Recycle Right Move Campaign 2018

Transcription

1 Recycle Right Move Campaign 2018 Campaign Overview In order to create a high level interest and awareness of recycling right, the campaign aims to attract residents to the message through an energetic creative concept. The campaign uses 8 local residents in 6 videos and still images that will direct traffic to the campaign landing page. From there viewers can access a directory to take them to their local recycling how-to information. Media Buy Media Plan includes Digital: Video pre-roll ads for all 6 videos Targeted Display Ads: Will run only in Santa Clara County and will be targeted by content/interest to different demographic groups. Outdoor: 30 Eco Posters Size: 10.5 h x 22.8 w Location Map is accessible here: [Link TBD] 1 Digital Bulletin billboard Size: 14 h x 48 w Location: TBD Print: Ad Size: 4.94 x 4.65 Campbell Reporter Cupertino Courier Los Gatos Weekly Saratoga News Sunnyvale Sun Willow Glen Resident Rose Garden Resident Cambrian Resident Schedule Media begins July 9 and ends September 30 A detailed schedule can be accessed on this Google Sheet:

2 Print Ads. Actual Size

3 Print Ads

4 Print Ads

5 Eco Poster Billboards Blue lines represents trim edge and critical image boundaries and will not print.

6 Eco Poster Billboards Blue lines represents trim edge and critical image boundaries and will not print.

7 Eco Poster Billboards Blue lines represents trim edge and critical image boundaries and will not print.

8 Bulletin Billboard Blue lines represents trim edge and critical image boundaries and will not print. Only one design for the one location.

9 Digital Ad Formats This represents the treatment for each size using one message. Upon approval, we ll produce complete sets for the other images. printed at 60% scale printed at 75% scale

10 Digital Ad Formats This represents the treatment for each size using one message. Upon approval, we ll produce complete sets for the other images.

11 Web Page Copy What is Recycling Right? It s more important than ever to put only the right stuff into your recycling cart here in Santa Clara County. And it s equally important to keep out the things that can t be recycled. When the recycling is full of trash, the recyclables can t be processed into new products what a waste! How to Recycle Right Where You Live Click on your city or town to find out how to recycle right where you live: [insert list of links here] VIDEOS [Show thumbnail and description] Whatever Moves You, Recycle Right In Santa Clara County all kinds of people come together to create a dynamic community. We may express our interests and talents differently, but we all have a common need a healthy environment. The people represented in our campaign are all Santa Clara County residents, and they ve shared their joy of recycling to help inspire you to Recycle Right. Get in the Groove Recycle Right Start a new groove get into the habit of checking what s accepted in each cart before you throw something away. Be Mindful Recycle Right Get into the flow of your recycling practice! Learn what goes where and soon you ll be recycling right. Break it Down, Recycle Right Did you know that cardboard boxes should always be flattened before recycling? Break it down first [Insert break dance move names here] optional. Slam Dunk! Recycle Right It feels good to know you re getting the right stuff in the recycling bin. Learn what goes where in your city here. Ace It Recycle Right You can ace recycling with a little practice start by learning what goes where in your city. Take it to the Finish Line, Recycle Right Get on the right track before you recycle, learn exactly what can and can t go in each cart.