Website enewsletter eblasts

Transcription

1 Media Kit 2018 Website enewsletter eblasts 200,000 healthcare professionals want to hear your message... clearly and dynamically designed. Media Kit

2 Website Statistics Visitors by profession Visitors by profession Other healthcare-in-europe.com (HiE) is a platform for the latest trends in medical technology, innovative procedures and advances in medical research. We cover a broad range of topics from diagnostic imaging, therapy, ehealth, automation, lab and digital pathology to market trends and healthcare insights. Hot topics and company news are published in real-time. healthcare-in-europe.com is a high traffic portal for relevant news, interviews, background reports and case studies. Cardiologists 10% Surgeons IT / CIO 5% 7% 7% Radiologists / Sonographers 29% We are your guide to the world of medical technology in hospitals and clinics in Europe. 17% Laboratory / Pathology Staff 25% Hospital CEOs & Medical Directors 90,000 50,000 40, min page visits per month unique visitors per month newsletter subscribers average visit time Media Kit

3 Website Statistics Percentage of users by area Percentage of users by area Europe 77.81% Asia 8.65% Americas 11.34% Oceania 0.81% Africa 1.39% Media Kit

4 Media Formats Website Banners Website banners Super banner This premium-sized banner is exclusively positioned at the very top of the home page making your ad #1. Dynamically adjusts to screen size. Content banner Place your banner right in the midst of news and editorial content. Sticky footer banner Last, but definitely not least! This banner is always on-screen and will be sure to capture the viewers attention. Header banner The classic ad format attractive placement. Automatically adjusts to viewers device. Rectangle banner Compact and efficient generous spacing all around the ad makes this banner a standout. Skyscraper banner This format gives your content plenty of room to rise up high. Follows users scrolling movement. In-article banner & In-article text ad Place your message right at the heart of our content. Can be displayed in targeted categories or in every article. Media Kit

5 Media Formats Website Text Ads Website Text Ads Superscreen Placement across the whole upper screen guarantees premium visibility. Widescreen Extra wide image for extra prominent placement. Product of the Month (POM) Inverted overlay makes your product stand out. Square Compact and efficient placement for your product/ solution. All text ads are displayed in an HTML5-based layout that dynamically adapts to the screen size of the viewer s device, ensuring optimal presentation of your content. Half-row Special format captures the viewers attention. Media Kit

6 Media Formats enewsletter enewsletter Desktop view Mobile view Reach up to 40,000 healthcare professionals by placing your banner and text ad in our enewsletter! In addition to our monthly HiE-eNewsletter, we also send out special editions in conjunction with many medical fairs and congresses. Header banner First things first place your banner at the pole position. Text ad Your content, conveniently delivered to thousands of people in your target group. Content banner Place your banner right midst of news and editorial content. Media Kit

7 Sizes & Rates Website Banners Sizes & Rates: Website Banners Banner Position Placement Price in Specifications home category selected articles International D-A-CH Dimensions File Formats Super banner (1 week*) Top Exclusive 1, x 600 px (all devices) Header banner Top 3,500 1,900 Desktop 1150 x 100 px Tablet 690 x 75 px Content banner Best 2,900 1,600 Mobile 270 x 270 px Rectangle banner Top/Best 2,500/2,100 1,400/1,200 Skyscraper banner Article listings (e.g. site search, tag lists) 1,900 1, x 400 px (all devices) 160 x 600px (Desktop and Tablet display only) Supported file types: JPG, PNG or HTML JavaScript/Flash/ Shockwave/Audio cannot be incorporated. Please include a link to URL of your choice Sticky footer banner Pop-up banner Ad-in-article Permanently visible 3,900 2,100 On request Desktop 1150 x 35 px Tablet 690 x 35 px Mobile 270 x 35 px * Banner runtime is 4 weeks except for Super banner. Banners booked for categories only are 30 percent off the regular price contact us for frequency discounts. The material for banner ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign. Media Kit

8 Sizes & Rates Text Ads, enewsletter, eblasts Sizes & Rates: Website Text Ads, enewsletter, eblasts Position Price in Specifications International D-A-CH Square Top/Best 2,400/2,100 1,300/1,100 Text Ad (includes placement in enewsletter) Half-row or Widescreen Top/Best 2,700/2,300 1,700/1,400 Superscreen (1 week*) Top 1, Copy: 3,400 characters max. (.doc/.docx/.rtf/.txt document) 1-3 images (min. width 1500 px) Supported file types: JPG, PNG or HTML Link to URL of your choice Product of the Month (POM) Top/Best 2,400/2,100 1,300/1,100 Extra: Coloured overlay RGB/CMYK value of desired colour (e.g. RGB 0/255/255 or #00FFFF for cyan) enewsletter eblast Header banner Top 1, Dimensions: Content banner Best 1, Text Ad Best 1, Prices and specs on request Desktop 590 x 75 px Mobile 270 x 270 px Copy: 3,400 characters max. (.doc/.docx/.rtf/.txt document) Supported file types: JPG, PNG or HTML Link to URL of your choice 1-3 images (min. width 1500 px) Supported file types: JPG or PNG Link to URL of your choice * Banner and text ad runtime is 4 weeks except for Super banner and Superscreen. Banners and Text ads booked for categories only are 30 percent off the regular price contact us for frequency discounts. The material for ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign. JavaScript/Flash/Shockwave/Audio cannot be incorporated. Media Kit

9 Boost your message to the user Have us deliver your message to thousands of healthcare specialists via eblast tailor-made for your demands... Find the solution for every occasion Start of a new product line? Want to draw business partners to your exhibition stand? Select your target group > > Radiologists, sonographers, lab/it specialists and many more you name it! Present your content the way you prefer Send us a HTML document with your unique corporate design. Let us tailor the message for you! Provide us with your campaign s information and we ll gladly assemble it for you. Receive detailed statistics and gain valuable insights on professionals in the targeted area. > Get technical support to ensure your eblast has maximum impact. Prices & format requirements on request. Target groups can be selected by specialties and countries. Media Kit

10 enewsletter Special Editions 2017/18 enewsletter Special Editions 2018/ Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr ECCMID** May 9-12 Deutscher Röntgenkongress* LabBook 2018** Jul 29-Aug 2 AACC** Aug European Congress of Cardiology (ESC)** Sep 8-12 European Congress of Pathology (ECP)** Sep Bayerischer Röntgenkongress* Oct DGKL* Nov 8-10 Radiologie- Kongress Ruhr* Nov MEDICA** Nov Dreiländertreffen Ultraschall* Spring 2019, date TBA Int. MR- Symposium (Garmisch)* Jan Arab Health** Feb 27-Mar 3 European Congress of Radiology (ECR)** RadBook 2019** Nov RSNA** * enewsletter in German **enewsletter in English You may also place your banner or text ad in our regular HiE enewsletter (published monthly in English) Media Kit

11 Contact the Team Editorial team Media team Daniela Zimmermann Managing Director Simon Kramer GB, Scandinavia, Benelux Ralf Mateblowski Germany, Austria, Switzerland Wolfgang Behrends Online Editor Tel: Eric Jund France, Italy, Spain Jane Park South Korea mci@unitel.co.kr Marcel Rasch Online Editor rasch@european-hospital.com Inga Kuhlow Germany, Austria, Switzerland inga.kuhlow@beta-web.de Hanna Politis USA, Canada hanna@media-intl.com Lena Petzold Editor petzold@european-hospital.com Gavin Hua China @qq.com Hannah Wizer Israel ronin@netvision.net.il Liane Kaiser Production & Distribution Manager kaiser@european-hospital.com Charles Yang Taiwan medianet@ms13.hinet.net Our terms and conditions can be found at Media Kit