ENGAGING ADS. STRATEGIC LOCATIONS.

Transcription

1 ENGAGING ADS. STRATEGIC LOCATIONS.

2 CANADIAN DIGITAL NETWORK CDN is leading the way in value and innovation in Saskatchewan s out of home advertising industry. We pride our selves on offering efficient, impactful media. With this in mind, we set out to create Saskatchewan s largest outdoor digital advertising network. And now, it s here. Digital Platform Displays offer you the opportunity to appeal to diverse audiences with creative (including full motion video) that can be changed or updated throughout the day. The technology employed in CDN s outdoor digital advertising system lets you quickly distribute advertising and other creative to your displays. Upload and display your creative in as little as a few minutes. CDN s expanding outdoor digital advertising network is the future of outdoor advertising in Saskatchewan. Your creative has never been more engaging and your message never more effective. Advertise with us CDN can help you create the advertising experience you need to get your message noticed through our outdoor digital billboards and our in-venue network. With our extensive network and strong business relationships, we can make the most of your advertising dollars.

3 LET S DISCUSS YOUR ADVERTISING OPTIONS Digital Outdoor At CDN, we select our sign locations based on reach and frequency of consumer visit. By strategically placing ads in high traffic areas, we create maximum impressions. Your messages can be changed easily and quickly without the expense or production time associated with traditional billboards. You decide what time of day your ads run, targeting your message to the audience much like radio and TV advertisers. CDN s network offers 55 digital faces running 864 ten second spots each day. With a daily vehicle traffic count of more than 1.3 million that translates to more than 2.15 million viewers a day. Digital Indoor Digital display monitors are typically smaller versions of digital outdoor signage. You see them in shopping malls, shops, restaurants and almost everywhere else. Our monitors are found throughout Saskatchewan in TCU Place in Saskatoon, SaskTel Centre in Saskatoon and Affinity Place in Estevan. Static Indoor We select our locations based on reach and frequency of consumer visits. Ads are strategically placed to create maximum impressions. Our static 11 x17 and 24 x36 posters are found in SaskTel Centre in Saskatoon and Affinity Place in Estevan.

4 WHY BUY DIGITAL MEDIA THROUGH CDN? Flexibility and Responsiveness High Reach and Frequency Cost Effective Engaging and Memorable Unlike traditional print, digital signage can be changed quickly to reflect the latest promotion, content or sales event. Content can be customized by time of day and/or location. 55 digital faces. 864 ten-second spots each day. 2,153,649 daily viewers. 1,309,242 daily vehicle traffic. Ads run 24/7. With electronic file transfers, say goodbye to costs related to printing and installing paper or vinyl. High production fees are a thing of the past. Cost per impression is competitive with other mass media. Compared to static print, a digital sign tends to grab attention because of the inherent tendency to focus our eyes and attention on something in motion, colourful and ever changing. Our signs provide vivid colour reproduction of LED technology resulting in a stunning visual impact and high definition images that are professionally designed and animated. Digital signage offers unique creative possibilities, including back-to-back ads, before and after images, promotional ads and more.

5 TIME SENSITIVE ADVERTISING Dayparting, a term borrowed from the radio and TV industries, is now used by the digital billboard industry. It s the practice of dividing the day into several parts usually morning, afternoon and evening during which a certain category of programming takes place. Dividing up the day lets you better target advertising toward a particular demographic or purchasing pattern. Traditional billboards cannot daypart their advertising because they run a single ad for weeks at a time. Digital billboards really have more in common with radio and TV advertising than their static outdoor. With the ability to daypart your ads, you can communicate multiple messages via one medium. Digital billboards can be updated remotely in minutes using web-based software and a high-speed internet connection. This lets you respond quickly to a changing situation. Put time-sensitive advertising to work for you: Department Stores: advertise individual sales throughout the month. Sports Teams: promote specific games and their outcomes - almost in real time. Real Estate Agents: advertise specific or multiple listings, even on open house days. Restaurants: use a digital board to promote your breakfast menu in the morning and dinner specials in the evening. Financial Institutions: update mortgage rates and loan products in real time. Hospitals and Clinics: promote multiple wellness programs or seminars. Retailers: respond quickly to weather events, like a hardware store promoting snow blowers when a blizzard is forecast. Car Dealerships: feature sales or pique interest with something new every weekend. Radio Stations: promote your personalities and songs that are now playing. Hardware Stores: promote auxiliary generators if severe weather is forecast. Entertainment Venues: promote ticket sales for your most current events. We want to show you how digital advertising can work for you...

6 RESPONSIVE ADVERTISING, WHEN YOU NEED IT. Monday Saturday Tuesday

7 ONE AD SPOT, MORE THAN ONE MESSAGE. 10:12 am 10:15 am 10:17 am

8 ADVERTISE MORNING, NOON AND NIGHT. 8:06 am 11:27 am 5:18 pm

9 RATES FLUCTUATE. YOUR ADS CAN, TOO.

10 DIGITAL OUTDOOR VS OTHER MEDIA With CDN, change your messages easily and quickly without the expense or production time associated with vinyl billboards. Digital artwork is uploaded into our software and transmitted to the board via a high speed internet connection. You decide what time of day your ads run, targeting your message to the audience much like radio and TV advertisers. Digital outdoor offers many unique selling points that you won t find in broadcast or print: You can change artwork with practically no lead time. Passing drivers can t avoid the ad by changing the channel or fast-forwarding through a commercial. Digital billboard cost per impression is significantly lower than all other competing media. You can appeal to drivers in a position to buy immediately. That proximity to purchase is a core benefit of outdoor advertising. With digital billboards, reaching a consumer costs significantly less than broadcast and print. Many advertisers aren t maximizing or even using-- outdoor because traditional billboards don t offer the time-sensitive, flexible advertising opportunities of digital outdoor. Digital outdoor is a viable solution for businesses of any size. Digital billboards are the most affordable, most flexible and most targeted of any mass media. This means businesses of nearly any size are potential customers for digital billboards. Digital outdoor is a sound investment. Digital outdoor is an efficient investment on several fronts. It doesn t require highcost production fees, dayparting provides a cost effective ad buy, and the average CPI (Cost Per Impression) of digital outdoor is very competitive with other mass media. Cost per 1000 Impressions: $27.70 TELEVISION :30 LATE FRINGE NETWORK $26.57 TELEVISION :30 PRIMETIME NETWORK $25.40 TELEVISION :30 EARLY NEWS NETWORK $24.95 NEWSPAPER 1/3 PAGE, BLACK AND WHITE $15.60 TELEVISION :30 EARLY AM NETWORK $11.75 RADIO :30 SPOT $9.95 RADIO :30 NETWORK $2-3 DIGITAL BILLBOARD 14X48 Source: Arbitron

11 DIGITAL OUTDOOR IS MORE TARGETED AND HARDER TO IGNORE. Consumer behavior is changing and opening up a new media opportunity for advertisers. Canadians are spending more time in their cars than ever before, and travellers tend to follow the same routes each day. This means we spend less time consuming traditional media. As the audience for traditional media dwindles, the cost of advertising with them remains high. Advertisers want to make sure they invest their budget most efficiently and reach the right audience. With an extensive network of digital billboards, we can give you the reach and relevancy of media, like TV and radio, at a competitive cost. Digital billboards hold a unique advantage. Unlike TV and radio, your digital billboard audience can t switch the channel or skip the ads. Unlike the internet, there are no pop-up blockers or delivery filters. Positive reactions to digital advertising: In an American survey, participants said advertising in this medium: Captures their attention. Is a good way to learn about new products. Prompts them to act after seeing an ad. Source: Arbitron Digital Billboard Report: Cleveland case Study, Digital OOG Media Awareness & Attitude Study (US) Seasaw Networks Outdoor advertising is the last media exposure people get before making a purchase. Did you know that 35% of consumers say they make last minute purchase decisions? Use the opportunity to remind them of your products! Source: Arbitron Media exposure less than one hour prior to the biggest purchase of the day: Source: Arbitron 62% Outdoor (Drivers) 32% Outdoors (Pedestrians) 21% Magazine 55% Radio 31% Television 20% Newspapers

12 LET S TALK PROGRAMMING We offer programming 24 hours a day in a succession of continuous loops composed of six static or animated messages. We can help you create the advertising experience you need to get your message noticed through our digital outside billboards and in-venue network. With our extensive network and strong business relationships, we ll make the most of your advertising dollars. With CDN, you can choose multiple locations based on your market. Broadcast Options Length of Each Message: 10 seconds Network: Display on all 55 faces Site Specific: Display on one or several selected faces Dayparting: Choose between our select hours divided into morning, noon and night. Advertising Campaigns Network Daily Traffic: 2,153,649 Number of Spots per Day per Advertiser: 864

13 OUTDOOR LOCATIONS Viewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada. Regina, SK Albert St & Dewdney Ave 37,100 VEHICLES PER DAY 61,215 VIEWERS PER DAY Albert St & 10th Ave 33,300 VEHICLES PER DAY 54,945 VIEWERS PER DAY Victoria Ave & Arcola 29,400 VEHICLES PER DAY 48,510 VIEWERS PER DAY Albert & 2nd Ave 32,200 VEHICLES PER DAY 53,130 VIEWERS PER DAY Victoria Ave & Park 40,300 VEHICLES PER DAY 66,495 VIEWERS PER DAY Victoria Ave & Fleet St 55,300 VEHICLES PER DAY 91,245 VIEWERS PER DAY Saskatchewan Dr & Cameron St 17,200 VEHICLES PER DAY 28,380 VIEWERS PER DAY Pasqua St & Rochdale Blvd 31,400 VEHICLES PER DAY 51,810 VIEWERS PER DAY Albert St & 4th Ave 32,200 VEHICLES PER DAY 53,130 VIEWERS PER DAY Ross Ave & Fleury St 9,300 VEHICLES PER DAY 15,345 VIEWERS PER DAY Victoria Ave & Prince of Wales Dr 38,800 VEHICLES PER DAY 64,020 VIEWERS PER DAY Broad St & 13th Ave 26,900 VEHICLES PER DAY 44,385 VIEWERS PER DAY Saskatchewan Dr & Albert St 33,300 VEHICLES PER DAY 54,945 VIEWERS PER DAY Albert St & 29th Ave 33,400 VEHICLES PER DAY 55,110 VIEWERS PER DAY Victoria Ave & Fleury St 35,500 VEHICLES PER DAY 58,575 VIEWERS PER DAY Albert St & Parliament Ave 30,800 VEHICLES PER DAY 50,820 VIEWERS PER DAY Broad St & Dewdney Ave 37,500 VEHICLES PER DAY 61,875 VIEWERS PER DAY Park St & 6th Ave 16,700 VEHICLES PER DAY 27,555 VIEWERS PER DAY R&G Trucking, 625 McDonald St 10,400 VEHICLES PER DAY 17,160 VIEWERS PER DAY Saskatchewan Dr & Toronto St 18,300 VEHICLES PER DAY 30,195 VIEWERS PER DAY Winnipeg St & 7th Ave 12,100 VEHICLES PER DAY 19,965 VIEWERS PER DAY 2743 Quance 16,500 VEHICLES PER DAY 27,225 VIEWERS PER DAY 3910 Rochdale Blvd 23,100 VEHICLES PER DAY 38,115 VIEWERS PER DAY Osler St & 4th Ave 12,500 VEHICLES PER DAY 20,625 VIEWERS PER DAY Albert St & 6th Ave N 34,200 VEHICLES PER DAY 56,430 VIEWERS PER DAY Park St & Dewdney Ave 16,700 VEHICLES PER DAY 27,555 VIEWERS PER DAY The Global Transportation Hub Saskatoon, SK 702 Circle Dr E 65,714 VEHICLES PER DAY 108,428 VIEWERS PER DAY Idylwyld Dr 39th St 49,448 VEHICLES PER DAY 81,589 VIEWERS PER DAY Circle Dr & Ave C 61,096 VEHICLES PER DAY 101,808 VIEWERS PER DAY Circle Dr & Alberta Ave 58,831 VEHICLES PER DAY 97,071 VIEWERS PER DAY 8th St & Broadway Ave 28,081 VEHICLES PER DAY 46,333 VIEWERS PER DAY 51st St & Faithfull Ave 40,000 VEHICLES PER DAY 66,000 VIEWERS PER DAY 2326 Millar Ave 23,500 VEHICLES PER DAY 38,775 VIEWERS PER DAY 1st Ave N & 3rd Ave N 22,904 VEHICLES PER DAY 37,791 VIEWERS PER DAY Moose Jaw, SK 250 Thatcher Dr 5,280 VEHICLES PER DAY 8,712 VIEWERS PER DAY 1400 Lakeview Dr 7,020 VEHICLES PER DAY 11,583 VIEWERS PER DAY 48 High St W 3,468 VEHICLES PER DAY 5,722 VIEWERS PER DAY Manitoba St E & Main St E

14 OUTDOOR LOCATIONS Viewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada. Yorkton, SK *Yorkton Network combined traffic count of 45,000 vehicles per day and 74,250 viewers per day Broadway St & Dracup Ave N/AVEHICLES PER DAY Gallagher Centre & West St Broadway St & Myrtle Ave Gallagher Centre Indoor Estevan, SK King St & 13th Ave 9,600 VEHICLES PER DAY 15,360 VIEWERS PER DAY 13th Ave & 7th Ave 10,000 VEHICLES PER DAY 16,500 VIEWERS PER DAY King St & Kensington Ave 5,800 VEHICLES PER DAY 9,570 VIEWERS PER DAY Kensington Ave & 4th Ave 4,780 VEHICLES PER DAY 7,648 VIEWERS PER DAY Swift Current, SK 44 2nd Ave NE 9,000 VEHICLES PER DAY 14,850 VIEWERS PER DAY 1st Ave & Chaplin St W, Tim Horton s 2001 Chaplin St W 7,600 VEHICLES PER DAY 12,540 VIEWERS PER DAY Weyburn, SK City of Weyburn 327 Mergens St 10,000 VEHICLES PER DAY 16,500 VIEWERS PER DAY Highway #39, Boston Pizza 12,500 VEHICLES PER DAY 20,625 VIEWERS PER DAY Highway #39 & 3rd St S 12,500 VEHICLES PER DAY 20,625 VIEWERS PER DAY Carlyle, SK Highway #13 Rosetown, SK Highway #7 & Highway #4 Delisle, SK Highway #7 & Main St Fort Qu Appelle, SK All Brite Signs 2,500 VEHICLES PER DAY 4,000 VIEWERS PER DAY Kindersley, SK Highway #7 & 11th Ave Elrose, SK Highway #4 Join Our Network Own a sign? Join our network. We develop partnership agreements with new and existing digital sign owners. As experts in communications and advertising, we ve built a strategy around filling advertising time on each sign. If you re part of our network, we will work to guarantee a return on your investment.

15 OUTDOOR LOCATIONS Viewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada. Brandon, MB 1911 Richmond Ave 11,000 VEHICLES PER DAY 18,150 VIEWERS PER DAY Winnipeg, MB 1345 Pembina Hwy 30,300 VEHICLES PER DAY 48,480 VIEWERS PER DAY 866 King Edward St 25,100 VEHICLES PER DAY 40,160 VIEWERS PER DAY Higgins Ave & McArthur St 25,600 VEHICLES PER DAY 40,960 VIEWERS PER DAY 121 Disraeli Freeway 41,800 VEHICLES PER DAY 66,880 VIEWERS PER DAY Waverley St & Taylor Ave 29,100 VEHICLES PER DAY 46,560 VIEWERS PER DAY Calgary, AB Chestermere Lake MacLeod Trail & 36 Ave South 54,000 VEHICLES PER DAY 86,400 VIEWERS PER DAY McMahon Stadium 81,000 VEHICLES PER DAY 129,600 VIEWERS PER DAY Edmonton, AB Yellowhead Highway 61,000 VEHICLES PER DAY 97,600 VIEWERS PER DAY Mark Messier Trail 37,000 VEHICLES PER DAY 69,580 VIEWERS PER DAY 170 St & 111 Avenue 40,500 VEHICLES PER DAY 54,270 VIEWERS PER DAY 99 St & Whitemud Dr 39,600 VEHICLES PER DAY 63,664 VIEWERS PER DAY St Albert Trail 49,000 VEHICLES PER DAY 65,000 VIEWERS PER DAY Medicine Hat, AB Highway #1 East Side St SE 1023 Allowance Ave SE 1224 Kingsway Ave SE th Ave SE

16 INDOOR LOCATIONS Saskatoon, SK TCU Place 1.2 MILLION AVERAGE VISITORS PER YEAR TCU Place, Saskatoon s Arts & Convention Centre, is located just off the corner of 22nd Street and Idylwyld Drive. This premier facility hosts a variety of events, including national and international conventions, world-class theatrical productions, world-renowned artists and performers, extraordinary banquets and galas, and many other spectacular events. TCU Place has developed a history of high-class, quality events and entertainment. The most recent City of Saskatoon Traffic Report that indicates just over 65,000 cars pass by TCU Place daily basis many of them stopping just in front of the venue on the corner of Auditorium Avenue and 22nd Street. Each year TCU Place averages 850 events, 150 concerts, 45 conventions and 45 consumer shows. Our in-venue network features LED monitors. SaskTel Centre 650,000 AVERAGE VISITORS PER YEAR As the largest indoor public assembly facility in Saskatchewan, SaskTel Centre draws in over 650,000people annually for a variety of events, more than any other venue in the province. As the home of the WHL Saskatoon Blades SaskTel Centre host at least 36 games a year, as well as one or two pre-season NHL games. SaskTel Centre averages 25 major concerts from the biggest touring acts. SaskTel Centre is consistently rated by Pollstar as one of the top 100 concert venues in the world! SaskTel Centre also host events such as PBR Canadian Finals, as well as cultural events such as Powwows and the largest indoor Remembrance Day ceremony in the country. In recent years SaskTel Centre has hosted Briers, Memorial Cup, World Junior Hockey Championships, and CIS Men s University Cup of Hockey. Our in-venue network at SaskTel Centre includes: LED monitors; 11 x17 and 24 x36 static posters in washrooms. Estevan, SK Affinity Place 300,000 AVERAGE VISITORS PER YEAR With over 300,000 annual visitors, Affinity Place is home to the Estevan Bruins. The facility includes a library, gym, waterpark and playground, and hosts multiple concert events. Our in-venue network at Affinity Place includes LED TVs on site, multiple 24 x36 illuminated static frames as well as 11 x17 static frames for advertising

17 GET CDN WORKING FOR YOU Head Office Dewdney Ave Regina, SK S4R 1G9 Regina Saskatoon cdnetwork.ca