Media Kit and Rate Card

Transcription

1 Media Kit and Rate Card Published: August 1, 2018 Effective as of: August 1, 2018

2 2 MEDIA KIT

3 Contents A. Circulation Information PAGE 5 Print schedule PAGE 6 B. Advertising Rates PAGE 9 Print advertising rates PAGE 10 Digital advertising rates PAGE 13 Newsletter Advertising Rates PAGE 13 Online Sponsored Article Rates PAGE 16 C. Submission Guidelines PAGE 19 Deadlines PAGE 19 Print Specifications PAGE 20 Digital Specifications PAGE 21 D. Terms and Conditions PAGE 13 E. Contact Information PAGE 26

4 4 MEDIA KIT Style Volume 91, Issue 8 STREET - ABBEY NESBITT

5 A Circulation The Triangle publishes on Friday during nearly all weeks that Drexel is in session. This means unlike many other college papers, we publish virtually all year round, including the summer, since the majority of Drexel s population is still on campus. For the year, our minimum print circulation is 3,000 copies per issue. The paper is distributed free-of-charge in dorms, dining location, academic buildings and other high traffic areas across Drexel s campus. The Triangle is a unique source of news for Drexel students. It covers stories that would get swept over by major news outlets but are relevant to students campus events, student organizations, Drexel sports teams and features on students themselves. Each issue includes the our four main sections: News, Opinion, Entertainment and Sports. MEDIA KIT 5

6 Publication Schedule Date of issue Academic week Deadline SEPTEMBER 14 WEEK 0 (Welcome Week) 8/27/ BREAK No Printing 28 WEEK 1 9/24/2018 OCTOBER 5 WEEK 2 10/1/ WEEK 3 10/8/ WEEK 4 10/15/ WEEK 5 10/22/2018 NOVEMBER 2 WEEK 6 (Housing Issue) 10/29/ WEEK 7 (Family Issue) 11/5/ WEEK 8 11/12/ WEEK 9 (Thanksgiving) No Printing 30 WEEK 10 11/26/2018 DECEMBER 7 WEEK 11 12/3/ FINALS No Printing 21 BREAK No Printing 28 BREAK No Printing JANUARY 4 BREAK No Printing 11 WEEK 1 1/7/ WEEK 2 1/14/ WEEK 3 1/21/2019 FEBRUARY 1 WEEK 4 1/28/ WEEK 5 (Valentine Issue) 2/4/ WEEK 6 2/11/ WEEK 7 2/18/2019 Date of issue Academic week Deadline MARCH 1 WEEK 8 2/25/ WEEK 9 (Dining Issue) 3/4/ WEEK 10 3/11/ FINALS No Printing 29 BREAK No Printing APRIL 5 WEEK 1 (Welcome Back) 4/1/ WEEK 2 4/8/ WEEK 3 4/15/ WEEK 4 4/22/2019 MAY 3 WEEK 5 4/29/ WEEK 6 5/6/ WEEK 7 (Alumni Weekend) 5/13/ WEEK 8 5/20/ WEEK 9 5/27/2019 JUNE 7 WEEK 10 (Graduation) 6/3/ FINALS/COMMENCEMENT No Printing 21 BREAK No Printing 28 WEEK 1 6/24/2019 JULY 5 WEEK 2 No Printing 12 WEEK 3 7/8/ WEEK 4 No Printing 26 WEEK 5 7/22/2019 AUGUST 2 WEEK 6 No Printing 9 WEEK 7 8/5/ WEEK 8 No Printing 23 WEEK 9 8/19/ WEEK 10 No Printing 6 MEDIA KIT

7 Special Issues WELCOME WEEK The Welcome Issue is published during freshman orientation week, which is the first week that new students will be on campus. The issue will remain on racks through the first normal week of classes. WELCOME BACK ISSUE The first week of winter term, when the 6 month co-op cycle changes and many students return to campus has been dubbed welcome back week. This issue serves to catch up students who have been abroad or simply off campus. It is also usually the first issue of the calendar year. FAMILY ISSUE Family Weekend is hosted by the University each year as an opportunity for freshman students families to come to campus mid-way through their son/daughter s first term. Great opportunity to reach students and their loved ones. ALUMNI WEEKEND ISSUE On Alumni Weekend, Drexel Dragons of all ages pay a weekend visit to campus to socialize with members of their class and meet current students. HOUSING ISSUE Housing is a hot button issue for urban university. During the fall, many Drexel students begin to make decisions about their housing for the next year. The Triangle will be publishing special issue highlighting issues centered around where students live. VALENTINE S DAY ISSUE The Triangle will be publishing a Valentine s Day issue, the Friday valentine s Day. Valentine grams will be available for purchase. GRADUATION ISSUE This is the final issue before graduation. It will have a variety of graduation and senior related features. ADMITTED STUDENT DAY ISSUE Drexel University hosts several admitted student day events in the Winter and Spring terms. During this time, admitted Drexel students visit campus for tours, often with their families in tow. These weekends are great opportunities to advertise to either market. Contact us for dates. DINING ISSUE The Triangle will be publishing a dining issue focusing on food and dining options around campus, including restaurants and university dining. MEDIA KIT 7

8 8 MEDIA KIT Entertainment Volume 91, Issue 9 EL VY PLAY STELLAR UT SHOW

9 B Advertising Rates Print Advertising Print advertisements are the traditional means of advertising in the newspaper. Printed display advertisements allow you to purchase space in the newspaper to put your product or business side-by-side with the articles that readers are looking at. Display advertisements can be prepared with a mixture of text and imagery to attract a reader s attention and to your product or business. It is recommended that these display advertisements be professionally prepared because higher quality advertisements garner better return on investment. The News section, Arts and Entertainment section and Sports section are published weekly and are available for ad placement. Placement in a specific section may be guaranteed for an additional 10% of the initial cost. Competing advertisements will never be placed on facing pages. The Triangle offers discounted rates for local businesses, Drexel departments and Drexel students organizations. Please insure that you are consulting the proper price listing. MEDIA KIT 9

10 B Rates for National Advertisers: These rates apply to advertisers outside of the Philadelphia area. National advertisers may be eligible for the local rates if they are advertising on behalf of a local business or event. Exceptions will be evaluated on a case by case basis. Contact advertising@thetriangle.org with questions. Size Dimensions Black and White Color Full Page x 21 $1200 $1400 1/2 Page x 10.5 $600 $800 1/3 Page x 7 $390 $590 1/4 Page x 10.5 $300 $500 1/4 Page x 5.5 $300 $500 1/6 Page x 7 $200 $400 1/8 Page x 5.5 $150 $350 1/12 Page x 5.5 $110 $310 Rates for Local Advertisers: These rates apply to advertisers within the Greater Philadelphia area. For a list of counties considered part of the Greater Philadelphia area refer, to regional-data/county-data/. Contact advertising@thetriangle.org with questions. Size Dimensions Black and White Color Full Page x 21 $950 $1150 1/2 Page x 10.5 $480 $680 1/3 Page x 7 $310 $510 1/4 Page x 10.5 $240 $440 1/4 Page x 5.5 $240 $440 1/6 Page x 7 $160 $360 1/8 Page x 5.5 $120 $320 1/12 Page x 5.5 $90 $ MEDIA KIT

11 B Rates for Drexel Departments: These rates apply to advertisers in Drexel University departments, schools or affiliated businesses. Contact with questions. Size Dimensions Black and White Color Full Page x 21 $570 $650 1/2 Page x 10.5 $290 $370 1/3 Page x 7 $190 $270 1/4 Page x 10.5 $150 $230 1/4 Page x 5.5 $150 $230 1/6 Page x 7 $100 $180 1/8 Page x 5.5 $75 $155 1/12 Page x 5.5 $50 $130 Rates for Student Organizations: These rates apply to student organizations recognized by the Office of Campus Activities. If an effort to help students get the word out about their events and initiatives, we offer a $100 credit per term to student organizations for use towards black and white display advertisements. (This credits does not roll over from term to term.) Size Dimensions Black and White Color Full Page x 21 $480 $540 1/2 Page x 10.5 $240 $300 1/3 Page x 7 $155 $215 1/4 Page x 10.5 $120 $180 1/4 Page x 5.5 $120 $180 1/6 Page x 7 $80 $140 1/8 Page x 5.5 $60 $120 1/12 Page x 5.5 $40 $100 MEDIA KIT 11

12 B 12 MEDIA KIT

13 B Digital Advertising In addition to traditional print advertising, The Triangle also offers digital display advertising on our website. Mixing various media is essential in todays market. Consumers are constantly getting distracted so in order to reach them effectively advertisers need to be seen on various media to maximize the impact of campaigns. As of July, 2018 the website averages around 35,000-40,000 page views per month. It also offers a very unique audience since the vast majority of visitors are college students in the University City area. We offer advertising on a weekly basis. Newsletter Ads The newsletter is ed to its many subscribers on the same days as the paper prints (see publication schedule on page 6). Contact an advertising sales representative at advertising@thetriangle.org to learn more about newsletter ads. Sizing: 800x250px Price: $150 per newsletter Subscribe to the newsletter at MEDIA KIT 13

14 B Online Placement Opportunities LEADERBOARD These banners are placed in a very prominent spot at the top-center of the page. It is first thing visitors see when visiting thetriangle.org or viewing an articles. This unit appears on all pages with editorial content. Sizing: 728x90px Price: $150 per week Standard Banner (Top) This is the standard online advertising unit. It is the simplest way to display a message. Currently, these appear on the right side of the page and are given prominent placement towards the top of the page. This unit appears on all pages with editorial content. Sizing: 300x250px Price: $90 per week 14 MEDIA KIT

15 B Standard Banner (Secondary) This is the standard online advertising unit. It is the simplest way to display a message. Currently, these appear on the side of the page and are below the weekly poll. This unit appears on all pages with editorial content. Sizing: 300x250px Price: $75 per week Footer Banner These banners are placed at the bottom of the page at the end of every article, by the comments section. This unit appears on all pages with editorial content. Sizing: 728x90px Price: $60 per week MEDIA KIT 15

16 B Online Sponsored Article The Online Sponsored Article is an opportunity for the advertiser to write an article about themselves and have it shown on The Triangle website (starting on a Friday and ending the following Friday unless multiple weeks are ordered). The article will be placed between the Featured Article and the News Section on the front page. Price: $250 Frequency Discounts If an advertisement (or a series of different advertisements, all part of one campaign) runs for multiple week, it may be considered for a frequency discount. Discounts are considered on a case-by-case basis. To inquire about a frequency discount, please contact our advertising manager at advertising@thetriangle.org. Digital and Print Packages Discounts can also be given to advertisers wishing to run cross platform campaigns including combinations of digital and print advertisements. Please contact our advertising manager at advertising@thetriangle.org if you wish work to create a customized advertising package to fit your business marketing plan. 16 MEDIA KIT

17 B Classified Advertisements Classified advertisements are a budget friendly way to advertise in the newspaper. They are a great way to get a short blurb about housing, sales, personals, hiring services and a variety of other categories. Classifieds are printed weekly in the paper and updated weekly on thetriangle.org. Classified advertisements cost $10 for up to 40 words, and 10 cents per word beyond 40. Students are eligible for one free line add per term of up to 40 words. All classified line ads are to be placed via our website, thetriangle.org/classifieds. For other inquiries, contact classifieds@thetriangle.org. Inserts Pre-printed inserts can be arranged by contacting the Advertising Department. The rates for pre-printed inserts (printed off site and shipped to our printer by the advertiser) is $100 per The maximum number of inserts is equal to the circulation which will usually be 3,000. Inserts must be ordered in increments of 1,000. Advertisers may also arrange to have inserts printed at our printer along side the paper. Please contact the advertising@thetriangle.org if you are interested in having inserts printed MEDIA KIT 17

18 18 MEDIA KIT Sports Volume 91, Issue 5 DRAGONS STRUGGLE, MCGLYNN SHINES

19 C Submission Guidelines Deadlines Display Advertisements All advertisements must be received by 6:00 p.m. on Monday of the week of publication. All artwork is due at this time. Late submissions are subject to approval by the Business or Advertising Manager and will incur a late fee. The late fee for display advertisements is $50 and the late fee for line advertisements is $10. Ads will not be accepted after Wednesday at 6:00 p.m. on the week of publication. Corrections will be accepted free of change until Wednesday at 6:00 p.m. on the week of publication. After this time a fee of 10% of the advertisements total cost will be assessed. No corrections will be accepted after Thursday at 10:00 p.m. on the week of publication. Pre-printed Inserts Pre-printed inserts should be sent to our printer. They should marked clearly for The Triangle and must arrive at the printer no later than Tuesday the week of publication. We strongly advise that you allow for plenty of lead time to insure that the inserts make it into the paper. Insure you contact our staff before shipping inserts so the printer knows to expect them. Classifieds Classified advertisements will be updated online as they are processed. For the advertisement to make it into the print edition, please insure that it is submitted by 6:00 p.m. on Tuesday of the week of publication. MEDIA KIT 19

20 C Specifications for Printed advertisements Artwork for black and white display advertisements should conform to the following specifications: Size - based on purchased advertisement size (refer to rate guide) Accepted Document format - PDF, TIFF or EPS documents Color Mode - Grayscale Resolution dpi Artwork for color display advertisements should be submitted to conform with the following specifications: Size - based on purchased advertisement size (refer to rate guide) Accepted Document format - PDF, TIFF or EPS documents Color Mode - CMYK Resolution dpi All spot colors will be converted to their CMYK equivalents during printing. The Triangle will accept files using spot inks, but is not responsible for print errors or any other issues that arise from artwork not being in submitted in CMYK. The Triangle will print advertisements as they are received and is not responsible for errors caused by not conforming to the above standards. If an advertisement is received at a different size than ordered, and revised artwork is not provided, our staff will use their best judgment to fit the advertisement into the ordered purchased space minimal alteration. Please do not marks or bleed on submissions. All submissions should be sent to advertising@thetriangle.org. 20 MEDIA KIT

21 C Specifications for digital advertisements Submissions are accepted on a rolling basis. Advertisements will run from the time the submission is process until the requested number of impressions is hit. Standard Banner Dimensions - 300x250px Color Mode - RGB Max File Size - 60kb Accepted file Formats Static - JPEG, JPG or GIF Animated - GIF Horizontal Banner Dimensions - 728x90 Color Mode - RGB Max File Size - 60kb Accepted file Formats Static - JPEG, JPG or GIF Animated - GIF MEDIA KIT 21

22 22 MEDIA KIT Entertainment Volume 91, Issue 25 GOGO PENGUINS

23 D Terms and Conditions All advertising is subject to acceptance by The Triangle, which reserves the right to reject any copy and imagery at its sole discretion. The Triangle prints ads as received and is not responsible for typographical errors. Cancellation of insertion dates will only be accepted before the insertion order deadline for the requested issue. Any cancellation requests after the deadline will still be billed the full ad space cost. Artwork not received by the artwork deadline will be considered a canceled insertion unless other arrangements are made with the Advertising Department. Accounts are will be invoiced within 30 days of the advertisement run date unless other arrangements are made with the business department. Payment is due within 30 days of receiving the invoice. Accounts more than 30 days past due will be granted additional advertising only at the discretion of the Advertising or Business Manager. Such accounts are subject to a late charge of 10 percent per month. All other terms and conditions contained in this advertising guide are incorporated as reference. Advertisers, by placement of advertising, agree to these conditions when signing an insertion order, which is a binding contract. The Triangle reserves the right to revise its advertising rates and/or other conditions set forth in this guide at any time. Any advertisements running at the time of the change will not be subject to any new terms or rate changes. All advertisements placed after publication of an updated media kit will be subject to new rates and terms. Published: August 1, 2018 Effective as of: August 1, 2018 MEDIA KIT 23

24 E Contact Information Advertising Department Phone: (215) Fax: (215) The Triangle 3141 Chestnut Street MacAlister Hall 3010 Philadelphia, PA All inquiries about placing advertisements, and all submissions of artwork should be sent to Questions concerning printing or production should be directed to Questions concerning payment or billing should be directed to Any other questions about The Triangle can be directed to 24 MEDIA KIT

25 MEDIA KIT 25

26 Phone: (215) Chestnut Street MacAlister Hall Philadelphia, PA 19104