AN INTRODUCTION TO RTL GROUP September Entertain. Inform. Engage.

Transcription

1 AN INTRODUCTION TO RTL GROUP September 2018 Entertain. Inform. Engage.

2 Stretegic Priorities Agenda Management Change #PartofRTL campaign International Initiatives > How we do > Where we go > Who we are 2

3 RTL Group is a leader across broadcast, content and digital LEADING TV BROADCASTER IN EUROPE LEADING GLOBAL TV PRODUCER GLOBAL POWERHOUSE IN ONLINE VIDEO 3

4 61 TV channels 4

5 30 radio stations in 5 European countries 5

6 RTL Group s production arm Fremantle is a leading content producer with operations in 30 countries, creating over 12,500 hours of TV programming a year produces number one prime-time shows for major broadcasters in almost every major TV market in the world distributes more than 20,000 hours of content in over 200 territories Got Talent American Idol The Farmer Wants A Wife The Price Is Right American Gods Gute Zeiten, schlechte Zeiten The Young Pope 6

7 A pioneer in European radio and television Radio Luxembourg goes on air for the first time Télé Luxembourg French-language TV Channel Launch of commercial channels The digital age Radio Luxembourg launches internationally First colour broadcast Building families of channels 7

8 A truly European group *24.1% Publicly traded on the Frankfurt/Main, Brussels and Luxembourg Stock Exchanges 2013 *75.1% Bertelsmann As of 2 October 2013 * Excluding 0.76% which is held collectively as treasury stock by RTL Group and one of its subsidiaries 8

9 Stretegic Priorities Agenda Management Change #PartofRTL > Who we are campaign International Initiatives > How we do > Where we go 9

10 Highlights 2017 was another successful year with a set of record results Revenue 6,373 million +2.2% EBITDA 1,464 million +3.8% EBITDA margin 23.0% +0.4pp 10

11 Highlights and dynamic digital growth DIGITAL REVENUE In million Non-advertising Advertising YOY +23% TOTAL VIDEO 3.5x % % +22.4% % % of total RTL Group revenue Source: Internal figures. 1. Divimove: revenue included in 2017, not % On track to achieve digital revenue goal of 15% by

12 RTL Group broadcasters are #1 or #2 in all markets of operation RTL Group audience share in 2017 and position in target group* No.1 Germany 28.9% Hungary 31.2% Netherlands 31.1% RTL Radio (France) 13.1% Belgium 36.9% No.2 France (TV) 22.3% Spain 28.5% Croatia 28.6% *Source: RTL Group Full-Year Results

13 Our multi-platform networks: global #1 on YouTube #1 in North America #1 in Europe #1 in Nordics #1 MPN globally Unmatched global reach & consistent growth Influencer marketing with data / retargeting expertise #1 in fashion and beauty #1 MPN in EU Europe s leading branded content network #1 MPN Event in EU Videodays Acquired unique direct sales team for branded content #1 MPN in Nordics 13

14 Consistent strategy RTL Group accelerating global Total Video offer LEADING TV ON-DEMAND IN EU #1 GLOBAL MPN >10m UUs/ month 41bn views/ month 1 LEADING CONTENT PRODUCER #1 PAN-EU SALES NETWORK TOTAL VIDEO >12.5k hours on air >100 EU channels A LEADING VIDEO AD-STACK #1 ADDRESSABLE TV IN GERMANY $500m media spend >20 channels in total 1. H1/2018 monthly average 14

15 Stretegic Priorities Agenda Management Change #PartofRTL > Who we are campaign International > How we do Initiatives > Where we go 15

16 Strategy 2018 and beyond Re-invigorating the RTL pioneering spirit MORE CROSS MEDIA INNOVATION Creating cross-media powerhouse Virtual and augmented reality investment MPN Nordic expansion TOTAL VIDEO MORE EXCLUSIVE CONTENT Local content, local hits Live football Multiple drama series in production MORE AD TECHNOLOGY AT SCALE Moving to the big screen 16

17 Fremantle Push into drama complements exceptional entertainment line-up TOP ENTERTAINMENT SHOWS American Idol was back on ABC 11 March HIGH END DRAMA SERIES Charité: Most popular German FTA drama launch NEW IN th season 2 nd season Picnic at Hanging Rock My Brilliant Friend 15 th season Avg. Audience 7.5m 2 nd season The Rain 17 th season 42 nd season 47 th season 3 rd season 2 nd +3 rd season 2 nd season Hard Sun Renewed 17

18 Digital transformation Expanding our position in Total Video Strengthen long-form VOD Expand multiplatform capabilities Grow ad-tech, leverage data TOTAL VIDEO Login Alliance 18

19 Digital Video long-form Enhancing our local TV on-demand offers... Local +80% paid sub. growth +40% registered user growth +78% paid sub. growth Hybrid Freemium approach (illustrative) Exclusive content Hybrid business model BASIC TV ON-DEMAND (AD-FUNDED) 7+ day TV on-demand Full ad load SD quality Upsell PREMIUM ON-DEMAND (PAY) Pre-TV and archive Low ad load HD quality Live signal 19

20 Digital Video long-form...accelerated by more group-wide cooperation Local +80% paid sub. growth +40% registered user growth +78% paid sub. growth Key priority across the Group Grow local content investments with digital first originals Develop hybrid business model with strong consumer appeal Utilising common VOD tech platform across the Group First steps via 6play white-label solution 20

21 Advertising technology One team, one platform: driving monetisation across screens Building global ad-tech group with joint pan-eu sales and unique data expertise Full-time employees Building strategic data alliances: Germany: Login Alliance 25 Offices around the world France: Gravity Alliance +380% OTT / Connected TV revenue growth +18% revenue growth 11 markets 21

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