-column 97 x 365 mm SEK 33,100 Single column 46 x 365 mm SEK 22,300 Page 3 Full page A4 A5 A6 2-column 3-column 1/2 page 1/3 page 1/4 page 1/8 page Size 4-colour Black/white Page x 365 mm SEK 65,800 Full page 252 x 365 mm SEK 52,900 Early right 252 x 365 mm SEK 64,600 A4 200 x 270 mm SEK 46,100 A5 149 x 200 mm SEK 29,900 A6 97 x 149 mm SEK 19,600 Size 4-colour Black/white 2-column 97 x 175 mm SEK 23,100 3-column 149 x 175 mm SEK 28,500 1/2 page 252 x 175 mm SEK 34,900 1/3 page 252 x 135 mm SEK 31,600 1/4 page 252 x 90 mm SEK 27,300 1/8 page 252 x 40 mm SEK 14,900 4-column Spine 6-column Shoulder blades Size 4-colour Spine 220 x 365 mm SEK 52,800 Shoulder blades 318 x 175 mm SEK 58,300

6 Dagens Medicin First & last for extra attention The arm Glued card Rink ad Size 4-colour Size 4-colour Module 1 46 x 75 mm SEK 5,400 Module 2 97 x 75 mm SEK 10,700 Module x 75 mm SEK 15,700 Module x 75 mm SEK 20,900 Module x 75 mm SEK 25,500 The arm, 252 x 40 mm SEK 24,300 last page Glued card, 76 x 76 mm SEK 58,200 front cover Rink ad 252 x 40 mm SEK 31,700 Free format, mm price SEK 47 Colour surcharge SEK 11,800 FREQUENCY DISCOUNT! For multiple ad bookings. 3-5 insertions 5% 6-9 insertions 8% insertions 11% insertions 13% 16+ insertions 15%

7 Dagens Medicin Publication dates & submission deadlines, ads Issue Day of publication Submission deadline Submission deadline, supplement vecka vecka Eyes vecka Children vecka vecka General Medicine vecka Elderly Life vecka Asthma-Allegry vecka Medical Intern Guide vecka Cancer vecka Psychiartry vecka E-Health vecka Diabetes vecka Nursing vecka Lung Medicine vecka Cardiovascular vecka Neurology vecka Gastrointestinal vecka Neuropsychiactry vecka Infection vecka General Medicine vecka Cancer/ASCO vecka Rheumatology/EULAR vecka vecka Most influential/almedalen vecka Summer edition/almedalen vecka Medtech (supplement) vecka Women s Health vecka Cardiovascular/ESC vecka Lung Medicine/ERS Medical Intern Guide vecka Diabetes/EASD vecka Neurology vecka Men s Health vecka Skin vecka Pain vecka Nursing vecka General Medicine vecka Neurology vecka Nursing vecka E-Health vecka Psychiartry vecka * Medicinsk Teknik (Medical technology) is a special issue that comes out once a year. Separate price list on request. Our NB: Reading and image survey revealing how many people have seen/read your advertisement and what reaction advertisements stimulate. You also get answers about the market position of your product and company.

8 ADVERTISING FACTS Print Ad material must be submitted as a PDF or EPS with a preview. PDF files should be created with settings in Acrobat Distiller 4.0, in resolution 200 dpi. Material to: annonsmaterial@dagensmedicin.se Price for changes to material that does not comply with these instructions: SEK 900/hour. Cancellations of advertisements must be made at least two weeks before the publication date. Questions Do you have any questions or need help with your ad? Call us on + 46 (0) Banners Maximum file size: 100 kb GIF, animated GIF, JPG, HTML, SWF and JavaScript (NB! Flash and moving GIF do not work in the newsletter). Terms All ads must adhere to our stated size, measurements and delivered on time. The advertisement producer is responsible for the material s functionality and design. The material may not be designed in such a way that the ad can be mistaken for editorial content. Delivery All materials must be sent to Dagens Medicin no later than 3 days before the start of the campaign, unless otherwise agreed. Send material to digitalannons@bbm.bonnier.se, type VA, advertisers, promotional programs, and the current week of the campaign in the subject field. Opera Google Chrome Flash Version: Create and save SWF file for as low flash version as possible to get as much range as possible. (If the ad is saved for the last version, it will not seen by visitors who have earlier versions of Flash Player). Fallback: Attach a fallback ad in GIF / JPG for those visitors who do not have Flash Player or lower versions of the player and to visitors using tablet or mobile phone. CPU load: Consideration must be given to the CPU load. To prevent the flash file prolongs the download time / takes too much CPU power from the user s computer. Ensure that the FPS (frames per second) is set to the correct values. Adobe recommends FPS on all flash format. External file loading: Loading of files heavier than the specified size limit is only permitted if they are activated by clicks (if the file does not contain the sound is ok when charging on-mouse-over with a delay of at least 1 second). The advertisement must include the stop / pause button. Audio: Can only be activated when clicked - not mouseover. Sound must have an on / off button. Third party script We accept JavaScript. We seek to measure clicks on ads delivered via third party. If possible, please implement the following click macro: klickmacrot http: {% c%} and timestamp is replaced with {% r%} Browsers The ads will work in all current versions of the browsers listed below, which are tested and ensured by ad producer: Internet Explorer Mozilla Firefox Safari (SWF append backup)