About VFM. To be a leading force towards a world of healthy farms and people

Transcription

1 Sponsorship 2017

2 About VFM Vision To be a leading force towards a world of healthy farms and people Mission To transform our global food system by creating and nuturing a local, sustainable, and vibrant marketplace for our community, environment and economy

3 Our Markets 450,000+ shoppers annually 9 unique neighbourhood markets 182 market days each year 250+ market vendors 6,000+ acres of farmland kept in production each year

4 Our Programming Chef Demos Fresh to Families Project Food Festivals & Tasting Events Fresh Food Donation Station Market Music

5 Our Engagement 15,000+ shoppers per week 14K Facebook fans 36.7K Twitter followers 19.1K Instagram followers 730K website views each year 70 market volunteers 180 families receiving farmers market nutrition coupons

6 Our Shoppers Gender: 65% female 35% male Diversity in age: 21-35: 27% 51-65: 31% 36-50: 31% 65+: 11% 37% have an AHHI of $85K+ with a concentrated 21% with $100K 82% have post-secondary education 40% shop at the markets weekly 81% look for local, high quality, and organic

7 Survey Says... 97% 84% say that sponsorship of VFM would positively affect their perceptions of a company agree that VFM sponsors are engaged with supporting a sustainable food system & building healthy communities 79% say that they would be more inclined to buy the product or service of a company that sponsored VFM

8 Our Partnerships Each year, Vancouver Farmers Markets extends invitations to sponsors to create an intimate and like-minded group of brands that value local food, sustainability, and healthy communities. Some > opportunity to showcase your business at the markets > access to VFM s savvy and discerning shopper base through our busy social media channels & website > potential to stimulate sales for your business > ability to promote your company s good corporate citizenship through VFM s well known mission & values. Annual Market Sponsor $25,000 This level of sponsorship gives you maximum exposure and impact at all of our markets and special events, Opportunity to appear at the markets Logo placement on our annual poster Logo placement on the home page and Sponsorship page of our website Logo placement on prominently displayed signage at all of our markets Promotion of sponsor activities throughout the year on our social media channels and monthly e-newsletter

9 Seasonal Market Sponsor $5,000 This level of sponsorship allows you to target the neighbourhood market most suited to your business, giving Opportunity to appear at the markets Logo placement on the Seasonal Market s page and the Sponsorship page of our website Logo placement on prominently displayed signage at the sponsored market Promotion of sponsor activities throughout the season on our social media channels and in our monthly e-newsletter One-time Market Sponsor $500 per date One-time sponsorships are a great way to promote new businesses, products, and initiatives at the markets. Opportunity to appear at the markets Logo placement on the Sponsorship page of our website Promotion of sponsor activities on our social media channels on your market date Festival Sponsor $500 per date We hold several food festivals and tasting events at the markets across the year, including Berry Festival (July 12 & 16), Tomato Festival (Aug 26 & 27), Fall Fair (Oct 1), and Food Truck February (all month). Festival sponsorship is a unique opportunity to get you Opportunity to appear at the markets Logo placement on festival materials and on the Sponsorship page of our website Promotion on our social media channels on your festival date

10 Sponsor Testimonials Evo Car Share s partnership with the Vancouver Farmer s Market Society has been one of our most successful to date. Interacting with the engaged and enthusiastic audience at a variety of local markets has been pivotal in the growth of our brand. This is a wonderful community to work within. Bronwen Miller Specialist, Brand Activations BCAA - British Columbia Automobile Association Vancouver Farmers Markets has been an incredible partner over the course of the last 3 years for us here at ElectroRecycle. Their commitment to sustainability and not only engagement with the community but also a persistent effort to improve the neighbourhoods around their market, such as working with us on our monthly recycling round-ups or their efforts to keep their market zero waste, have been remarkable. Stephen, Communications Supervisor ElectroRecycle Farmers market sponsorship provided us a way to talk to our customers/potential customers in a more casual, organic way (no pun intended). The experience and the exposure was invaluable as we did have a lot of people come up to us and express their interest and a lot of our current customers came out and showed us support. They were very happy to see us participate in a locally run event. Shannon Kim, Marketing Coordinator Novus

11 Thank you and next steps We look forward to speaking with you further about sponsorship opportunities with Vancouver Farmers Markets. For additional information and to take the next steps towards a partnership with us, please contact: Jen Candela Communications Manager Vancouver Farmers Markets jen@eatlocal.org Vancouver Farmers Markets I 1316 Grant Street I Vancouver, BC I V5L 2X5 I