PUBLICATION PLAN MAGAZINE THEMES FORMATS RATES2019

Transcription

1 PUBLICATION PLAN MAGAZINE THEMES FORMATS RATES2019

2 Overview The best of two worlds Since the launch in 1915, Svensk Verkstad has represented the manufacturing industry s innovative and personal face. Svensk Verkstad s printed magazine, digital magazine, newsletters and website has as its main purpose to convey news, events and knowledge as well as delivering brand awareness and product news. In every media, digital as well as print, we reflect industry through stories about interesting companies and industrial profiles, talking with buyers and informing about new machines, tools and products. Each edition contains strong themes and current events. We also cooperate with Sweden s most important industrial fairs where we do interviews and videos directly from the leading players. Svensk Verkstad is controlled by the official organ TS-Tidningsstatik for magazine and newspaper statistics. Svensk Verkstad Magazine is owned by Qimtek, a network for the Swedish manufacturing industry with users. Svensk Verkstad is also the official member magazine for Mekaniska Verkstädernas Riksförbunds an organisation for metalworking plants. Magasin printed (TS-Controlled 2018) Native advertising Read more on page 5 or in our pdf. Web och Newsletter pageviews a month visitors a month subscribers of the newsletter 2

3 Themes Svensk Verkstad is a TS-controlled magazine, six issues a year and distributed to over 20,000 decision makers in the Swedish manufacturing industry. No 1 No 4 Smart industry & Smart machines First update; Hannover Messe Sweden partner contry Buyers World including buyers servey Advanced Engineering march. Scandinavian Coating march Release date: 15 feb Deadline material: 31 jan EMO Hannover Issue EMO Hannover sep. Investments & Financing Cutting - Gripping Tools Industrial fairs Gbg oct. Release date: 10 sept Deadline material: 21 aug No 2 Hannover Messe Issue Hannover Messe Sweden partner contry 1-5 april. Automation & Subcontractors 3D printing Metrology and control news Competence & Education for Swedish Industry Release date: 26 march Deadline material: 11 march No 5 Elmia Subcontractor Issue Elmia Subcontractor nov. Scandinavian largest subcontractor fair Blechexpo 5-8 nov. Fabrication Big follow up; EMO Hannover Steel & other materials Smart maintenance Metal Inspiration Days Release date: 25 oct Deadline material: 11 oct No 3 First update; EMO Hannover - machine news Värnamo Industrial days may Fabrication - news Hannover Messe Big follow up; Sweden partner contry Control fair 7-10 may. Release date: 7 may Deadline material: 19 april No 6 DIGITAL ISSUE Welding Big follow up; Elmia Subcontractor Buyers and OEM companys 2020 First update; Elmia Production fairs 2020 Competence & Education Follow up issue no 2 Release date: 28 nov Deadline material: 25 nov In every issue: MACHINING/MACHINE TOOL SHEET METAL/FABRICATION AUTOMATION WELDING NEWS With a broad industrial coverage Svensk Verkstad Media reaches companies within; Aerospace, Electronics, Energy, Automotive, Defense, Industrial Machinery, Consumer Goods, Marine, Process, Forest & Paper, Transport, Workshop, Appliances. 3

4 Other Content In every issue: The subcontractor A coverage from companies in the manufacturing industry. Interview with the CEO we talk to leaders of interesting companies. Branch PR Product and industry news. NEW JOBBFORUM Theme in recruitment & working life Work ads New recruitments Work related topics Svensk Verkstad covers these fairs during 2019: Industrimässorna 6-7 feb. (Industrial fairs) Scandinavian Coating mar. Advanced Engineering mar. Hannover Messe 1-5 apr. Control Stuttgart 7-10 may. Värnamo Industridagar may. (Värnamo Industrial days) EMO Hannover sep. Industrimässorna Gbg oct. (Industrial fairs Gothenburg) BlechExpo Stuttgart 5-8 nov. Elmia Subcontractor 12-5 nov. 4

5 Prices & Format Advertising rates Spread Premium (page 2-3, 6-7, Center) : :- Spread - Other Premium pages - to page 23 (ex page 13-14) : :- Spread - Standard (other pages) : :- Cover 4 - (back) : :- Cover 3 - (inside) : :- 1/1-page next to editorial : :- 1/1-page Premium - page : :- 1/1-page right side : :- 1/1-page left side : :- 1/2-page standing, right side : :- 1/2-page standing, left side 9 900: :- 1/2-page horizontal : :- 1/4-page 6 900: :- 1/8-page 4 900: :- Included in prices above: Clickable ads in the digital version of each magazine. Recruitment Advertising - JOBBFORUM 1/1 page : :- 1/2 page : /4 page 6 900: :- Discounts If booked at the same time: 10% at 2-3 ads. 20% at 4-5 ads. 25% at 6 ads. (Including digital issue no 6) Magasin issue no 1-5 Digital issue no 6 Enclosures A4 (205x290 mm) max 20 gram. Distribution included :- For larger enclosures over 20 grams, please contact us for price. Send your customer magazine or brochure with Svensk Verkstad Magasin and you reach the industry s decision-makers in a cost-effective manner. Technical info Format: A4 Lines per inch: 133 Binding: Glued Circulation: ex. TS-controlled (2018) Editions: 6 issues/year (of which no. 6 is a digital edition) Founded: 1915 Website: File format: Printable PDF files (300 dpi). Orginals made in the following programs: InDesign, Illustrator or other vector graphics application. Photoshop or other pixel graphics application can be accepted. Send to info@svenskverkstad.se Ad Submission: material@svenskverkstad.se Mark the material with SvV. Technical questions regarding advertising materials: Send to material@svenskverkstad.se Please note that the results are always best if the correct size is kept at the ad production. At ads outcomes, it is important to add a bleed of 5 mm to avoid the risk of white edges when cutting. Native Advertising Advertising that melts into the editorial material. Native Advertising are ads with a content designed to melt into it s editorial surroundings. (Editorial Advertising) All Native -advertising will be clearly labeled ANNONS. (Advertising) Prices, see the regular price list for 1/1-pages and spreads. Production Native-advertising kr. If you need tips for your native advertising or help to produce yours material, contact us at or info@svenskverkstad.se Spread - 388x297 mm Print to edge 420x297 mm + 5 mm bleed 1/1 page 182x279 mm Print to edge 210x297 mm + 5 mm bleed 1/4 page 89x137 (standing) 1/2 page 89x279 (standing) Cover 4 backside 200x262 mm Print to edge 210x267 mm + 5 mm bleed 1/8 page 182x32 1/4 page 182x66 (horizontal) 1/2 page 182x137 (horizontal) 5

6 Audience Description Swedens largest industrial magazine Svensk Verkstad has a large readership with a focus on manufacturing companies and suppliers in the industry. It is the group of companies that invest the most in machinery, tools and products. Unique from other newspapers, Svensk Verkstad survey the suppliers and buyers through of phone calls every year. This is done in collaboration with Qimtek - a network for the manufacturing industry with over users. Our collaboration and media partnership with major industrial fairs will give your news and ads an additional valuable exposure. Three markets Manufacturing Categories OEM Companies Buyers, Production Managers, Design Engineers Design Engineers Aerospace, Electronics Automotive industry Defense industry, Industrial Consumer Goods, Food, Marine Industry, Medical Technology Environmental Engineering, Motor Sports, Oil, Chemical and Energy Industry, Pump industry, transportation industry Heavy vehicles White goods Product Suppliers Owners, CEOs, Sales Managers Marketing Managers Automation, Electronic Equipment Packaging equipment, Machine Tools Material Handling & Storage Measuring Equipment, Environmental Equipment Plastic Machinery; Metal Forming Machine Raw Materials, Safety Tools, Finishing Equipment Suppliers Owners, CEOs, Sales Managers Production Managers, Operators Prototyping, Design / Development, Electronics, Casting, Assembly & Packaging Plastic & Rubber, Sheet Metal Working Machining, tool manufacturing Surface treatment Svensk Verkstad is also the official membership magazine för the Association of Mechanical Engineering companies. Svensk Verkstad is TS controlled 6

7 Contact SVENSK VERKSTAD/QIMTEK AB Svärdvägen 13, Danderyd Tel info@svenskverkstad.se Editorial board Björn Uppfeldt, Andreas Khysing, Hans Wigart, Mikael Harrison och Johan Sköldberg Adverts material@svenskverkstad.se Editorial staff Johan Sköldberg, Head of Media johan.skoldberg@svenskverkstad.se Mikael Harrison, Editor mikael.harrison@svenskverkstad.se Hans Wigart, Publisher hans.wigart@svenskverkstad.se Emma Färlin, Advertising Sales emma.farlin@svenskverkstad.se Christian Johnsson, Graphic design christian.johnsson@svenskverkstad.se Charlotta Hörnqvist, Web editor charlotta.hornqvist@svenskverkstad.se Johan Sköldberg Mikael Harrison Emma Färlin Charlotta Hörnqvist Hans Wigart Viktoria Akselson Björn Uppfeldt Andreas Khysing News and PM nyhet@svenskverkstad.se MVR Partner Södra Malmgatan 7, KALMAR Tel info@mvr.se Production Scoop Studioo, Tel Print V-TAB Vimmerby Accounts Viktoria Akselson viktoria.akselson@svenskverkstad.se Tel Christian Johnsson 7