Thursday, June Salle Wagram, Paris.

Transcription

1 Thursday, June Salle Wagram, Paris.

2 OUR AUDIENCES YOUR PROSPECTIVE CUSTOMERS The Group reaches: 56% Presidents, CEOs, General Managers, Manager,,, 42% Decision-makers 50% Members of the Executive Committee 42% Upper Socio-professional Categories + 63% TOP K net per year per household PROFESSIONAL ARENA Members Of The Executive Committee Leaders Opinion Institutional Investors SME Executives 1 M Business Decision Influential Decision-makers Source : Premium Figaro Brand 30 days

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4 MAJOR TRANSFORMATIONS OF ECONOMIC WORLD TO A NEW PARADIGM BIG BANG ECO OF FIGARO : At a time when we talk about the fourth industrial revolution, digital revolution, general disruption, of new geopolitical, or shock of globalization... It appears that business, science, and the organization within companies and their activities are changing. We can talk about BIG BANG. A brand new world is going to be, and We are fully engaged into this trend Économie circulaire Transformation digitale Let the BIG BANG Figaro ECO event bring some answers to the many questions that everyone is asking.

5 THE PROGRAM OF Date and place Thursday, June , Paris Salle Wagram prestigious hall (39-41 Avenue de Wagram PARIS 17, next to Arc de Triomphe) Format Full day, 8:30 to 7pm, paid-for attendance and upon invitation Target 600/800 people (decision-makers big groups and/or SMEs, start-up, etc...) In the program Roundtables, keynotes, startup pitch, VIP lunch

6 DETAILED PROGRAMME The editorial team of Figaro and its entire group is committed in 2016 to organize for the first time the major Economic Forum of tomorrow called: "The Big Bang Eco Figaro". At a time when we talk about the fourth industrial revolution, digital revolution, general disruption, of new geopolitics, or shock of globalization, it appears that business, science, and the organization of the company and its ways are changing. We can speak of "BIG BANG". This old world will be a brand new world., and we are fully plunged into this move Let the BIG BANG Figaro ECO event bring some answers to the many questions that everyone is asking. MORNING 08:15 a.m. WELCOMING COFFEE (15 ') 08:30 a.m. WELCOME 08:40 a.m. OPENING OF THE FORUM Keynote Emanuel Macron * (15 ') THEME 1 THE BIG BANG OF TRANSPORTATION 09:15 a.m. KEYNOTE 09:30 a.m. DUEL 10:00 a.m. DEBATE 10:50 a.m. KEYNOTE 11:05 a.m. CONCLUSION 11:20 a.m. COFFEE BREAK (10 ') THEME 2 THE BIG BANG IN THE LABOUR MARKET 11:30 a.m. KEYNOTE 11:45 a.m. DEBATE 12:35 a.m. CONCLUSION 12:50 a.m. LUNCH AFTERNOON THEME 3 THE BIG BANG OF 3D PRINTING 2:15 p.m. OPENING 3D SHOW DEMO 2:35 p.m. DEBATE CONCLUSION 3:25 p.m. 3:40 p.m. COFFEE BREAK (10 ') THEME 4 THE BIG BANG OF FINANCE / BLOCK CHAIN 3:50 p.m. OPENING BIG BANG FINANCE 4:05 p.m. DEBATE 4:55 p.m. KEYNOTE 5:10 p.m. PITCH START UPS 5:35 p.m. CONCLUSION 6:05 p.m. END OF MESSAGE 6:15 p.m. COCKTAIL 8:00 p.m. END OF THE BIG BANG ECO OF FIGARO *TBC

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8 MEDIA PLAN FOR THE PRINT EVENT APRIL-JUNE 2016 Each month the Figaro Big Bang Eco is highlighted : in-house promotion insertions across all media supports of the Group Figaro: 4.7 million people affected 1/8 e page 1/4 e page Block module Vertical strip Advertising page ¼ strip horizontal ¼ Square ¼ strip vertical Source : ONE

9 MEDIA PLAN FOR DIGITAL EVENT APRIL TO JUNE 2016 Across all digital platforms Digital platform dedicated to the "Big Bang Eco Figaro" Visibility of the evnt across all digital platforms for Big Bang Eco Figaro event: Launching and promotion of the dedicated Big Bang Figaro Eco digital platform across all websites of the group. 25M in-house ongoing promotion banners campaigns Reaching 20M unique visitors 1. THE PROGRAMME 2. REGISTRATION 3. SPEAKERS 4. TEH SPONSORS 5. THE REPLAY OF ROUND TABLES

10 MEDIA PLAN TO PROMOTE THE DIGITAL EVENT APRIL TO JUNE 2016 social networking Direct marketing and data Promotion of the event across all social networks with 2 million followers 10 posts all along the media coverage for each account Le Figaro 1,93M followers Le Figaro Economie 11,1 k followers JDN 174 k followers Promotion through direct marketing tools for the event 445K subscribers NL & ing 25 opt in Newsletters NL hot News 2x / week NL Scan Eco 1x / week NL Tech & Web 2x / week ing based on Figaro Data directors entrepreneurs Executives Top Management 1 x par mois

11 MAIN SPONSOR PROPOSAL

12 5GOOD REASONS TO BECOME THE SPONSOR 1 Promote your brand into a powerful and 360 degrees ecosystem across print, digital, events, videos, social networks 2 Associate your image with Figaro in a quality environment 3 Benefit from a qualitative networking with affluent business decision makers 4 Promote your content,your commitments, and your products 5 Engage your communities and your target with our 40 million qualified profiles and on our social networks with 4.6 million followers

13 UNIQUE VALUE FOR THE SPONSORS THREE DIFFERENT LEVELS OF ENGAGEMENT EDITORIAL VISIBILITY VISIBILITY ON SITE ADVERTISING VISIBILITY With interviews and articles about sponsors,,, Your brand promoted on the D Day of Big Bang Eco of Figaro 1 media plan to honor your brand across all media Group

14 VISIBILITE EDITORIALE SPREAD THE AWARENESS OF THE BRAND VISIBILITY DURING THE FORUM PRINT VISIBILITY TV VISIBILITY DIGITAL VISIBILITY One speaking slot for a privileged 5 mn keynote address on the day of the forum BIG BANG ECO du Figaro Interview of the sponsor s leader for the Figaro Entrepreneurs special monthly section or on the page of the Decision-makers dedicated to the economy of tomorrow. Interview of the sponsor on Figaro video channel : A dedicated page for sponsor about the event in which the sponsor can introduce itself Additional broadcasting of the interview of the sponsor s leader on the lefigaro.fr decision-makers on June 16 Sponsoring of the VIP lunch with the speakers of the forum on June 16 Article about the sponsor on the economy section Sponsors tweets published on Figaro Group s followers ( @JDNEconomie

15 VISIBILITY ON SITE SPREAD THE AWARENESS OF THE BRAND AHEAD OF THE EVENT THE DAY OF THE EVENT- June 16 POST- EVENT Visibility Visibility of the sponsor across all non-media communication tools and assets Logo on print Invitations (a mailing of 2000 targeted people) and digital (25000 opt-in address) Outside back cover of the event program distributed on D-Day (1500 copies) Distribution of documents to all participants Public Relation exercise : The sponsor offers digital edition of the Figaro of the day to their employees and partners in which we find the interview of the leader and the Figaro plus editorial title sponsored by partner 50 Print invitations for your employees and / or sposnors A one-time use the guest and attendants list Kakemonos on display Videos content of roundtables and interviews made available for the sponsor s internal and external communication (excluding display advertising usage)

16 PRINT MEDIA PLAN FOR THE MAIN SPONSOR FROM APRIL TO JUNE THE D-DAY OF THE BIG BANG ECO ON JUNE 16 From April to June, the main sponsor will have some inserts to advertise their brandin the following lead publications: Le Figaro, Le Figaro Entrepreneur and le Figaro Economie 4 modules front page (4 and 11 April / 9 and 23 May) 2 Junior Page Format (5 April and 4 May) 1 formats News (8 juin) OBC (May 18 1 FP in the section of economy and 1,back page on decision-makers ( June 16) On the occasion of the Big Bang Eco of Figaro the drafting will produce an additional dedicated stand-alone (Figaro plus) 6 pages section in the economy section of Le Figaro covering issues of the economy of tomorrow. This supplement will be distributed nationally and on the day of the event to all the attendees. The main sponsor will have the advertising exclusivity on this supplement: 1 front cover solus 1 format Junior page FP OBC + Your logo on all the editorial in-house promotion print formats: Co ver sol us + 1 Junior page format FP OBC

17 LAUNCH OF A DIGITAL PLATFORM FOR THE SPONSOR From April To June, Digital Visibility Of Your Brand Your logo appears across all Digital media plan (in-house promotion) Banners Across All Our Platforms 25 M in-house ongoing promotion banners ing marketing : 25 opt in ing sur base Data Figaro Directors Entrepreneurs C-levels Top Management On HP and on the programme page on the dedicated website (logo on thefooter, the page «partners» and the page dedicated to the sponsor) 20M unique visitors 1. THE PROGRAMME 2. REGISTRATION 3. SPEAKERS 4. TEH SPONSORS 5. THE REPLAY OF ROUND TABLES

18 LAUNCHING OF A DIGITAL PLATFORM FOR THE SPONSOR Launching of a digital platform for the sponsor: Figaro Partner (responsive design) on the Economy vertical on lefigaro.fr Brnad Zone platform for the sponsor on lefigaro.fr P U b Votre pub Votre contenu Creation of specific contents focusing on economy major challenges for the future (10 contents TBC) Possibility to add a slideshow, videos given by the sponsor Link end of the articles redirecting to the sponsor s website Add on for social networks blocks : twitter feed of the sponsor Aggregated tweets during the event around #bigbangeco

19 ADVERTISING VISIBILITY ON THE DIGITAL PLATEFORM SEVERAL WAYS E-ADVERTSING CO-BRANDED SET UP NATIVE ADS Permanent presence in the Economy section Editorial boxes (in ROS on the Economy and Decision-Makers sections, highlighting 3-4 aticles with a link to the digital platform) Pushs on social networks : 3 posts Twitter or Facebook per month, on the Figaro Partner s accounts >> these posts will then be shared on the Figaro accounts. Address your core targets on specific data clusters PAP Top management profils opt-in Partenaire C-levels and managers profils opt-in partner C-levels profils and 400 opt in partners ROS on Health section of lefigaro.fr PIMP Votre pub On-going : Co-branded campaign : PIMP P U b Votre contenu

20 THE BIG BANG ECO OF FIGARO MAIN SPONSOR PREMIUM SPONSOR STANDARD SPONSOR EDITORIAL VISIBILITY Privileged participation as a speaker for the sponsor during the day of Big Bang Eco of figaro Interview of one of the sponsor s leaders in the section entrepreneurs or decision-makers page of figaro eonomy broadcasted on figaro.fr VIP invitation to the private VIP lunch gathering all the speakers Interview of one of the sponsors leaders on the Figaro TV stage during the event The article of the sponsor on the Figaro group website linternaute.com Tweet feeds of the interviews and/or articles of the sponsor (11,1 The sponsor s page on the dedicated website to the forum with a presentation of the company ADVERTISING VISIBILITY 1 exclusive digital platform for the sponsor embedded on figaro.fr/eco integrating the sponsor s contents 1 plan media to promote the sponsor s degital plateforme + e-pub for the sponsor (for premium & standard spnsors, a link redirecting sponsor s web page) Advertising exclusivity on the Figaro + le Figaro daily relised by the redaction and distributed at D Day : 1 solus on front cover + 1 junior page format + OBC pimp pimp pimp 1 media print promotion across all Figaro economy and book (see slide 22) (*packs premium sponsor et standard sponsor cf annexes slide 28/29) 9 insertions *Cf slide28 *Cf slide29 Your logo visible across all digital in-house media plan for the event; target : 4,7 million & 25 M banners in-house ongoing promotion Logo of the sponsor on all direct marketing ing 25 opt-in ing Logo of the sponsor on HP and on the program page of the dedicated website (on the footer) and in the «partenaires» page ON SITE VISIBILITY Visibility of the sponsor on all Figaro corporate communication plan (non-media only) + logo on the print invitations ( invitations )and digital (25 000) Sponsor s own branded kakemonos + logo of the sponsor on all signposts of the event OBC of the event program distributed on the day (1500 copies) Invitations for the sponsor s partners and staff 50 invitations 30 invitations 10 invitations Distribution of sponsor s documents to all attendees Video contents, photos, and interviews made available to the sponsor for internal and external non-advertising communication use PR: making available of digital publishing with your interview for sending to your entire network (5 000 to ex l) Making available a one time use of the attendees guest list NET NET (Technical cost included) 290 k 90 k 2745 k