NORR Media facts topics, dates and rates

Transcription

1 NORR 2018 Media facts topics, dates and rates

2 NORR facts & contacts SCANDINAVIA & OUTDOOR ENTHUSIASTS 2 NORR Skandinavien-Magazin NORR readers BOTH MEN AND WOMEN 58% male 42% female ø 44,3 years DEDICATED TO SCANDINAVIA 95% planning a multi-week trip to Scandinavia ECO-MINDED 92% are willing to spend more money on an ecofriendly product. Over 85% consider environmental aspect as important when selecting a destination. WELL EDUCATED 67% with university degree NATURE ENTHUSIASTS 85% name outdoor activities as a main interest, 73% love to read about nature and environmental issues. INSPIRED BY NORR 78% are using NORR-information about travel offers/companies when planning their trip to Scandinavia. 91% consider NORRs product news, tests, guides and ecoratings as helpful when buying new outdoor wear/equipment. NORR is the German magazine for outdoor, travelling and lifestyle in Scandinavia. NORR Agency Metargatan Stockholm norragency.com NORR distribution With four seasonal issues a year, NORR inspires its readers in Germany, Austria and Switzerland to discover the beautiful northern landscapes and cultures. NORR stands for an active, conscious and eco-friendly way of travelling and exploring nature. Sales contact Karen Hensel T M karen@norrmagazine.com Editorial contact Philipp Olsmeyer T M philipp@norrmagazine.com Total circulation Outdoor shops* ca Subscribers ca Newsagents ca *more than 300 outdoor shops selected by our NORR Green Partners (more information on page 6) Readership in D/A/CH ca Travel fairs & partners ca Scandic hotels ca Leading outdoor fairs** ca **Scandinavian Village on the outdoor fairs ISPO (Mnchen) and OutDoor (Friedrichshafen)

3 NORR topics & dates 3 #1 Spring 2018 Times after the snow #2 Summer 2018 Nordic nostalgia By the sea: Exploring Scandinavia on the water-way Après-Ski: Mountain sports in the off-season Nordic cuisine: Outdoor cooking championship Landscape photography: Iconic Iceland from above Odense Easy adventures: Hikes in Scandinavia s beautiful low lands Insider idyll: Re-discovering nostalgic places in Sweden Loud, eco & open-minded: Way out West and other diverse festivals Nature for the people: 150 years of Norwegian Trekking Association Helsingborg/Helsingør On Sale: March 8th Booking deadline: February 1 st Material deadline: February 7 th On Sale: May 24th Booking deadline: April 19 th Material deadline: April 25 th #3 Autumn 2018 Save nature #4 Winter 2018 White freedom The activists: Engagements for Northern nature On the track: Guided adventures in the endless fjäll Coming down: Relaxing activities in colourful times Winter by the sea: Archipelago greatness in cold times Nature s spirit: Wildlife spotting in scenic landscapes Wildlife photography: Life in a world of snow and ice Re-design: New stylish life in forgotten skiing spots Steam dreams: Modern Scandinavian sauna culture Stavanger Mariehamn On Sale: September 20th On Sale: November 29th Booking deadline: August 16 th Material deadline: August 22 nd Booking deadline: October 25 th Material deadline: October 30 th

4 NORR print ads BECOME A NORR PARTNER! SPECIAL OFFERS ON PAGE 6 4 Ad formats & prices Spezial ad formats Supplements 2/1 1/1 Distribute catalogues, flyers, brochures, book samples etc. with NORR. From Euro Targeted distribution and stitched inserts on request. 1/2 1/2 1/3 1/3 Branded stories Tell an authentic story about your product, experience, service or destination in NORR. From Euro Format Backside Cover Inside Cover Type Area Trim Size* 210 x 280 mm 210 x 280 mm Price Euro Euro Production prices on request. Please download our product sheet with different examples, formats and prices. 2/1 Full spread 390 x 244 mm 420 x 280 mm Euro 1/1 Full Page 188 x 258 mm 210 x 280 mm Euro NORR Spezial: 1/2 Horizontal 1/2 Vertical 188 x 120 mm 90 x 258 mm 210 x 140 mm 104 x 280 mm Euro Euro Present your focus region or subject in a distinctive special edition of NORR. 1/3 Horizontal 1/3 Vertical 188 x 80 mm 59 x 258 mm 210 x 95 mm 73 x 280 mm Euro Euro Prices & possibilities on request. *Bleed: + 5 mm Discounts: 2 ads: 10% 3 ads: 15% 4 ads: 20%

5 NORR digital ads 5 Online banners Content partnership Panorama Newsletter SOCIAL MEDIA SPREAD INCLUDED Box Rectangle norrmagazin.de ( vis/mon) Leading German website for Outdoor & Lifestyle in Scandinavia NORR Post (8 000 subscribers) High quality monthly newsletter to Scandinavia enthusiasts NORR Guide partner Guides and informative articles linked to your products or offers Social Media Spread All sponsored content Is shared on social media and in the newsletter Format Price Panorama (web) Rectangle (web) Box (web) Exclusive Newsletter x 251 px 522 x 251 px 251 x 251 px 600 x 200 px 60 EUR/1 000 ad Impressions 45 EUR/1 000 ad impressions 25 EUR/1 000 ad impressions 500 EUR subscribers Content partnership (advert., quiz, slide show) 900 EUR (incl. social media) Partner of the month (website and newsletter package): Panorama (min AI) + Exclusive Newsletter 950 EUR NORR quiz partner Illustrated competition linked to a NORR subject and your brand NORR Slide Show Partner Big format slide show linked to a NORR feature and your brand

6 NORR partnerships FOR DESTINATIONS AND TRAVEL COMPANIES FOR ECO-MINDED OUTDOOR BRANDS 6 NORR Travel Partner program NORR Green Partner program EDITORIAL PRESENTATION IN THE MAGAZINE Company profiles & travel offers Sponsored stories, guides & portraits NORR donates 5% of the Green Parner proceeds to the environmental foundation Naturarvet to save natural forests in Sweden + PRESENTATION ON NORRMAGZIN.DE/REISEN TAKING STEPS TOGETHER Green Partner idea: In the Green Partner program we cooperate with the leading outdoor brands regarding sustainability. We help them to spread their message to more than 300 retailers and ecology minded outdoor fans. Green Partner benefits: Editorial presentation in the magazine and online Presentation of new sustainable products Up to 50% discount on ads and banners Free magazines for own stores and retail partners Own partner page Online travel offers Links on relevant pages ARE YOU OUR NEW GREEN PARTNER? à TRAVEL PARTNER PACKAGES 1/4 page print advertorial + partner page + 3 online offers 1/2 page print advertorial + partner page + 6 online offers 1/1 page print advertorial + partner page + 12 online offers 2/1 page print advertorial + partner page + 12 online offers 600 EUR EUR EUR EUR Do you have a Code of Conduct for suppliers and/or staff? Do you work with reducing hazardous substances? How? Did you run through certification systems like bluesign, FWF etc.? Contact Karen Hensel T M karen@norrmagazine.com norrmagazin.de/green-parter