CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES.

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1 CONFERENCE: APRIL 16-18, 2019 ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by:

2 We ll get attendees to the show, but how will you get them to your booth? You ve made an investment to be at Medtrade Spring. Don t leave it to chance that buyers will choose your brand, when others are doing their utmost to promote their presence and get their attention before the show. What we do to promote Medtrade Spring: Send segmented campaigns to prospective attendees Direct mail campaigns to prospective attendees Advertise with key media partners Social media engagement across Twitter, Facebook, Instagram, and LinkedIn Promote exhibitor profiles at medtradespring.com so buyers can learn about your brand and products Weekly Medtrade Monday newsletter that highlights show features and exhibitors What you can do to drive customers to your booth: Complete your free online profile in Medtrade Connect so attendees can learn more about you before the show begins Promote your in-booth show specials, press releases, and products in Medtrade Connect Increase your social media posts surrounding your participation at the show and use #MedtradeSpring19 to grow your followers Stand out and drive traffic to your booth on-site many high-visibility advertising and sponsorship opportunities are available Take advantage of direct marketing programs - send or postcard to registrants Use the free expo pass and the free marketing tools in your Feathr dashboard custom template, web ad, and landing page

3 PRE-SHOW MARKETING OPPORTUNITIES MEDTRADESPRING.COM ADVERTISING Attendees rely on the Medtrade Spring website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company s website in a highly visible position on the official show website. Sizes include: One Month Three Months (minimum) Top Banner Ad (728 x 90) $2,500 $2,000/per month Top Side Banner Ad (300 x 250) $1,500 $1,000/per month Bottom Side Banner Ad (300 x 250) $1,000 $750/month Bottom Banner Ad (728 x 90) $1,000 $750/month CONFERENCE: APRIL 16-18, 2019 MEDTRADE MONDAY This weekly e-newsletter is delivered to 12,000+ HME professionals every Monday and has consistently high metrics year-round. This is an excellent opportunity to stay in front of the Medtrade audience ANY time of the year Contact your account executive for more information. Investment $2,000 per edition; $1,700 each if three issues are purchased Averages Opt-ins 12,000+ Open Rates 25% Click Through Rates 5% Effective Date 19% *Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9% DIRECT MARKETING Send your message to attendees via and/or direct mail. For , your HTML message will be sent to registrants via Medtrade s vendor. For mail, please use our turnkey postcard service at medtradedirect.com. Attendees will begin registering at approximately 18 weeks out from event date. Content must be approved by Medtrade Show Management. Dates are limited and are assigned on a first come first served basis. Investment ( ) $2,000 Investment (mail) $1,250 (does not include cost of creating, printing or mail house services) COUNTDOWN TO MEDTRADE SPRING ADVERTISING Leading up to Medtrade, pre-registered attendees will receive four Countdown to Medtrade Spring s filled with news and information relevant to their upcoming time at the show. Have your logo or banner ad included in these s with a link to your Medtrade Connect profile where attendees can view your company info, product categories, photos, press releases, and more. Investment $600 for logo Investment $1,200 for banner ad; $4,000 for exclusive ad in all four editions.

4 OTHER EXHIBITOR MARKETING TOOLS FREE EXPO PASS Invite your customers to spend time with you in Las Vegas by offering them a complimentary Medtrade Spring Expo Pass. it out or include in mailings/deliveries. It s simple and there s no cost to you! Each Medtrade exhibitor has a unique code for free expo passes. Find the code by logging into exhibitor badge registration and scroll down to bottom of the home page where you will see an Invite Your Customers section. PRE-SHOW MARKETING TOOLS Medtrade Spring has free pre-show marketing tools for you to use through a platform called Feathr. The tools available to you are a custom landing page, a custom web ad, and a custom template. You can access these tools via your dashboard. Here s some more info about each of these tools: Landing Page: This is a page that can be branded with your logo, company description, and has your booth number along with a free expo pass offer. When posting on social media, link to this page to give your customers a place to go for more information. Web Ad: A web ad with your booth number has been made for you. Post this 300x250 ad on your website or include in the bottom of your s. Link your landing page to it as well. Template: Use this template to use to invite your customers/prospects to join you at Medtrade. You can either upload a list via the import list button and send s through Feathr, or you can export the and send through your own platform. Learn more about how to access these tools in the exhibitor resource center.

5 MEDTRADE CONNECT PACKAGES AND UPGRADES Medtrade Connect is your online connection for maximizing your presence among potential buyers before the show. Attendees can browse products and the floor plan as well as set appointments with you. All exhibiting companies will receive a basic listing as part of the exhibit package. Take advantage of our upgraded package offerings, including additional product images, press releases, show special listing, and more. To upgrade, log into Medtrade Connect. 3

6 ONSITE ADVERTISING OPPORTUNITIES AISLE SIGNS CONFERENCE: APRIL 16-18, 2019 As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on the hanging aisle sign. Make your booth location visible to all attendees. Exclusive sponsor for all signs $4,500 (must book by December 18) Investment $1,000 BILLBOARDS Announce your company s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won t be missed! Investment $2,000 FLOOR DECALS Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Investment $500 FRONT DOOR DISTRIBUTION* Have your staff pass out promotional materials to all attendees as they enter Medtrade Spring! Investment $1,000 NEW PRODUCT PAVILION ENTRY* Do you have a new product? Attendees want to see it! Finding new products is a top priority - make sure they see yours! (Products must be less than one year old) Investment $600 ONSITE SPONSORSHIP OPPORTUNITIES AUDIT HAPPY HOUR (1 SOLD, 2 AVAILABLE) Buy everyone a round by sponsoring this unique networking event. Cocktails at the end of the day make this topic a little easier to discuss among peers and experts. Investment $1,250 Exclusive $4,000 BADGE SPONSOR EXCLUSIVE Become the exclusive sponsor for all attendee badges. Have your name/logo printed on the front of thousands of attendee badges. Investment $2,000 Additional costs may apply. * Supplied by Sponsor

7 CONFERENCE PENS OR PADS (1 EACH) * With over 40 conference sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure. Investment $1,000 each MOBILE APP SPONSORSHIP The all new Medtrade app is a great way to increase your exposure, before, during, and after the show. Attendees will use the app to navigate the show, search for products, exhibitors, speakers, and more. This exclusive sponsorship includes your full screen ad splash page and banner on the home page of the app. Investment $4,000 OFFICIAL SHOW ATTENDEE BAG* Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Investment $3,000 OFFICIAL SHOW LANYARDS* Be the only one to have your company s name/logo around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. Investment $2,000 POWER LUNCH Have your company displayed before a captive audience by being a sponsor of the Medtrade Spring Power Lunch. The session will consist of interactive round table discussions on industry hot topics moderated by experts in each field and lunch will be provided to those in attendance. Investment $2,000 Exclusive Sponsorship $5,000 EXCLUSIVE EXCLUSIVE EXCLUSIVE OFFICIAL SHOW SPONSOR OFFICIAL SHOW SPONSOR PACKAGE Being one of the four official show sponsors for Medtrade Spring will give your company prominent recognition before, during, and after the show. In advance of the show, your company will receive an upgrade to gold level in Medtrade Connect, your logo on medtradespring.com, logo included in marketing collateral ( s, direct mail), and the opportunity to add any other sponsorships to your package at a 50% discount. During the show you will receive placement of logo on show directory cover, sponsorship of AAHomecare Washington Update, a full-page ad in the show directory, ¼ page ad in the show directory, recognition as Official Show Sponsor on relevant signage, and a featured post on Facebook and Twitter that will include photos of your booth. After the show, you will receive a list of 2018 attendees (name, company, and title only), an sent to attendees (you provide HTML file), and first right of refusal for the 2020 official show sponsorship. Investment $10,000 Additional costs may apply. * Supplied by Sponsor

8 SOCIAL MEDIA AND VIDEO OPPORTUNITIES SOCIAL MEDIA FEATURED POSTS Expand your reach during the show with extra promotion of your booth through our featured social media posts! A photo of your booth, team, and product will be posted to the Medtrade social media accounts. Learn more Investment $499 LIVE ON LOCATION SOCIAL MEDIA VIDEOS Reach Medtrade attendees and non-attendees from your booth with a Live Social Media Interview at Medtrade! Build your authority and tell your story straight from the show floor with this 3-4 minute live interview. The live interview will be conducted from your booth and will receive exposure on Medtrade social media accounts. Learn more Investment $1,999 BEYOND THE BOOTH VIDEO PRODUCTION You ve brought your best to Medtrade, so why not capture it on video to go Beyond the Booth? Extend the life of your trade show investment and reach more customers with a professionally produced video which highlights your company and product/service. This video will be shared via Medtrade social accounts, included in a post-show to attendees, and hosting on Medtrade YouTube account. Learn more Investment $4,999 CONTACT YOUR ACCOUNT EXECUTIVE TO LEARN MORE: North & South America York Schwab Account Executive Phone: york.schwab@emeraldexpo.com Int l (outside North & South America) Emily Clay Account Executive Phone: emily.clay@emeraldexpo.com