StarChefs.com STARCHEFS.COM2011ADKIT

Transcription

1 2011ADKIT

2 About StarChefs.com StarChefs.com, the magazine for culinary insiders, has been serving the restaurant industry since StarChefs.com s original culinary content is driven by in-person tastings and interviews across the world. Its mission is to catalyze culinary professionals success and give them the tools they need to overcome their specific challenges. In addition to featuring top chefs, pastry chefs, sommeliers, and mixologists, StarChefs.com s Culinary JobFinder is the leading job board connecting culinary and hospitality professionals to careers in the foodservice industry. StarChefs.com features more than 27,000 published pages of original, chef-focused culinary content and generates traffic of over 20 million hits a month and was recently nominated for Best Web Site for Food and Nutrition by the James Beard Foundation. Gain Influence with Foodservice Industry Professionals Our award-winning site has a loyal audience of culinary professionals including executive chefs, pastry chefs, restaurant owners, managers, sommeliers and beverage directors from the most respected and trend-setting establishments. Capture the attention of these foodservice professionals who are at the forefront of the industry. You will gain immense brand visibility through StarChefs strong presence within the trade community and deep relationships with leading chefs around the country. These culinary icons are the source of inspiration for other food professionals and budding culinary talents. StarChefs.com Marketing Team With over 15 years of web, food and wine industry experience and intimate knowledge of chefs, the StarChefs marketing team will work with you and/or your agency to execute a successful annual partnership. Our marketing team will track your banners and online impressions with detailed accuracy, provide event planning and execution, as well as a comprehensive report at the end of the year highlighting your brand placements. Our marketing team is dedicated to helping you successfully reach our audience of industry professionals. 2

3 Online Advertising The Internet has grown increasingly more mature and sophisticated, allowing advertisers to efficiently access a targeted prospective client base and generate product pull. StarChefs.com s award-winning original chef-focused content and traffic of over 20 million hits per month forms a powerful community of food industry professionals and food and wine-savvy consumers eager to educate themselves about the latest industry trends and products. Channel Sponsorship Sponsorship opportunities are available for all channels on the StarChefs website. Placements can be selective with certain channels: Homepage, Chefs, Features, Recipe Search, JobFinder, QuickMeals. Campaigns can also be customized by StarChefs marketing team to identify your product or service with appropriate channels. Contextual Sponsorship An integrated promotional program through banners, boxes and newsletter insertion that aims to engage your target audience by providing relevant solutions where and when a user is looking for answers that relate to your product or service. Placement Options & Rates Placements Target Size COST Leaderboard Run-of-site and Target 728 x 90 $55/cpm Widesky Run-of-site and Target 160 x 600 $55/cpm Medium Box Run-of-site and Target 300 x 250 $55/cpm School Finder Banner Target 595 x 100 $2000/mo. School Finder Button Target 130 x 70 $500/mo. Quickmeals Button Target 180 x 150 $500/mo. JobFinder Button Target N/A $500/mo. 3

4 Product Education StarChefs design team will create a sponsored asset area for your company which will be hosted on StarChefs.com and featured on the home page. Sponsor advertorials written by StarChefs marketing and editorial teams can include product education, chef testimonials, recipes, techniques and photos from StarChefs events featuring advertiser s products. In addition to educating StarChefs visitors about your company s products and services, you will reap the benefits of top presence in major search engines and directories such as Google and Yahoo. Your company may request placements for keywords. While sponsors are encouraged to provide content, StarChefs editorial team has final content approval. Sponsored Asset Area Continuation of Existing Area $10,000/annual Sponsored Asset Area StarChefs.com to Research & Write (including testimonials) $15,000/ annual Newsletters* e-newsletters Frequency Reach Subscribers Premium Placement Standard Placement Dishrag Bi-monthly All 50,000 $3,000/send $1,500/send Jobseeker Weekly Industry Job seekers 50,000 $2,000/send $1,000/send Employer Bi-Monthly Industry Employers 7,000 $2,000/send $1,000/send Pastry Quarterly Pastry chefs N/A $3,000/send $1,000/send Quickmeals Weekly Consumers 1,200 $1,500/send $1,000/send StarChefs Uncorked Monthly Beverage Professionals N/A $1,500/send $1,000/send Special Online Advertising Opportunities* Trivia Sponsor Hotlinks Quickmeals or Video Advertisement (does not include video production) $1,000/month $75/day $TBA *Newsletters and special Online Advertising Opportunities only applicable to partners with annual commitments 4

5 StarChefs.com Audience Demographics Age Income male Female Professional 37 $61,363 66% 34% Consumer 42 $147,185 46% 54% Profile 70% of professionals attended culinary school Thirst for information about all things culinary An appetite for new industry trends and products A desire to be part of a community of food and wine professionals Discriminating about equipment and raw ingredients used in their cooking Responsive to targeted and informed messages from StarChefs Willing to receive recipes and food-related information by Traffic Attended Culinary School 70% Unique Visitors/month 680,000 Hits /month 19.9 million Who 87% of StarChefs Readers are Foodservice Professionals 5

6 T E L ( ) J A D E W W W. J A D E R A N G E. C O M Le Cirque New York, NY Market Research* StarChefs conducts research focused on the country s top culinary professionals and consumers through surveys on StarChefs.com. The surveys and resulting data can: Educate your company about the perception and awareness of your brand Inform your company on how to reach your customer as well as how your customer wants to be reached Educate readers about your products through suggestive questioning Generate opt-ins Conduct competitor analysis Sponsor must provide prize or incentive for survey Editorial Survey $10,000 Market Research $15,000 Recipe Contest $20,000 *Market Research only applicable to partners with annual commitments Campaign Development* Create a dialogue between your brand and your target audience. With over 15 years of web, food and wine industry experience and intimate knowledge of chefs, the StarChefs marketing team will work with you and/or your agency to develop creative that speaks to our audience of chefs. Campaign development can include: Custom Chef Advertising Campaign Identify and align key star and rising star chefs that use your product; secure chefs to participate in campaign; create custom Web Ad Development. Custom Web Ad Development Develop creative for website advertising (banner, box, wide-sky). Collateral Design Design specific marketing materials consistent with the look and feel of a campaign. I ve ever had, period. The best stove Chef Ken Frank La Toque Napa, CA Free-standing tradeshow banner $1,000 Postcard $1,000 Product Fact or Sell Sheet $2,500 Print Ad $2,500 Web Ad $2,500 Rate $20,000/year Now we re spoiled... any other range just doesn t cook! Dante de Magistris Restaurant Dante Cambridge, MA Boston Rising Star 2003 Jade My never lets me down. Craig Hopson *Campaign Development only applicable to partners with annual commitments C h e f s t h a t u s e JADE Chefs that use T E L ( ) J A D E W W W. J A D E R A N G E. C O M Chefs that use T E L ( ) J A D E W W W. J A D E R A N G E. C O M 6

7 Social Media Promotion StarChefs can kick start your social media presence via Twitter and Facebook for your company based on your company s specific initiatives. Connect with influential communities via viral marketing within the StarChefs audience through suggestive questioning and editorial-driven content. Social media can: Generate awareness and promote circulation Encourage dialogue and create buzz within the community Provide alternative content ideas to support your initiative Increase search engine placement Social Media Promotion: beginning at $5,000 *Social Media Promotion only applicable to partners with annual commitments Video Production* Video has become a powerful new online medium to target your audience and educate them about your product. With over 15 years of web, food and wine industry experience and relationships with industry professionals across the country, the StarChefs marketing team will work with you and/or your agency to deliver a creative and entertaining video featuring top chefs working with your product. Video production includes: Identification of key chef(s) or industry professionals Direction and media training of talent Video production Storyboards and a script based on your product Management of video shoot on location Oversee editing and final product Video Production $10,000/day *Video Production only applicable to partners with annual commitments Chefs to Know Book* StarChefs.com launched its second edition of Chefs to Know: A Guide to Chefs for Chefs in September This book is a guide to more than 700 notable chefs across the country, which highlights chefs selected by the StarChefs.com editorial staff, based on in-person tastings and interviews with celebrated leaders. It is an invaluable resource for the food industry and any food lover. The third edition of the Chefs to Know book can be sponsored by including a dedicated and branded page at the beginning of the book. This book can then be given to chefs or sales people as a valuable guide. Minimum Order for branded copy 200 Cost per Book 20% off cover price *Chefs to Know Book only applicable to partners with annual commitments 7

8 StarChefs.com Events The StarChefs Rising Stars Revue showcases up-and-coming culinary talent across the country. The event is a gala walk-around tasting for , featuring signature dishes from each chef, as well as fine wine pairings, spirits, and entertainment. This event is attended by the leading members of the press and the who s who in the culinary world, and helps sponsors develop relationships with the industry professionals who are pushing culinary boundaries cities include Houston on March 17, Chicago on May 23, New York on September 21, and Portland in November. StarChefs Rising Stars Sponsorship Opportunities 2011 StarChefs Rising Stars Sponsorship Levels Honorees Bronze Silver Gold $4,000/city $5,000/city $7,500/city $10,000/city Gold, Silver and Bronze Award levels include: Portland Company name/logo on Invitation mailing of 5,000 to 10,000 Inclusion in media advertisement circulation with prestigious local publications Company name/logo included in Rising Stars Revue feature & promotion on StarChefs.com Access to StarChefs database of attendees and participants in all events CHICAGO 2011 Rising Stars Cities Houston New York City Gold: $10,000 per city Custom promotions and/or exclusive event in conjunction with Gala* Sponsor product used in or paired with a signature chef dish preparation served at Gala Sponsorship recognition - Company name on StarChefs Rising Stars Revue press releases Full page advertisement in Rising Stars Revue Book given to all gala participants 8 Complimentary gala event passes 8 Complimentary Afterparty event passes Two tickets to our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs 8

9 Awards (Pastry Chef, Sommelier, Mixologist, Hotel, Mentor, Sustainability): $7,500 per city Co-brand of Award Sponsor product used in or paired with a signature chef dish preparation served at Gala Logo on award recipient feature on StarChefs Full page advertisement in Rising Stars Revue Brochure given to all gala participants 6 Complimentary gala event passes 6 Complimentary Afterparty event passes One ticket to our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs Silver: $7,500 per city Sponsor product used in or paired with a signature chef dish preparation served at Gala Sponsorship recognition - Company name on StarChefs Rising Stars Revue press releases Full page advertisement in Rising Stars Revue Brochure given to all gala participants 6 Complimentary gala event passes 6 Complimentary Afterparty event passes One ticket to our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs Bronze: $5,000 per city Opportunity to provide product for placement at each Rising Stars Gala as appropriate Half page advertisement placement in Rising Stars Revue Brochure given to all gala participants 4 Complimentary gala event passes 4 Complimentary Afterparty event passes One ticket to our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs Rising Stars Honorees Dinner Sponsorship: $4,000 per city Product featured in 1 course at the honorees dinner Each recipe will be posted on StarChefs.com, including a product logo and link to corporate web site on each recipe page. The recipes stay on StarChefs.com in the recipe database Product link and logo will appear on each Honorees Dinner feature on StarChefs.com Opportunity to provide product for placement in a chef s dish at each Rising Stars Gala if appropriate Half page advertisement in Rising Stars Revue Brochure given to all gala participants 2 Complimentary gala event passes 2 Complimentary Afterparty event passes One ticket to our exclusive Honorees Dinner the night preceding the Gala to personally meet the chefs 9

10 International Chefs Congress Sponsorship Opportunities 2011 The StarChefs.com International Chefs Congress is a three-day culinary symposium where the world s most influential and innovative chefs present the latest techniques and culinary concepts to 1,600 of their peers. This is the only event of its kind in the US. Attendees witness innovative demonstrations and expert panels on relevant industry topics as well as smaller hands-on techniques workshops (savory, pastry, mixology) and wine tastings. Leading manufacturers and purveyors from around the world showcase their products such as high-end kitchen equipment, specialty foods, chef tools and wines. Attendees will have the opportunity to sample and learn more about each sponsor s products. The Congress will take place in New York City September 19-21, *Advertisers with annual partnership commitments are given sponsorship preference at the International Chefs Congress StarChefs International Chefs Congress Sponsorship Levels Bronze $10,000 Silver $25,000 Gold $50,000 Country Pavilion $40,000+ Gold, Silver and Bronze Sponsor levels include: Company name/logo on Congress mailing of ~15,000 Company name/logo included in ICC feature & promotion on StarChefs.com with hyperlink to corporate web site Company name/logo placement on stage signage Company name/logo on StarChefs ICC Save the Date postcards Access to StarChefs database of attendees and participants in all events ( addresses are optional for attendees) Opportunity to advertise a product offer in the Program Insert Inclusion in gift bags to be distributed to all attendees Inclusion in the Sponsor Directory Disk of Congress photos, including brand placements usable in future marketing materials DVD of Congress footage 10

11 Gold ($50,000) Custom Promotion or exclusive event in conjunction with ICC* 2 Full page advertisements in StarChefs.com Congress book (ads subject to creative approval) Product placement on Congress stage and chef demos where appropriate Special branding opportunity on Congress demo stage Premium end cap location in Chef Products Fair Special branding opportunities available for naming select programs Invitation to evening events (ticket quantity TBD based on venue capacity) 15 Complimentary ICC passes to distribute to customers (restaurant professionals only) 6 ICC passes for staff to work the event Silver ($25,000) Custom Promotion or exclusive event in conjunction with ICC* Full page advertisement in StarChefs.com Congress book (ad subject to creative approval) Product placement on Congress stage and chef demos where appropriate Branding on Congress light boxes on demo stage Booth with premium placement at Chef Products Fair Invitation to evening events (ticket quantity TBD based on venue capacity) 10 Complimentary ICC passes to distribute to customers (restaurant professionals only) 6 ICC passes for company staff to work the event Bronze ($10,000) Half page advertisement in StarChefs.com Congress book (ad subject to creative approval) Product placement (where appropriate) Standard booth at Chef Products Fair Invitation to evening events (ticket quantity TBD based on venue capacity) 5 Complimentary ICC passes to distribute to customers (restaurant professionals only) 4 ICC passes for company staff to work the event 11

12 *Custom Promotions or Events may include: Product Educational Seminars Stand alone event in conjunction with ICC tailored to your brand Exclusive reception or dinner in conjunction with ICC Award sponsorship A La Carte Sponsorship Options (minimum bronze sponsorship level): Pod cast of your Sponsored Workshop ($5,000 per podcast) Scholarship Sponsor for: Chef, Pastry Chef, Rising Star ($5,000, $10,000, $20,000) Welcome Cocktail Title Sponsor ($10,000) Presenter s Dinner Title Sponsor ($20,000) After Party Title Sponsor ($10,000) Congress Cocktail Title Sponsor ($10,000) Chefs Tasting Lunch Sponsor ($5,000) Networking Break Sponsor ($3,000) Product Placement in a Workshop ($5,000) Seat Cushion Sponsor Lanyard Sponsor Full page ad in ICC book ($5,000) Upgrade from ½ to Full Page Ad ($2,500) Custom ad design for Book ($1,500) 2010 International Chefs Congress Demographics 48% Chef 18% Chef/Owner/CEO/President 5% Sommelier, Mixologist, F&B manager 4% Food Service Consultant 8% Pastry Chef 4% Journalist/Writer 5% Culinary Student ($2,500 + cost of cushions) ($3,000 + cost of lanyards) SECTOR 54% Fine Dining 30% Upscale/Casual 4% Casual/Theme 3% Schools/Universities 2% Hotel/Motel/Resort 2% Catering 1% Press/Media 41 States Top 5 States: New York California New Jersey Florida Pennsylvania Total Attendees:

13 StarChefs Partnership Programs StarChefs.com aims to help partners achieve their annual marketing objectives and offers the following added value incentives: Platinum: Companies investing $100,000 or more Four Premium newsletter ad placements to Dishrag subscribers: $12,000 Four Standard newsletter ad placements in newsletter of your choice: $8,000 Twenty five percent bonus online impressions: N/A Access to Rising Stars mailing lists (only applicable to year sponsored): $5,000 Access to Rising Stars candidate lists (up to 60 contacts in each sponsored market): $5,000 Branded Pre-Show ICC Blast: $10,000 Four copies of Chefs to Know Book: $100 Total Value: $40,100 Gold: Companies investing $75,000 - $99,999 Three Premium newsletter ad placements to Dishrag subscribers: $9,000 Two Standard newsletter ad placements in newsletter of your choice: $4,000 Fifteen percent bonus online impressions: N/A Access to Rising Stars mailing lists (only applicable to year sponsored): $5,000 Three copies of Chefs to Know Book: $75 Total Value: $18,075 Silver: Companies investing $50,000 - $74,999 Two Premium newsletter ad placements to Dishrag subscribers: $6,000 Two Standard newsletter ad placements in newsletter of your choice: $4,000 Ten percent bonus online impressions: N/A Access to Rising Stars mailing lists (only applicable to year sponsored): $5,000 Upgrade to Full Page Congress Book Placement: $1,500 Two copies of Chefs to Know Book: $50 Total Value: $16,550 Bronze: Companies investing $36,000 -$ 49,999 Two Standard newsletter ad placements: $4,000 Sponsorship of Two Trivia Questions: $2,000 One copy of Chefs to Know Book: $25 Total Value: $6,025 13

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