2019 Media Kit AARP DIGITAL

Transcription

1 2019 Media Kit AARP DIGITAL AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes video, tools and interactive experiences targeted to a highly engaged 50+ audience. We deliver high-impact advertising opportunities across all devices at the right time and right place to provide optimal performance for a growing roster of advertisers.

2 Delivers Peak Performance 1 2 Site Vitality* Delivering 1.5 billion annual impressions through 12.9 million monthly UVs, 104 million monthly PVs and 8 PVs per UV. Mobile phone drives 42% of users. Premium Content Exclusive to 50+ life stage, focused on health, finance & travel and delivered across multiple platforms (newsletters, mobile and social media). 3 High Engagement** Double the minutes per visitor than Forbes, Reader s Digest, National Geographic or WebMD. 4 5 ROI Generator AARP.org s average CTR is an impressive % for directly sold inventory up to 5X higher than most vertical sites*** (average.07% CTR). Performance Enhancing Products & Platforms AARP Now mobile app, Hot Deals transactional programs, BrandAmp by AARP native, Audience Select custom targeting. SOURCE *Omniture Jan-Jun 2018 average; **comscore Jan-Jun 2018 average; ***DoubleClick Jan-Jun 2018, April 2017 industry benchmark 8/18

3 Audience Demographics Not all 50+ visitors are alike. AARP reaches a digitally-savvy, dual audience that's more inclined to seek product solutions online for everything from health and finance to travel, automotive, consumer electronics and more. In fact, 8 in 10 AARP.org visitors will make an online purchase in the next 30 days. Audience Age % Age % Online Innovator 93% (Frequently advise others on consumer products and websites) Homeowner 62% Median Age 60 Any College 72% Median HHI $87,165 AARP Audience Advantage AARP.ORG INDEX VS. 50+ ONLINE AARP.org Visitors Online Population AARP Advantage Purchasing Propensity 19% more likely to have made an online purchase (past month)* Online behavior (30 days) Seek/post product reviews % Watched streaming online video % Made home banking transactions online % Research products for purchase % Planned a vacation % Purchasing Power Shopped for new autos (30 days) % Made online investment transaction (30 days) % Heavy spend on drugs/remedies (6 months) % Heavy spend on vacation package (6 months) % *AARP visitors vs. general 50+ online population SOURCE comscore Jul-Dec 2017, six-month average; Q /digital 3/18

4 Robust Portfolio of Digital Capabilities AARP has a myriad of standard and custom solutions designed to help you achieve your marketing goals across all devices. We can help you identify, connect and convert your high-value customers by leveraging an optimal mix of products, creative, targeting and AARP media channels. Flexible Units Mini Scroller BrandAmp by AARP Article Page High Impact Login Wallpaper Expandable Rich Media Video Content Pre-Roll Games Pre-load Rich Media with Video Standard Placements 728x90 300x x600 Embedded Ad Flexible Units Dynamic Leaderboard Dynamic Mini Scroller Dynamic List Mobile (Phone) Interscroller Standard Interscroller with Video Share of Voice Run of Channel Run of Video Run of Site Run of Desktop Run of Mobile Full Site Takeover Homepage Roadblock Channel Roadblocks BrandAmp by AARP (Native) Standard Package Hub Package Premier Package Dedicated Opt-in topical enewsletters The Girlfriend enewsletter Hot Deals Data Audience Select Custom Clone Model Demographic Targeting Geographical Targeting Retargeting Special Programs Hot Deals Performance Management Spotlight Tags Creative Delivery Options Brand Effectiveness Studies Campaign Optimization AARP Now Mobile App Pole Position Special Programs Hot Deals /digital 11/18

5 Audience Select: Precision Targeting Leveraging our analytics expertise and the most robust 50+ database in the marketplace, AARP has the ability to put our performance-driven targeting opportunities to work for your brand. Through our unmatched 1st party member data and 3rd party overlays for deep insights and scale, AARP connects you with your core consumers on AARP.org and through the AARP extension. Reach high-value customers by working with AARP Media s data team to leverage the Audience Select segment that is right for your brand. How It Works An AARP Media Sales data expert recommends the Audience Select segment that aligns most with your product/brand Segment is activated on AARP.org and/or off site on the AARP extension via the following placements AARP.org: standard units, dynamic leaderboard, embedded ad, video pre-roll, and mobile interscroller AARP extension: standard units Precision-targeting is delivered through a combination of 1st and 3rd party demographic, psychographic, behavioral, purchase and propensity data A conversion pixel is implemented on your landing page to track conversions Benefits Leverages AARP proprietary data Alternative to contextual targeting Identifies high-value audiences Ideal for CTR-focused campaigns Campaign is highly monitored and optimized for performance Audience Select Segments Auto Insurance Automotive Caregiving Dining Out Discounts Entertainment Entrepreneurs Finance Grandparents Health Insurance Healthy Lifestyle Life Insurance Pharma Retail/CPG Retirement Technology Telecommunications Travel (general) Travel Cruisers Travel Domestic Travel Hotels Travel International Veterans Proven Performance Average AARP.org CTR.3% For recommendations from our data experts on what segment will work best for your brand, speak with your AARP Media Sales representative. 1/18

6 Advertiser List Apparel/Accessories Cartus Foster Grant Peter Manning Auto Avis Budget Group BMW CarMax RightTurn Collectibles/Toys Littleton Coin Company ProdecoTech Consumer Electronics/Services Apple itunes AT&T Consumer Cellular Cricket Wireless Dell GreatCall Jitterbug Hamilton Buhl Pure Talk Wireless Ting Mobile Financial Edelman Financial Fidelity Investments Intuit JPMorgan Chase TD Ameritrade TIAA U.S. Money Reserve Vanguard Group Voya Financial Food/Beverages Akin's Natural Foods Blue Apron Fresh Direct Quaker Oats Schwan's V8 Health/Wellness AirMedCare Apira Science Atlanta Medical Center BistroMD Cancer Treatment Centers of America Carelinx City of Hope Hospital Cochlear Americas Debrox EarlySense Hear USA Main Line Health MedjetAssist Medtronic Minimally Invasive Therapies MobileHelp Neotract Omnicell MTS OptumRx P&G Everyday Brands Revlon Roux UCHealth DTC/OTC Bausch & Lomb Genentech Activase Genentech Esbriet J&J Diabetes Care Seqirus Fluad Professional Organizations American College of Cardiologists National Commission on Certifi cation of Physician Assistants Home/Building American Standard Casper Sleep David Oreck Candle Company Generac Power Systems Monitronics SunPower Insurance AIG Travel Guard Allianz Allstate Roadside AvMed Blue Cross Blue Shield of TN Careington Delta Dental EyeMed Vision Care Foremost Insurance Guardian Life Insurance Humana Mutual of Omaha New York Life The Hartford UnitedHealthcare Media/Entertainment Beautiful on Broadway Bleeker Street Media DISH Network Focus Features Kinsella Media Nederlander Theater Netfl ix PBS Samuel Goldwyn Films Simon and Schuster Smart Financial Centre Sony Music Entertainment Sony Pictures Nonprofit/Government American Institute of Architects Centers for Medicare & Medicaid CT Dept. of Social Security NYS Department of Health NYU School of Professional Studies Peace Corp. Sarah Lawrence U.S. Dept of Health & Human Services Pets ifetch Petplan Smart Pet Technologies Real Estate Arkansas Retirement Del Webb Kolter Communities Lennar Homes MLS of Long Island National Association of Realtors Restaurants Denny's Retail/eTail Publix Walgreens Travel Amtrak Arkansas Parks & Tourism Avalon Waterways Best Western International Brenham/Washington County British Airways Collette Tours Colonial Williamsburg CruCon Cruise Outlet Daytona Beach Endless Vacation Rentals Expedia Extended Stay America Fathom Travel Grand European Travel Hilton Holland America Line Jamaica Inn La Quinta Liberty Travel Louisiana Travel & Promotion Nebraska Tourism Puerto Rico Tourism Ritz Carlton Hotel Ritz-Carlton Grand Cayman Road Scholar Singapore Tourism Board smartours South Carolina Parks & Recreation Starwood Hotels Tourism Australia West Volusia Tourism Wyndham Hotel Group 2/18