AUTOMOTIVE ADVERTISING

Transcription

1 AUTOMOTIVE ADVERTISING 2017

2 PERSONNEL Gary Wortel President & Publisher...(817) Stephaine Boggins Vice President/Advertising...(817) Gary Cruse Automotive Advertising Manager...(817) Leticia Govea Advertising Production Supervisor...(817) Terms of Payments Until a charge privilege has been granted, advertising will be accepted on a CASH WITH ORDER basis only. All credit account advertising statements are due and payable net 21 days from billing. If payment of any statement or statements has not been made as provided above, the Publisher may, at his option, without waiving any other rights, withhold all advertising until all past due payments are made. Any advertising agency establishing credit and placing advertising with The Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under The Star-Telegram Credit Policy, which will be provided upon request. Should the advertising agency not wish to be held liable for payment, the advertising agency s client must present credit information. That information will be processed for credit extension as defined above. Policy Rate Increases The Star-Telegram reserves the right to revise advertising rates at any time. Current contract holders will be notified prior to rate adjustment and all contracts are accepted subject to this revision. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. Advertising Guidelines The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or canceled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such canceled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is canceled by the advertiser after the first day of publication of the advertisement. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by Publisher. Free standing inserts which resemble editorial content published by the Star-Telegram are subject to review by our editorial board. The Star-Telegram reserves the right to accept or reject the insert based on the editorial board s findings. Advance copies should be received three weeks prior to insertion date for review. Error Responsibility The Star-Telegram cannot assume responsibility for errors in advertisements unless the design room fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. Claims for error adjustment must be made within thirty (30) days of error date. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. On multiple insertion ads, credit for errors will be allowed on the first insertion only. All errors in advertisements must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. Printing Materials The Star-Telegram cannot be responsible for printing material left with Publisher for more than 30 days after publication unless instructions to return at advertiser s expense are furnished with the order. Width and Depth Requirements All display ads must be at least as many inches deep as they are columns in width, and must be a minimum of four column inches or more in size. Billed Space Requirements Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 1/2 inches, although actual printed depth is 21 inches. Tabloid ads over 9 1/2 inches deep will be billed at 11 inches. Advertising Responsibility Advertiser and/or advertising agency will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against Publisher. Acceptance Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is at time sold by the Publisher. Ad Position Classified display position is at the option of the Publisher, but will run as closely as possible to desired classification. In no event will adjustment, rerun or refund be made because of the position in which the advertisement has been published. Double Truck Requirements Minimum double truck ad is 9 columns wide. Gutter is charged as full column. Commission Classified employment rates are commissionable at 15% to recognized advertising agencies whenever the agency is billed directly for insertions. To qualify as an advertising agency and receive the 15% agency commission, the advertising agency must represent a minimum of 3 clients and the billings of their major client cannot exceed 50% of their total annual billings. Terms of Payments Until a charge privilege has been granted, advertising will be accepted on a cash with order basis only. All advertising statements are due and payable upon receipt. If payment of any statement or statements has not been made as provided above, the Publisher may, at his option, without waiving any other rights, withhold all advertising until all past due payments are made. Any advertising agency establishing credit and placing advertising with The Fort Worth Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under The Fort Worth Star-Telegram Credit Policy, which will be provided upon request. Rate Requirements Charges for in-column classified ads are charged on a computer generated count line basis. Minimum charge for in-column ads is three lines. To earn multiple insertion rates, in-column ads must appear on consecutive days without copy change. Classified display ads are charged on a measured inch basis to the nearest quarter inch in depth. Early Sunday Edition Display Ads Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. 2

3 Classified Automotive ROP Rates Investment Level Frequency Quarter Page Half Page Full Page Open 1X $2,200 $3,960 $7,128 2X $1,936 $3,445 $6,130 3X $1,762 $3,101 $5,456 $5,000 - $50,000 1X $1,925 $3,465 $6,237 2X $1,694 $3,015 $5,364 3X $1,542 $2,713 $4,774 $51,000 - $150,000 1X $1,650 $2,970 $5,346 2X $1,452 $2,584 $4,598 3X $1,321 $2,326 $4,092 $151,000 - $250,000 1X $1,375 $2,475 $4,455 2X $1,210 $2,153 $3,831 3X $1,101 $1,938 $3,410 $251,000 - $350,000 1X $1,100 $1,980 $3,740 2X $1,000 $1,800 $3,400 3X $968 $1,742 $3,291 All rates are per insertion. Ads that run on the two time and three time rates must run within 7 days. Same ad must run to qualify forthe 2X and 3X rate. Classfied Color Rates Investment Level Color Quarter Page Half Page Full Page Open Spot $200 $250 $300 Process $400 $550 $600 $5,000 - $50,000 Spot $175 $225 $275 Process $375 $525 $575 $51,000 - $150,000 Spot $150 $200 $250 Process $350 $500 $550 $151,000 - $250,000 Spot $125 $175 $225 Process $325 $475 $525 $251,000 - $350,000 Spot $100 $150 $200 Retail Rates Process $300 $450 $500 Investment Level Main News Metro/Business Sports Lifestyle Open 40% 30% 30% 26% $5,000 - $50,000 36% 26% 26% 24% $51,000 - $150,000 34% 24% 24% 22% $151,000 - $250,000 32% 22% 22% 20% $251,000 - $350,000 30% 20% 20% 18% Retail rates are charged as a percentage of Classified ROP rates. Add percentage to rate. 3

4 Readership & Circulation / Mechanical Requirements Adult Readership Average Issue Cume Audience* Sunday...628, ,400 Daily...421, ,200 Source: Scarborough Research-DFW Study 2012 (R2-12) *Cumes = 5 issues daily, 4 issues Sunday ABC Audit Report (12 month average ending March 31, 2012) Total** Core Print Avg. Sunday...230, ,965 Avg., Monday through Saturday*...205, ,728 Avg. Monday through Friday...192, ,625 Avg. Friday...150, ,040 Avg. Saturday...270, ,348 *Six-day average calculated by Star-Telegram Research Department ** Total includes Branded Editions and Digital Replicas Column Width & Minimum Depth Requirements Picas/Points Broadsheet Columns Broadsheet Tab Inches Min. Inch Depth 1 9p4.32 9p p p p p p p p p p p Black & White Broadsheet Page depth: 125p1.2 picas Process Color Page depth: 124p6 picas File Delivery fill out all necessary information. Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads AdSend (Site ID TXFOR) (adsend.com) Other internet-based ad delivery services Fastchannel (fastchannel. com) and AdTransit (adtransit.com), both offer easy registration, lowcost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. CD(include hard copy proof of ad and printout ofmedia contents - extra/unneeded ads, art, fonts, etc. should be removed.media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive s name.) File Formats Adobe Acrobat PDF Preferred - (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: QuarkXPress upto 7.x InDesign upto CS5* Illustrator CS4* eps (outline fonts) Photoshop CS4* eps (recommended for art only) EPS files created from other programs require approval from Digital Services. *NOTE: for all Adobe Applications the option to set Implement Overprinting must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly. Technical Specs For newsprint or our 50/80 paper stock: 85 linescreen Pages output to 1016 dpi imagesetter Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, % press dot 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. Design Requirements DO NOT use black defined to contain other inks (rich black). One ad per file. Ads should be built to the correct publication size. Extraneous information, boxes, etc., should be removed from the document and pasteboard. Color images must be CMYK tiffs or eps s with binary compression. Rescreened halftones must be 100%to avoid moire. Use other +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. For newsprint, resolution is pixels/inch. For coated stocks, resolution is 300 pixels/inch. Colors should be defined as process (not spot). Use specific typefaces; do not adjust fonts in style menu. 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. 1 point minimum border size. Avoid hairline borders. Style and Format Broadsheet sections are 6 columns per page. Full page ads are billed 126 column inches. Double truck ads are billed at column inches. Gutter is charged as one half column. Tabloid sections are 6 columns per page. Full page are billed 60 column inches. Double truck ads are billed at 125 column inches. Gutter is charged as one half column. 4

5 Star-Telegram Advertising Deadlines (All Times Central Standard time) Effective