CHANGING THE GAME FOR MENTAL WELLBEING... National Community Fundraising Program September Sponsorship Prospectus

Transcription

1 CHANGING THE GAME FOR MENTAL WELLBEING... National Community Fundraising Program September Sponsorship Prospectus

2 READY TO CHANGE THE GAME? Held between September 2017, Challenge 4 Change is a week-long nationwide fundraising event that encourages everyday Australians, schools, sporting clubs, celebrities, and organisations to complete a point-to-point activity challenge using non-motorised transport all in the name of raising awareness of mental wellbeing.

3 LET S GET TO THE POINT... Performing at a high level for long periods of time can have its moments, however one of the side effects that many players at all levels can experience is anxiety, stress and depression. Throughout my career I have witnessed top sports people experiencing periods of negativity and depression, which ultimately test their ability to perform at their best. More education and support is needed within sport of all codes and especially with young aspiring athletes to provide avenues to access help. It can be the difference between a successful career or someone turning away because of unassisted road blocks. Challenge4Change is the first event of its kind I know of that tackles the issues of depression, stress and anxiety through an accessible community format. I am honoured to be an ambassador for this annual event series along with the other ambassadors. Sport, fitness and physical activity have become an intrinsic part of the Australian lifestyle and one that we are here to encourage through our challenge. This may help recharge a passion you once had, help you to reach out within your team or get involved to raise money for family or friends who struggle in these areas. I look forward to setting out on this journey with you to tackle mental health. Why don t you put a group together today and sign up to participate in this community event with a great social conscience. Rod Kafer Former Wallaby One in five (20%) Australians aged experiences a mental illness in any year. Facts and figures about mental health and mood disorders Black Dog Institute. October 2012.

4 ...all in the name of raising funds and awareness towards positive mental wellbeing... HOW IT ALL WORKS. From pogo sticking between two pubs to running a marathon with mates to simply stepping out with your family, Challenge 4 Change is a Virtual Fundraising Challenge with a simple premise Select a starting line, a finish line and a creative mode of non- motorised transport. Select the cause of your choice (either one of our featured charities or a local community initiative). Then complete your challenge anytime between September with people from your community.

5 EASY ACCESS. There s no limit to how crazy or creative the challenge can be as long as it involves completing a point-to-point journey without any form of motorised transport during September 11 - September 17. Participants sign up on our Challenge 4 Change website powered by everydayhero. Includes name, age, location and social media contact details for use in direct marketing. They fill in their point-topoint challenge and setup up their own personal fundraising page. Then choose whether to support our featured charities or nominate a cause of their own. Once the setup is complete they can use our easy social media tools to start raising support for their event. To drive further reach, Social Sharing of challenges will be highly encouraged with prizes for the funniest and the most money raised.

6 WE LL BE TALKING TO OVER 5 MILLION AUSTRALIANS. Everydayhero Up to 3,000,000 everyday Australians via Everdayhero. Fitness First Visibility within the Fitness First network of 391 gyms throughout Australia and 650,000 member database. A special introductory offer will be made to all C4C registrants. 250,000 c-suite readership of Business First Magazine readership via Hospitality Directory. Sports TG With more than 4,000,000 active participants in our database, we see in excess of 115,000 match results published and more than 8.5 million user sessions each month. Sports TG is Australia s biggest digital network for sports teams. Skoolbag Over 2,600 schools, 1,200,000 families with children plus teachers and school administrators via Skoolbag. Skoolbag is Australia s most popular school to parent communication tool

7 WHO ARE OUR CHARITY PARTNERS? Given Challenge 4 Change is focussing on raising much needed funds to support outcomes in mental illness research, we have identified seven partners in which to promote throughout the campaign. Participants and their donors can contribute via the Challenge 4 Change website through the Everyday Hero portal. Lifeline Mindshift BATYR Beyond Blue Black Dog Institute Reach Out Suicide Shatters Families

8 THE TEAM BEHIND CHALLENGE 4 CHANGE. Imagine Foundation are the brains trust behind Challenge 4 Change and have teamed up with a network of great partners to make this initiative possible. Each project partner brings specialist expertise within each of the areas critical for the success of the event. IMAGINE FOUNDATION Direct marketing specialists EVERYDAYHERO Crowdfunding for charity leaders CHALLENGEWORKS Specialists in developing charity challenge events SPORTSTEK ACADEMIES Sports education trainers SALTREE Brand communications specialists

9 MARKETING CHANNELS. Challenge 4 Change will be able to access a huge database network throughout its partners but it will also be utilising a number of channels itself to help promote the event. Below is a snapshot of the channels we will be utilising and how your brand could be represented. Digital Out Of Home advertising (Digital OOH) 90 x Fitness First Clubs Digital Over 5 Million Visitors per month across affiliate websites; Everydayhero, Skoolbag, Sports TG, Fitness First. Social Hundreds of thousands of followers on various FB, Linked In and Instagram Pages Print FF Magazine, MREC & Business First Magazine Outdoor Sports TG Venue Signage, Poster Campaign, T-Shirts

10 TECHNOLOGY. Challenge 4 Change utilises mobile GPS technology for teams to be able to map out their course and track their progress. It also enables supporters to view participants activity and encourage them in reaching the ultimate course goal. The Challenge 4 Change website has been designed and supported by Everydayhero which will provide easy access for users and supporters to donate and follow the journey.

11 PARTNERSHIPS. Challenge 4 Change has numerous partnership opportunities from Naming Rights to specific channel marketing. This strategic community initiative has great reach and key corporate social responsibility possibilities for your organisation. With an anticipated year one audience in access of 50,000 registrations, the event provides partners a great opportunity to partner at the events infancy and establish a long-term relationship at a competitive rate. Challenge 4 Change is open to bespoke requests and can provide partners with a fair degree of flexibility. Naming Rights and Major Partnerships can incorporate a specific alignment with one of the target audiences should it strategically be more beneficial. Challenge 4 Change Partnerships: 1. Naming Rights Partner - $200K 2. Major Partner - $75K 3. Schools Channel Partner - $50K 4. Charities Channel Partner $50K 5. Sports Clubs Channel Partner $50K 6. Corporate Channel Partner - $50K

12 NAMING RIGHTS PARTNER - $200K. ALL MEDIA CO BRANDED AS CHALLENGE 4 CHANGE PRESENTED BY X 2 x Ambassador Opportunities 100 x Complimentary Corporate Team T-Shirts 1 x Corporate Video covering your teams participating in the event 1 x Speaking Engagement at Partners Drinks Event 2 x Co branded media releases 1 x Header, Widget & Tile web advertising 5 x Social Posts on FB, Twitter & Linked In 4 x C4C EDM 1 x online offer/promotion/competition Skoolbag Reach 1,200,000 1 x Menu Banner Ad 1 x Dashboard Page Ad 1 x Login Pop Up Window Presence 1 x Push Notification 1 x Dedicated Content Page Everydayhero Reach 250,000 4 X EH Co-branded EDM s to Charity Databases 1 x Article in Business First Magazine 1 x Full Page Advertisement 1 x Hospitality Directory Listing Sports TG Reach 550,000 3 x Solus C4C EDM s 1 x Admin EDM 1 x Display Advertising (leaderboard) 1 x Display Advertising (MREC) Fitness First Reach 110,000 1 x TV Advertisement (30 sec) 1 x Full Page Advertisement FF Magazine

13 MAJOR PARTNER - $75K. MAJOR PARTNER 1 x Ambassador Opportunity 25 x Complimentary Corporate Team T-Shirts 1 x Speaking Engagement at Partners Drinks Event 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 2 X C4C EDM 1 x online offer/promotion/competition Skoolbag Reach 1,200,000 1 x Menu Banner Ad 1 x Dashboard Page Ad Fitness First Reach 110,000 1 x Half Page Advertisement FF Magazine 1 x Advertisement FF Website, Everydayhero Reach 250,000 1 x EH Co-branded EDM s to Charity Databases 1 x Half Page Advertisement 1 x Hospitality Directory Listing Sports TG Reach 550,000 1 x Display Advertising (leaderboard) 1 x Display Advertising (MREC)

14 CHANNEL PARTNER - $50K. SCHOOL CHANNEL 1 x Ambassador Opportunity 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 X C4C EDM 1 x online offer/promotion/competition 1 x Menu Banner Ad 1 x Dashboard Page Ad 1 x Login Pop Up Window Presence 1 x Push Notification 1 x Dedicated Content Page EVERYDAYHERO Channel Partner $50K 1 x Ambassador Opportunity 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 X C4C EDM 1 x online offer/promotion/competition 4 X EH Co-branded EDM s to Charity Databases 1 x Article in Business First Magazine 1 x Full Page Advertisement 1 x Hospitality Directory Listing SPORTS TG Channel Partner - $50K 1 x Ambassador Opportunity 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 X C4C EDM 1 x online offer/promotion/competition 1 x Solus EDM 1 x Admin EDM 1 x Display Advertising (leaderboard) 1 x Display Advertising (MREC) FITNESS FIRST Channel Partner - $50K 1 x Ambassador Opportunity 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 X C4C EDM 1 x online offer/promotion/competition 1 x TV Advertisement (30 sec) 1 x Full Page Advertisement FF Magazine 1 x Advertisement FF Website,

15 OTHER PARTNERSHIPS - $35K ($20K CASH, $15K CONTRACT) TRAVEL PARTNER - $35K 1 x Team Partnership 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 X C4C EDM 1 x online offer/promotion/competition PROMOTIONAL PARTNERSHIP - $25K Full Sampling Options 1 x Co branded media releases 1 x Header, Widget & Tile web advertising 2 x Social Posts on FB, Twitter & Linked In 1 x online offer/promotion/competition 1 X C4C EDM

16 CONTACT US. JOHN BURGESS Partnerships Director Sponsorship HQ P: M: E: