Sweet Success. Advertise in Washington s #1 source for restaurant news. Media Kit 2014

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1 Media Kit 2014 Sweet Success Advertise in Washington s #1 source for restaurant news 1

2 WRA Advertising Directory Printed Publication page 3 Washington Restaurant Magazine Website page 4 Warestaurant.org Warestaurantmarketplace.com Radio page 4 DineNW Radio Publications Washington Restaurant Weekly 1 page 5 Tools for the Trade

3 Washington Restaurant Magazine Delicious Profits Washington Restaurant Magazine receives over 27,000 reads per issue from decision makers and key personnel in the foodservice industry throughout Washington State. It can also be viewed online at news/magazine. Washington s restaurant industry Restaurant Industry Sales Who Receives Washington Restaurant Magazine: Restaurants Lounges and nightclubs Taverns and bowling alleys Golf courses Hotels and motels Food and beverage suppliers Companies providing services to restaurants $13.2 billion Restaurant Industry Employees 201,000 Washingtonians Is collectively the largest private employer in Washington Worth Consuming The majority of Washington s restaurateurs consider the WRA their primary source of information for industryrelated news. Advertising in Washington Restaurant Magazine exposes your brand to thousands of owners, general managers, chefs and critical decision-makers in the restaurant industry. Get your company information to our members by advertising today. What readers are saying I read it cover to cover. Sweeten Your Advertising Timely Features Restaurateurs Crave JANUARY 2014 Legislative Preview 2014 Content deadline: December 9 Ad Close Date: December 12 FEBRUARY 2014 MegaTrends: 2014 Top Trends to Watch Content deadline: January 9 Ad Close Date: January 12 MARCH 2014 Focus: ProStart/Hospitality Content deadline: February 7 Ad Close Date: February 12 APRIL 2014 NWFS Show Guide MAY 2014 MegaTrends: Food & Menu Trends Content deadline: April 9 Ad Close Date: April 11 JUNE Buyers Guide Content deadline: May 7 Ad Close Date: May 10 JULY Legislative Review/ Voting Record Content deadline: June 4 Ad Close Date: June 7 AUGUST 2014 MegaTrends: Restaurant Operations Content deadline: July 8 Ad Close Date: July 15 SEPTEMBER 2014 Wage and Hour Trends/Labor Content deadline: August 5 Ad Close Date: August 12 OCTOBER Elections Guide Content deadline: September 2 Ad Close Date: September 9 NOVEMBER/DECEMBER 2014 MegaTrends Seasonal Sales Survival Kit Content deadline: October 14 Ad Close Date: October 21 2

4 Washington Restaurant Magazine Advertising Specifications Display Advertising Pricing Member Pricing Each Issue Non-member Pricing Each Issue All Four-Color 1x 6x 10x 1x 6x 10x Classified* (Marketplace page) $41 $30 $25 $55 $35 $30 Business Card (Marketplace page) $194 $164 $140 $215 $183 $164 1/6 Page Vertical/Horizontal $306 $266 $226 $340 $289 $260 1/3 Page Square/Vertical $581 $505 $455 $645 $548 $493 1/2 Page Vertical/Horizontal $824 $716 $645 $915 $778 $700 2/3 Page $1,035 $900 $810 $1,150 $978 $880 Full Page Inside $1,530 $1,224 $1,102 $1,700 $1,360 $1,224 Full Page Inside Front Cover $1,980 $1,584 $1,426 $2,200 $1,760 $1,584 Full Page Inside Back Cover $1,890 $1,512 $1,361 $2,100 $1,680 $1,512 Full Page Inside Page 3 $1,620 $1,296 $1,166 $1,800 $1,440 $1,296 Full Page Back Cover $1,755 $1,527 $1,374 $1,950 $1,658 $1,492 Advertorial $1,200 $1,400 Deadlines: See content deadlines on page 2. Contract deadlines fall on the 5th of each month, prior to the month the advertisement runs. First-time advertisers require advance payment, unless prior credit approval is given. Submitting a Display Ad: Color artwork must be a 300 dpi JPEG, TIFF or EPS, or a press resolution PDF. Please convert color images to CMYK. Custom design is available for $80/hour. Prices subject to change without notice. *Classified advertising is text-only and is located on our Marketplace page. Please specify a headline, otherwise one will be chosen for you. Classifieds are 25 words or less. If more than 25 words, $1 per word. a Marketplace b e d f h i j g c Display Ad Dimensions Width Height a. Business Card (Marketplace page) 3 ½ 2 b. 1/6 page vertical 2 ¼ 4 ¾ c. 1/6 page horizontal 4 ¾ 2 ¼ d. 1/3 page vertical 2 ¼ 10 e. 1/3 page square 4 ¾ 4 ¾ f. 1/2 page horizontal 7 ½ 4 ¾ g. 1/2 page vertical 4 ¾ 7 ½ h. 2/3 page 4 ¾ 10 i. Full page 7 ½ 10 j. Full page with bleeds** 8 ¾ 11 ¼ **Ad size with bleed: 8.75 w x h (this inc. 1/8 inch bleed on all sides) Live Area: 8.25 w x h Finished Paper Size: 8.5 w x 11 h 3

5 Website Advertising warestaurant.org Each month the WRA website receives more than 16,000 views. Clients need to supply a URL to have an active link included. Online Advertising Member Pricing Each Issue Non-Member Pricing Each Issue One-Time Rate 1 mo. 3 mo. 6 mo. 12 mo. 1 mo. 3 mo. 6 mo. 12 mo. Top Leader Banner (Rotator) $450 $425 $400 $375 $550 $525 $500 $475 Middle Page Banner (Rotator) $300 $280 $260 $220 $400 $380 $360 $320 Ad placement on warestaurant.org is negotiable The WRA website is designed to help raise awareness and educate all members in the restaurant industry on the current trends, rules, regulations, resources and events Top Leader Banner (rotator) 468-W x 60-H pixels Not actual size Middle Page Banner (rotator) 300-W x 250-H pixels warestaurantmarketplace.com Product Listing No. Available Retail Basic Listing Company Name, Address and Phone Number Unlimited $200 (FREE w/wra Allied Membership, non-members CAN purchase) Complete Listing Company Logo, Phone Number, Contact information, and a brief company description Unlimited $495 Priority Listing Ahead of all Complete Listings in your categories, in addition to a complimentary Complete Listing Unlimited $990 Product Spotlight On Home page, highlights Featured Product, as well as a complimentary Complete Listing Limited $1,975 Banner Ads? Limited Prices vary, two sizes available DineNW Radio Advertising DineNW Radio is Washington s ONLY terrestrial radio show entirely dedicated to local restaurants and destinations. Join us every Wednesday at noon on KLAY 1180 AM, streaming live on your klay1180.com. Radio Advertising Time Per Spot Pricing 4 weeks 15 secs $100 4 weeks 30 secs $200 4 weeks 60 secs $350 DineNW is a weekly radio show featuring industry news and WRA member restaurants. It airs live from noon until 1 pm every Wednesday on KLAY Radio, 1180 AM. Coverage area includes all major parts of Puget Sound, including Olympia, Tacoma, Seattle, Everett, Bellevue, Kirkland and all of South King County. The show also streams live during the broadcast at If you are interested in sponsorship, the WRA at radio@warestaurant.net. Members can sponsor the entire show, which includes a 15-minute interview for $200, which is more than 90 percent off normal rates. During the 15 minutes, we will discuss their establishment, history and anything else they would like to cover. After the show concludes, we will post it online and send a digital copy of the show to sponsors for their use. Everything is included with the $200 price, with no future commitments or requirements. 4

6 E-Newsletter Advertising WA Restaurant Weekly The WRA s high-performing e-newsletters consistently outperform other trade association e-newsletters. Members have become accustomed to receiving regular trend, political and profit-oriented articles. Use the WRA s s as a way to advertise your product or service to restaurant owners across Washington. Clients need to supply a URL to have an active link included. ed to members weekly. Prices subject to change without notice. Online Advertising Member Pricing Each Issue Non-Member Pricing Each Issue Four Times Per Month 1 mo. 3 mo. 6 mo. 12 mo. 1 mo. 3 mo. 6 mo. 12 mo. Tower $380 $360 $340 $300 $480 $460 $440 $400 Horizontal Banner $180 $160 $140 $100 $220 $200 $180 $140 Every week the WRA distributes the Washington Restaurant Weekly to more than 3,000 industry professional throughout the state. This e-newsletter features updates from regulatory agencies, sales and marketing tips, info on upcoming events and much more. Not actual size Tower 157-W x 244-H pixels Horizontal Banner 355-W x 50-H pixels Tools for the Trade Online Advertising Member Pricing Each Issue Non-Member Pricing Each Issue Four Times Per Month 1 mo. 3 mo. 6 mo. 12 mo. 1 mo. 3 mo. 6 mo. 12 mo. Tower $380 $360 $340 $300 $480 $460 $440 $400 Horizontal Banner $180 $160 $140 $100 $220 $200 $180 $140 Not actual size Tower 157-W x 244-H pixels Horizontal Banner 355-W x 50-H pixels Watch your inbox on Wednesdays for the WRA s weekly Tools for the Trade , featuring products, services and educational opportunities designed to help your business grow and succeed. Tailored specifically for restaurant industry professionals, Tools for the Trade delivers the resources you need to run a profitable operation. 5