The Trend of China OTA

Size: px

Start display at page:

Download "The Trend of China OTA"

Douglas Gilbert
5 years ago
Views:

1 The Trend of China OTA The Road to the World Tuniu.com Mr. Barry Lin Vice General Manager of Destination Marketing 24 th May2018

2 1 Stable China Online Development Travel Market of Outbound Tourism Market Mauritius Travel Market 2 Australia Travel Market 3 Tuniu.com & Australia Mauritius Cooperation 4 Q&A

3 China Online Outbound Travel Market

4 China Online Travel Market Transaction Scale Forecast % 53.7% % % 42.7% 41.0% 40.0% % 28.6% 30.3% 33.3% 24.3% 30.0% % 18.1% 20.0% % 0 Million e 2019e 0.0% Online Travel Transaction Scale Increasing Rate Resource: iresearch

5 China Travel Market Online Booking Rate Forecast 16.0% 14.0% 12.0% 12.0% 12.8% 13.7% 14.9% 10.0% 9.4% 10.7% 8.0% 6.0% 6.5% 7.5% 4.0% 2.0% 0.0% e 2019e Resource: iresearch

6 What Chinese Cares about? 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% *Data source: CNNIC

7 Statistics-Top 10 Islands that Chinese Prefer for Honeymoon Maldives Bali Phuket Mauritius Saipan FIJI Seychelles Tahiti Ko Samui Boracay Resource: Tuniu.com

8 Rising Female Consumption Male 44% Female 56%

9 Purchase Power Tend to Younger Generation with Diversified Brand Loyalty Post 00 消费新生代 New Generation 1990s 44 % 25 % 消费主力军 Main Force 1980s 44 % 19 % 1970s 37 % 21 % 1960s 32 % 21 % 1950s 34 % 18 % % of people increase household expenditure vs YA % of people more likely to try new products EAGER FOR INTERACTION AND INFLUENCE ON MANUFACTURER Reource: China National Bureau of Statistics

10 Age Distribution 40% 450% 35% 400% 30% 388% Proportion Increasing rate 350% 25% 300% 250% 20% 200% 15% 150% 10% 100% 5% 50% 0% 0% Mainly born in 1980s The 1990s are growing rapidly. Eager for interaction and influence on manufacturer. 数据来源 : 中国出境游报告 source:annual Report of China Outbound Tourism Development

Highly+Somewhat Likely use a mobile app to make a purchase 数据来源 : 尼尔森数字化研究报告 2017, 中国互联网络信息中心报告, 尼尔森 2016Q1 全球生态结果 Source: Nielsen

11 High Concentration of Mobile Commerce Chinese internet users and mobile internet users are about three times that of the United Chinese mobile internet users have stronger willingness to pay via mobile States 721 MILLION CN 65% 96% 237 MILLION USA CN People Highly+Somewhat Likely use a mobile app to make a purchase 数据来源 : 尼尔森数字化研究报告 2017, 中国互联网络信息中心报告, 尼尔森 2016Q1 全球生态结果 Source: Nielsen Connected Commerce Report Jan 2017; The 40th Statistical Report on Internet Development (2017);Nielsen 2016Q1 Global Mobile Ecosystem Result

12 Main OTAs Tuniu.com NO.1 online package tour service Ctrip One-stop Service Business trip Qunar.com Search Engine elong.com Largest Hotel Resource Base

13 How to Capture New Generation, Win Future Consumption Win new generation consumer Increase female related investment, motivate sales Differentiated product, interesting experience Improve the interaction, drive strategy and action to influence others

14 Mauritius Travel Market

15 Traveler data analysis The 1970s-1990s are our main customers, who are high educated. Media Internet, new media, Official wechat will influence consumers' thinking about destination. Aged 31-45: 36.85% Aged 19-30:56.18% Aged 46-60:5.58% Target consumers Couples: 27.27% Parents: 12.24% Friends :34.80% Family with Child: 25.68% Consumer s favor Consumers want more new destination adventure and destination tailor made tours. Consumer requirement Tailor made tour is becoming popular. Resource: Tuniu.com

16 Departure Cities Shanghai Beijing Shenzhen Nanjing Tianjing Guangzhou Chengdu Xianggang Hangzhou Chongqign Shanghai and Beijing are the two of the most important customer sources for Mauritius trip. *Data source: Tuniu.com

17 TUNIU & Mauritius

18 No.1 Tuniu.com ranks No.1 in online leisure travel market Tuniu.com 21.26% 27.01% Tuniu.com Ctrip 37.80% 20.30% Ctrip.com Tongcheng Lvmama 14.37% Tongcheng 19.90% Aoyou Lvmama Springtour 14.43% 22.93% Others 0.60% 1.00% 2.00% 8.20% 10.20% Mango.com Others 3Q 2017: China s Online Leisure Travel Market 1H 2017: China s Online Leisure Travel Market Resource: iresearch * 数据来源 : 易观智库艾瑞咨询

19 No.1 Tuniu.com ranks No.1 in online package tour market. Tuniu Tuniu Ctrip Ctrip 32% 26% Tongcheng 30% 29% Lvmama Lvmama Tongcheng Aoyou Aoyou 1% 1% 3% 7% 9% 21% Springtour Mango.com 3% 1% 3% 7% 7% 20% Springtour Mango.com Others Others 1H 2017: China s Online Outbound package tour Market 2017: China s Online package tour Market Resource: iresearch * 数据来源 : 易观智库艾瑞咨询

20 TUNIU Massive Customer Base Cumulative number of trips served by TUNIU TUNIU has served over 80 million trips Satisfaction rating is more than 95% Contribute from mobile on the rise TUNIU`s App downloaded over 1.2 billion times since *Data source: Tuniu.com

21 TUNIU Massive Customer Base Registered Memberships: Age Distribution of TUNIU`s memberships 15.08% 0.36% 7.53% 31.91% Under million Until 2017, TUNIU has over registered members 45.13% Over 60 *Data source: Tuniu.com

22 Development O2O service Offline Service Centre Online Reservation Service *Data source: Tuniu.com

23 Development O2O service Domestic Regional Service Centers Until the end of 2017 Until the end of 2018 *Data source: Tuniu.com

24 TUNIU s Travel Products to Mauritius Packaged Tours *Data source: Tuniu.com

25 TUNIU s Travel Products to Mauritius FIT Tours *Data source: Tuniu.com

26 Now! Tailor Made Itineraries Trip shoot : 1. Specific designed for couples 2. Interactive Experiences 3. Comfortable travel experiences *Data source: Tuniu.com

27 WHAT CAN WE DO Price? Quality? Make Travel Easier! Diversified by:leisure,cultural, sport Tourists care about travel experience!! New Kid in Town to Tour Expert

28 Brands Convey Advertisements to Consumers through Content Marketing LIVE SHOW Branding explore during drama Barrage Small talk show showed brand names