What's New in iad Workbench

Transcription

1 Media #WWDC14 What's New in iad Workbench Session 510 Paresh Rajwat and Ravi Chittari iad Team 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

2 Why?

3 Your App

4 App Store

5 Huggable Heroes App Collections Racing Games Get Stuff Done Apps for Parents Editors Choice Top Paid Apps Apps for Business Game Collections What s Hot Apps for Kids Big Name Games Music Discovery Top Free Apps Search Multiplayer Games App Store New and Noteworthy Travel Action Games

6

7 Workbench

8 Workbench

9 Workbench iad s self-service advertising platform

10 Simplest Way to Promote Your Product To millions of people on their Apple devices LightRight Universal Dad s Jokes Universal

11 Simplest Way to Promote Your Product To millions of people on their Apple devices LightRight Universal Dad s Jokes Universal

12 Promote Anything Apps, music, movies, and more

13 iad Workbench Availability 14 countries and growing

14 iad Workbench Availability 14 countries and growing US

15 iad Workbench Availability 14 countries and growing US UK FR DE IT MX HK ES JP CA AU NZ IE TW

16 iad Workbench Create a campaign in minutes LightRight Universal Dad s Jokes Universal

17 Demo Ravi Chittari iad Engineering

18 How to Make Advertising Work

19 Choose Your Audience Set Your Price Create Your Ad Learn and Optimize

20 Choose Your Audience Set Your Price Create Your Ad Learn and Optimize

21 Select Your Audience Target the right people for your product

22 Select Your Audience Target the right people for your product

23 Manual Targeting Options Control your targeting Gender itunes Preferences Apps, Movies, Music, TV, Books, Audiobooks Age App Channels App Store categories Geo State and DMA Scheduling Time of Day, Days of Week Device iphone, ipad, ipod touch Frequency Cap

24 Choose Your Audience Set Your Price Create Your Ad Learn and Optimize

25 Set Your Price Choose bid type CPC CPM

26 Set Your Price Choose bid type CPC CPM The maximum price you are willing to pay for every click

27 Set Your Price Choose bid type CPC CPM

28 Set Your Price Choose bid type CPC CPM The maximum price for each 1,000 users who see your ad

29 Choose Your Audience Set Your Price Create Your Ad Learn and Optimize

30 Create an Ad Range of creative options Banner Ads Video Ads Rich-Media Ads

31 Create an Ad Banner ads Tappable banner with a direct path to action itunes product page Mobile web page Video with itunes or web CTA Banner Ads!

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34 Create an Ad Video ads Plays in stream, when users are most engaged Optional destinations itunes product page Mobile web page Video Ads

35

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37 Create an Ad Rich-media ads Tappable banner expands to custom product or brand experiences Any combination of features and CTAs Rich-Media Ads

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40 Create an Ad Building rich-media ads with iad Producer iad Producer

41 Create an Ad Building rich-media ads with iad Producer Visual layout and customization

42 Create an Ad Building rich-media ads with iad Producer Visual layout and customization Extensive library of ad blueprints

43 Create an Ad Building rich-media ads with iad Producer Visual layout and customization Extensive library of ad blueprints Built-in performance and analytics

44 Create an Ad Building rich-media ads with iad Producer Visual layout and customization Workbench Extensive library of ad blueprints Built-in performance and analytics Upload directly to iad Workbench iad Producer

45 Choose Your Audience Set Your Price Create Your Ad Learn and Optimize

46 Learn and Optimize Campaign Analytics Monitor your campaign using LightRight Performance metrics Conversion metrics Download.CSV from any screen

47 Demo Ravi Chittari iad Engineering

48 !! iad Workbench API! Ravi Chittari iad Engineering

49 iad Workbench API For volume users who want to: Scale beyond the web interface Integrate metrics into their own dashboard Perform bulk operations

50 iad Workbench API Categories

51 iad Workbench API Categories Reporting Get metrics Perform real-time and offline analysis Integrate into your own dashboards

52 iad Workbench API Categories Reporting Get metrics Perform real-time and offline analysis Integrate into your own dashboards! Campaign Management Get campaign details Update critical campaign data Start/Stop

53 iad Workbench API Basics Secure communication JSON over HTTPS Strong authentication Client-side certificates Easy key management Workbench web interface

54 iad Workbench API Steps to initiate 1 Download Keys

55 iad Workbench API Steps to initiate 1 2 Download Keys Verify Keys

56 iad Workbench API Steps to initiate Download Keys Verify Keys Integrate

57 iad Workbench API Core methods

58 iad Workbench API Core methods Session Initialization InitSession

59 iad Workbench API Core methods Session Initialization InitSession GetAccountDetails GetPromotedProducts GetPromotedApps Campaign Metadata Methods GetCampaignSummary GetCampaignDetails GetLineDetails GetAdDetails

60 iad Workbench API Core methods Session Initialization InitSession GetAccountDetails GetPromotedProducts GetPromotedApps Campaign Metadata Methods GetCampaignSummary GetCampaignDetails GetLineDetails GetAdDetails GetCampaignMetrics Reporting API GetLineMetrics GetAdMetrics

61 iad Workbench API Core methods Session Initialization InitSession GetAccountDetails GetPromotedProducts GetPromotedApps Campaign Metadata Methods GetCampaignSummary GetCampaignDetails GetLineDetails GetAdDetails GetCampaignMetrics Reporting API GetLineMetrics GetAdMetrics Start Campaign Management API Stop UpdateLine

62 iad Workbench API Core methods Session Initialization InitSession GetAccountDetails GetPromotedProducts GetPromotedApps Campaign Metadata Methods GetCampaignSummary GetCampaignDetails GetLineDetails GetAdDetails GetCampaignMetrics Reporting API GetLineMetrics GetAdMetrics Start Campaign Management API Stop UpdateLine

63 iad Workbench API Starting a session private void initsession() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("accesstoken",gettoken()); Map<String,Object> request = getrequeststub("initsession",requestparams); String jsonrequeststr = tojson(request); print(jsonrequeststr);

64 iad Workbench API Starting a session private void initsession() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("accesstoken",gettoken()); Map<String,Object> request = getrequeststub("initsession",requestparams); String jsonrequeststr = tojson(request); print(jsonrequeststr); //2. post request to server HttpResponse response=post(jsonrequeststr);

65 iad Workbench API Starting a session private void initsession() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("accesstoken",gettoken()); Map<String,Object> request = getrequeststub("initsession",requestparams); String jsonrequeststr = tojson(request); print(jsonrequeststr); //2. post request to server HttpResponse response=post(jsonrequeststr); } //3. receive and parse response String jsonresponse = EntityUtils.toString(response.getEntity()); sessionid=getsession(jsonresponse); print(jsonresponse);

66 iad Workbench API Getting campaign details private void getcampaigndetails() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("campaignids", getcampaignids()); requestparams.put("state", "running"); Map<String,Object> request = getrequeststub("getcampaigndetails",requestparams);

67 iad Workbench API Getting campaign details private void getcampaigndetails() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("campaignids", getcampaignids()); requestparams.put("state", "running"); Map<String,Object> request = getrequeststub("getcampaigndetails",requestparams); //2. post request Strng jsonrequeststr = tojson(request); HttpResponse response = post(jsonrequeststr);

68 iad Workbench API Getting campaign details private void getcampaigndetails() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("campaignids", getcampaignids()); requestparams.put("state", "running"); Map<String,Object> request = getrequeststub("getcampaigndetails",requestparams); //2. post request Strng jsonrequeststr = tojson(request); HttpResponse response = post(jsonrequeststr);! } //3. parse response String jsonresponse = EntityUtils.toString(response.getEntity()); print(jsonresponse);

69 iad Workbench API Updating a line private void updateline() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("lineid", "123456"); requestparams.put("cpmbid", 0.75);

70 iad Workbench API Updating a line private void updateline() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("lineid", "123456"); requestparams.put("cpmbid", 0.75); Map<String,Object> request = getrequeststub("updateline",requestparams); String jsonrequeststr = tojson(request); HttpResponse response = post(jsonrequeststr);

71 iad Workbench API Updating a line private void updateline() throws Exception { //1. prepare the request Map<String,Object> requestparams = new HashMap<String,Object>(); requestparams.put("sessionid", getsessionid()); requestparams.put("lineid", "123456"); requestparams.put("cpmbid", 0.75); Map<String,Object> request = getrequeststub("updateline",requestparams); String jsonrequeststr = tojson(request); HttpResponse response = post(jsonrequeststr);! } String jsonresponse = EntityUtils.toString(response.getEntity()); print(jsonresponse);

72 iad Workbench API Powerful, secure, easy to use Visit the API page Download the API Guide

73 What s Coming This Fall Paresh Rawjat iad Product Management

74 Acquire Re-engage

75 How to Re-engage

76 Increasing Customer Engagement Common scenarios Game App

77 Increasing Customer Engagement Common scenarios Promote new ipad version to existing iphone users Game App

78 Increasing Customer Engagement Common scenarios Promote new ipad version to existing iphone users Inform users of new features based on levels of use Game App

79 Increasing Customer Engagement Common scenarios Promote new ipad version to existing iphone users Inform users of new features based on levels of use Engage dormant users who have downloaded, but not used your app Game App

80 Increasing Customer Engagement Common scenarios Retail App

81 Increasing Customer Engagement Common scenarios Remind users who have abandoned their cart Retail App

82 Increasing Customer Engagement Common scenarios Remind users who have abandoned their cart Send an offer to your loyal, most valuable customers Retail App

83 Increasing Customer Engagement Common scenarios Remind users who have abandoned their cart Send an offer to your loyal, most valuable customers Inform users when an item on their Wish List is on sale Retail App

84 Increasing Customer Engagement Common scenarios Promote new ipad version to Existing existing iphone Users users Remind users who have Abandoned abandoned their Their cart Cart Inform users of new features based on levels Levels of use Use Send an offer to your loyal, Most most Valuable valuable Customers customers Engage dormant Dormant users Userswho have downloaded, but not used your app Inform users when an item on their Wish List is on sale

85 Increasing Customer Engagement Common scenarios Promote new ipad version to Existing existing iphone Users users Remind users who have abandoned Abandoned their Their cart Cart Inform users of new features based on Levels levels of use Use Send an offer to your loyal, most Most Valuable valuable Customers customers Engage dormant Dormant users Userswho have downloaded, but not used your app Inform users when an item on their Wish List is on sale

86 Existing iphone Users Levels of Use Dormant Users Wish List Promote new ipad version to existing iphone users Abandoned Their Cart Inform users of new features based on levels of use Remind users who have abandoned their cart Most Valuable Customers Send an offer to your loyal, most valuable customers Engage dormant users who have downloaded but not used your app Inform users when an item on their Wish List is on sale

87 Existing iphone Users Levels of Use Dormant Users Wish List Promote new ipad version to existing existing iphone iphone users users Abandoned Their Cart Inform users of new features based on levels levels of use of use Remind users who have abandoned their cart Most Valuable Customers Send an offer to your loyal, most valuable customers Engage dormant users users who have downloaded but not used your app Inform users when an item on their Wish List is on sale

88 Audience Segmentation Building segments

89 Audience Segmentation Building segments Get segment IDs from iad Workbench

90 Audience Segmentation Building segments + Get segment IDs from iad Workbench Map user behavior to segment IDs and call ios 8 API

91 Audience Segmentation Building segments + = Get segment IDs from iad Workbench Map user behavior to segment IDs and call ios 8 API Segments are populated

92 Audience Segments Time spent 0 1 hr 1 10 hrs hrs 20+ hrs

93 Audience Segments Time spent 0 1 hr 1 10 hrs hrs 20+ hrs

94 Audience Segments Levels of Use Level 4 Level 3 Level 2 Level

95 Audience Segments Levels of Use Level 4 Level 3 Level 2 Level

96 Audience Insights Gain insights and take action Understand audiences characteristics Demographics Top regions, DMAs, languages Top itunes preferences! Take actions Localize and enhance app Find new users Retarget existing users

97 Audience Insights Gain insights and take action Understand audiences characteristics Demographics Top regions, DMAs, languages Top itunes preferences! Take actions Localize and enhance app Find new users Retarget existing users

98 Audience Insights Gain insights and take action Understand audiences characteristics Demographics Top regions, DMAs, languages Top itunes preferences! Take actions Localize and enhance app Find new users Retarget existing users

99 Audience Retargeting Driving customer engagement Deliver customized messages to Customized Message drive action

100 Audience Retargeting Driving customer engagement Deliver customized messages to Open Me drive action Get dormant users to open app yourapp://

101 Audience Retargeting Driving customer engagement Deliver customized messages to Try Level 3 drive action Get dormant users to open app Drive users to next level of app yourapp://level3

102 Audience Retargeting Driving customer engagement Deliver customized messages to Free Shipping drive action Get dormant users to open app Drive users to next level of app Send user back to abandoned cart yourapp://cart

103 Audience Retargeting Driving customer engagement Deliver customized messages to Your Awesome Message drive action Get dormant users to open app Drive users to next level of app Send user back to abandoned cart Anything is possible yourapp://skyisthelimit

104 Audience Retargeting Engage users across all their ios devices

105 Automated with iad Workbench Integrated with ios 8

106 Automated with iad Workbench Integrated with ios 8 Audience Segmentation Audience Retargeting Audience Insights

107 Privacy Compliant Built-in privacy controls Complies with Limit Ad Tracking Automatically managed by iad Deep integration with ios

108 Customer Re-engagement Coming with ios 8

109 Customer Re-engagement Coming with ios 8 Audience Segmentation Audience Insights Audience Retargeting

110 What Else? New ad formats Interstitials

111 What Else? New ad formats Interstitials MREC

112 What Else? New ad formats Interstitials MREC

113 What Else? New ad formats Interstitials MREC iad Workbench API 2.0 Campaign creation Programmatic buying!!

114 What Else? New ad formats Interstitials MREC iad Workbench API 2.0 Campaign creation Programmatic buying Geo expansion and much more

115 iad Workbench The simplest way to advertise to Apple users Getting started is simple Take advantage of the API and new ad formats Enable your app for segmentation

116 More Information Mark Malone iad Technologies Evangelist Documentation iad Workbench Help Apple Developer Forums

117 Related Sessions Optimize Your Earning Power with iad Russian Hill Wednesday 3:15PM

118 Labs iad Technologies Lab Media Lab B Thursday 10:15AM

119