XING Event Market Pricing Formats Package examples. As of August 2018

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1 XING Event Market Pricing Formats Package examples As of August 2018

2 The XING Event Market Advertising Formats Package examples Advertising packages for all kinds of events and every budget. The packages enable you to reach out to all XING members. Product Bronze Silver Gold Platin Event Plus Page AdManager Budget Highlight Banner Start Page Teaser Mailing Package Price Elements of the advertising packages: Event Plus Page: Main entry point and landing page of the event campaign, enables you to view and invite the visitors on your event page. AdManager: Targeted native event ads to reach your specific target group. Highlight Banner: Display ad on the start page of the event market for a broad reach (for events from 50 participants upwards). Start Page Teaser: Display banner on the XING start page of your desired target group of XING Basic Members. Mailing: Direct mailing to your desired target group of XING Basic Members. We will gladly create a customised advertising package for you, that is exactly tailored to your precise needs. For individual consulting please do not hesitate to contact us at or via mail at offers@xing-events.com. 2

3 XING Event Market: illustration of products

4 Index Event Plus Page 5 Highlight Banner 9 Advertise on XING 10 Start Page Teaser and Mailing 11 4

5 Create an Event Plus Page as the main entry point for your event marketing on XING Banner & Logo Event Plus External Link Guest List Visitors of Your Event Page Event Recommendation people2meet Event Presentation Event Participation Documents Link to Ticket Shop Speakers Statistics Registration Image Gallery 5

6 Reach over 14 Mio. Potential Participants with Event Plus Exclusion of competition: Prevent rival events from advertising on your own event page. Daily Statistics: View the visibility, visitor numbers and user activity of your event page at any given. Visitors on your event page: View the complete profiles of visitors on your event page and make use of the invitation function. Full cost control: You enjoy maximum transparency and flexibility by means of the daily pro rate billing without minimum duration. External linking options: Intregrate a link to your ticket shop in the event header and make it easier for visitors to buy tickets. 6

7 Statistics Show the Success of Your Event Plus Page Daily Statistics 7

8 Increase Participation by leveraging the Section Your Event Page Visitors Get an overview of all your event page visitors at all times. Invite your visitors to your event with a personalised text. Refine your marketing measures by means of the information obtained from your event page visitors. 8

9 The Highlight Banner ensures increased visibilty for your event on the XING Event Market Prominent placement in a reputable environment for business events Prominent display banner in the top part of the XING Event Market entry page A maximum of four rotating banners with a link to your Event Plus Page on the XING Event Market (1 million visitors per month) Maximum reach due to static display during each page view Running time: 1 week (Monday-Sunday) 9

10 Market your event with targeted sponsored advertisements via the AdManager on XING Reach your desired target group Event ad that is displayed XING-wide, e.g. prominent placement in the news stream on the start page of XING users Custom-fit reach by selecting the desired target group (Basic and Premium Members) Regional targeting within a radius of 10 and 150 km of the event location Headline of up to 80 characters, link to the respective Event Plus Page Full cost and performance control with either CPC or TKP pricing and real-time statistics 10

11 Start Page Teaser and Mailing Mailing to your target group Banner on the start page of XING Basic Start Page Teaser: prominent display banner shown to your desired target group on the XING start page; run time: 1 week (Monday - Sunday) Mailing Basic: direct mailing to the mailbox of your chosen target group 11

12 Benefit from tailor-made targeting options* *Filter categories may vary depending on advertising measures 12

13 We help you conquer every challenge of your business event More Awareness Unique marketing possibilities on the event market no. 1 for business events. Reach Your Target Group Get the attention of your specific target group with tailor-made advertising for your event online and offline. Viral Marketing The participation of a XING member at your event is shared automatically within his personal XING network. More Attendees See the profiles of the visitors of your Event Plus Page and invite them to your event. 13

14 Get in touch with us for an individual offer: at or via at offers@xing-events.com.