VMT food.be MEDIA BROCHURE for Professionals in the Food Industry in Belgium

Transcription

1 MEDIA BROCHURE 2019 VMT food.be for Professionals in the Food Industry in Belgium magazine website newsletter yearbooks social media Suppliers register social media

2 ~ 2 ~ WHAT CAN VMT FOOD.BE DO FOR YOU? VMT FOOD.BE is the information platform for the Food Industry in Belgium The unique combination of the magazine; website; newsletters; events; suppliers register and books delineates VMT Food.be as an authority and complete interlocutor for professionals in Belgium s food industry. VMT Food.be s content reflects the vast possibilities inherent in the food industry. VMT informs individuals at senior and middle management level of all developments in the areas of quality management; process technology; product development; food safety; sales and marketing as well as research and legislation. The Dutch VMT launched its Belgian counterpart, VMT Food.be in 2014 to extend its vision. Target Group VMT Food.be s target group spans the entire food industry and is distributed to individuals as well as companies and institutions that are professionally involved with the production of food in Belgium. VMT Food.be s readers are in the food sector, mainly in management, process and production development, quality management and consultancy. VMT Food.be is also distributed in supply sectors; retail; research organisations as well as educational and government institutions. Reach print per issue online a month 6 Reasons to Advertise 1. Bolster awareness of your products and brands. 2. Present your innovations or expertise from your area of knowledge. 3. Strengthen your public image. 4. Draw more participants to your event and announce your participation in trade fairs. 5. Recruit professionals from the food industry via four channels: website, newsletter, job service and the magazine. 6. VMT Food.be is a reliable and rapidly growing multimedia brand. TOTAL REACH Circulation* of magazine Reach Shared reading factor: Unique visitors a month Page views a month Newsletter Twitter 700

3 ~ 3 ~ THE MAGAZINE VMT FOOD.BE The information platform for the food industry in Belgium Circulation of magazine: Shared reading factor: 3 Reach: VMT Food.be brings professionals in Belgium s food industry up to speed on the latest developments. VMT Food.be uses independent, expert editors who are supported by an editorial advisory board. In every issue you will find cutting edge information from all sectors of the food industry, all focused on inspiring and sharing knowledge. Publishing schedule VMT Food.be: Edition Closing date Delivery date Publication date Theme february february march 2019 Machines, Technology & Automation may may june 2019 Quality, Foodsafety & Hygiene september september september 2019 Packaging & Logistics november november november 2019 Innovation: Ingredients & Products

4 THE WEBSITE ~ 4 ~ VMT FOOD.BE The information platform for the food industry in Belgium LEADERBOARD 728 x 90 pixels and 320 x 100 pixels File formats: gif, jpg, HTML5 URL where large rectangle must link to Max. 6 positions LARGE RECTANGLE 336 x 280 pixels and 300 x 250 pixels File formats: gif, jpg, HTML5 URL where large rectangle must link to MINISITE Your own minisite within the VMTfood.be domain, underneath focus op. You will profit from VMTfood.be s high visitors frequency. LOGOLINKS On the homepage. 60 x 30 pixels plus 40 characters (incl. spaces) company name or slogan File formats: gif (non-animated), jpg Text in Word 6 positions (3 per position) Unique visitors: a month Page views: a month vmtfood.be vmtfood.be is the leading website for professionals in the food industry guaranteed to assist you in reaching your target group. This site offers the latest news happening in the food industry daily, background information, vacancies and a comprehensive event calendar for trade fairs, courses and conferences. The visitor consults vmtfood.be daily because it offers current, extensive and applicable information. vmtfood.be offers you the perfect opportunity to stand out with your online advertisements! ADVERTORIAL IN NEWS CAROUSEL Placed on the news page, between the news. Title: max. 50 characters Additional messages: max. 350 words Contact information: Name, address, telephone number and fax number Image file format: jpg, gif png file Image size: max 1 Mb BRANDED CONTENT Show your expertise, for example as an expert log. You can also sponsor most viewed content-parts on VMTFood.be For example, your organisation can be linked to job application tips in the career section of the website.

5 ~ 5 ~ THE NEWSLETTER VMT FOOD.BE The information platform for the food industry in Belgium Custom selected news in your target group s mailbox on a weekly basis registered subscribers The link with VMTfood.be results in an increased reach Click-through rate: 33% The digital newsletter informs the reader on a weekly basis of the latest news in the food industry. vmtfood.be s newsletter is linked to A banner or advertorial in the newsletter offers you additional exposure. Sponsored mailing You can choose the Sponsored mailing option for vmtfood.be s newsletter subscribers. Sponsored mailing contains 50% editorial content and the rest you can design to your own specifications! With Sponsored mailing you reach food professionals in your industry! Vacancies You can display your vacancies to a high-quality target group through the VMT Food.be Vacancies service. Your vacancy will be placed in VMT Food.be Magazine, on the website VMTfood.be and in the VMT Food.be newsletter. Social Media There are several options to strengthen your brand, sell your products and services or draw visitors to your events through our social networks. For example, you can reach the bulk of your target group with a Tweet on VMTfood s Twitter account. FULL BANNER IN NEWSLETTERS 468 x 60 pixels File formats: gif (non-animated), jpg (no swf-format) URL waar full banner naar moet linken GRAPHIC ADVERTORIAL IN NEWSLETTERS Placed between editorials Format: 135 x 200 pixels File formats: gif (non-animated), jpg (no swf-format) URL waar full banner naar moet linken TEXT ADVERTORIAL IN NEWSLETTERS Format: 75 x 75 pixels File formats: gif (non-animated), jpg (no swf-format) Text: delivered in Word: - Headline: max. 45 characters - Message: max. 200 characters (incl. spaces) This advertorial or teaser contains a promotional text about three rules in length, which is linked through a read more button to an online advertorial on VMT.nl. The online advertorial may consist of text or video material. SPONSOR MAILING Max. 3 (news)messages in Word of max. 250 characters a message Headline: max. 52 characters Image: gif (animated and non-animated) or jpg (no swf-format) Image format: image 1st article 166 px wide, image 2nd and 3rd article150 VACANCIES To deliver: company name; type of employment; education; location; job title; job description; candidate profile; company information; contact and contact person. Text: delivered in Word Logo: jpg, png of non-animated gif; max 1 Mb

6 ~ 6 ~ ONLINE MARKETING SERVICES Wij kennen uw doelgroep en helpen u om uw doelgroep te bereiken. en dat doen wij door het inzetten van een multi-channel online marketing strategie. Wilt u beter vindbaar zijn met uw website? Ziet u ook uw concurrent elke keer bovenaan staan met uw diensten / producten? Komen er bijna geen contactaanvragen via de website binnen? Wij helpen u met onze expertise en diensten! GOOGLE PARTNER MYbusinessmedia is a Google Partner. This means that we have passed the certification exams for Google ads and are familiar with the latest product knowledge WEBSITE OPTIMIZER (SEO and conversions) In order to be easily accessed through Google and other search engines, it is essential that your website is optimized.the Website Optimizer package will make it simpler to find your website, providing both design and redesign for more leads and/or sales. Among other things, the package includes: ONLINE ADVERTISING Do you want to become accessible for your (new) customers today? Then, what you need to get is Online Advertising! Together with you, we will determine where your target group is located, in what way these people are looking for you, and what distinguishes you from both your colleagues and your competition. On this info, the layout of your online campaign will be based. You can advertise through various online channels: Google Ads, Facebook, Twitter, LinkedIn, Instagram, Bing, etc. Among other things, the package includes: In-depth Website Analysis (SEO) Both plan of approach and planning Optimizing content on ascertained themes / main keywords Optimizing SEO components (headings, links, urls, redirects, etc.) Implementing Google Analytics Implementing Google Tag Manager Installing Google Search Console Monthly reporting on the ascertained KPIs Guidance and directing by a dedicated Online Marketeer Prices Projectmanagement Administration 450,- ones 300,- per month Intake conversation with our online marketeer Ascertaining the target group Keyword analysis Setting up the campaign(s) Content creation for the ads Setting up Google Analytics Monitoring, adjusting and optimizing the campaign(s) Monthly report on the Key Performance Indicators Prices Setup fee Support (3 hours per month) 525,- once 225,-* per month * = at least 12 months, then a 3 months notice period ** = not including Adspend, a minimum of 3 months, then 3 months notice period.

7 ~ 7 ~ MINISITE ON STRONG PORTALS + REMARKETING! Reach your potential customers on one of our websites/portals. Market your product, service and/or brand through a separate web page on our portal, in combination with a remarketing banner campaign. Use the portal s link power to improve your website s findability. Among other things, the package includes: Minisite on our portal(s) Mention in the business directory Remarketing with banners, guaranteed 250,000 exhibitings / 1,250 clicks per year Guaranteed: 250,000 exhibitings / 1,250 clicks per year! Monthly report on key performance indicators Prices Set-up fee Management 425 one-off 425 per month* Above-mentioned services are just a few of the many possibilities that we can offer you. We will also be happy to help you with one of our next Online Marketing services: \ ONLINE MARKETING SERVICES Prices Website Restyling starting from New look for your present website, in line with the latest requirements Content marketing Place your article or whitepaper on one of our portals for extra attention A/B testing Increase your conversions by having our conversion specialists testing and customizing your website Conversion + page Your event, product and/or service will be placed on an explicit conversion page and driven via Google Ads Google Shopping More online sales through Google Shopping Remarketing Google / Facebook / LinkedIn remarketing DAP (Data Analysis Package)` Know which companies are visiting your website in order to create lead lists for your sales Video Advertising Promote your business via Youtube Marketing 1,995, one-off 450 a piece per year 225* per month 400* per month 225* per month 150* per month 300* per month 150* per month * = at least 3 months, then a 1 month notice period more info

8 THE RATES ~ 8 ~ VMT FOOD The information platform for the food industry in Belgium THE MAGAZINE VMT Food.be 1x 3x 1/1 Page 2,500 2,375 2/1 Page* 2,950 2,825 1/2 Page 1,600 1,485 1/4 Page 1, *2/1 Page = 1/1 page + 1/1 page advertorial Other options Advertisement 90 x 63 mm within the category News, Technical news, Agenda or Ingredients Innovation notice within the 505 category Technical news or Ingredients Including online publication 665 Leaflet from 1,995 (e.g. for extra attention for your new product or service) Attached leaflet (e.g. for the programme of your event) upon request Stick-on + 1/1 advertisement from 2,800 (e.g. for direct response to your promotion) Fold-out cover from 2,995 (e.g. for publishing your organisation s calendar) Advertorial from 2,800 (e.g. for discussing your (new) product or service in an editorial) Booklet (2 pages double printed) from 4,500 (e.g. for celebrating an anniversary) THE WEBSITE Rates VMT Food.be Online Rates a month Leader board 750 Large Rectangle 750 Logo Links 150 Full banner 395 White paper 250 Branded Content 500 Mini-site 250 ( (without. remarketing min. 12 months,) Advertorial 350 (per 2 weeks) Rich media bannering 1,500 MULTIMEDIA ENTRY PACKAGE 1/1 page in the magazine Full banner (1 month) on the website Full banner (1 month) in digital newsletter Special rate: 2,250 (Normal rate 3,290) THE NEWSLETTER Rates VMT Food.be Newsletter Full Banner Text advertorial Graphic advertorial Sponsored mailing JOBSERVICE Rates 395 per month 195 per placement 150 per placement 1,250 per mailing Rates job service VMT Food Combination Rate print/online Online 1/1 Page 1, a month 1/2 Page 1,000 Published online at vmtfood.be and in the VMT Food Newsletter. Discounts when publishing multiple vacancies a year 2-3 vacancies: 5% discount 4-10 vacancies: 10% discount vacancies: 15% discount All rates are in euros excluding VAT per placement. Temporary changes are reserved. All agreements are signed with MYbusinessmedia based on the terms of conditions, of which a copy will be sent on request. Visibility All positions are run of site.

9 ~ 9 ~ GENERAL INFORMATION VMT FOOD.BE The information platform for the food industry in Belgium Submitting Advertising Material We need to receive your advertising material as a certified PDF document before the ad material deadline. You can send your material to orders@vmtfood.be mentioning VMT and the issue number. Technical costs will be charged for material that cannot readily be included. Should you have any queries concerning the material please call the order supervision department on 0031-(0) Submitting Inserts and Leaflets We need to receive your material before the ad material deadline at the following address: Sikkens Grafische Afwerkers attn: Vincent Buitenhuis, mentioning VMT Food.be, the issue number and the order number Staverenstraat CJ Deventer. Submitting Banner Material You can send your banner material to the Online Traffic Department at orders@vmtfood.be. Banner submission dates to be determined in consultation with your media consultant. What can VMT Food.be do for you? Ask for the possibilities. Please contact one of the media consultants: For the Netherlands: Monique van Neutegem 0031 (0) m.neutegem@mybusinessmedia.nl or Anneloes Veerman 0031 (0) a.veerman@mybusinessmedia.nl For Belgium: Thomas Lannoo, gilles.dhaenens@trevi-regie.be T F Trevi nv sa Meerlaan Zottegem Publishing company MYbusinessmedia Mr. H.F. de Boerlaan DA Deventer Postbus AB Deventer T: F: info@mybusinessmedia.nl Brandmanager Suzanne Wanders Editor-in-chief Yves De Groote redactie@vmtfood.be Editor Heleen van der Male Media consultants Monique van Neutegem , m.neutegem@mybusinessmedia.nl or Anneloes Veerman, , a.veerman@mybusinessmedia.nl Marketing Ina Jolij Subscriptions klantenservice@vmtfood.be Website